All Points PR secured press coverage with John Creek Herald for client MY SALON Suite. The article shared word of the franchise’s grand opening of its new location in Peachtree Corners. Coverage ran online.
All Points PR landed press coverage with Winter Garden Magazine for client Vitality Bowls. The publication shared word of the franchise’s expansion of its Orlando footprint with a new cafe opening in Ocoee. Coverage ran online.
All Points PR coordinated a feature with Encore Kalamazoo for client Soccer Shots. The magazine featured a Q&A with a local franchisee who shared more about her personal and business backstory, expanding on her passion for Soccer Shots. Coverage ran online and in print.
All Points PR secured press coverage with Community Impact for client Two Maids & A Mop. The newspaper shared the story of a local franchisee whose location is part of the franchise’s partnership with Cleaning for a Reason, a nonprofit organization aimed at providing free household cleaning services to women undergoing cancer treatment. Coverage ran online.
All Points PR landed press coverage with Grand Rapids Business Journal for client Allegra Marketing Print Mail, celebrating a local center’s 40th anniversary. Coverage ran online.
All Points PR coordinated press coverage with Nation’s Restaurant News for client Vitality Bowls. The franchise was included in the publication’s online Menu Tracker slideshow, which showcased the franchise’s Pumpkin Bowl and Smoothie. Coverage ran online.
All Points PR landed press coverage with Franchise Dictionary for client Jabz Boxing. The piece featured the franchise’s sponsorship of Girls on the Run, an organization that helps third- through eight-grade girls develop life skills through a comprehensive physical activity-based positive youth development program. Coverage ran online.
All Points PR secured press coverage with The Courier Times for client Screenmobile. The publication shared word of the franchise’s new location, which opened in East-Central Indiana. Coverage ran online.
All Points PR coordinated press coverage with Club Business International magazine for client The Camp Transformation Center. The publication featured the franchise’s mid-year growth announcement, showcasing The Camp’s growth and plans to continue expansion. Coverage ran online.
All Points PR landed social media coverage with local influencer @_harlowejames for client Vitality Bowls. The influencer shared coverage of her visit to a new Vitality Bowls cafe with 37,000 followers, posting photos of the food she tried.
All Points PR gained a TV segment with Spectrum News Triad for client Junk King. The segment featured a local franchisee, who shared more about the value Junk King brings to the community and the importance of recycling and donating the items that the team picks up. Coverage ran on air.
All Points PR landed national coverage with Forbes for client Cruise Planners. The article, which shared 27 ways to make money online, listed the Cruise Planners franchise opportunity as an example of a way to work remotely and help plan cruises and other travel initiatives. Coverage ran online.
All Points PR secured a TV segment with KETV-TV for client Screenmobile. The segment featured local franchisees who shared tips for homeowners looking to sell their homes to millennial buyers, including screen replacements and screened in porches to help add value. Coverage ran on air.
All Points PR coordinated a TV segment with KFMB-TV for client The Camp Transformation Center. The segment featured a deeper look into the gym’s circuit-training process, highlighting its popular six-week challenges and the weight-loss results members see at The Camp. Coverage ran on air.
All Points PR landed social media coverage with influencer and blogger Demi Bang @demibanging for client Daily Jam. The influencer shared coverage of her visit to a local Daily Jam on Instagram stories with more than 16,000 followers, shouting out the concept’s fall menu items.
All Points PR secured press coverage with the Detroit Free Press for client Blink Fitness. The coverage shared more information about pro basketball star Draymond Green, who recently opened his second Blink Fitness franchise location in Michigan – he is one of four partners in the new Redford Township gym. Coverage ran online.
All Points PR landed social media coverage with The Chiefland Citizen for client Huddle House. The local paper shared details of the franchise’s fundraiser at a restaurant in Chiefland, Florida on its Facebook page.
All Points PR gained press coverage with Scottsdale Independent for client Jabz Boxing. The coverage shared word of the franchise’s partnership with the Phoenix Children’s Hospital – participating Jabz locations hosted charity event classes to raise funds for for cancer and blood disorders, benefitting the “Step Up. Stop Cancer.” campaign. Coverage ran online.
All Points PR coordinated a TV segment with Fox 32 Chicago for client Blink Fitness. The segment featured a local trainer with the fitness franchise, who helped bust common fitness myths and shared training tips for a “new you.” Coverage ran on air and online.
All Points PR landed press coverage with Restaurant Development & Design for client Dairy Queen. The publication highlights the programs the franchise has adopted to help finalize the site selection process. Coverage ran in print and online.
All Points PR secured Instagram coverage with social media influencer @carleybe for client Daily Jam. The Phoenix photographer and influencer shared coverage of her visit to the restaurant on Instagram stories, talking about how much she enjoyed the concept’s gluten-free Pumpkin Waffles, with nearly 70,000 followers.
All Points PR gained press coverage with Marin Magazine for client Vitality Bowls. The coverage shared word of the franchise’s Mill Valley cafe opening. Coverage ran online and in print.
All Points PR secured a TV segment with Fox 10 Phoenix for client Daily Jam. The segment featured the brunch concept’s fall menu additions, including its Pumpkin Waffles, Pumpkin Cookies and the brand new Vegan Maple-Glazed Donuts. The segment also featured information on how viewers can make the donuts at home. Coverage ran on air and online.
All Points PR landed a TV segment with WRAL-TV for client MADabolic. The segment featured the Emily and Rob Barton, the co-owners of MADabolic Raleigh, who shared common weightlifting myths. Coverage ran on air and online.
All Points PR coordinated press coverage with Franchising USA for client Screenmobile. The publication announced the launch of the franchise’s consumer confidence video, exemplifying the value screens can bring to homes and families. Coverage ran online.
CMIT Solutions Awarded Continuum Alliance Partner of The Year
Leading National IT Solutions Provider Earns High Profile Recognition at Annual Continuum Navigate North America Conference
AUSTIN, Texas – CMIT Solutions, the nation’s leading managed services provider of enterprise-level information technology (IT) services to the small and mid-market business community, has been named Continuum’s Alliance Partner of the Year. Partners since 2013, CMIT Solutions leverages its tight connection with Continuum today to monitor more than 50,000+ endpoints.
Presented at Continuum’s annual conference, Navigate 2019 in Las Vegas, the award showcases the high level of success that CMIT Solutions has been able to achieve seamlessly with Continuum’s best-in-class offerings. The platform has enabled CMIT Solutions offices throughout its franchise network to scale rapidly. Plus, through the partner relationship, CMIT Solutions provides peace of mind to its clients, which are able to take a proactive approach to avoid potential IT issues.
“CMIT Solutions is proud to be a partner of Continuum and we’re honored to be recognized as its Alliance Partner of the Year,” said Roger Lewis, CEO of CMIT Solutions. “Continuum has allowed our CMIT offices across the country to better serve their clients with best-in-class IT solutions. In today’s world of ransomware attacks, cyber security continues to be a major concern for small and mid-market businesses as they are easy targets for perpetrators. Our relationship with Continuum will continue to increase in importance as we work together to address the need of businesses to be safe and secure.”
Continuum’s annual conference, Navigate 2019, showcases the solutions and skills necessary for managed service providers to implement and protect their client’s IT infrastructure. The conference brings IT experts from coast to coast to learn today’s premier technology tactics. The two-part conference kicked off in Pittsburgh October 1-2 and culminated in Las Vegas October 15-16.
CMIT Solutions offers a broad spectrum of IT services including computer monitoring, help desk, back-up & recovery, and cyber security platforms, along with quick response onsite services when unexpected IT issues occur. CMIT Solutions has carved out its niche as an industry innovator that specializes in working with the small to mid-market business community. Combining this with the company’s leading technology partners, the SMB community now has an edge in today’s increasingly challenging marketplace.
About CMIT Solutions
CMIT Solutions (CMIT) is a leading provider of information technology (IT) professional services and products to small and mid-market businesses, and is uniquely capable of supporting businesses anywhere, coast to coast in the United States and Canada. By focusing on developing and maintaining local, trust-based relationships with its customers, CMIT is able to meet all of their IT needs. CMIT offers a wide variety of services and solutions including computer monitoring, help desk, back-up & recovery, DNS filtering, cybersecurity, and more. CMIT is uniquely able to offer enterprise-class solutions, at prices small businesses can afford. CMIT has been ranked number one in its category in Entrepreneur magazine’s Franchise 500® list for seven consecutive years. Because of its growing geographic presence and partner programs, CMIT is a channel for larger firms desiring to reach the small and mid-market businesses in the United States.
