All posts by All Points Public Relations

Canada’s Top Home Inspection Business ‘A Buyer’s Choice Home Inspections’ Continues Explosive Growth in Canada and Across the Globe

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Canada’s Top Home Inspection Business ‘A Buyer’s Choice Home Inspections’ Continues Explosive Growth in Canada and Across the Globe

Company Celebrates its Tremendous Success in 2014 and Plans to Become Largest Home Inspections Firm in the World

HALIFAX, Nova Scotia – A Buyer’s Choice Home Inspections (ABCHI) is finishing up an outstanding 2014 filled with dozens of office openings and an increased presence around the world. The company continues to provide trust, safety and security to homebuyers and realtors through an innovative home inspection business model.

And, 2015 is projected to be even bigger and better.

Growth plans in 2015 call for another year of double-digit office increases in Canada, building on the incredible 16 additional franchises added in 2014 so far. And now, more realtors across Canada are recommending ABCHI, boosting the brand’s increase rate of inspections year over year to more than 15 percent in 2014.

“It is very rewarding and quite impressive to reflect on all of our talented franchise partners’ accomplishments across the globe this year,” said Bill Redfern, founder, president and CEO of ABCHI. “The success we have experienced with A Buyer’s Choice Home Inspections is grounded in the strength of support the brand offers our home inspector franchise partners. We take pride in our ability to provide extensive training, ongoing marketing assistance and a collection of proven systems and processes to help franchise partners run an effective business. And the numbers reflect that it is paying off.”

Already, ABCHI is Canada’s largest home inspection business and it is on its way to becoming the largest in the world, growing steadily in North America, Europe, South America, New Zealand and beyond.

The success ABCHI franchise partners are currently experiencing is a reflection of both the incredible marketing horsepower and industry relationships as well as ABCHI’s proven business model. With demand growing for reliable and professional home inspections that publish easy to understand results, the company is filling a void in what is often seen as an ad hoc home inspection industry. Using proprietary software, ABCHI creates comprehensive reports for consumers that help them make more informed decisions about homes they are considering purchasing. A growing number of real estate firms, agents and mortgage companies are also commonly recognizing ABCHI franchise partners as unparalleled in working with their clients.

Ideal for corporate escapees in search of greater work-life balance, ABCHI offers franchise investors a turnkey operation. According to company estimates, franchise partners can earn a healthy living working less than eight hours a day following the ABCHI business model. With few additional startup costs, the total franchise fee is $29,900. The low-cost franchise investment includes training, marketing tools and ongoing support from the home office.

“We are seeking to award franchises to candidates who may be tired of working for someone else or who are seeking a new career path,” added Redfern, a former realtor who specifically trains franchise partners on the realtors side of the transaction and how to best work with all parties on a professional level. “The right franchise candidates for us are people who want to take control of their career and invest in a proven formula to achieve that. The key to this franchise is in the quality of work one puts into it, not in the quantity of hours worked.”

Redfern started his home inspection business in Canada in the mid-2000s, remarkably turning it into the largest home inspection franchise in that country after only two years of franchising. His track record of success stems from his remarkable attention to detail. Every ABCHI inspector is insured and certified above licensing standards, going beyond what provinces and states require of independent home inspectors.

For more information about A Buyer’s Choice Home Inspections and franchise opportunities, visit www.ABuyersChoice.com, call (877) 377-8626 or email bill@abuyerschoice.com.

About A Buyer’s Choice Home Inspections

A Buyer’s Choice Home Inspections (ABCHI) is a franchise business meeting the huge demand for home inspections. The company is rapidly expanding throughout Canada, the United States, and worldwide, on a path to become the world’s largest home inspection company. By focusing on developing and maintaining local, trust-based relationships with its customers, ABCHI is creating a home inspection business unlike any other. Currently, there are nearly 200 franchises across Canada, the United States and dozens more internationally. For or more information, please visit www.ABuyersChoice.com.

 

Power Train Launches Franchising Initiative; Introducing Elite Athlete Training for Everyday Americans

Power Train Launches Franchising Initiative; Introducing Elite Athlete Training for Everyday Americans

Sports Performance-Focused Fitness Concept Announces Strategic U.S. Growth; Brand Plans to Add 600 New Franchise Locations in the Next 10 Years

MANHEIM, Pa. – Power Train, the performance-driven fitness concept that has built a reputation for training everyday people like professional athletes, today announced a strategic franchise growth initiative that aims to add 600 new franchise locations in markets across the country in the next 10 years. The brand is targeting investors with a passion for helping others meet and exceed their fitness and sports performance goals.

“From day one, we have set-out to build a program that would deliver real results – that could provide a solution for professional athletes, as well as those who are wandering around a gym looking for answers. Our focus has never changed,” said Steve Saunders, the founder and president of Central Pennsylvania-based Power Train. “Now, we have the opportunity to share our proven workout system with people everywhere. This is the moment that we have been striving towards.”

Currently, Power Train has 15 existing locations based throughout the country, holding total or partial ownership in 11 of the units. Power Train operators are based in Upstate New York, Central Pennsylvania and Hawaii.

The momentum Power Train has achieved in the last 12 months is fueling the brand’s growth strategy. New corporate-owned locations are set to open in West Chester and Harrisburg, Pennsylvania within the next two to three months. Looking ahead, Power Train is targeting key U.S. markets throughout Pennsylvania, Maryland, Virginia, Florida, Texas and North Carolina to add additional franchise locations.

Power Train facilities are self-contained, dedicated training centers ranging from 3,000 to 9,000 square feet, with an average size of 2,400 square feet. The centers are designed for hands-on, guided training sessions.

Power Train has achieved a reputation for training many of the nation’s top athletes including NFL, NHL, NBA and MLB stars. The company offers individualized small group training, specializing in delivering customized performance enhancement programs that are tailored to meet the needs and goals of each individual member. For the past 15 years, trainers have been constantly evolving this scientific approach to sports performance-driven fitness. Today, the Power Train team is bringing the approach to consumers looking for real, measurable and sustainable results.

“When athletes’ careers, livelihoods and multimillion dollar contracts depend on their physical performance, there is no faking it,” added Saunders. “We bring individualized training, immediate results and sustained, measurable improvements to those who are serious about achieving their fitness and sports performance goals.”

Founded in 2001, Power Train is the brainchild of renowned fitness expert Steve Saunders. Saunders developed the concept while conducting off-site training sessions with professional athletes based throughout the Northeast. As his one-on-one workout sessions grew in popularity, he refined the concept to provide professional-level personal training at a lower price point. By establishing lower trainer-to-member ratios, Steve has been able to maintain the brand’s signature, customizable training approach while making the workout system more accessible.

Complete with training, site selection, marketing and ongoing support, the business model has been cultivated to attract individuals or teams with an ambition to succeed, strong values and solid community and business connections. The Power Train franchise investment is under $200,000.

For more information about Power Train, visit http://www.powertrainfranchise.com/. For more information about available franchise opportunities visit: http://www.powertrainfranchise.com/.

About Power Train

Founded in 2001 by fitness expert Steve Saunders, Power Train is revolutionizing the sports performance-driven fitness sector with its state-of-the-art training approach. The workout system, which offers customized training plans to help members achieve real results, is used by professional and world-class athletes from a variety of sporting disciplines. With 15 locations based throughout the U.S., the brand is expanding across the country through franchising with plans to open 600 locations by 2020. The brand is targeting markets in Pennsylvania, Maryland, Virginia, Florida, Texas and North Carolina for new locations.

To learn more about Power Train visit: http://www.powertrainfranchise.com/.

For more information about available franchise opportunities visit: http://www.powertrainfranchise.com/.

Pod Life – the Good, the Bad and the Ugly

Written by All Points Public Relations associate Amy Lecza.

When I was 16, I had a job working at a certain home furnishing and décor retailer, and I hated it. I hated the music (a repetitive cycle of 80s and 90s slow jams peppered with love songs from the early 2000s), I hated the menial work and, more than anything, I hated the dank, depressing break room which was our only respite from the fluorescent lights, intercom announcements and choking candle odor of the sales floor. Let’s just say that I didn’t last long as an employee.

The importance of a healthy work environment cannot be overstated – it’s the difference between looking at each day as full of potential and wishing your car would run out of gas on the way to work. After all, we spend more time at work and with our coworkers than we do with our friends and families – it’s vital to the health of the office that employees feel comfortable at work.

At All Points PR, we sit in pods. They’re a sort of mixture of cubicles and an open floor plan. A young office like All Points thrives on creativity and cooperation – take a look at the photos below and you’ll see what I’m talking about.

The pros of a seating arrangement like this are many. The openness fosters creativity and collaboration. It makes it possible to learn from others – both directly and indirectly. Teamwork is easy, and we’re able to work together on projects without needing to book a conference room. Plus, our office faces an entire wall of windows, so we always have access to natural light. We have ample desk space to accommodate the organizational systems of our choice as well as plants, which, according to Psychology Today, promote productivity, health and stress relief.

But with any set up, there are going to be drawbacks. Putting 10-15 people in the same room with relatively no barriers can make for noisy times. There is little privacy for quiet work or phone calls. And, with any job where you’re at a desk, it can be challenging to get up and move. Of course, these can all be overcome with a little creative thinking. Volume control becomes essential when so many people are on the phone simultaneously, and there are other options available, like working alone at a table in the conference room or the kitchen. And, in a pod system, chances are likely that you’ll need to work with someone in some capacity across the office. Instead of calling or emailing them, take the opportunity to get up and walk around for a few minutes – the Washington Post reports that standing more, even at a desk job, can lower the risk of obesity, illness and death.

All Points has harnessed the energy of creativity and the focus necessary to meet deadlines and work quickly with a pod system of seating. Consider your company’s goals and the work type as you make changes to your workspace – yes, it’s important to be productive, but a bit of openness can go a long way for the general morale and happiness of employees. Many All Points employees have been here for two or more years, and we’re planning to stay a while!

POD 1 POD 3 POD 3

 

Our PR Associate Samantha Kritt Discusses Integrated PR Strategies at Our Franchise Firm’s Monthly Seminar

“Integrated PR is a valuable method to consider while consuming news and securing opportunities for our clients,” said PR Associate Samantha Kritt during her presentation last week.

