Junk King

CASE STUDIES

Junk King

Case Study: Junk King

Objective: To drive customer loyalty through an integrated campaign that invited fans to express their gratitude for essential workers, thus creating positive messaging around the brand during the COVID-19 pandemic.

Approach: All Points PR coordinated submissions via a Google Form that was promoted through social media and content marketing. Submissions were then posted to social media and celebrated through content marketing.

Results: 

    • 60+ submissions
    • 450+ engagements
    • 14,000+ organic reach
    • 21.94% open rate