For more information, please visit www.cmitsolutions.com
Continuum provides a leading SaaS-based managed services platform that managed services providers (MSPs) use to efficiently backup, monitor, troubleshoot, and maintain desktops, servers and other endpoints for small-and-medium-sized businesses. The comprehensive platform provides an intelligent remote monitoring and management (RMM) solution and an advanced backup and disaster recovery (BDR) offering – branded Continuum Vault – all integrated with an industry-leading network operations center (NOC) and U.S.- based world-class Service Desk, delivering a single, unified managed services experience. The company currently employs more than 1,400 professionals worldwide, supports over 6,000 MSPs, and monitors more than one million endpoints for its 5,800 partners. Continuum has also formed a non-profit foundation, called Continuum Veterans Foundation (www.hire-our-heroes.org), which was established to provide financial support to local and national charities that focus on helping our veterans find jobs. The principal owner of Continuum is Summit Partners (www.summitpartners.com), a Boston-based growth equity firm that has raised more than $20 billion in capital. For more information, please visit www.continuum.net.
All Points PR secured press coverage with Northern Virginia Magazine for client The Camp Transformation Center. The article shared word of the franchise’s first location in Virginia, which recently opened to Alexandria residents. Coverage ran online.
Considering that Halloween is just around the corner, I thought it’d be interesting to discuss something that can be pretty spooky to everyone: crisis communications.
No one wants to be in the middle of a public relations crisis, but let’s face it – there’s always the possibility. What matters most in any crisis situation is that you have an effective crisis communication plan prepared. If you’re not envisioning potential crisis scenarios for your company and putting together a well thought-out communications timeline for the days, weeks and months during and after a crisis, you’re not doing it right.
Important components to have in your plan include media training, holding statements and a course of action to gather accurate details (as quickly as possible) so you can address the public, your employees, customers and all stakeholders in a timely manner. And, after crisis strikes and calms following diligent crisis communications, don’t forget to update your plan and continue to update it annually! Crisis communications is always changing in the ever-evolving landscape of news outlets and social media.
It takes a lot of time and effort to put together an effective plan, and for good reason – a poorly executed crisis communication response can result in a PR nightmare for any brand or company, big or small. If you’re looking for a few examples of what not to do in a crisis situation, here are a few cringe-worthy examples to consider.
Papa John’s Pizza
We’ll start with a brand that recently made major headlines – Papa John’s Pizza.
Founder and CEO John Schnatter, who also served as the public face of the pizza chain, came under fire in 2017 during the national anthem protests when he blamed the NFL for slowing sales at Papa John’s. However, the crisis came to a head in May of 2018 during a media training call arranged between Papa John’s executives and the marketing agency Laundry Service, which was designed as a role-playing exercise to prevent further PR blunders. When asked how he would distance himself from racist groups online, Schnatter responded by downplaying his remark toward the NFL and making other offensive remarks that included the use of the N-word. He went on to eventually resign as chairman that July.
The messy aftermath included a suit filed against the pizza chain, as well as a website launched in his defense. In response to the backlash, Papa John’s released a video on social media highlighting the criticism received by angry customers. But, what the video attempted to convey in “remorse” for the situation lacked a great deal in transparency of what Papa John’s planned to do moving forward for its customers.
When dealing with such prevalent societal issues, it’s important for brands to share how they plan to change their leadership and corporate culture, especially when there’s one person as the face of the brand. And, that’s where Papa John’s definitely missed the mark.
Another common crisis communication case study is the April 2017 incident with United Airlines. The crisis occurred when passenger David Dao was violently dragged off an overbooked flight, which had been captured on video and wildly circulated on social media – prompting major outrage.
While the situation should have called for an unreserved apology – no ifs, ands or buts – what transpired instead was a round of lackluster responses and apologies from CEO Oscar Munoz. In his response, Munoz only apologized for having to “re-accommodate” customers. Adding fuel to the fire, it was revealed in a leaked letter to United employees that Munoz described the passenger as “disruptive and belligerent,” claiming that employees had followed established procedures for these types of situations.
While Munoz did go on to release a full apology, it came too little too late. Time is of the essence when it comes to controlling the damage of any crisis, especially one that’s captured on video, and Munoz’s lack of sincerity and empathy for the passenger created major fallout for the airline that will certainly be looked to as an example of how not to handle crises for years to come.
On April 20, 2010, the Deepwater Horizon rig, leased by BP, exploded off the coast of Louisiana – resulting in the worst marine oil spill in U.S. history. The explosion killed 11 workers, and the rig capsized and sank into the Gulf of Mexico on April 22, releasing millions of gallons of crude oil into the ocean.
It’s no question that a catastrophe of this size had – and continues to have – a profoundly terrible effect on the Gulf Coast ecosystems, residents and the families of the workers that will reverberate for years. So, the last thing you’d think these residents and families would want to hear is how this crisis is impacting the CEO. Yet, that’s exactly what happened.
“We’re sorry for the massive disruption it’s caused to their lives,” former BP CEO Tony Hayward said in response to the oil spill. “There’s no one who wants this thing over more than I do, I’d like my life back.”
In the wake of a crisis, it’s essential to show empathy to those who have been wronged by the situation. The bottom line is, people don’t want to hear how badly the crisis is for the business or the CEO. Crisis communications should be centered on the people who have been negatively impacted by the crisis, and what the plan is to make things right.
Who got it right?
As a change of pace, let’s think – who got it right, and how?
Among our own team here at All Points, we know that it’s important to take control of the conversation right away in any crisis. One such example occurred when groups in Houston were challenging a movement for transgender rights. This situation brought one of our clients to the media’s attention, as a crisis involving transgender identification had transpired within one of their local businesses. The client quickly turned to the All Points team, which swiftly took control of the narrative, challenging the connection being made between Houston’s separate issue and our client. The distinction was quickly realized through conducting interviews on behalf of our client and providing statements to the press – local and national. As a result, our client was removed from the dialogue.
Another example of strong crisis communications would include the racial bias situation that Starbucks experienced last April, when two black men were arrested at a downtown Philadelphia Starbucks on suspicion of trespassing. Part of the incident was captured on video and shared to social media, earning widespread criticism.
While Starbucks certainly could have been quicker to respond, they ultimately acknowledged the situation by owning the fact that they were in the wrong, sharing their plan with the public to close all stores nationwide for racial-bias education.
There are a lot of lessons that we can soak in here – it’s just as important to understand what not to do as it is to know how to handle crisis communications when the unexpected strikes. No one wants a crisis on his or her hands, but it shouldn’t take a crisis to make a crisis plan. Expect the unexpected, never enter a crisis blind and always do what it takes to make things right – take responsibility, own the situation and show a great deal of empathy. It goes a long way.
All Points PR coordinated press coverage with Everyday Health for client Jabz Boxing. The article featured the wellness plan and health journey of a woman who lost 70 pounds with Hashimoto’s thyroiditis, naming Jabz Boxing’s fitness classes as a huge factor in her routine. Coverage ran online.
All Points PR landed press coverage with QSR Magazine for client Potbelly Sandwich Shop. The coverage shared word of the franchise’s 10-unit deal signing in the Las Vegas market, marking the brand’s entry into the region. Coverage ran online.
All Points PR secured press Coverage with Club Solutions for client Jabz Boxing. The article featured the franchise’s Co-Founder and CEO Kimberlee White, who told the story of how Jabz Boxing came to be, and how far the brand has come since selling its first franchise location in 2013. Coverage ran online.
All Points PR coordinated trade coverage with Multi-Unit Franchisee for client Kona Ice. The publication featured a Q&A with franchisee Matt Fultz, who shared his journey into entrepreneurship and the growth and success of his Kona Ice business. Coverage ran in print and online.
All Points PR landed press coverage with The Cross Timbers Gazette for client Delta Restoration Services, sharing word on how Delta Restoration Services of North Central DFW will open a new location this fall in Argyle. Coverage ran online.
All Points PR secured press coverage with the Daily Southtown, a South-Chicagoland publication within The Chicago Tribune, for client Blink Fitness. The article shared more information on the franchise’s Marionette Park and Midway gyms in the “Comings & Goings” column. Coverage ran online.
All Points PR coordinated press coverage with the Houston Chronicle for client Childrens Lighthouse Learning Centers. The article shared the Children’s Lighthouse of Cypress-Fairfield’s partnership with UTHealth, highlighting the franchise’s commitment to quality education and propelling education forward. Coverage ran online.
On Thursday, September 19, the All Points PR team volunteered at Cradles to Crayons in Chicago, IL for our third quarter Positive Impact program.
Cradles to Crayons is a nonprofit organization that equips children from birth through age 12 living in homeless or low-income situations with the essential items they need to thrive – at home, at school and at play. Volunteers can help prepare customized packages of clothing, shoes, books and more for distribution to tens of thousands of children in the communities it serves throughout the year.
At Cradles to Crayons, the All Points team broke up into two groups, with one group sorting through donations in “general sort,” and the other group working in “outfits.” In general sort, the team organized different items into bins, such as clothing, school supplies, baby gear and hygiene products. In outfits, the team put together different clothing packs for girls and boys of different ages, matching together appropriately sized pants, sweaters, shirts and other essential clothing items for the new season.
While working in these groups, the All Points team followed one of the organization’s beliefs, “Quality = Dignity,” to ensure children and families in need are receiving the best and most functional items possible.
