Slim Chickens


Slim Chickens

Case Study: Slim Chickens

Objective: To increase the Slim Chickens franchise development pipeline with qualified, multi-unit franchise candidates through an integrated lead generation strategy.

Approach: All Points PR leveraged franchise development public relations and developed and executed a multi-channel advertising strategy to create awareness, while focusing on franchise development social media and lead generation content marketing to nurture leads and push them through the sales funnel.


  • Three multi-unit deals totaling 20-units signed from All Points leads
  • Significant jump in qualified leads generated
  • 50+ media placements
  • 1,900 new LinkedIn followers
  • 94.98% jump in franchise website traffic