As PR pros, we work hard to secure press for our franchise industry clients – from reporter research and crafting a personalized pitch to media training the client and follow-up, it’s a multi-step process to get the hit. And after so many well-thought-out steps, it’s only natural to share the press coverage in as many places as possible to get as much exposure out of it.
Social media is an important component to our integrated strategies at All Points PR, and that includes sharing secured press coverage via social media. All Points PR President Jamie Izaks explores the idea of “closing the loop” in the video below.
As Jamie pointed out, the crossover from PR to social media can also be useful when it comes to crisis communication and content marketing. We aim to help our franchise clients maintain the equity they’ve built in their brands through social media, blog and email campaigns alongside traditional earned media.