Jabz Fitness

CASE STUDIES

Jabz Fitness


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Case Study: Jabz Fitness

Objective: To generate awareness for the Jabz Franchise Showcase, drive and nurture quality leads through social media and content marketing, and sign agreements for new markets.

Approach: 

  • Targeted Social Media Lead Generation
  • Social Media Calendar Creation and Posting
  • Weekly FranServe Emails on the Jabz Franchise Opportunity and Upcoming Showcase
  • Lead Nurturing Email Creation
  • Target Growth PR
  • Letter Creation to RSVP List
  • Creation of RSVP Site for Attendees

Results: 

  • 45 leads
  • 993 clicks
  • 134,620 impressions
  • 15.63% average open rate
  • 2,579 individuals received emails