As a Chicago-based franchise PR firm and highly skilled team of PR and social media experts, we were excited to see Samantha share some effective strategies as we tap into one another’s talents.

Samantha’s presentation, “Integrating Social Media Into a PR Plan,” provided useful tips to consider in assisting our clients, as well as the many tools at our disposal.

Here is a summary of her key points:

Our reporters, the lovely people who make our job possible, are more than just the stories they write. They have interests, beliefs, and social media accounts that we can follow. You might be surprised to see how many things you have in common, as well as how personable your correspondence becomes. Long story short – it is important to engage with our contacts.

Integrated PR comes into play through driving event awareness. Besides sending out a pitch to reporters, you can use social media to:

  • Tweet from the brand page
  • Research social media influencers in the event’s vicinity.
  • Join trending topics and engage in conversations

Overall, integration is key in all areas of PR and client support. The process of building relationships with the press comes with diligent research, a few re-tweets here and there, and an overall plan to work with more thoughtfulness.

Samantha’s presentation was invaluable to our franchise PR firm. As we consistently work alongside one another, a good boost in knowledge and team morale is always welcome.

Stay tuned for January’s presentation by PR Associate Amy Lecza!

All Points PR Featured as Leading Public Relations Firm

All Points PR Founders Jamie and Lauren Izaks were recently featured in The North Shore Weekend for building a successful public relations firm. In less than three years, All Points PR has grown as a leading player in the competitive public relations industry. The agency’s family-oriented work environment and compelling team of talented professionals has helped set All Points PR apart.

All Points PR President Jamie Izaks Shares His Expert Advice On Leveraging Your Digital Content Marketing to Nurture Your Leads

All Points PR President Jamie Izaks shares expertise about the industry in Franchising World Magazine, the flagship publication of the International Franchise Association. In his latest article, Jamie dove deeper into ways to utilize digital content marketing to nurture and drive franchise leads.

Download the PDF file .

All Points Secures Coverage on Behalf of Client’s Mid-Atlantic Expansion

All Points PR secured coverage on behalf of Russo’s New York Pizzeria’s plans to continue its East Coast growth. In addition, the story was included in FS Insider, the e-newsletter for FSR Magazine. Sent directly to the inboxes of thousands of franchising and food industry insiders, this newsletter is another great way to spread the word about Russo’s momentum.

Download the PDF file .

All Points PR Client Featured for Charitable Fundraising Efforts

All Points PR secured coverage in the Atlanta Journal Constitution on behalf of 18|8 Fine Men’s Salon in Atlanta, for their efforts to raise money for prostate cancer during the month of November. During the “Movember” campaign, customers could participate in a mustache growing contest, and receive free clean-ups and discounts on products, with proceeds going to the Movember Foundation.

Download the PDF file .

A Buyer’s Choice Home Inspections Named as Top Franchise for Minorities

A Buyer’s Choice Home Inspections Named as Top Franchise for Minorities

World Franchising Network Selects ABCHI for its Prestigious Listing 

POMPANO BEACH, Fla. The World Franchising Network has designated A Buyer’s Choice Home Inspections (ABCHI) as one of the top U.S. franchises for Minorities. Among hundreds of companies considered for the honor, World Franchising Network spotlights ABCHI in the 8th annual list of the “50 Top Franchises for Minorities.”

The results were recently featured in USA TODAY’s “Franchising Today” section.

“Diversity is a cornerstone of our company,” said Bill Redfern, the CEO, founder and president of ABCHI. “From our home office to our regional directors and our unit franchisees, a diverse set of individuals has helped ABCHI become a world-class franchise. Given our recent run of international growth, it is clear that ABCHI has a core belief in celebrating the differences that make us all unique in our own special ways.”

The World Franchising Network selected 50 franchisors from hundreds of companies requesting evaluation for inclusion in the article. There was no cost to participate in the survey. Each participating franchisor was required to submit a completed questionnaire. The questionnaire noted the number of operating units owned or managed by minorities, as well as the number of minorities in senior management that earned over $60,000 per year.

“The steady increase in minority representation in franchising, especially among Hispanics, Asian-Americans, and South Asians, over the last several years is very encouraging,” stated Rob Bond, founder and president of the World Franchising Network. “It certainly is evidence of minorities’ intrinsic values and work ethic. Additionally, franchisors continue to make a concerted effort to reach out to minorities, which is ultimately highly beneficial in the long run to all parties involved.”

ABCHI is one of the world’s largest home inspection franchisees with nearly 200 branches throughout Canada and the United States. Additionally, the company has grown into New Zealand, Europe and South America.

Redfern started the home inspection business in Canada in 2007, remarkably turning it into the largest home inspection franchise in the country after only two years of franchising. His track record of success stems from his remarkable attention to detail. Every ABCHI inspector is insured and certified above licensing standards, going beyond what the government requires of independent home inspectors.

For a more complete list of franchise systems that wish to increase their minority representation, please go to www.WorldFranchising.com and select Minority Franchising from the Search Franchises dropdown menu. The site lists companies that are actively committed to recruiting and supporting minorities, as well as resources that are essential to the evaluation process. The site represents an effective and cost-efficient tool for franchisors to increase minority representation within their systems.

The World Franchising Network also has several other websites focusing on franchising. To learn more about the World Franchising Network, please click here for our 2014 Media Brochure.

About A Buyer’s Choice Home Inspections

A Buyer’s Choice Home Inspections (ABCHI) is a franchise business meeting the huge demand for home inspections. The company is rapidly expanding throughout the United States, Canada and worldwide, on a path to become the world’s largest home inspection company. By focusing on developing and maintaining local, trust-based relationships with its customers, ABCHI is creating a home inspection business unlike any other. Currently, there are nearly 200 franchises across Canada, the United States and dozens more internationally. For or more information, please visit www.abuyerschoice.com

It’s Handled: 3 Foolproof Steps to Manage Any PR Crisis

It’s every company’s worst nightmare – your business is in the news, and not for something good. Maybe it’s the departure of a high-profile executive, an accusation of racism, sexism or homophobia or simply a misunderstanding that escalated quickly. The public eye can turn on you in a flash, and it’s important to have a calm, calculated approach to crises.

You don’t need to look too far to see instances where PR crises abound – take Bill Cosby, for example. Virtually overnight, he went from America’s most beloved TV dad to an alleged sexual predator. Public perception is everything. The odds that your business will face a massively publicized international sex scandal are slim, but crisis management skills are essential for problems big and small that can affect you temporarily or even permanently.

Consider a local restaurant that fails a health inspection. Anyone in the restaurant industry knows that something as innocent as leaving an ice scoop in the ice machine can ruin a health inspection score, but when customers hear that their favorite neighborhood breakfast place failed a health inspection, visions of room-temperature meat, rats and mold dance in their heads.

In these situations, it’s important to prepare both reactive and proactive responses. In more detail, a reactive response is what you might use if a reporter calls your restaurant for a comment on your less-than-perfect health inspection score. At this point, you should decide the reach of the news – you may want to prepare a reactive statement for servers, cashiers and other hourly employees who might face abrupt questions from customers and the media. The executive team should also have a reactive response at the ready. A proactive response to a crisis is also essential to prepare, but may not be necessary to use. You might use a proactive response if you’re facing a barrage of media inquiries – both proactive and reactive responses give you the opportunity to control the story and the message.

Here are three guidelines to crafting a crisis statement worth sharing.

Show Sympathy

Let your customers know that you understand their frustration and disappointment. Put yourself in their shoes – they want to feel heard.

“We sympathize with our customers who have expressed concern. We understand the special role that our restaurant has in the lives of our valued guests.“

Assure Change

Share with customers that change is in the works, and your company is doing anything and everything in its power to fix the problem.

“As soon as we heard about the issue, we responded immediately. We have several procedures and policies in place to ensure that our restaurant meets and exceeds inspection standards, as well as the expectations of our guests.”

Reinforce Values

Your customers should know that your company values remain the same – you’re still committed to providing excellent service, and an isolated incident does not compromise that.

“We are making certain that the restaurant remains a warm, welcoming and safe environment for families, community organizations and visitors. We thank you for many years of loyalty.”

At All Points Public Relations, we utilize this three-step process on our franchising industry clients large and small, from restaurants and retail operations to health and fitness studios, tech companies and everyone in between. Your reputation is everything – especially in franchising, where individual locations are a reflection of the parent company. Protect yourself by thinking ahead.

If you’re on the lookout for help preventing future crises, connect with us. We’re committed to showing care and consideration for all impacted parties while protecting the image of our valued clients. For more information about All Points PR’s crisis communication services, visit www.allpointspr.com/services/crisis-communications.

Power Train Launches Franchising Initiative; Introducing Elite Athlete Training for Everyday Americans

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Power Train Launches Franchising Initiative;

Introducing Elite Athlete Training for Everyday Americans

Sports Performance-Focused Fitness Concept Announces Strategic U.S. Growth; Brand Plans to Add 600 New Franchise Locations in the Next 10 Years

MANHEIM, Pa. – Power Train, the performance-driven fitness concept that has built a reputation for training everyday people like professional athletes, today announced a strategic franchise growth initiative that aims to add 600 new franchise locations in markets across the country in the next 10 years. The brand is targeting investors with a passion for helping others meet and exceed their fitness and sports performance goals.

“From day one, we have set-out to build a program that would deliver real results – that could provide a solution for professional athletes, as well as those who are wandering around a gym looking for answers. Our focus has never changed,” said Steve Saunders, the founder and president of Central Pennsylvania-based Power Train. “Now, we have the opportunity to share our proven workout system with people everywhere. This is the moment that we have been striving towards.”

Currently, Power Train has 15 existing locations based throughout the country, holding total or partial ownership in 11 of the units. Licensed Power Train operators are based in Upstate New York, Central Pennsylvania and Hawaii.

The momentum Power Train has achieved in the last 12 months is fueling the brand’s growth strategy. New corporate-owned locations are set to open in West Chester and Harrisburg, Pennsylvania within the next two to three months. Looking ahead, Power Train is targeting key U.S. markets throughout Pennsylvania, Maryland, Virginia, Florida, Texas and North Carolina to add additional franchise locations.

Power Train facilities are self-contained, dedicated training centers ranging from 3,000 to 9,000 square feet, with an average size of 2,400 square feet. The centers are designed for hands-on, guided training sessions.