Cradles to Crayons reports that there are more than 180,000 children in Chicago who are in need of the essential items that Cradles to Crayons provides. After two hours of volunteering, we were able to help a total of 183 of these children!
The All Points team strives to positively impact communities far and wide through our philanthropic and volunteer efforts with the Positive Impact program. We are passionate about our commitment to corporate social responsibility and making a positive impact on meaningful social, community and environmental organizations. We look forward to the next Positive Impact program and the cause we will serve!
Click here to learn more about the Positive Impact program.
The Northern Illinois Franchise Association (NIFA), co-founded by Jamie and Lauren Izaks and Andrew Bleiman, recently hosted its 2019 September Luncheon at Carmine’s in Rosemont.
With more than 50 guests in attendance and hosted just a day before the start of Franchise Expo Chicago, the September Luncheon featured a spirited panel discussion, Franchising in 2020: The Opportunities and Issues for Franchisors and Franchisees. Focused on three core topics, 1.) Franchise Sales Predictions; 2.) Maximizing Franchise Lead Generation; 3.) The 2020 Franchisee, the panel included:
- Peter Baldine, President, Moran Family of Brands and Accelerated Development, Inc.
- Ed Yancey, Vice President of Franchise Development, B.GOOD
- Cameron Cummins, Co-Founder, Pivotal Growth Partners
- Lizi Wahl, Director of Marketing, Young Rembrandts
The group of distinguished franchise executives discussed a variety of issues and opportunities that the future of franchising faces, including the impact of the 2020 election on franchise sales, site selection in “hot” markets, the ins and outs of social media lead generation and the millennial franchisee. The panel emphasized the importance of ensuring that every prospect is properly educated on the franchise opportunity and that they share the same culture and brand values.
Other key focal points included insights on the risks and advantages of multi-unit ownership for franchisors and franchisees, as well as setting up expectations and ample support for franchisees in the changing landscape of franchising. An audience Q&A followed the discussion.
The September Luncheon was sponsored by Shambliss Security, a provider of cybersecurity solutions with a specialized offering for franchise organizations, Plante Moran, dedicated to providing audit, tax and consulting services to the franchise industry with an understanding of the unique nature of franchise operations and Laner Muchin, the premier law firm concentrating exclusively in the representation of employers in labor relations, employment litigation, employee benefits and business immigration.
In addition to the discussion, panelists and guests of the NIFA 2019 September Luncheon enjoyed time to network and eat delicious food, including Fried Calamari and Stuffed Mushrooms, a choice of Whitefish Piccata, Boneless Chicken Milanese or Rigatoni Alla Vodka, followed by a Chef’s Selection of Mini Desserts.
We want to thank all of the panelists, guests and sponsors for another incredible event, and look forward to our next gathering! These events allow NIFA to continue its work educating the Chicagoland community about the most pressing franchise-related topics of the day and encourage exclusive networking opportunities.
Stay tuned for details on the upcoming 2019 December NIFA Luncheon, and visit www.northernilfranchise.org for more information about the organization.
The All Points team runs on a strong set of processes and systems to ensure everything in the office runs smoothly, and a great way to encourage fresh ideas regarding these is through seminar.
Director Gillian Losh took the lead of our September seminar to explain the purpose and importance of the media training process. From travel logistics to interview responses and props for television segments, Gillian covered all the bases of seeing through a successful media opportunity.
Overall, Gillian stressed that media training is a tool that serves to foster relationships with our clients and the media and to ensure everyone is on the same page and prepared with confidence. It’s also a great way for the All Points team to dive deeper into the expertise of our clients and their franchisees.
Our monthly seminars serve to promote ongoing education and refinement of skills, motivating and inspiring our employees via relevant topics and out-of-the-box ideas. We thank Gillian for sharing her helpful insights and experience in media training with the team!
Recent studies have shown that growth opportunities, including continued education, are a top priority for today’s workforce – especially for millennials. In fact, one study found that 87% of millennials rate “professional or career growth and development opportunities” as important to them in a job, as opposed to the 69% of non-millennials who answered the same.
Continued education and professional development is a must, and at All Points, we take the two very seriously to ensure our team feels fulfilled in the workplace, both personally and professionally. In the spirit of back-to-school season, I’d like to take a moment to discuss one of the ways in which we promote continued education: monthly seminars.
Every month, someone from the All Points team presents to the office during seminar, speaking on a variety of current topics such as social media trends, relationship building with reporters and refining communication skills. This year alone we’ve covered many verticals, from best practices of pitching the media to executing creative and integrated campaigns. Plus, seminar is also a great time to gather for learning opportunities from professionals outside of the office. In March, we enjoyed the chance to dive into the digital trends of 2019 and beyond with a representative and sales leader from Google.
One of the reasons our seminars are such a huge hit is due to the diverse backgrounds and experiences each team member brings to the table. However, the beauty of seminar also lies in the planning process itself. With the guidance of Senior Director Bailey Hewitt, individuals or groups prepare slides, handouts and interactive exercises before their assigned seminar date. In order to finalize each presentation, Bailey will meet with the presenters to go through a test-run. The thorough, active planning and the delivery of the seminar really drive home the key takeaways for each presenter as they work to further develop their craft and share their findings with the office. After all, the best way to learn is to teach!
At All Points, employees come to find very quickly why we do seminar, and how these opportunities allow us to dive deeper into our careers by incorporating a variety of perspectives into our everyday lives. I believe we’ve all found that our seminars provide a nice change of pace every month to learn new information, teach relevant topics and reflect on how what we’ve learned can be applied to multiple facets of our lives, not just the workplace.
I look forward to what is yet to come in 2019 during our monthly seminars, and what the team will do next with these continued learnings.
All Points PR coordinated a TV segment with FOX31 Denver for client CMIT Solutions. The segment featured a local franchisee who shared ways to keep students safe from hackers as back to school season comes around. Coverage ran on air.
All Points PR coordinated trade coverage with Franchise Times for client Christian Brothers. The article shared insights from VP of leadership and franchise development Brad Fink, who discussed how Christian Brothers sets itself apart in the industry in the way it trains its technicians. Coverage ran online.
All Points PR landed a TV segment with WETC for client Soccer Shots. The segment featured a local franchisee who recently launched his business in Wilmington, North Carolina, sharing ways the franchise aims to keep children involved in athletics. Coverage ran on air and online.
All Points PR secured press coverage with the Kane County Chronicle for client B.GOOD. The article shared word of the franchise’s plans to bring a new restaurant to St. Charles, Illinois. Coverage ran online.
In a world where the term “fake news” is thrown around left and right, it certainly begs the questions – what can we believe and who can we believe? Thanks to the ever-changing technological landscape, the modern world can consume media in more ways than ever before. From television broadcasts and radio talk shows to online newsletters and social media, opportunities to share and receive news are abundant – which leaves plenty of room for media bias.
While the simple definition of “news” is “a report of recent events” or “previously unknown information,” many are quick to point out that news in today’s social and political climate has strayed far away from the cold, hard facts of reporting. So, what happened to the news desk, and what exactly is media bias? Here are a few thoughts to consider.
Just a few months ago, Fox News host Howard Kurtz criticized MSNBC and CNN, claiming that much of the networks’ programming has become overtly biased against President Donald Trump, Newsweek reports.
“I think there are some fair reporters at both networks,” Kurtz says. “But certainly when you turn on the primetime shows, and it’s getting increasingly hard during the day, they all seem to be opinion shows,” he continues. “You know, you’ve got these panels that are six to one anti-Trump. I mean, there’s no secret about it. That’s the way they are being programmed.”
Newsweek notes that this criticism of MSNBC and CNN is somewhat ironic, considering that Fox News is regularly criticized for being overtly biased in favor of President Trump and the Republican Party.
On the other hand, Margaret Sullivan, a media columnist with The Washington Post, penned an article stating “the media feels safest in the middle lane.” She describes the middle-lane approach to journalism as “boringly predictable,” as it allows journalists to appear fair without taking a risk or offending others. “Impartiality is still a value worth defending in mainstream news coverage,” says Sullivan. “But you don’t get there by walking down the center line with a blindfold on.”
Inspired by the media critic’s condemnation of the bias toward centrism, David Leonhardt with The New York Times shared a list of the six forms of media bias. “Too often, journalists confuse centrism with fairness, objectivity or common-sense truth,” Leonhardt explains. “But centrism is none of those. It is a point of view, and it can be wrong, just as conservatism or liberalism can be.” His list includes:
- “Centrist bias.” Brian Fallon, a Democratic strategist, expressed his thoughts on this particular bias, or “bothsidesism,” sharing on Twitter: “It is time to call out bothsidesism for what it is: a performative effort to triangulate so as to present the journalist as more deserving of the public’s trust than their elected leaders. It’s a political act, and shows just as much bias as picking a side.”
- “Affluent bias.” Leonhardt explains that the media doesn’t just show bias toward the center – it can often confuse the center with views that are actually those of the affluent.
