Blink Fitness Announces New Market Expansion as Consumer Demand Propels Growth Plans
Membership Numbers Increase as Consumers Respond to Mood Above Muscle™ Gym Concept; Nearly 50 Gyms Open in Five Years
NEW YORK – It’s hard to imagine, but today, just five short years after opening its first location, Blink Fitness is sending endorphins racing through a quarter million members at its nearly 50 gym locations.
Blink is announcing today that it is advancing its franchising strategy. Intending to transform the attitude Americans have towards exercise – shifting the focus from physical benefits to the feelings that come from working out – Blink has set its course on expansive franchise growth.
“The moment has arrived. Our membership numbers and our ability to consistently open new gyms is perfect proof that Blink is ripe for franchise investment,” said Todd Magazine, president of Blink Fitness, who previously held top leadership positions for PepsiCo’s Gatorade and Quaker Foods brands as well as Procter & Gamble. “Our members relate to the Mood Above Muscle™ approach that Blink Fitness fosters – creating an environment and ethos around the importance of feeling good instead of just looking good.”
Given the strength of its consumer appeal throughout its home base in the Greater New York and New Jersey areas, Magazine leads Blink into the second half of 2016 with a collection of openings on the horizon. New gyms are set to open in New York City, Westchester County, New Jersey and Long Island. It’s this energy and vibe that the brand has created with consumers that is driving the next stage of growth.
To that end, from July through December Blink is systematically rolling out franchising from its New York City hub. Attractive markets such as Boston, Dallas-Fort Worth and Tampa are the initial targets. The concept commands franchise investors who share its commitment to excellence and have the financial wherewithal as well as operations know-how to own and operate one or more locations.
Franchisees benefit from the proven Blink business model and the experience behind it. Blink leadership has created the brand to stand as a new differentiated breed in fitness around a unique Feel Good Experience™ at every club to enhance each member’s visit and make Blink unlike any other gym. This includes respectful and friendly staff, bright and open gym design using colors that are scientifically proven to enhance mood, a spotlessly clean facility, and music specifically selected to motivate members.
Beyond brand differentiation, Blink is breaking the mold with its brand positioning. The fitness industry has been around a long time, using the same sort of aspirational imagery across the board. Blink uses people who look like its diverse member base in advertising the idea that working out to feel better is just as important as working out for the physical benefits. That concept is resonating with the 85% of people who have been too intimidated to join a gym*.
“The pieces are in place for franchise investors,” added Magazine. “We’ve worked tirelessly to craft a gym concept that consumers have been asking for, and that is designed for franchisees who want to get in early with a brand that has proven to be a winning investment.”
Blink’s support for its franchisees is comprehensive, including:
- Real estate – selection, design and construction
- Training – On-location and classroom (150 hours for owners, management and staff)
- Operations support – Dedicated, around-the-clock point of contact
- Marketing – Extensive local gym marketing support and consistent member feedback insights
- Research and development – New programming and equipment introductions on a regular basis
The Blink business model has been cultivated to attract individuals or teams with an ambition to succeed, strong values and solid community and business connections. The franchise investment offers significant efficiencies of scale for multi-unit investors, including discounts on the initial investment.
For more information about the Blink Fitness franchise opportunity, visit blinkfranchising.com, or contact Ed Yancey, vice president and director of franchise development, at firstname.lastname@example.org and (212) 359-8780.
About Blink Fitness
Founded in 2011, Blink Fitness is a premium quality, value-based fitness brand with more than 50 locations open or in development throughout New York and New Jersey. Blink Fitness puts Mood Above Muscle™ which celebrates the positive feeling you get from exercise, not just the physical benefits. Each club employs the company’s signature Feel Good Experience™ that highlights enthusiastic staff members, a clean environment, an open, spacious, and colorful design, energizing music and fitness training that is motivating and affordable.