Power Train has achieved a reputation for training many of the nation’s top athletes including NFL, NHL, NBA and MLB stars. The company offers individualized small group training, specializing in delivering customized performance enhancement programs that are tailored to meet the needs and goals of each individual member. For the past 15 years, trainers have been constantly evolving this scientific approach to sports performance-driven fitness. Today, the Power Train team is bringing the approach to consumers looking for real, measurable and sustainable results.

“When athletes’ careers, livelihoods and multimillion dollar contracts depend on their physical performance, there is no faking it,” added Saunders. “We bring individualized training, immediate results and sustained, measurable improvements to those who are serious about achieving their fitness and sports performance goals.”

Founded in 2001, Power Train is the brainchild of renowned fitness expert Steve Saunders. Saunders developed the concept while conducting off-site training sessions with professional athletes based throughout the Northeast. As his one-on-one workout sessions grew in popularity, he refined the concept to provide professional-level personal training at a lower price point. By establishing lower trainer-to-member ratios, Steve has been able to maintain the brand’s signature, customizable training approach while making the workout system more accessible.

Complete with training, site selection, marketing and ongoing support, the business model has been cultivated to attract individuals or teams with an ambition to succeed, strong values and solid community and business connections. The Power Train franchise investment is under $200,000.

For more information about Power Train, visit http://www.powertrainfranchise.com/. For more information about available franchise opportunities visit: http://www.powertrainfranchise.com/.

About Power Train

Founded in 2001 by fitness expert Steve Saunders, Power Train is revolutionizing the sports performance-driven fitness sector with its state-of-the-art training approach. The workout system, which offers customized training plans to help members achieve real results, is used by professional and world-class athletes from a variety of sporting disciplines. With 15 locations based throughout the U.S., the brand is expanding across the country through franchising with plans to open 600 locations by 2020. The brand is targeting markets in Pennsylvania, Maryland, Virginia, Florida, Texas and North Carolina for new locations.

To learn more about Power Train visit: http://www.powertrainfranchise.com/.

For more information about available franchise opportunities visit: http://www.powertrainfranchise.com/.

Potbelly Sandwich Shop Targets North Carolina for Franchise Growth

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Potbelly Sandwich Shop Targets North Carolina For Franchise Growth

Planned Expansion Includes Multiple Shops; Spreading Good Vibes, Great Sandwiches and the Potbelly Neighborhood Hangout Experience

Chicago, IL – December 1, 2014 – Potbelly Corporation (NASDAQ: PBPB) (“Potbelly”) announced today a franchise growth plan targeting North Carolina – a strategy that will position the lively neighborhood hangout for expansion into communities in all corners of the market, including Charlotte, Raleigh/Durham, Winston-Salem, Fayetteville, Cary and Wilmington.

Potbelly plans to enter key markets throughout North Carolina this year and is currently accepting franchisee inquiries. The region has been targeted for expansion because of its strong mix of attractive residential and growing business communities, where the Potbelly experience will be appreciated as a mealtime hangout spot for great food, friends, eclectic décor and live, local music.

“We are determined to maintain Potbelly’s culture and values as the brand expands into new markets in North Carolina and across the country. The focus for franchise growth is on small to medium sized markets — building the franchise business one neighborhood at a time,” said Mike Walters, head of franchise development for Potbelly Sandwich Shop. “When we meet potential franchisees, we specifically look for proven operators with a high business IQ and a strong commitment to making new Potbelly shops an extension of their community.”

The Potbelly franchise business focuses on awarding the opportunity to highly qualified operators that have extensive experience and the desire to carry on Potbelly’s tradition as the neighborhood sandwich shop as well as being a brand ambassador within their communities. Multiple new shops are planned for North Carolina, starting with Greensboro, as the brand prepares for its debut in the state.

Individuals and groups interested in learning more about Potbelly Sandwich Shop franchise opportunities should visit www.potbelly.com and click on the Franchise Information link at the bottom, or call (312) 676-3310.

About Potbelly

Potbelly Corporation is a fast growing neighborhood sandwich concept offering toasty warm sandwiches, signature salads and other fresh menu items served by engaging people in an environment that reflects the Potbelly brand. Our Vision is for our customers to feel that we are their “Neighborhood Sandwich Shop” and to tell others about their great experience. Our Mission is to make people really happy and to improve every day. Our Passion is to be “The Best Place for Lunch.” The Company owns and operates more than 300 shops in the United States and the District of Columbia and our franchisees operate more than twenty shops domestically and in the Middle East. For more information, please visit our website at www.potbelly.com.

Contact:      Investor Relations: Investors@Potbelly.com | 312-428-2950

 

 

 

Executive Care Expands Home Care Franchise into Cherry Hill

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Executive Care Expands Home Care Franchise into Cherry Hill

Local Entrepreneur to Open First South Jersey Office of Leading National Home Care Concept

CHERRY HILL, N.J. — Executive Care announced today that it has signed a franchise agreement to open a new office serving Cherry Hill and neighboring Camden County communities. It marks the Hackensack, N.J.-based company’s first agreement to open an office in South Jersey, and represents the organization’s tenth franchise location. The office is scheduled to open in January 2015.

Dr. Kara Conliffe is the local resident launching the business.

“Reaching this moment in my professional life comes with great pride,” said Conliffe. “I am thrilled to be part of the Executive Care family. Without a doubt, the company has established itself as the most trusted home care provider in New Jersey, and beyond.”

Sensitive to the caregiving needs of those with illnesses and the local aging population, Conliffe launches Executive Care with a clear understanding that individuals should receive care where they are most comfortable — in their home. Her investment in Executive Care means Cherry Hill residents and others in nearby Camden County communities will soon have a new level of skilled and non-medical care.

“In life and in business you always want to make a positive difference,” added Conliffe. “Executive Care provides a platform to be a difference maker, while launching a business that I can grow because of the strong demand for our services.”

The new Executive Care office aims to bring up to 50 new jobs to the region in the next two years, and is looking to expand the home care agency’s reach further.

“Kara and the office in Cherry Hill are fantastic additions to the Executive Care family,” said Lenny Verkhoglaz, CEO and co-founder of the company. “Her talent and the growing need for a higher level of home care in the region are the perfect recipe for Executive Care.”

Celebrating its tenth anniversary this year, Executive Care offers a variety of caregiving and skilled nursing services to help families often overwhelmed with the responsibility of providing care to a loved one — all while ensuring the patient remains in the comfort of his or her own home. In a crowded sector, the company has built a reputation from the ground up.

To guarantee the highest quality, Executive Care requires all prospective caregivers undergo an intensive pre-employment screening process, including a criminal background investigation, verification of references and an employment history check. All caregivers are insured, experienced and undergo skills tests and continuing education training. Registered nurses closely supervise and monitor all staff, conducting periodic evaluation assessments.

For more information about Executive Care’s new office in Cherry Hill, email Kara Conliffe at karac@executivehomecare.com or call (826) 424-5555.

About Executive Care
Executive Care, based in Hackensack, N.J., delivers a comprehensive selection of home care services tailored to the every need of its customers. From companionship and personal care to 24/7 live-in care and skilled nursing, Executive Care ensures customers receive safe, reliable and certified in-home medical and personal services. At the heart of Executive Care is the relationship forged between caregivers, customers and families. The company has announced plans to grow, offering an attractive franchise opportunity in the fast-growing home care sector. To learn more about Executive Care’s services, visit ExecutiveHomeCare.com. For more information on the Executive Care franchise opportunity, email Todd Leonard, vice president of operations and franchise development for Executive Care, at todd@executivehomecare.com or call (855) 393-2372.

Franchise Deal Inked to Bring the First Russo’s Coal-Fired Italian Kitchen Franchise to San Antonio

Coal Fired Italian Kitchen

Franchise Deal Inked to Bring the First Russo’s Coal-Fired Italian Kitchen Franchise to San Antonio

San Antonio Developer Signs Multi-Unit Agreement

SAN ANTONIO – A local developer and experienced business owner has signed a franchise agreement with Russo’s Restaurants to open a Russo’s Coal-Fired Italian Kitchen in San Antonio. The well-known, Houston-based upscale Italian restaurant brand and its fast casual sister concept Russo’s New York Pizzeria bring to life old world charm, handcrafted recipes and warm hospitality. It will be the first Russo’s location in San Antonio and is slated to open in the spring of 2015 at The Rim, a premium mixed-use residential and shopping destination. The new restaurant will be situated at 17631 La Cantera Pkwy, off of I-10, just north of the 1604 Loop.

“There is nothing quite like Russo’s in San Antonio. We offer original Italian recipes that visitors and local residents will fall in love with,” said Chef Anthony Russo, founder and CEO of Russo’s Restaurants. “There is no denying the need for quality Italian dining in San Antonio. As the city grows, the community seeks newer, fresher concepts that are fun for the entire family. We can’t wait to give our loyal fans even more of what they crave – delicious, New York-style pizza and handcrafted Italian recipes in a cool and trendy interior that is a cozy, family-friendly atmosphere.”

The Russo’s name has become synonymous with coal-fired New York-style pizza and authentic Italian meals. The upscale restaurant surrounds diners with warm, inviting décor to enjoy crisp coal-fired pizza cooked in a 1000-degree brick oven in just three minutes. Beyond the brand’s specialty pizzas, menu items include fresh salads (insalata), soups (zuppe) and homemade pastas. Authentic Italian cannoli, fresh seafood, chicken, veal and flatbread sandwiches are just some of the distinctive dishes on the menu. The full Russo’s Coal-Fired Italian Kitchen menu is available for viewing at: www.russoscoalfired.com.

“If it’s not fresh, we don’t serve it,” said Russo. “The emphasis on quality food is apparent from our menu creations to our open kitchen concept. We want our guests to know that serving great food is our number one priority.”

The majority of Russo’s Restaurants locations are in south central Texas. There are additional multi-unit franchise opportunities throughout Texas, in the Greater Houston market, as well as San Antonio, Austin and Dallas-Fort Worth.

“We are advancing our strategic growth plan in the beginning of 2015 with plans to add 20 to 30 restaurants in the next three years. The new phase of franchising will more than double our number of U.S. locations,” said Jim Carr, newly appointed director of franchise development for Russo’s Restaurants. “In addition to the U.S. markets, we have targeted international territories as well, and are in early discussions with developers in Canada, Mexico, the Philippines and China.”