- “Bias for the new.” Leonhardt also notes that journalists can often confuse newness with importance. He states that the problem lurks in the product’s name: “News.”
- “The same biases that afflict society.” This bias describes instances including sexism in political coverage (“likability”) and racism in crime coverage.
- “Liberal bias.” “Yes, it’s real,” says Leonhardt, noting that most mainstream journalists “do lean left,” such as with issue-based coverage on education.
- “Conservative bias.” “It’s real too.” Leonhardt offers Fox News and talk radio as two examples of influential elements of the media that skew hard right, presenting readers with misleading or false information and conspiracy theories.
“Much of the media — local and national, news reporters and opinion columnists — tries hard to tell stories accurately and corrects itself when it errs,” says Leonhardt of conservative bias. “Fox and a lot of talk radio do not. And I’ll take a fallible, self-reflective media, even with all of the biases I’ve listed here, over a media that is more akin to propaganda.”
So, what can we do to avoid media bias? Take some time to explore multiple sources as you form your thoughts on current events and issues. Consider branching out from your typical mediums – if you tend to read up on the news while scrolling through Twitter and Facebook, put down the phone and visit a newsstand. Spend some time with newspapers, magazines and other print materials. Try a different television news station, or two. Read an opinion piece, and then find one from the opposite viewpoint. Ultimately, ensure that you’re giving yourself the chance to consider all perspectives of those involved and those around you.
Homewatch CareGivers Named a Top Franchise for Women
Renowned Home Care Company Recognized for High Satisfaction Among Female Franchise Owners
GREENWOOD VILLAGE, Colo. – Homewatch CareGivers, the leading home care company with more than 200 franchised units across 34 states domestically, has been recognized as a leading franchise brand for women.
Franchise Business Review, a national franchise market research firm, announced that Homewatch CareGivers has been named to its annual list of top franchises for women. The list titled, “Top 50 Franchises for Women in 2019,” surveyed thousands of women from participating franchises and ranked the companies based on overall satisfaction of its female franchise owners. The list also details each company’s scope of work, cash requirement, and initial investment for potential franchisees.
The team at Franchise Business Review surveyed nearly 9,000 female franchise owners from over 260 leading franchises before compiling the 2019 list. Participants were asked to measure their satisfaction from the last 12 months based on leadership, training, and core values.
“Our franchise network is made up of many powerful female franchise owners who have positioned Homewatch CareGivers at the forefront of the home care industry,” said Jennifer Tucker, COO of Homewatch CareGivers. “Many of our franchisees come into this business after a caregiving experience, so it’s no surprise to me that our female franchisees have thrived in this industry. It’s an incredible honor to be recognized for that.”
Homewatch CareGivers strives to provide best-in-class support for its franchisees and even has a unique support system in place. In addition to its proven franchise model, the home office works closely with each franchisee to establish a 52-week Business Implementation Plan (BIP), which pinpoints target goals that should be met in order to run a high-quality, successful operation in the first year of business.
“The franchise industry provides many options to women seeking business ownership on a full- or part-time basis in multiple sectors,” says Michelle Rowan, President and COO of Franchise Business Review. “The number of franchise opportunities can be overwhelming, so it’s critical to examine feedback from other female franchise owners on how well the franchise meets their expectations in terms of support, work/life balance, financial opportunity, and other key areas of business ownership. When you look at the brands on our list, a whopping 90% of women said they enjoyed owning and operating their own business.”
The estimated initial investment for a Homewatch CareGivers franchise ranges from $83,000 to $141,500, which includes a franchisee fee of $49,000. Interested individuals must also have a minimum net worth of $350,000 and $50,000 liquid capital to ensure additional funding is available while launching their franchise.
To learn more about Homewatch CareGivers services and franchising opportunities, visit www.homewatchcaregivers.com/franchise
To learn more about FBR’s research, please visit www.FranchiseBusinessReview.com.
About Homewatch CareGivers
Homewatch CareGivers, based in Greenwood Village, Colorado, delivers a variety of person-directed, professional at-home services including elder care, care for individuals with developmental and physical conditions, after-surgery care and dementia care. With a heavy involvement in the Home Care Association of America (HCAOA), the Homewatch CareGivers mission is to provide the best-in-class care for each and every client, to serve as a vital part of the continuum of care and to provide the support franchisees and caregivers need to find success and make a difference in their communities.
To learn more about Homewatch CareGivers services and franchising opportunities, visit www.homewatchcaregivers.com/franchise
About Franchise Business Review
Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures satisfaction and engagement of franchisees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,100 leading franchise companies. To read our publications, visit https://franchisebusinessreview.com/page/publications/. To learn more about FBR’s research, please visit www.FranchiseBusinessReview.com
All Points PR is thrilled to be represented in the 2019 Entrepreneur ranking of top suppliers in the franchise industry. Featured in the magazine’s September issue, our team is proud to have jumped up two spots from last year under the Public Relations category. Our energy and spirit is the driving force behind our work, and we will continue to follow our mission of persistence in everything that we do.
We asked a few of our All Points veterans to reflect on our recent achievement. Check out their thoughts below!
“It’s awesome to have the team recognized for its commitment to creative and strategic public relations support,” says Senior Director Bailey Hewitt. “As a group, we reflect on what works, what doesn’t and what needs to be modified to make sure we are always providing top-of-the-line services to our clients and that we are creating an environment and culture that our team members are proud to be a part of. Eight years in and with our largest team to date, we are committed to advancing the agency and our clients to the next level.”
“Growing as a professional alongside All Points PR has been a phenomenal experience,” says Senior Account Lead Jessica Tcholakov. “Our team’s commitment, dedication, perseverance and professionalism is what helps drive us to the top. I look forward to another successful year of learning, growing and following our mission of persistence to get to number one.”
“It seems like yesterday we were celebrating APPR’s five-year anniversary,” says Senior Creative & Digital Account Lead Allie Kramer. “Now, we’re eight years old and solidifying ourselves as an integrated PR powerhouse. Since I joined in 2015, the creative and digital team has doubled in size, providing opportunities to grow, learn and lead within the department as well as in our Pods. Our growth has allowed us as an agency to make a bigger impact for our clients, while still fostering the familiar and close-knit relationships that make All Points so special. I couldn’t be more proud of this team for its dedication, persistence and focus, and can’t wait to see what the future brings. Way to go, APPR!”
The All Points team recently gathered to discuss best communication practices. Led by Senior Account Lead Jessica Tcholakov, the August seminar explored best practices for effective communication and efficient problem solving, with a focus on email correspondence.
Jessica led the team through several scenarios that reminded us all the importance of listening to and evaluating problems in order to articulate the best solutions. Featuring examples from Public Relations Associate Nicole Odziewa, Content Marketing Associate Meredith Beirne and Creative and Digital Account Lead Barbara Krygowska, one of the biggest takeaways from the presentation was that sometimes, it’s best to pick up the phone and hear out the situation at hand.
Our monthly seminars serve to promote ongoing education and refinement of skills, motivating and inspiring our employees via relevant topics and out-of-the-box ideas. The August seminar was a great way to brush up on best communication practices and learn from each other’s experiences.
All Points PR landed press coverage with the North Bay Voyager for client Vitality Bowls. The article spread the news of a new location that has opened in Mill Valley. Coverage ran online.
All Points PR secured press coverage with the Andover Townsman for client House Doctors. The coverage shared word of a local franchisee Doug Coyle, who donated and installed shower grab bars for an elderly woman in Methuen as a part of the franchise’s giveaway. Coverage ran online and in print.
All Points PR coordinated press coverage with Eater Vegas for client Potbelly Sandwich Shop. The article shared word of the franchise’s plans to launch 10 Potbelly locations in Nevada next year. Coverage ran online.
All Points PR landed a TV segment with FOX32 Chicago for client CMIT Solutions. The segment featured CEO of CMIT Solutions of Naperville and Orland Park Mike Khattab, who explained what families can do to protect their information following a Naperville school district data breach. Coverage ran on air and online.
All Points PR secured trade coverage with Franchising World for client Bojangles’. The publication shared a Q&A with Bojangles’ franchisee Jeff Rigsby on what it takes to manage operations with a high unit count. Coverage ran online and in print.
All Points PR coordinated social media coverage with The Voorhees Sun for client Jabz Boxing. The publication spread the news of the franchise’s back-to-school supply drive on its Facebook page.
All Points PR secured press coverage with Wicked Local – Malden for client Blink Fitness. The article shared word of a Blink Fitness owner who paid it forward to local Red Sox fans who gave their extra game ticket to a homeless man. The three fans received a free one-year membership to any Blink Fitness Location nationwide. Coverage ran online.
All Points PR landed trade coverage with Franchise Dictionary for client Jabz Boxing. The August issue featured an interview with franchisee Christina Peregrym, who shared details about her business journey with the franchise. Coverage ran online and in print.
