According to a Radicati study, the average American worker receives 88 emails per day. That’s a staggering amount of in and outbound messages – especially when you consider how many reporters must receive from PR pros like us. That means that reporters everywhere are getting a constant barrage of pitches, trying to sell them on writing stories for a vast array of individuals and companies.
It’s our job to help our clients’ stories stand out from the noise. All Points PR Account Lead Mackenzie Coopman recently appeared in a video to discuss one of her favorite, most successful pitching methods – the “soft pitch.”