Highlighting the performance of Russo’s Coal-Fired Italian Kitchen, and its sister brand, is the nearly 24 percent average net profit, which includes average food costs of less than 21 percent, a figure well below the national average for the fast casual pizza/Italian sector. Plus, the brands’ average unit volume surpasses $1 million. The most recent Russo’s opening saw weekly sales income between $35,000 to $60,000. Russo’s branded restaurants are profitable during their first year of operations.

For proven restaurant operations teams and driven entrepreneurs interested in pizza franchise opportunities, most commercial loans require a low down payment of 20 to 30 percent of the total investment to launch a restaurant. Moreover, Russo’s works with a collection of preferred third party financing sources to support its franchisees.

Russo’s Coal-Fired Italian Kitchen and its traditional Italian recipes trace their origins to a tight-knit family where the kitchen was the center of all activity. As a young child, Anthony helped his grandmother roll dough for cannoli, carefully wrapping it around four-inch wooden broomsticks in order to perfectly shape the traditional Italian pastry. By the age of 12, Anthony was learning authentic Italian recipes. Earning the Chef’s distinction at the young age of 18, Anthony honed his skills as a culinary expert working in his parent’s fine Italian restaurant and then opened his own pizzeria just a few years later. He then opened Anthony’s Pizzeria in Clear Lake, Texas, and later two restaurants in Houston; one named Café Anthony and the other named Russo Café Anthony, an upscale Italian restaurant.

Today, Russo’s Coal-Fired Italian Kitchen and Russo’s New York Pizzeria have garnered a cult-like following for their truly authentic and delicious Italian dishes made from the freshest ingredients and its New York-style pizza. The restaurants blend premium recipes with the magic created around a homemade Italian meal.

About Russo’s Restaurants

Russo’s Restaurants is a 36-location national and international franchisor of the fast casual and casual dining brands Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen. Based in Houston, Russo’s Restaurants are composed of a mix of corporate and franchised locations across Texas, Oklahoma, Arkansas, Tennessee, Florida and Hawaii. Russo’s has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah in the United Arab Emirates. There are an additional 20-plus units in development both in the United States and internationally. Chef Anthony Russo has created his concepts from years of applying his unique, family recipes featuring New York-style pizza along with a broad variety of handcrafted pasta creations, calzones, salads, sandwiches, soups and desserts, reflecting his commitment to his New York roots where food and family come first. To learn more about Russo’s franchise development opportunities, visit www.russoscoalfired.com or contact Jim Carr, director of franchise development at j.carr@nypizzeria.com.

Russo’s New York Pizzeria Opens 20th Houston Area Restaurant; Expands with Continued Franchise Growth

New York Pizzeria

Russo’s New York Pizzeria Opens 20th Houston Area Restaurant; Expands with Continued Franchise Growth

Houston Developer Opens Russo’s Adjacent to NRG Stadium on Houston’s Southwest Side; Russo’s Restaurants Continues Historic Level of U.S. Expansion

HOUSTON – The wait is over on Houston’s southwest side.

Russo’s New York Pizzeria has arrived. Now, more of Houston’s raving Russo’s fans can savor the tastes, aromas and unmistakable ambiance of an authentic New York-style pizzeria. The well-known fast casual Italian restaurant that brings to life old-world charm and hospitality recently opened at The Shops at 3 Corners, 8236 Kirby Dr., Suite 160.

Local resident Asif Malik, an experienced hospitality industry entrepreneur with impressive business acumen, opened the Russo’s New York Pizzeria location directly adjacent to NRG Stadium, proudly serving local residents, businesses and thousands of hungry football fans.

“From the moment customers walk in, they know they’ve come somewhere special. They’re getting a true ‘slice’ of New York on Houston’s southwest side,” said Malik. “Everything is made from fresh ingredients. From the giant slices of pizza and calzones to the pasta, these are traditional Italian dishes served just the way our guests have come to expect from Russo’s.”

The Kirby Drive New York Pizzeria is the 20th Russo’s Restaurant to open in the Houston area. The expansion signals the continuation of significant franchise growth for the brand throughout the United States and beyond. The company is advancing its strategic growth plan in the beginning of 2015, adding 20 to 30 restaurants in the next three years. In addition to the U.S. markets, Russo’s has already taken off internationally, with multiple locations in the Middle East. Plus, early discussions are underway with developers in Canada, Mexico, the Philippines and China. The 12-month period from late-2013 to today represents the brand’s most aggressive growth phase.

Highlighting the performance of Russo’s New York Pizzeria, and its upscale sister brand Russo’s Coal-Fired Italian Kitchen, is the nearly 24 percent average net profit, which includes average food costs of less than 21 percent, a figure well below the national average for the fast casual pizza/Italian sector. Additionally, the brands’ average unit volume surpasses $1 million. The most recent Russo’s opening saw weekly sales revenues between $35,000 to $60,000. Russo’s branded restaurants are profitable during their first year of operations.

For proven restaurant operations teams and driven entrepreneurs interested in pizza franchise opportunities, most commercial loans require a low down payment of 20 to 30 percent of the total investment to launch a restaurant. Moreover, Russo’s works with a collection of preferred third party financing sources to support its franchisees.

“Opening our 20th location in the Houston DMA is a momentous occasion for Russo’s Restaurants,” said CEO Anthony Russo, a formally trained chef who opened his first Russo’s New York Pizzeria in 1992. “We couldn’t be happier about carrying on the Russo’s tradition with a new restaurant in Houston and doing so with a team as gifted as Asif’s. With their qualifications, Russo’s is continuing to build a bright future in our home Houston market.”

Russo’s New York Pizzeria and its traditional Italian recipes trace their origins to a tight-knit family where the kitchen was the center of all activity. As a young child, Anthony helped his grandmother roll dough for cannoli, carefully wrapping it around four-inch wooden broomsticks in order to perfectly shape the beloved Italian pastry. By the age of 12, Anthony was learning authentic Italian recipes. Earning the Chef’s distinction at the young age of 18, Anthony honed his skills as a culinary expert working in his parent’s fine Italian restaurant and then opened his own pizzeria just a few years later. He then opened Anthony’s Pizzeria in Clear Lake, Texas, and later two restaurants in Houston; one named Café Anthony and the other named Russo Café Anthony, an upscale Italian restaurant.

Today, Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen have garnered a cult-like following for their truly authentic and delicious Italian dishes made from the freshest ingredients and its New York-style pizza. The restaurants blend premium recipes with the magic created around a homemade Italian meal.

About Russo’s Restaurants

Russo’s Restaurants is a 36-location national and international franchisor of the fast casual and casual dining brands Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen. Based in Houston, Russo’s Restaurants are composed of a mix of corporate and franchised locations across Texas, Oklahoma, Arkansas, Tennessee, Florida and Hawaii. Russo’s has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah in the United Arab Emirates. There are an additional 20-plus units in development both in the United States and internationally. Chef Anthony Russo has created his concepts from years of applying his unique, family recipes featuring New York-style pizza along with a broad variety of handcrafted pasta creations, calzones, salads, sandwiches, soups and desserts, reflecting his commitment to his New York roots where food and family come first. To learn more about Russo’s franchise development opportunities, visit www.russoscoalfired.com or contact Jim Carr, director of franchise development at j.carr@nypizzeria.com.

All Points PR Secures Local Market Coverage on Behalf of Upscale Retail Concept Opening

All Points PR supported VOM FASS’ newest location re-opening in Ventura, California. Over the course of the store opening, All Points PR secured a placement that stemmed from a visit paid by a local food reporter to the store to see what the buzz was about. In the feature below, the Ventura County Reporter shared details and a photo of the visit.

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All Points PR Generates National Publicity that Validate Franchise Concepts for Future Investors

All Points PR secured a profile feature on behalf of its client Wild Wing Cafe. The profile includes information on your personal/professional background, path to business ownership and the success and growth of the restaurant location. Plus, the article included a restaurant exterior photo and linked to the website, helping readers visualize the Wild Wing Cafe concept.

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All Points PR Helps Clients Gain Brand Recognition with Exceptional News Coverage

All Points PR secured press for Russo’s New York Pizzeria CEO Chef Anthony Russo. This consumer focused article positioned Russo as an expert by sharing knowledge of the food and fresh ingredients that he uses to create dishes in the restaurants. Main Street is generally very business focused, so the audience is more diverse and interested in Russo’s as a potential franchise investment.

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Coconut’s Fish Cafe Sets Stage for Prolific Franchise Growth in 2015

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Hawaiian Craze is Huge Hit on Mainland, Nets Interest of Restaurant Operator/Investor Groups; Poised for Strategic Expansion in Top U.S. Markets

 KIHEI, Hawaii – Coconut’s Fish Cafe (Coconut’s), the famed home of Hawaiian fish tacos and the celebrated fast-casual phenomenon that has become an unquestioned sensation on the mainland, announced today a franchise expansion plan that positions the brand for strategic growth into prime U.S. markets in 2015.

Initially, Coconut’s is pinpointing key cities throughout the Southern and West Coast regions of the country for new cafes. Additional markets tabbed for future growth will be identified throughout the year ahead. Marking a significant moment for the concept, the brand’s first franchisee, a multi-unit operator in Texas, will open eight cafes between Dallas and Austin in the next 24 months. The first two locations will open in the Dallas market in late-2014 and early-2015 respectively.

“The brand has so many endearing qualities that operators can barely contain their excitement when they realize the opportunity before them with Coconut’s,” said Michael Phillips, founder and CEO of Coconut’s Fish Cafe. “Despite the interest over the years, we’ve been patient to start franchising, and now that we’ve begun, there is tremendous buzz with restaurant investors. It’s amazing what happens when a brand like Coconut’s delivers on its promise to bring world-class, Hawaiian-inspired dishes and a piece of Maui’s distinctive environment to restaurants throughout the country. And, we’re doing it with exceptional service focused on Aloha and Ohana (family).”

In addition to the planned Texas expansion, Coconut’s earned approval in mid-2014 to expand through franchising in California. The brand has now located its mainland headquarters in Reno, Nev. and will award multi- and single-unit opportunities in markets up and down the California coast to qualified restaurant investment groups and individuals in 2015.