All Points PR coordinated a TV segment with WDEF-TV for client MY SALON Suite. The segment featured MY SALON Suite of Hamilton Place, which recently hosted a back-to-school haircut event. Members of the community were invited to enjoy a free haircut and treats with a donation of $5 or more worth of school supplies. Coverage ran on air.
All Points PR landed press coverage with the Montgomery News for client Tough Mudder Bootcamp. The publication shared word of the opening of the franchise’s first Pennsylvania location in Blue Bell. Coverage ran online and in print.
All Points PR secured trade coverage with industry publication Pet Business for client Wag N’ Wash Natural Food & Bakery. The coverage welcomed the franchise’s new Vice President of Marketing Kristen Wellen and shared details of her goals in taking on this new role. Coverage ran online.
Feeling Great About Eight
By Jamie Izaks
Another year has come and gone at All Points PR, and if one thing’s for sure, it’s that we’re feeling great about eight! I’ve taken some time to reflect on all the milestones we’ve reached and the goals we’ve accomplished in our eighth year as an agency, and this year has certainly been one for the books. From the growth and development of our team members to the relationships we’ve built with our stellar clients and the connections we’ve reinforced and developed with both long-term and new networking partners, I’d like to share some of the highlights as we turn the page on another wonderful year.
By far, the talented team we have in place is more accomplished than ever before. As we’ve continued the expansion of our office space, we’ve grown the All Points team by an entire new pod. Now five pods strong, we’ve welcomed several new faces into the office, and have also had the pleasure to celebrate meaningful promotions among our seasoned staff. The All Points team members continuously prove their abilities to elevate the agency and our presence as a whole through curiosity, creativity and persistence.
The collaborative nature of our office, coupled with continued education through our monthly seminars (which included a visit from Google this year) and industry workshops, has had a profound impact on the professional development of our staff and our client work. And, we’re taking great pride in seeing just how far our skills can evolve. Across the public relations, creative, digital and content marketing disciplines, we’ve produced high quality and creative campaigns that are leading to bigger, better results for our clients.
And, speaking of our clients, our client roster has never been stronger. We’ve welcomed a variety of new brands this year, many from the restaurant, home and commercial services and fitness industries. We continue to solidify strong relationships with our clients, from the newcomers to those we’ve had the pleasure of working with for years.
One of the biggest moments of 2019 was All Points PR on display at the International Franchise Association (IFA) Convention in Las Vegas. Our campaign as a whole, “Tell Your Story, See Results, Grow Your Franchise,” was absolutely outstanding. It all began with our pre-Convention push, continued with our presence at the Convention and will live on until December of this year through our franchise industry marketing campaign. The All Points team members responsible for the campaign certainly rose to the occasion.
The IFA Convention wasn’t the only opportunity our team had to make our presence felt. Our eighth year also offered incredible volunteering experiences through our Positive Impact program. The All Points team strives to positively impact communities far and wide through our philanthropic and volunteer efforts, and this past year we had the chance to work with organizations including Project Linus, Feed My Starving Children and the Alliance for the Great Lakes. When the All Points team visited our local Feed My Starving Children organization, we packed more than 40 boxes, providing nourishing meals for an entire year to more than 25 children in need.
We are also proud to have launched “The PRo Community Project,” a contest geared toward organizations in need of additional marketing services. Through this exciting initiative, we invite nonprofit leaders to submit an application for the chance to win free services and volunteer support from our team. Created and launched by one of our team members, The PRo Community Project provides us a tremendous opportunity to shine a light on a nonprofit organization that is working to enhance the lives of others. One of our next Positive Impact programs will include a volunteering initiative with Culinary Care, the winner of this year’s PRo Community Project contest.
Our team has enjoyed a wealth of opportunities to connect with our current clients, prospective clients and networking partners. From events including the IFA Convention and the Franchise Times Finance and Growth Conference to exciting client conventions and meetings that took us to New York City, New Orleans, Portland and beyond, our team enjoyed many unique chances to align on goals, initiatives and strengthen our relations with clients and others in the franchising industry.
And, our dedication to the franchising industry didn’t stop there. We’re proud to have hosted another great year of events through The Northern Illinois Franchise Association (NIFA), further extending our commitment to Chicagoland’s franchising community. Through these events, which included a Luncheon discussion led by IFA President and CEO Robert Cresanti and a June gathering during the Chicago Cubs vs. St. Louis Cardinals game focused on private equity investment in franchising, we had the wonderful opportunity to connect with guests, clients and networking partners over today’s most pressing franchise-related topics.
Looking ahead to our ninth year, it’s clear that All Points is driven by the hard work and persistence of our outstanding team, as well as the incredible relationships we foster with our clients. To put it simply, we’re just as excited about eight as we are nine! Happy anniversary to All Points, and a huge thank you to those who’ve helped us grow as an agency. Cheers!
All Points PR coordinated social media coverage on Instagram with @coleykuyperart for client Daily Jam. The influencer visited a local Daily Jam location with her family to celebrate her daughters’ birthdays and promote the kid’s menu offering, sharing Instagram stories of their visit with more than 14,000 followers.
All Points PR secured a TV segment with FOX17 Morning Mix for client Cruise Planners. The segment feared a travel agent with the franchise who offered some tips on planning your vacation and some handy travel necessities to bring. Coverage ran on air and online.
All Points PR captured social media coverage on Instagram with @summitatthesummit for client Wag N’ Wash Natural Food & Bakery. The owner shared an Instagram post and story of Summit during his visit at a local location with nearly 12,000 followers.
All Points PR landed trade coverage with Franchise Euphoria for client ManageMowed. The podcast interviewed ManageMowed Co-Founders Peter Roberts and James Jakobsen, who explained the subcontracting aspect of ManageMowed, the type of franchisees the business is seeking and the reasoning behind the focus on commercial landscaping. Coverage ran online.
All Points PR coordinated press coverage with Hoodline for client Daily Jam. The staff at Hoodline listed Daily Jam as one of the top trending restaurants in Phoenix based on data from Yelp. Coverage ran online.
All Points PR landed a TV segment with FOX2 Detroit for client MY SALON Suite. The coverage featured a local hairstylist at MY SALON Suite, who demoed several different summer hairstyle trends of the summer. Coverage ran on air.
All Points PR coordinated a TV segment with FOX31 Denver for client Cruise Planners. The segment featured a travel advisor with the franchise to discuss the rise of Insta-tourism and the top Instagram-worthy travel destinations. Coverage ran on air and online.
All Points PR captured national coverage with Entrepreneur magazine for client Dale Carnegie Training. The publication featured the professional training franchise for its Top 200 international franchise ranking. Coverage ran in print.
All Points PR landed a TV segment with FOX10 for client Cinnaholic. Fox 10’s Cory Mccluskey visited a new bakery location in Gilbert, AZ to make vegan cinnamon rolls. Coverage ran on air and online.
All Points PR secured a TV segment with WRAL-TV for client MY SALON Suite. The segment featured a local salon owner and stylist who demoed several trendy hairstyles for the summer and discussed dealing with the humidity. Coverage ran on air and online.
Kona Ice Drives Through Another Milestone Midway Through 2019
At the end of Quarter 2, Kona Ice is already working towards their next achievement
FLORENCE, Ky. – Where rubber meets the road, there is no other franchise in America that compares to Kona Ice.
As the nation’s iconic mobile shaved ice franchisor continues to earn an intensifying amount of accolades, its franchise growth is reaching a milestone reserved for a rare breed of brands. In June of 2019, Kona Ice will have more than 1,200 of its colorful, tropical-themed trucks running across the country, captivating even more of America with a one-of-a-kind gourmet shaved ice experience.
“Kona Ice has passed the 10 year landmark, the 1,000 truck landmark, we’ve donated more than $62 million nation-wide to non-profit organizations, and now with reaching 1,200 trucks halfway through 2019, we are already looking forward to the next big milestone we can surpass,” said Tony Lamb, the brand’s president and founder who has been celebrated in recent years for the entrepreneurial ambition he has shown in launching and successfully expanding the business. “The energy behind the brand is contagious. The rapid expansion of the brand has both new and old franchisees excited for the future of Kona and what we can achieve together.”
In 2018 alone, Kona added 175 franchised trucks, further solidifying the brand as the next generation ice cream truck – a sleeker, more entertaining, safer and increasingly profitable business model. Taking into account Kona Ice’s mini version of its trucks and its kiosks, the country’s most recognizable mobile shaved ice experience already has more than 1,600 units operating. The implementation of the Kona kiosk allows Kona to now be brought indoors, providing there is no limitation for what the brand can do.
Serving tens of millions of consumers across the nation every year, the franchisees that run the units are generating revenues that directly impact the communities they serve in incredibly positive ways. Along with the 1,200 truck benchmark, Kona Ice’s giveback to community schools and organizations across its franchise system has just passed the $62 million milestone.
“Our company may be expanding more rapidly than we ever could have dreamed, but the original mission of Kona Ice remains the same,” added Lamb. “Entrepreneurship is an opportunity to positively impact the lives of others. The giveback proponent of our company is what sets Kona Ice aside from other businesses, and is a main part of what make us so appealing to entrepreneurs. The more areas we service, the more money we can give back to the community.
