Case Study: Tough Mudder
Objective: To strategically launch Tough Mudder Bootcamp’s franchise growth plans as well as to generate awareness and quality franchise leads.
Approach: All Points PR paired strategic social media lead generation with lead nurturing emails digitally, while focusing on target market growth PR to round out the approach.
Results: All Points PR’s outreach and lead nurturing efforts led to inked franchise agreements in priority growth markets, strengthened the quality of franchise leads and increased the awareness of an emerging brand. All press placements resulted in over 21,200,000 impressions.