“The brand is infectious – we ‘wow’ our customers with every bite. They can’t get enough of the fresh, made-to-order dishes created from healthy ingredients,” added Daniel Oney, COO of Coconut’s Fish Cafe. “It’s this admiration for the cafes and our menu that sink in with investors – there is clear evidence that we have tremendous demand for the Coconut’s experience.”

Since opening its flagship cafe on Maui in 2009, Coconut’s has consistently lived up to its beloved reputation. Three clear distinctions define the brand and separate it within the fast-casual segment of the restaurant industry. First, it’s the Aloha spirit that guides each cafe’s operational excellence. Kindness fills the cafe, cleanliness can be observed throughout, guests are given undivided attention and vibrant colors, custom surfboard tables, and Hawaiian décor electrify the atmosphere.

The next distinction is the restaurant’s menu, which is filled with fresh flavors that burst with every bite. For example, the brand’s signature dish, Fish Tacos, have seven textures and 17 different ingredients. The flavors Coconut’s developed for its menu are true to the brand’s Hawaiian roots. The use of pineapple and mango deliver the tropics directly to each guest’s plate and the brand’s fish are caught wild.

In addition, Coconut’s offers value to its customers unlike any other concept. Nowhere else is fish of this high quality offered at $12; in upscale restaurants, the same pieces of fish are sold for $40 or more.

“The product and customer service standards combine to offer an experience that surpasses guest expectations with each and every visit,” added Oney. “It is often heard that 5-star restaurants cannot provide guests the experience that Coconut’s provides.”

Given the differentiators, Coconut’s stands as a premium brand in the fast-casual category. To preserve the brand equity it has built, Coconut’s is taking an extremely calculated and methodical approach to awarding franchise opportunities. Qualified candidates must prioritize the brand as his or her/the group’s primary business. Previous restaurant ownership is preferred, and, most importantly, franchisees should embrace the Aloha spirit that has cultivated Coconut’s culture.

Complete with thorough training, site selection support and marketing programs, the Coconut’s Fish Cafe business model has been cultivated to attract individuals or teams with an ambition to succeed, strong values and solid community connections.

About Coconut’s Fish Cafe

Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut’s Fish Cafe (Coconut’s) in 2009 in Kihei, Hawaii on the island of Maui. Retired in Hawaii yet seeking a restaurant offering fresh foods and outstanding service, Phillips started Coconut’s to enjoy great-tasting meals with his neighbors in Kihei. Today, Coconut’s is revolutionizing the fast casual restaurant sector with its fresh, healthy and affordable menu options, featuring wild-caught fish and a wide selection of fresh, authentic Hawaiian ingredients. Currently with its flagship in Hawaii and corporate headquarters in Nevada, the restaurant concept is expanding across the country through a focused franchising initiative.

To learn more about Coconut’s Fish Cafe franchise opportunities, contact Frances Oney at franchising@coconutsfishcafe.com. And for more information about the cafes, visit www.coconutsfishcafe.com.

Senior Account Lead Rosie Gillam Presents at All Points PR’s Second Team Seminar

photoLast week, we had a great time kicking off our second monthly team seminar with senior account lead Rosie Gillam.

Rosie presented on a topic that is near and dear to our media-loving hearts, “Get Your Message Straight: Why Everyone Needs Media Training.”

At All Points Public Relations, a Chicago-based franchise PR firm, we support our clients in media training for a variety of TV, radio and print segments and interviews. We nominated Rosie to share some best practices that she has up her sleeve.

From start to finish, Rosie provided helpful tips on acing any interview, and feeling confident along the way.

Here is a summary of her key points:

As publicists, in order to provide media training we must know the format of every interview we secure on behalf of our client. Each format has different demands. The six to keep in mind are: 

  • Print/Online Interviews
  • Television Interviews
  • Ambush
  • Radio Talk Show
  • Telephone
  • Editors Desk-Side

For example, if our client has a television interview, we would recommend that they stray away from wearing black, white, or small patterns. However, big patterns or jewel-toned colors will compliment anyone on camera.

Recommending television attire is one way to demonstrate that preparation is key in any interview. But, as always, the content of the interview is the most important part.

As our client puts their best foot forward, we always provide three ways to support their efforts: identify our objectives, prepare stats/figures and examples, and prepare responses to tough questions.

When our client finally has their interview, the conversation should be natural and personable. Even if a tough question is thrown at our clients, they can always politely ask to follow up over email after the interview. There are many options a client has before allowing themselves to get nervous.

Then there’s after the interview, where Rosie underlined some great points that are a must for any interviewee. Three suggestions are:

  • Send a follow-up message via email
  • Thank the reporter for their time
  • Bullet three target messages

Overall, Rosie provided many helpful tips during her presentation on a service we are proud to provide to our clients. She outlined the most important aspects of media training, while also demystifying the interview process.

Stay tuned for December’s seminar, led by PR Associate Samantha Kritt.

La Madeleine Opens in Tanglewood to Satisfy Cravings for more Tastes of the French Countryside

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“Rompre le Pain” (Breaking Bread) Rewards First 50 Guests
in Line at 6:30 a.m. with Handmade Bread Every Week for a Year

HOUSTON – Residents, neighboring businesses and guests of Tanglewood Court, the highly touted residential and entertainment mixed-use community in the Galleria area of west Houston, will soon welcome the arrival of la Madeleine Country French Café. Opening at the corner of San Felipe and Fountainview Drive, la Madeleine offers a refined fast casual dining experience complete with its signature French-inspired recipes that are handcrafted and made to order in a warm and relaxing environment.

To celebrate this widely anticipated café, la Madeleine is sharing its joie de vivre (joy of life) with Tanglewood residents and the surrounding communities through an opening event unlike any other before it in the area. La Madeleine’s Rompre le Pain, or breaking bread, rewards the first 50 guests in line at 6:30 a.m. on Thursday, Dec. 4th with a weekly supply of the brand’s fresh baked breads for a year. The café will present each of the first 50 guests certificates to redeem their delicious rewards during a 12-month period.

“There is a lot of positive buzz in the community about the new Tanglewood café. Rompre le Pain honors our cherished French bakery tradition by inviting guests to break bread as we celebrate each and every opening,” said John Cahill, chief operating officer at la Madeleine. “The first batch of our fresh-baked breads will be coming out of the oven as our Rompre le Pain participants are filing through the doors. We are preparing to welcome an excited crowd of guests on the first day right as we open.”

The distinguished bakery café, which is open for breakfast, lunch and dinner, features more than 75 made-from-scratch menu items prepared using classic French techniques, including the brand’s signature Tomato Basil Soupe, Caesar Salade, Country French Breakfast, Croque Monsieur and Chicken la Madeleine. The café also features an open display bakery where guests can see pastry chefs creating la Madeleine’s signature viennoiseries and pâtisseries.

Encouraging all to take a momentary break and unwind without the rush of the day in their way, the new Tanglewood café is la Madeleine’s nineteenth location in the Greater Houston area. The design reflects the brand’s new layout and décor, which unites comfort with a country French atmosphere – the unmistakable la Madeleine motif. Wood floors, hearth fireplaces, rustic beams and a lighter color palette all accentuate the brand’s updated look and feel, creating an inviting atmosphere to enjoy a meal with family, friends and colleagues.

La Madeleine at Tanglewood Court welcomes guests to experience delectable country French cuisine and its warm, inviting ambiance daily from 6:30 a.m. to 10 p.m. For more information, carryout service or to book a catered or hosted event, visit www.lamadeleine.com.

About la Madeleine Country French Café

Dallas-based la Madeleine Country French Café was established in 1983 by self- described “French country boy” Patrick Esquerré to fulfill his dream of bringing classic country French fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.

From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiates the brand, creating widespread restaurant investor appeal.

A treasured part of many communities for more than 30 years, la Madeleine has more than 70 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com

All Points Secures Front Page Event Placement

All Points PR secured coverage on behalf of its client Bottle & Bottega. The piece ran online and in print on the front page of the Arts & Entertainment section of the publication. The coverage includes background about Bottle & Bottega, a description of the Ladies’ Night Out event, guest endorsements, photos, links and more. Additionally, the piece mentioned he brand’s franchise expansion plans for the Chicagoland area and throughout the U.S.

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All Points PR Secures Business Opening Announcement

All Points PR works with Franchising, the widely read publication by industry professionals across a variety of business sectors, to secured announcements on behalf of its clients. Recently, All Points PR secured a new business announcement in Arlington, Virginia on behalf of Murphy Business. The announcement helped build momentum and provided an SEO bump for the entire Murphy Business brand.

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All Points PR Secured Q&A in National Franchising Publication

All Points PR secured a Q&A on behalf of its client Executive Care, a home healthcare company. The article highlighted the Connecticut franchisee’s journey into the entrepreneurial world, specifically franchising. The article received multiple shares on Facebook, Twitter and Linkedin. It was also shared on high traffic business websites, like Yahoo Small Business.

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Company Culture: From Seminars to Pizza Parties

Screen Shot 2014-11-13 at 5.01.40 PMThe buzz-phrase “company culture” has undoubtedly come up in every professional setting and college classroom over the last several years. Why is this phrase so important and what does it actually mean to employers and their employees? Everyone defines it differently, but the definition of company culture that All Points Public Relations, a Chicago-based franchise PR agency, finds most fitting and all encompassing is “a set of shared vision, values, norms, systems, beliefs and habits. “

Ultimately, company culture is the personality a company develops over time that embraces its mission, expectations and work atmosphere. At All Points PR, the mission is “to support entrepreneurs and entrepreneurially spirited organizations through the persistent execution of effective public relations and social media programs.” This is accomplished through working closely with clients and by hiring and fostering the growth of talented individuals. This is also accomplished through creating a strong company culture.

The culture at All Points PR inspires team members in a multitude of creative and exciting ways. For example, we commonly host incentive programs, seminars and office gatherings. The purpose of these programs is to add to our team’s continued education, career development and to allow us to grow as an agency by bonding and working together.