Moving forward, Kona Ice aims to grow with qualified franchisees that embody a contagious entrepreneurial spirit and who have a deep appreciation for following the brand’s processes and systems. The franchise opportunity has been designed to meet the needs of individuals, both seasoned and new business owners, seeking greater purpose, structure, support, and marketing expertise.
About Kona Ice
A true community ally renowned for facilitating endless fundraising options, Kona Ice has given more than $62 million back to neighborhood schools, organizations and teams since its inception in 2007. The brand’s iconic truck offers customers a one-of-a-kind experience, featuring the opportunity to create their own shaved ice on the self-serve Flavorwave™, while enjoying the soothing sights and sounds from the tropics. Currently, there are more than 1,200 franchise units in 47 states.
“Do it for the gram” has become a well-known phrase in today’s social media-savvy age as the platform Instagram has risen in popularity, which now boasts more than one billion active users every month. The hashtag of the same phrase has more than 500,000 posts on the app, packed with photos from amateur photographers to dedicated social media influencers going the extra mile to snap just the right shot for their filtered feeds.
Upon visiting the hashtag, it doesn’t take much scrolling to find photos of travelers exploring the globe and documenting their every move. In the influencer world, there are many users from high-profile bloggers to micro-influencers who curate feeds under travel niches. And, with the launch of the new travel app “Depalo,” which helps users pinpoint “Instagram-worthy” locations, it’s becoming easier than ever to locate these hotspots and plan your next trip. So, what are the implications of the ever-advancing technology of social media? Here are a few to consider the next time you peruse the gram.
Instagram-friendly destinations around the globe have been dealing with an influx of tourists. A survey from Expedia found that 30% of Americans are influenced or inspired by social media when booking a trip. Thanks to geotagging, a feature on Instagram that allows users to tag their posts down to the latitude and longitude of the physical locations stored by mobile devices, it doesn’t take much searching to find attractive locations that can lead to those coveted “likes” and follows. Plus, with apps like Depalo, social media continues to evolve in support of this trend.
However, in November 2018, the Jackson Hole Travel & Tourism Board launched a campaign that encouraged visitors to “tag responsibly,” allowing Instagram users to tag their photos generically under “Keep Jackson Hole Wild” rather than using the geotag feature. The main goal of the campaign was twofold, helping to preserve natural resources of the travel destination by preventing overcrowding and destruction while boosting awareness of conservation efforts.
Depalo’s website states: “As your location scout, Depalo will lead you to the exact latitude and longitude of the best Instagrammable murals, coffee shops and viewpoints so you can focus your time creating Insta-worthy moments.” However, in an article with CNN, Beca Alexander, founder and president of influencer casting and marketing agency Socialyte, points out that apps such as Depalo can create content fatigue. “I worry this just makes it easier for everyone to just continue posting the exact same content,” Alexander says of Depalo.
Photo vs. Business
In the same article, Alexander notes that people have a tendency to visit “Instagrammable” spots, such as businesses, just for the photo rather than to try the food or product the business is offering. While Instagram and influencer marketing can do wonders for business by attracting potential local customers, Alexander explains that this tendency is not always a good thing. “These places and restaurants are trying really hard to cater to the ‘grammers, but they’re not always seeing the benefit of it financially,” she says. “People are just going for the sake of taking a photo.”
Rebecca Aneloski, a lifestyle blogger who launched Depalo, explains that she works to strike a balance and ensure that businesses feel positively about being featured on the app. “We encourage people to do business while they’re there, not just show up and take a photo,” says Aneloski. “We definitely want to uplift these local businesses. We think too that if they are going to make their place pretty Instagrammable, it’s almost expected in this day and age to have people snapping photos in that space.”
During our July seminar, the All Points team went above and beyond in a presentation that challenged our office to think more critically.
The team recently gathered to discuss going beyond the obvious and applying critical thinking skills each and every day. Led by Director Bailey Hewitt and featuring insights from President Jamie Izaks, the presentation kicked off with a review of some of the top characteristics in critical thinkers, including objectivity, introspection and humility – reminding the office that clear communication, thoughts and actions, as well as self-reflection, is essential when thinking outside the box.
The presentation also included several sterling examples of critical thinking around the office, plus the press, social media and content that followed as a result. Bailey guided the team through a few situations that asked for bigger and bolder thinking, such as spearheading a creative campaign to better drive brand awareness or finding the perfect pitch for a story lacking a timely hook. Boiling down to the key takeaways, critical thinking calls for challenging the norm, setting aside time to think bigger and to exercise all of your options. Most importantly – never settle.
Our monthly seminars serve to promote ongoing education and refinement of skills, motivating and inspiring our employees through relevant topics and exciting information. As a creative and integrated PR agency, the All Points team boasts an abundance of critical thinkers. The July seminar was a great way to re-stimulate a more creative and critical way of thinking and to encourage new angles for the office to consider.
All Points PR coordinated a TV segment with WXYZ-TV for client Junk King. The segment featured a local Detroit franchisee, who discussed sorting out your summer holiday party trash. Coverage ran on air and online.
All Points PR secured a TV segment with FOX31 Denver for client Wag N’ Wash Natural Food & Bakery, featuring President Rob Flanagan who discussed pet safety for the 4th of July. Coverage ran on air and online.
All Points PR coordinated press coverage with Arizona Republic for client Cinnaholic, featuring grand opening deals for a new location in the Phoenix metro area. Coverage ran online.
All Points PR landed a TV segment with KSNV-TV for client Soccer Shots. In the spirit of the recent FIFA Women’s World Cup, local franchisees discussed celebrating each child’s achievements and building confidence on and off the field. Coverage ran on air and online.
As the weather heats up and it’s finally time to break out the summer clothing, I’d like to chat about office dress code policies. While All Points has established a casual dress code, not all clothing is suitable for the office. Here are a few helpful guidelines to help you dress for success in the summer heat.
Don’t dress for the beach, gym or nightclub
My ultimate rule of thumb when it comes for dressing in a casual work environment is that if you can wear it to the beach, gym or nightclub, don’t wear it to work! Clothing that is meant for hitting the beach, such as cover-up dresses or flip-flops, is not appropriate for a professional appearance at work. Likewise, any sneakers, leggings or tank tops that can be worn to the gym should be kept outside of the workplace. Nightclub attire, such as low-cut or midriff tops, is not acceptable!
Keep it clean and appropriate
Dirty and torn clothes are never appropriate for the workplace, even in a casual setting. Use your best judgment when wearing jeans with holes and fraying – keep it to a minimum. Casual dresses may be worn and should be at a length at which you can sit comfortably in public. Despite the heat, shorts in any form should not be worn. Casual shirts, dress shirts, polos or golf-type shirts are perfectly acceptable, but any t-shirts with words, terms or pictures that may be offensive to other employees cannot be worn to work.
Think sensibly about your footwear
While it’s tempting to break out your favorite pair of flip-flops or gym shoes for the summer, remember that footwear should still be sensible and appropriate for the office. Dressier sneakers and flip-flops may be worn.
All Points is a creative environment, so expressing your unique style through your clothing, jewelry, hairstyle, etc. is always welcome. However, with a casual dress code, the goal is not to encourage a fashion show, but rather to promote dressing comfortably and for success. Finally – and I cannot stress this enough – remember to layer up! No matter how warm it is outside, take the office AC into account when choosing your outfit.
All Points PR gained press coverage with the San Antonio Express News for client The Camp Transformation Center. The article shared word of a San Antonio woman who lost 91 pounds, despite her hectic schedule, with the help of The Camp. Coverage ran online.
All Points PR landed a TV segment with KTVK-TV/AZ Family for client Daily Jam. A reporter with the AZ Family crew visited one of the chain’s local restaurants to talk about the Father’s Day special and try some of Daily Jam’s delicious Mancakes. Coverage ran on air.
All Points PR coordinated trade coverage with Eater Chicago for client Huddle House. The article detailed the franchise’s plans to expand in Illinois and open multiple Chicago diners. Coverage ran online.
All Points PR secured trade coverage with Franchising USA for client Potbelly Sandwich Shop, sharing word of the franchise’s announcement to open the first of its four planned California locations. Coverage ran in print and online.
All Points PR landed trade coverage with QSR Magazine for client Blaze Pizza. The article shared word of a multi-unit deal for Wisconsin with a seasoned franchise operator and businesswoman, who will be opening six Blaze Pizza locations throughout Madison, Appleton, Fox Valley and Green Bay. Coverage ran online.
All Points PR coordinated a TV segment with FOX31 Denver for client Wag N’ Wash Natural Food & Bakery. The segment featured Wag N’ Wash President Rob Flanagan, who discussed how to celebrate your dog’s birthday. Coverage ran on air.
All Points PR gained a TV segment with WXYZ-TV for client MY SALON Suite. The segment featured a local member with the franchise, who discussed makeup trends for brides-to-be. Coverage ran on air.
