CASE STUDIES
Jabz Fitness
Case Study: Jabz Fitness
Objective: To generate awareness for the Jabz Franchise Showcase, drive and nurture quality leads through social media and content marketing, and sign agreements for new markets.
Approach:
- Targeted Social Media Lead Generation
- Social Media Calendar Creation and Posting
- Weekly FranServe Emails on the Jabz Franchise Opportunity and Upcoming Showcase
- Lead Nurturing Email Creation
- Target Growth PR
- Letter Creation to RSVP List
- Creation of RSVP Site for Attendees
Results:
- 45 leads
- 993 clicks
- 134,620 impressions
- 15.63% average open rate
- 2,579 individuals received emails