Specifically, throughout the year, incentive programs are conducted as a way to invite employees to think outside the box and go the extra mile. This past summer, a fun in-office competition titled “Hit of the Week” was held, during which an employee’s exceptional media placement, social media result or content marketing result was rewarded. Each week, the winning employee was presented a trophy and he or she was celebrated in the office for the hard work. At the end of the program, the entire team went out to celebrate a different kind of hit at a Chicago White Sox baseball game. Programs like “Hit of the Week” allow us to celebrate each others successes, learn from our teammates, increase our team bond and ultimately strengthen our company culture.

Recently, several team members initiated a new seminar program, which highlights our company’s public relations systems. The program was launched with a large group brainstorming session during which employees nominated one another to give a presentation on a topic that would benefit the agency. Once a month, a different employee takes the topic that they were nominated for and makes a presentation. For example, one of our publicists presented tips about finding the right publication and reporter using tools like Cision Point. These interactive presentations help spark team discussion and bring the agency together. To read more about the kickoff presentation titled, “Research and Development: Finding the Right Reporter,” by associate Adee Feiner, click here.

At All Points PR, team lunches, friendly basketball games, team runs, baby showers and Halloween parties are commonplace. These events can be as big as a late night bowling party to celebrate the winter holidays or as small and intimate as gathering around the conference table with cupcakes to wish a team member a happy birthday. At these gatherings inside jokes, team collaboration and bonding happen naturally. This creates a shared sense of company pride.

There have been plenty of studies that suggest employee happiness is directly linked to productivity, which leads to high client satisfaction. Unhappy employees tend to do the minimum amount of work required, but those who feel appreciated are loyal and passionate. Those employees in turn stay at a company longer, work harder and more creatively, going the extra mile. A Columbia University study shows that the likelihood of job turnover at an organization with strong company culture is only 13.9%, whereas the probability of job turnover in poor company cultures is as high as 48.4%.

All Points PR believes that continued education, career development and even sometimes the most ordinary things, like a pizza party, can have a big impact on company culture because those experiences bring us together and allow us to share vision, values, norms, systems, beliefs and habits.

All Points PR Secures In-Depth Franchise focused Q&A in National Publication

All Points PR secured a Q&A on behalf of Great American Deals, a hyper local daily deal site. The article featured the three owners of North County Deals in San Diego who shared franchising expertise, advice for future franchise owners and details on the Great American Deals franchise opportunity. The article generated impressive social results, generating 30 shares on Linkedin, 42 shares on Facebook and 133 shares on Twitter.

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All Points PR Garners Impressive Shares for “Free Coffee Day” Campaign

All Points PR works with influencers via Twitter, Facebook, Instagram and Reddit to generate awareness and engage consumer for its client’s social media campaigns. Recently, on behalf of la Madeleine’s “Free Coffee Day” campaign All Points PR reached out to bloggers across the nation, securing multiple tweets, Facebook posts and Instagram post that mentioned the event and tagged the la Madeline brand.

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Local Exposure Targets Prospective Investors in Brattleboro, Vermont

All Points PR secured phenomenal exposure on behalf of Little Ceasers’ brand in the Brattleboro, Vermont area. The piece of coverage gives great background info on the company. The story also provides full details about the franchising movement and the care Little Caesars puts into selecting a local entrepreneur to bring the brand to the area.

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All Points PR Secures Placements in Top Franchise Portals

All Points PR cultivates great relationships with top populications such as Franchising, the widely read by industry professionals across a variety of business sectors, including current and prospective franchisees that keep up with news from a range of industries. The franchise portal published the information to announce restaurant opening in Kentwood, Nebraska on behalf of client Patrice & Associates.

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All Points PR Helps Position Clients as Experts in their Fields

All Points PR secured press coverage secured with CBS Local – Phoenix , a national network of local CBS news sites. CMIT Solutions is positioned as small business IT advocates, with a comprehensive collection of services that fill a much needed void in the marketplace. Running in the “Let’s Get to Work Phoenix” column of the news station’s website, is great exposure for CMIT Solutions franchise in the Phoenix DMA.

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All Points Secures Press about Seasonal Promotions

All Points PR secured placements on behalf of Stevi B’s unique winter promotions. The placement below supports efforts to generate industry awareness around the Stevi B’s brand, it’s marketing campaigns and franchise opportunities. All Points PR continues to build momentum and awareness by sharing news of the winter promotions with the trade press, helping Stevi B’s gain an SEO bump.

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Entrepreneur Startups Validates All Points PR’s Clients’ Franchise Opportunities

All Points PR secured a story that featured Kona Ice as an established national concept and as a brand built to stand the test of time. The feature lists Kona Ice’s many brand differentiators and the reasons why franchisees and consumers are so enamored with the brand. Such articles help validate the franchise opportunity and generate new franchisees leads for Kona Ice.

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All Points Generates Timely Social Media Engagement

All Points PR reached social media success on behalf of Russo’s New York Pizzeria. On Sweetest Day 2014, All Points promoted a timely post wishing fans a happy Sweetest Day, which garnered impressive results for Russo’s Facebook page. The post sparked 300 likes, 27 comments and 16 shares. The fans that engaged with the post shared their excitement to visit the restaurant and were thrilled to tag their friends in the post. In addition, the Russo’s Facebook page gained more than 40 new likes as a result of the post.

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All Points PR Secures Impressive Coverage on Behalf of Fast-casual Restaurant Opening

All Points PR supported Amsterdam Falafelshop’s newest location opening in Clarendon, Virginia. Over the course of the restaurant opening All Points PR secured placements with local publications, trade press and social media that announced details about Amsterdam Falafelshop’s rapid growth through franchising. In the feature below, The Washington Post shared details and photos.

Instant Imprints Launches New Campaign to Drive Franchise Growth

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Wrapped Car Awarded to New Franchisees Now Through End of Year, Companywide Initiative Encourages Lead Referrals

SAN DIEGO – Instant Imprints, North America’s innovative network of sign, promotional products, and digital printing centers, announced today the start of the Drive Your Franchise Campaign. This new campaign, which also rewards current franchisee involvement, aims to support the brand’s current growth initiative.

The Drive Your Franchise Campaign, an extension of the Franchise Referral Program, is designed to generate qualified Instant Imprints franchisees. From now through the end of the year, new franchisee leads that sign an agreement to open a center will receive a wrapped leased vehicle for two years.

“Not only are we offering a rewarding business opportunity to entrepreneurs, but we are providing them with a prime source of advertising for two years,” said Ralph Askar who is the president and CEO of the company. “Our five-year plan includes opening 500 centers throughout North America; this campaign is another one of our initiatives that plays a key role in its implementation.”

Instant Imprints, which was recently named one of the best franchise opportunities for veterans by the Military Times, is committed to generating new growth as it positively impacts the entire brand. Including current franchisees in the recruitment process helps to reinforce the value in each investment.

The Franchise Referral Program rewards franchisees for finding promising leads. With each lead referred, the franchisee will receive a $25 gift card. For each referral that signs an agreement, the franchisee will receive $5,000.

“Our Franchise Referral Program and now the Drive Your Franchise Campaign are both strong representations of the dedication the whole team has to the growth of Instant Imprints,” Ralph added. “We are happy to reward our franchisees for participating in the building of our network. It’s a win-win situation.”

Awarding single unit and Area Franchise Agreements, as well as Master License developer opportunities around the globe, the Instant Imprints investment is ripe for experienced franchise investors as well as individuals transitioning into entrepreneurship from corporate positions.

Complete with comprehensive training, site selection support, marketing programs and the purchasing power of the Instant Imprints’ network, the business model has been cultivated to cater to high quality candidates that understand the value of the proven system. The Instant Imprints franchise fee starts at $34,950 ($24,950 for Veterans).

About Instant Imprints

Instant Imprints helps businesses, schools, organizations, groups, and individuals in all aspects of promotion. The company has revolutionized the promotional products industry by combining multiple businesses (digital printing, direct-to-garment/screen printing, embroidery, wide format sign and banner printing, and promotional products) into one efficient business model – the first and still the only franchise to combine these businesses into one model. Instant Imprints has franchises throughout North America and has been franchising since 2002. CEO Ralph Askar and a group of shareholders first purchased the Master License for Instant Imprints Canada, and then completed ownership of global rights of Instant Imprints in May of 2011. CEO Ralph Askar, with more than 27 years of hands-on franchising experience, brings to Instant Imprints a proven record of accomplishments as one of Mail Boxes Etc. and The UPS Store’s most successful multiple Area Franchisees and multiple International Master Licensees. Find out more about Franchise Opportunities here.

For more information about Instant Imprints, contact Jay Holguin via email at jayh@instantimprints.com or call 1-800-542-3437.

 

Storytelling is the Core of Public Relations

shutterstock_172510577Recently, we viewed filmmaker Andrew Stanton’s TED talk, “The Clues to a Great Story,” in which he shares insights about effective storytelling. Stanton, who is best known for helping create movies like Toy Story, WALL-E and Finding Nemo, knows a thing or two about storytelling. Listening to his talk, we were especially inspired and excited to notice the similarities between his work and the work we do as public relations professionals.

Successful PR professionals are, first and foremost, storytellers who use compelling angles to capture the attention of the press and consumers. Great PR combines words and visuals that engage targeted audiences, while taking them on a journey to discover a brand, product or service.

Although storytelling is not a new concept for PR professionals, the digital age provides new opportunities for brands to express themselves. Today, there is room to share your brand’s story via multiple channels, whether it’s Facebook posts, tweets, an email newsletter or video, among the many. However, the digital age multiplies room for error, increasing the potential for brand inconsistencies.

We’ve put together a few tips for PR professionals to follow when crafting a brand’s story:

Speak truthfully

Stay true to your brand promise by making sure that characters and ideas align with the overall brand. Whether you’re writing a tweet or working on an integrated campaign, be sure that it fits with the overall story of the brand. If your story gets confusing consumers will be turned away. We’ve seen it over and over again: confusion is the number one brand killer.

One of our clients, Amsterdam Falafelshop, an iconic quick-service restaurant with a Mediterranean twist, is quickly growing through franchising while staying true to its brand. An interview we secured for Amsterdam Falafelshop’s CEO in Bizwomen, a national business publication profiling female leaders & CEOs, helped explain the strategic growth and the brand’s intentions to remain the hyperlocal concept consumers fell in love with. Our storytelling needed to convey that under the CEO’s leadership Amsterdam Falafelshop could maintain its quirky, local vibe amid an aggressive national franchise growth strategy.

