Case Study: Kona Ice
Objective: To generate qualified franchisee leads that convert into completed franchise agreements for Kona Ice through a combination of three proven earned media tactics: national, trade and hyperlocal press.
Approach: With a clear-cut understanding of franchisor and franchisee perspectives, All Points PR created and implemented a strategic national, trade and local publicity plan to further Kona Ice’s franchise development and to show the momentum behind the brand.
Results: All Points PR’s focused public relations efforts resulted in more than 100 million media impressions. Stories with Entrepreneur, Fortune, FOX News, CNBC, The Wall Street Journal and Nation’s Restaurant News showcasing the uniqueness of the franchise opportunity and telling CEO Tony Lamb’s story encouraged dramatic growth in the number of qualified leads and deals completed. Local news placements also drove leads through All Points’ multi-channel earned media approach.