Brand Bursts onto National Scene
Objective: To generate qualified franchisee leads that convert into completed franchise agreements for Kona Ice.
Approach: With a clear-cut understanding of franchisor and franchisee perspectives, All Points PR created and implemented a strategic national and regional publicity plan to further Kona Ice’s presence in the franchising sector and to show the momentum behind the brand.
- Securing press placements with the most prestigious consumer and trade media outlets in top tier markets
- Leveraging the successes of existing franchisees to develop and generate press
- Proactively producing opportunities that build buzz for new Kona Ice franchisees
Results: All Points PR’s focused public relations efforts resulted in more than 100 million media impressions. Stories with Entrepreneur, Fortune, FOX News Channel’s “FOX & Friends,” CNBC, The Wall Street Journal, Nation’s Restaurant News, Houston Chronicle, Salt Lake Tribune and South Florida Sun Sentinel were all secured to enhance Kona Ice’s franchise development program. Hundreds of qualified leads resulted from All Points PR’s efforts; many have now become Kona Ice franchisees.