All Points PR secured social media coverage with Instagram influencer Bethany Aroutunian (@bethanyaroutunian) for client Daily Jam. The blogger visited the chain’s Scottsdale location to enjoy some brunch and spread the word on Daily Jam’s Father’s Day special. The blogger shared a photo and several posts to her story with more than 25,000 followers.
All Points PR landed press coverage with The Know, a column from The Denver Post, for client Tough Mudder Bootcamp. The reporter dropped by the franchise’s new studio in Denver and chatted with class members and the franchisee about the new location. Coverage ran online.
All Points PR coordinated press coverage with the Chicago Sun-Times for client Huddle House. The press shared news of the franchise’s plans to open its first diner restaurant in Chicago. Coverage ran online.
All Points PR secured press coverage with WDJT CBS Milwaukee for client Marco’s Pizza. The article spread word of the franchise’s grand opening in Sheboygan, WI, which included free pizza giveaways, prizes and kid-friendly games. Coverage ran online.
All Points PR landed trade coverage with QSR Magazine for client Dairy Queen, which shared details about the franchise’s incentive program for new and existing franchisees. Coverage ran online.
All Points PR coordinated a TV segment with Kansas City Live for client Childrens Lighthouse Learning Centers. The segment featured a local Director with the franchise, who shared how parents can teach their children the skills they will need for the jobs of tomorrow. Coverage ran on air and online.
All Points PR landed press coverage with 303 Magazine Online for client Tough Mudder Bootcamp, sharing word of the franchise’s new studio opening in Denver. The reporter visited the studio to participate in a class, chat with the owners and take photos of the new location. Coverage ran online.
All Points PR secured trade coverage with Franchise Times for client Del Taco. The article featured an interview for the Multi-Unit Mindset column with longtime Del Taco franchise partner Paul Hitzelberger, who discussed his focus on the guest experience and building a team through real incentives. Coverage ran in print and online.
The Alliance for the Great Lakes works to protect the Great Lakes for today and tomorrow. The organization involves tens of thousands of people each year in advocacy, volunteering and research to ensure the lakes are healthy and safe for all. For more than 25 years, Adopt-a-Beach volunteers have worked to keep Great Lakes shorelines healthy, safe and beautiful.
The All Points team was proud to be a part of this group of volunteers, traveling to North/Municipal Beach in Waukegan, Illinois to participate in a beach cleanup. Picking up discarded bottles, cans, plastics and more, the team enjoyed a fun and rewarding volunteer experience to help keep our beaches beautiful and prepare for the upcoming summer season.
The All Points team strives to positively impact communities far and wide through our philanthropic and volunteer efforts with the Positive Impact program. We are passionate about our commitment to corporate social responsibility and making a positive impact on meaningful social, community and environmental organizations. We look forward to the next Positive Impact program.
In our recent June seminar, the All Points team was treated to a two-part presentation from Creative and Digital Account lead Barbara Krygowska, Public Relations Account Lead JoeyLauren Jiracek, and Public Relations Associates Alexandra Hopkins and Alejandra Sanchez.
Our monthly seminars serve to promote ongoing education and refinement of skills, motivating and inspiring our employees through relevant topics and exciting information. The team gathered for an inside look into the planning and execution of a recent creative campaign, followed by an introduction to a revamped agency brainstorming initiative designed to keep the creativity flowing.
Barbara and Joey began the seminar with a client case study on creative campaign planning and execution. The goal was to present the client with a year-long marketing plan for recruitment, and to produce a highly creative and integrated consumer-facing campaign to further differentiate our client from its competitors. The duo took us through their influencer-style campaign, from its initial idea generation to the incredible results and content generated over the last few months.
Following Barbara and Joey’s presentation, Alex H. and Alex S. took the stage to guide the team through a revitalized brainstorming initiative. The pair discussed multiple brainstorming methods that are designed to bring different groups of the All Points team together and consider new, innovative ideas for our agency’s integrated public relations, social media, digital and content marketing strategies.
3 Ways to Heat Up Your Growth Strategy
By Jamie Izaks
Things are starting to heat up as we enter the summer months, and I’m not just talking about the temperature! Now is the time when interest in franchising sizzles with candidate research and due diligence as they find more time on their hands to consider their next phase in life. As a fully integrated public relations firm focused on franchise development lead generation, we keep our collective finger on the pulse of the most relevant and effective channels and newest angles to incorporate into our innovative approaches for media relations, social media, digital and content marketing. Ready to stoke the fire? Here are three tactics your brand can implement to heat up your growth strategy.
Humanize your brand
A recent survey from Label Insight reports that 73% of consumers will pay more for products when the brand is transparent. Moreover, the survey found that 39% of consumers would switch from their current preferred brand to one that offers more product transparency. The evidence for transparency is clear and we can easily apply this to franchise sales as well. Pulling back the curtains a bit on your brand offers an opportunity for your prospects to truly get a feel for the talent, processes, systems and culture that define your concept.
In franchise development, the stakes are high for brands to bridge trust between their concept and their leads. It’s easy for franchise prospects to view companies as faceless, money-hungry giants, but this doesn’t have to be the case for yours. Don’t be afraid to emphasize the human aspect of your brand – after all, we are all just people here and in the end when it comes to making a franchise investment, franchisees are investing as much in company leadership as they are in the business model.
To do this, take more opportunities to deliver compelling communications with your prospects. Press, social media platforms, interactive content and storytelling email strategies all offer peeks inside the brand that can hook your prospects. And, as we all know, nothing sells better than existing franchisee validation, so tap into the franchise system and share existing franchisee testimonials – it can even be user-generated content that you share on your social media, website and email channels. This shows your prospects that your brand has formed productive relationships with franchisees and that they enjoy the franchise model. And, put your home office team members in the spotlight on your website and other platforms to feature the brains behind the business. These are just a few of the many ways you can humanize your brand and promote growth through a more trustworthy and transparent image.
Targeted social media lead generation
According to Forbes, digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day.
As a result of this information overload, it can be easy to get lost in the flood of your audience’s packed social media feeds. Understanding the many paid targeting options available to you through social media is key to combatting the flood and ensuring your digital ads are appearing in front of the rights eyes. Through channels such as Facebook and LinkedIn, targeting can go far beyond age, location and other demographics by targeting individuals through psychographic factors that are fit for your franchisee profile.
Paid ads guarantee a place in a user’s feed and stand as an effective tool for growing your pool of franchise prospects – when done correctly. It’s important to put as much energy into your messaging as your targeting strategies so that your audience will pay attention to your ad and feel more inclined to fill out your lead collection form. Consider who you’re looking for and how these characteristics can translate into effective targeted ads.
Audio is key
Technology is growing smarter and smarter every day. Thanks to virtual assistants like Siri, Alexa and Google Assistant, voice command capabilities have completely upended how we search for and receive information on the web.
Unsurprisingly, millennials in particular are driving the growth of digital voice assistants, with 24.9 million U.S. millennials using a smart speaker in 2018. That’s more than a third of the millennial population and a 38.3% increase from 2017, according to eMarketer estimates. The study notes that older millennials specifically are the core smart speaker demographic, as they had adopted the technology early on. By the end of the forecasting period (2020), eMarketer expects that 30.5 million millennials in the U.S. will use a smart speaker at least once per month.
So, what does this all tell us? As more and more people are speaking into their devices and search engines, there’s been a shift from individual search terms to full sentences and questions. This shift creates a huge impact on SEO strategies for any digital content your brand publishes for franchise development. Keeping voice search in mind, consider conversational tones, questions and phrases that mimic natural language and syntax when refining your SEO approach to ensure your franchise development content can be found through both online and voice searches.
PINCHO Introduces New Kids Menu at All Locations
Latin American Kitchen Launches Parent Approved, Kid Tested Menu
MIAMI – PINCHO, the renowned Miami-based Latin American Kitchen elevating the fast-casual dining experience to a level beyond any other, announced today the launch of its new kids menu. Applying the same culinary passion that is unmistakably PINCHO to the kids menu, the award-winning Latin street food concept is offering four new child-friendly choices.
“We have been very fortunate to have built a strong following in South Florida, our flavorful food and creative burgers have differentiated us and as a result created a cult like following of amazing guests who have a strong sense of ownership of our brand. When they speak, we listen,” said Otto Othman, the CEO and co-founder of PINCHO who also inspired the brand’s core menu items — its award-winning burgers and skewers, (pinchos). “Our adult guests have been wanting options designed specifically for our youngest fans. We have developed menu items geared specifically toward kids without compromising our high-standard for quality food with unmatched flavor.”
Now available at all nine Miami locations, and soon at the Doral restaurant, which will open later this summer, the savory kids menu has already been put to the test with the brand’s pint-size pals. Kids menu items have been tested at select locations during the past several months and the top four contenders have captured spots on the coveted PINCHO kids menu.