Keep your audience engaged

It’s important for your brand’s ongoing narrative to create a story that engages readers, viewers and listeners. The best ideas are those that are rooted in research and that have an understanding of your core audience. Before launching any campaign, spend time planning its execution and content. As Stanton says in his TED talk, “when your content ends, so too does the act of telling your brand’s story.”

For our client Bottle & Bottega, an art and wine concept, we spent time researching and analyzing their primary audience to learn that they value exploring and supporting local businesses. To help build on this finding we created a strategic national campaign that sends residents scavenging for artistic treasures in their community. We felt that this idea engaged the brand’s consumers in a way that allowed them to experience their love of art in their city at unexpected venues. Read more about the success of the “Art Hunts” in My Suburban Life. The campaign told the brand story through a PR push that compelled the press and consumers to take action.

Create relatable characters

Good PR storytelling should always include a relatable source or character with whom the audience can truly relate. People like to establish emotional connections with their favorite brands, and developing a lead character can do just that.

During a Father’s Day campaign, we helped celebrate the franchise partners/owners at CMIT Solution’s, an IT services franchise, by sharing their stories and favorite parenting quotes on Facebook and on the CMIT Solution’s blog. This garnered a lot of attention from CMIT Solution’s clients, who were thrilled to read their IT providers’ stories and get a small glimpse into their lives. The campaign worked especially well because CMIT Solution’s franchise owners are relatable, something that CMIT Solution’s clients value.

Leave room for creativity

Be sure your stories spark your audience’s thoughts and lure them to come back to your brand for more information. The most important thing to remember is that your brand story should constantly evolve based on a dialect you have with your followers. According to Stanton, “The best stories infuse wonder.”

Through the many integrated campaigns we’ve led, we’ve discovered that the most successful campaigns are those that leave room for your audience’s own positive interpretation. Their active engagement is the conclusion you are looking for in your brand story.

If you are looking for new, creative ways to tell your brand story, connect with us. We will keep your target audience engaged through creative storytelling using relatable characters. This is why All Points PR is one of the top franchise PR firms in the nation. To see more examples of story-driven results, visit Allpointspr.com/category/results.

All Points PR Secured Press that Positions Clients as Formidable Players

All Points PR secured an article announcing forthcoming Pizza Ranch location in Holland, Michigan. Placements such as this help position Pizza Ranch as a formidable player in the dining and pizza sectors, especially with prospective franchisees and investors. The article was also included in the AM Jolt newsletter, which QSR Magazine sends to thousands of subscribers each week.

Amsterdam Falafelshop Opens Highly Anticipated Clarendon Shop

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Arlington Gets its Falafel Fix: Amsterdam Falafelshop Opens Highly Anticipated Clarendon Shop

Iconic D.C. Hangout Opens to Local Residents, Lunch Crowds, Late Nighters in High-Profile Northern Virginia Locale

ARLINGTON, Virg. – Falafel. Amsterdam. Clarendon. What could be better?

Washington, D.C.’s iconic Amsterdam Falafelshop, a staple in the Adams Morgan neighborhood where the concept originated, and more recently on 14th Street, is opening its first Northern Virginia shop this Friday, October 17.

Located at 3024 Wilson Blvd, the new shop continues the Amsterdam Falafelshop tradition of serving America’s most craved falafel in a unique atmosphere that only this beloved brand can create. D.C.-based restaurateur, hotelier and commercial real estate executive, David Rosenstein, is the owner and operator of the new Amsterdam Falafelshop opening in one of the nation’s most vibrant neighborhoods.

“Amsterdam Falafelshop has become the go-to for so many people,” said Rosenstein. “This eatery hits on everything you look for in a fast-casual concept — award-winning food, incredible reviews, an atmosphere that separates it from anywhere else and a venue that truly captures all the senses. I fell in love with it the moment I tasted the falafel, and I’m so proud to be guiding our new Clarendon shop. This is a fantastic neighborhood — it’s rewarding to be bringing people in this special community an incredible falafel sandwich.”

Rosenstein, whose Metropolitan Restaurant Management has owned and operated multiple (12) Popeye’s Louisiana Kitchen restaurants in D.C., Montgomery (Md.) and Prince William (Virg.) counties for the past 28 years, is a multi-unit franchise operator. In addition to the shop opening in Clarendon, Rosenstein has also signed a development agreement to open four new shops in the D.C. neighborhoods of Georgetown and Downtown Central Business District, plus Bethesda and Silver Spring, Maryland.

“We’re thrilled to have David working hard with us to expand our presence in and around D.C.,” said Arianne Bennett, CEO of Amsterdam Falafelshop. “We’re confidant David will fill the new Clarendon sister-shop and upcoming locations with the dedication and uniqueness that has made our brand speak to so many people.”

The renowned top-it-yourself falafel shop with a vibe, culture and flavor that commands a global fan base has become a Washington, D.C. sensation, consistently topping best-food lists, receiving widespread food-critic acclaim and winning over the hearts of discerning customers who have made it a top restaurant in D.C. on Yelp. Recently, the Adams Morgan location topped 1,300 reviews on Yelp.com. In addition to serving fresh-made falafel sandwiches and Dutch-style fries [“frieten”], shops offer nearly two-dozen toppings for patrons to customize their falafel. These unique differentiators inspired Rosenstein, who couldn’t resist the opportunity to expand with Amsterdam Falafelshop.

“We’ve created a movement that reflects our quirkiness, and we’re incredibly excited that we found David. He’s a great partner for growing our brand,” added Bennett. “You will not find a restaurant concept with the food and environment that we offer in this area — we are confident the Clarendon sister-shop will make a huge and lasting imprint in the fast casual food market there.”

In addition to growing in D.C., Virginia and Suburban Maryland, Amsterdam Falafelshop is moving forward with an aggressive U.S. franchise growth plan calling for expansion into other select urban centers where the brand can maintain its originality among a diverse collection of consumers. The company is still accepting applications from qualified franchisees interested in further developing key U.S. areas throughout the Northeast, Eastern Seaboard, Midwest and Southeast. Target markets include the Washington D.C. metro area and Baltimore, Atlanta, the Carolinas, Miami, Tampa, the New York metro area, Philadelphia and Richmond. Plus, Amsterdam Falafelshop has also pinpointed metropolitan areas across the midsection of the nation such as Chicago, Ohio, and other major metro markets in Texas.

There are two Amsterdam Falafelshop franchise locations currently operating outside of D.C. — one in Boston and another in Annapolis, Md. Additionally, there are new locations planned for the Boston, Salt Lake City and Dallas-Fort Worth markets.

About Amsterdam Falafelshop

Since opening in 2004 in the heart of Washington, D.C.’s Adams Morgan neighborhood, Amsterdam Falafelshop has become a magnetic destination. The top-it-yourself falafel sandwich and Dutch-style fries shop with a vibe and culture tailored to meeting the taste and atmospheric demands of urbanites nationwide creates an unforgettable, unique experience in every community it enters. Shops retain a feeling of neighborhood independence amid a period of crucial franchise growth. With three locations operating today and multiple units in development, plans call for an exponential increase in franchised sister-shops, adding dozens of Amsterdam Falafelshop franchise locations across urban centers nationwide. For more information about the restaurants, please visit www.Falafelshop.com. To learn about available franchise opportunities, click on the website’s “Franchise Opportunities” tab.

PR Associate Adee Feiner Kicked Off All Points PR’s First Monthly Seminar

photoJust recently, our team decided to hold monthly seminars presented by our very own colleagues. This is a plan we are particularly excited about because…

  • We want to hear one another’s thoughts on topics pertaining to franchise PR/Social Media
  • Seminars are a fun way to grow professionally
  • We have an excuse for team lunch (need we say more?)

We are happy to announce that our plans came to fruition last week, when we had the pleasure of viewing PR Associate Adee Feiner’s presentation on “Research and Development: Finding the Right Reporter.”

As a franchise PR firm, where personalization is key, and specialization is everything, Adee’s presentation hit home for us as professionals.

Here is a summary of her key points:

When researching reporters for a pitch, you essentially want to find the perfect match; someone who will hit the ground running and write a fantastic story.

In order to do so, PR professionals have many options available to them: search engines like Google, or databases like Cision. Whichever route you choose, you need to have a calculated plan.

If a pitch is about a female CEO, Cision can be a great place to find a reporter who writes on “Women in Business.” But, it takes reading a few articles to also know the following:

  • What column does s/he write for?
  • What are his/her deadlines?
  • Is there an underlying theme to the piece s/he writes?

From here, you finally have the tools to personalize your pitch and reach out to the reporter. When doing so, try to mention a past article and your thoughts about his/her work.

Also, it is important to provide the column/section in which your potential story would be a perfect fit. This will show you respect the reporter’s time.

Overall, Adee did a fantastic job in covering the many intricacies that come along with researching the perfect recipient for a pitch. She provides great reminders that we are sure to emulate going forward.

Stay tuned for November’s seminar, led by Account Lead Rosie Gillam.

All Points PR Secures a Feature for Principal of Building Maintenance Management Business

All Points PR secured coverage for a building maintenance management company in its market’s faith-based blog. The piece focuses on the company’s principal and ways his faith helped him overcome career challenges. The post has been shared on the blog’s social media channels, which include Facebook, Twitter, Linked In, and Google +.

 

Download the PDF file .

All Points PR Secures Placement for Multiple Clients in Inc. Magazine

All Points PR secured a placement in Inc., a trusted business and entrepreneurship publication. Clients A Buyer’s Choice Home Inspections, Russo’s Restaurants and CMIT Solutions are positioned as cutting-edge business leaders and innovators in their respective industries. The quotes from each CEO fit perfectly with the story, and all three clients shine throughout. The article offers links back to each company’s site,  generating great awareness for the brands.

Download the PDF file .

La Madeleine Opens at Crown to Satisfy Cravings for Tastes of the French Countryside

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Bonjour Downtown Crown!