The delicious options available to children up to age 12 on the new menu include:
- Kids Burger (humanely-raised,100 percent antibiotic free beef patty served between a buttery, toasted brioche bun)
- Kids Hotdog (100 percent kosher beef hot dog served on a toasted bun)
- Kids Chicken Bowl (a junior portion of the 100 percent fresh chicken pincho served with rice and beans)
- Kids Grilled Cheese (American cheese melted between a warm toasted brioche bun)
“We’re catering to the exceptional experience that guests have come to expect at PINCHO,” added Othman. “Blending warm table service with the speed and convenience behind every made-to-order meal made with high-quality ingredients that today’s consumers command, the brand’s high-touch customer service comes to life with the introduction of the kids menu.”
The menu plays to kid preferences, and PINCHO’s team makes each child’s meal an opportunity to connect with a guest that they can make a lifetime fan. It continues the brand’s commitment to menu innovation, which can be seen regularly through the introduction of new LTO menu items on a monthly basis.
PINCHO is a fast-casual Latin American Kitchen concept that has built its foundation around three core values – flavor with a side of attitude, prioritizing company culture and a passion for creating great customer experiences. Based in Miami, Florida, PINCHO has created a cult-like following with its original takes on elevated Latin street food, including its famous burgers and skewers (pinchos). The brand currently has 11 open units throughout South Florida and locations in development across the region, as well as Washington, D.C., where restaurants will open in late 2019. PINCHO recently launched a strategic franchising initiative that stands to significantly expand the brand into key U.S. markets.
For more information about Pincho, visit the company’s website at http://www.pincho.com.
To learn more about Pincho franchise opportunities, visit https://pinchofranchise.com.
The Joint Chiropractic Dazzles in the Desert at 2019 Annual Convention
Franchisees, Chiropractors and Clinic Team Members Join Corporate Leadership to Celebrate Award Winners and Brand Victories
SCOTTSDALE, Ariz. (June 17, 2019) – The Joint Chiropractic, the nation’s fastest-growing chiropractic franchise, celebrated a monumental year of success and robust future during its annual convention, which recently took place in Scottsdale, Arizona. The convention theme, “Real People, Real Results,” highlighted the positive impact that The Joint clinics have on their patients and proved that strong support for franchisees remains a top priority.
“Our annual convention served as a reminder of how remarkable our franchise system truly is, including the chiropractors that routinely change patients’ lives,” said Peter D. Holt, President and CEO of The Joint Corp. “The successes that we have seen over the last three years, and the wonderful opportunities we have ahead of us, are direct results of the support and dedication that is put into every clinic by every franchisee. We’re stronger today because of the dedication of the entire The Joint franchise network.”
This year’s convention celebrated company-wide accomplishments during 2018, and challenged all attendees – franchisees, chiropractors, corporate leadership and vendors – to continue to exceed expectations, lead by example and bring quality and affordable chiropractic care to patients everywhere. The three-day convention included a number of discussions and seminars focused on major brand priorities, such as growth plans, patient care, chiropractor recruitment and retention, and other initiatives for continued success.
During the general sessions, Holt discussed that the company opened 47 clinics in 2018 and opened 14 clinics in the first quarter of 2019, compared to seven in the first quarter of 2018. Likewise, in 2018 The Joint signed 99 franchise development licenses. Through April 30, 2019, the company sold another 60 franchise development licenses, building a healthy pipeline of new locations primarily through a thriving regional developer program.
Also signaling the strength of the company, annual system-wide gross revenue grew 30 percent from 2017 to 2018 – among the best of all U.S. brands situated in retail
environments. In 2018, 79 percent of the gross revenue was contributed by The Joint’s monthly membership program, highlighting the loyalty patients are showing for The Joint and its services.
Even with The Joint’s robust growth and expansion, Holt acknowledged that there is an expansive opportunity for continued success. The company is in position to further inform and meet the needs of Americans for natural pain relief and wellness. Out of all patients seen by The Joint in 2018, 26 percent of them were new to chiropractic care.
Rounding out the gathering was the illustrious awards ceremony. The Joint bestowed honors on top-performing franchisees, chiropractors and additional team members in attendance for a number of achievements, including:
- Wellness Coordinator of the Year – Monica Woodall: Raleigh, North Carolina
- Chiropractor of the Year – Dr. Jim Handzel: Phoenix, Arizona
- Professional Corporation (PC) of the Year – Dr. Kim Sahagun: Southern California
- Rookie Franchisee of the Year – Kane Ali: Jacksonville, Florida
- Regional Developer of the Year – Anne and David Glover: Austin, Dallas, San Antonio & Houston, Texas
- Franchisee of the Year – Teresa and Tony Giuseppe: Phoenix, Arizona
“Over the years, our main goal has been to make a profound impact on people’s lives,” said Holt. “Hearing patient and franchise member success stories is a humbling experience and remains proof that, as a team, we’re really making a positive difference.”
The Joint Chiropractic is the nation’s largest network of non-insurance, private pay chiropractic health care clinics in the United States. It’s known for its no-appointment, no-insurance and no-hassle concierge-style service. The Joint’s modern membership model allows patients seeking quality pain relief and prevention to customize ongoing treatment plans or receive routine chiropractic exams, as prescribed by their chiropractor. Plus, patients can use their membership at any of The Joint Chiropractic clinics nationwide.
For information on The Joint Chiropractic and its services, or to find a local chiropractor near you, visit thejoint.com. To learn about franchise opportunities in the booming health and wellness industry with The Joint Chiropractic, visit www.thejointfranchise.com.
About The Joint Corp.
Based in Scottsdale, Arizona, The Joint is an emerging growth company that is reinventing chiropractic care by making quality care convenient and affordable for patients seeking pain relief and ongoing wellness. Its no-appointment policy and convenient hours and locations make care more accessible, and affordable membership plans and packages eliminate the need for insurance. With over 450 clinics nationwide and more than 6 million patient visits annually, The Joint is a key leader in the chiropractic profession. For more information, visit www.thejoint.com or follow the brand on Twitter, Facebook, YouTube and LinkedIn.
The Joint Corp. is a franchisor of clinics and an operator of clinics in certain states. In Arkansas, California, Colorado, District of Columbia, Florida, Illinois, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Washington, West Virginia and Wyoming, The Joint Corp. and its franchisees provide management services to affiliated professional chiropractic practices.
The Northern Illinois Franchise Association (NIFA), co-founded by Andrew Bleiman, Jamie and Lauren Izaks, recently hosted its 2019 June Event at Hotel Zachary in the Alma Room, situated across from Wrigley Field in Chicago. With almost 90 guests in attendance, the June Event featured a spirited discussion and panel, “An Inside Look at Private Equity Investment in Franchising,” as well as a fun networking opportunity during the Chicago Cubs vs. St. Louis Cardinals game.
Jon Shulkin, Partner at Valor Equity Partners, headlined the event and led an initial presentation on how Valor Equity Partners expanded into franchising via its investment in Sizzling Platter. Explaining how private equity has grown and become more popular in the franchising space, Jon shared what private equity firms look for in a business, including financials and the ability to expand. More specifically, these firms are attracted to franchising due to the ability to scale quickly, strengthen existing systems and processes while taking them to new markets.
Shulkin joined a group of other distinguished panelists after his presentation to dive deeper into the topic, tackling questions such as how private equity has impacted business, how to push for operating improvements with franchisors and the qualitative attributes that set brands apart and catch an investment firm’s attention. The panel included:
- Katie Sick, Atlantic Street Capital
- Chris Birkinshaw, CEO of Aloha Poke
- Adam Cummis, President and CE of LFP Restaurant Holdings
- Chris DeJong, President, CMO and Co-Founder of Big Blue Swim School
- Justin M. Klein, Esq., Partner at Marks & Klein, LLP
The June Event was sponsored by Shambliss Security, a provider of cybersecurity solutions, and Patriot Software, franchising’s leader in accounting and payroll software. Patriot Software provides fast, simple and affordable solutions. Paro, which provides financial expertise for every situation, company, and project, was the beverage sponsor. Paro’s highly curated network of finance professionals have years of experience and domain expertise helping businesses solve their unique problems.
In addition to the discussion, panelists and guests of the NIFA 2019 June Event enjoyed the unique opportunity to network during the exciting Chicago Cubs vs. St. Louis Cardinals game on the balcony and in the Alma Room. There were also plenty of hors d’oeuvres to choose from, including pasta, mini burgers and a delicious platter of cheese, bread and jellies, plus much more. We want to thank all the panelists and guests for helping us kick off the summer with an incredible event, and look forward to our next gathering!
These events allow NIFA to continue its work educating the Chicagoland community about the most pressing franchise-related topics of the day. Stay tuned for details on the upcoming 2019 August NIFA Luncheon, and visit www.northernilfranchise.org for more information about the organization.
All Points PR secured trade coverage with Franchise Euphoria for client The Camp Transformation Center. The coverage featured the franchise’s Co-Founder Alejandra Font, who told her story of what led her to her fitness journey and starting The Camp Transformation Center concept. Coverage ran online.