La Madeleine Opens at Crown to Satisfy Cravings for Tastes of the French Countryside

“Rompre le Pain” (Breaking Bread) Rewards First 50 Guests in Line at 6:30 a.m. with Year of Handmade Breads & Fresh-Baked French Viennoiseries (Cookies, Croissants, Muffins & more)

GAITHERSBURG, Md. – Residents, neighboring businesses and guests of Crown, the urban inspired community in Gaithersburg, Maryland, will soon welcome the arrival of la Madeleine Country French Café. Opening in Downtown Crown, the acclaimed mixed-use central section of the community, la Madeleine offers a refined fast casual dining experience complete with its signature French-inspired recipes that are handcrafted and made to order in a warm and relaxing environment.

To celebrate this highly anticipated café, la Madeleine is sharing its joie de vivre (joy of life) with its neighbors in Crown and the surrounding communities through an opening event unlike any other before it in the area. La Madeleine’s Rompre le Pain, or breaking bread, rewards the first 50 guests into the café with a year of the brand’s handmade breads and fresh-baked viennoiseries (cookies, croissants, muffins and more). The café will present each of the first 50 guests certificates to redeem their sweet rewards during a 12-month period.

“There is an undeniable buzz about the new café in Downtown Crown. Rompre le Pain celebrates our French bakery tradition and captures the excitement behind each and every opening,” said John Cahill, chief operating officer at la Madeleine. “Our first batch of fresh-baked breads will be coming out of the ovens just as our Rompre le Pain participants are filing in from the line outside the door at 6:30 a.m. We anticipate welcoming a boisterous crowd in on the first day as soon as we open.”

The distinguished bakery café, which is open for breakfast, lunch, and dinner, features more than 75 made-from-scratch menu items prepared with recipes using classic French techniques, including the brand’s signature Tomato Basil Soupe, Caesar Salade, Country French Breakfast, Croque Monsieur and Chicken la Madeleine. The café also features an open display bakery where guests can see pastry chefs creating la Madeleine’s signature viennoiseries and pâtisseries.

Welcoming all to take a momentary break and unwind without the rush of the day in their way, the new Downtown Crown café is la Madeleine’s tenth location in the Greater Washington, D.C. area. The design reflects the brand’s new layout and décor, which unites comfort with a country French atmosphere – the unmistakable la Madeleine motif. Wood floors, hearth fireplaces, rustic beams and a lighter color palette all accentuate the brand’s updated look and feel, creating an inviting atmosphere to enjoy a meal with family, friends and colleagues

La Madeleine at Downtown Crown welcomes guests to experience delectable country French cuisine and its warm, inviting ambiance daily from 6:30 a.m. to 10 p.m. For more information, carryout service or to book a catered or hosted event, visit www.lamadeleine.com.

About la Madeleine Country French Café

Dallas-based la Madeleine Country French Café was established in 1983 by self-described “French country boy” Patrick Esquerré to fulfill his dream of bringing classic country French fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.

From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiates the brand, creating widespread restaurant investor appeal.

A treasured part of many communities for more than 30 years, la Madeleine has more than 70 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.

Executive Care Expands Home Care Franchise into Charlotte

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Executive Care Expands Home Care Franchise into Charlotte

Dynamic Entrepreneurial Duo to Open Leading National

Home Care Concept in January 2015

CHARLOTTE, NC. — Executive Care announced today that it has signed a franchise agreement to open an office serving multiple territories in North Carolina. It marks the company’s first Carolinas office and represents the organization’s tenth franchise location. The new office, opening in January 2015, will serve residents throughout Mecklenburg County and parts of Gaston, Lincoln, Catawba, and Iredel seeking skilled nursing and home health aid services.

Local residents, and longtime friends, Matt Valego and Todd Sansbury are opening the location. Both Valego and Sansbury have extensive experience working in the healthcare industry. Valego worked for more than 20 years in the medical device field. Sansbury has worked in sales management for a pharmaceutical company for 12 years. Together their understanding of the healthcare industry and business management have adequately prepared them for a career with Executive Care.

“We are very excited to bring Executive Care to North Carolina,” said Valego, a longtime Charlotte resident. “Now is the right time to invest in the home healthcare industry and we found Executive Care’s model to be the best fit for us. We are very excited to open an office in Charlotte that will serve a wide area covering five counties.”

Sensitive to the caregiving needs of those with illnesses and the local aging population, the Executive Care team launches with a clear understanding that individuals should receive care where they are most comfortable — in their home. Their investment in Executive Care means parts of southwest North Carolina will soon have a new level of skilled and non-medical care.

The new Executive Care aims to bring up to 50 new jobs to the region in the next two years, and is looking to expand the home care agency’s reach further.

“We are pleased to welcome Matt and Todd to the Executive Care family,” said Lenny Verkhoglaz, CEO and co-founder of the company. “Their combined knowledge of the industry and the growing need for a higher level of home care in the region are the perfect recipe for Executive Care. We are thrilled to have them at the helm for this expansion.”

Executive Care offers a variety of caregiving and skilled nursing services to help families often overwhelmed with the responsibility of providing care to a loved one — all while ensuring the patient remains in the comfort of his or her own home. In a crowded sector, the company has built a reputation from the ground up.

To guarantee the highest quality, Executive Care requires all prospective caregivers undergo an intensive pre-employment screening process, including a criminal background investigation, verification of references and an employment history check. All caregivers are insured, experienced and undergo skills tests and continuing education training. Registered nurses closely supervise and monitor all staff, conducting periodic evaluation assessments.

For more information about Executive Care’s new office in Charlotte, email Matt Valego at mattv@executivehomecare.com

About Executive Care
Executive Care, based in Hackensack, N.J., delivers a comprehensive selection of home care services tailored to the every need of its customers. From companionship and personal care to 24/7 live-in care and skilled nursing, Executive Care ensures customers receive safe, reliable and certified in-home medical and personal services. At the heart of Executive Care is the relationship forged between caregivers, customers and families. The company has announced plans to grow, offering an attractive franchise opportunity in the fast-growing home care sector. To learn more about Executive Care’s services, visit ExecutiveHomeCare.com. For more information on the Executive Care franchise opportunity, email Todd Leonard, vice president of operations and franchise development for Executive Care, at todd@executivehomecare.com or call (855) 393-2372.

The New York Times Shared Story Features All Points PR IT Client

All Points PR secured a story in the New York Times’ “You’re the Boss: The Art of Running a Small Business” column. The article featured tips by client CMIT Solutions for small business owners on how to protect themselves from a data breach. The story includes a link to the CMIT Solutions’ office, driving traffic directly to the website and generating fresh client leads.

Download the PDF file .

Expanding Franchise Public Relations Agency

Millennials in Franchise Public RelationsThis year has been a year of incredible growth and exciting opportunities for All Points PR. Ahead of celebrating its third anniversary in August, the agency hired eight new employees between March and September of 2014. All of the new hires are young, ambitious and creative millennials, the demographic born in the 1980s and 1990s, which is also known as Generation Y. Although the job market is currently improving and national unemployment rates are at their lowest since the 2008 recession (6.1 percent in June, 2014), the outlook for 18-to-29-year-olds continues to look grim (15.2 percent in June, 2014). The statistics are shocking. According to the U.S. Census data 40 percent of unemployed workers are millennials.

Committed to providing rewarding career opportunities for young PR professionals and holding a firm belief in training and promoting bright, innovate PR specialists, All Points PR is experiencing rapid growth with an impressive collection of clients.

The millennial generation, thought to be incredibly tech-savvy and quick to grasp new concepts, is well suited for the ever-changing PR field. In today’s day and age, PR companies are stepping outside the traditional boundaries of faxing press releases and mailing press kits. Public relations professionals need to be great writers, communicators, designers and multitaskers. As the lines blur between PR, advertising, publishing and SEO firms, All Points PR has adapted to better serve its clients’ changing needs. The talented professionals of All Points PR are leading this charge. In fact, All Points PR team members come from reporting, graphic design and social media backgrounds, and have worked on the client side, at agencies and for non-profit organizations. This blend helps make All Points PR one of the top franchise PR firms in the nation.

To learn more about All Points PR and its talented team of specialists, visit Allpointspr.com/about/the-point-people.

Seva Launches Phase Two of Franchise Growth Strategy: Aggressive Expansion Targets Shopping Centers in Key U.S. Regions

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Seva Launches Phase Two of Franchise Growth Strategy: Aggressive Expansion Targets Shopping Centers in Key U.S. Regions

Proven Successes in Wal-Mart Stores Signal Franchise Opportunities

HIGHLAND PARK, Ill. – Seva, the pioneer of the fast casual spa experience in the United States, announced today that it is advancing strategic franchise growth into its second phase. The company’s planned progression into its new growth stage comes amid rapid expansion that is meeting extraordinary consumer demand. In just three short years of franchising, Seva has grown to 100 locations, and has another 20 currently in development.

“Our mantra is ‘Beauty to the People,’ and we believe that Seva’s affordable, efficient spa services provided in a comforting, relaxed environment should be available to everyone,” said Vas Maniatis, the founder and CEO of Seva who has been recognized for his series of entrepreneurial success. “Achieving the 100 location milestone is a goal we can feel proud about reaching in three years. Now, our focus is on the future of our brand—continuing to excel in operating locations that distinguish themselves from anything else in their markets. And, we’re prepared to go from 100 to 500 or more locations in the next three years.”

Seva’s winning go-to-market strategy has created the momentum that is now propelling the brand. Under Maniatis’ leadership, Seva has tripled its footprint every year, and now operates in more than 25 states. Key to this effort is the relationship Maniatis developed with Walmart. Presently, all Seva locations operate in retail hubs situated inside Walmart stores. Phase two of the concept’s franchise growth brings the brand beyond the walls of the retail giant and into select shopping centers in attractive U.S. markets.

“The potential for Seva is limitless,” noted Maniatis. “Our franchisees are consistently demonstrating a desire to achieve operational excellence. Since they believe so strongly in Seva and the brand standards, we have established remarkable loyalty with our customers.“

Maniatis conceptualized Seva after accompanying his wife to get her eyebrows threaded. He liked the cultural roots of the practice, but felt the open kiosks in malls lacked the privacy and ambiance clientele deserved. Improving upon this model, Maniatis launched Simply Eyebrows in 2008, during the height of the Great Recession. The brand began opening exclusively in Walmart locations. Between 2009 and 2010, Maniatis sold the Simply Eyebrows model outside of Walmart, and converted those within the retailer to Seva, which is a Sanskrit word meaning “selfless service.”

Customers who come to a Seva location can enjoy spa services that, in addition to threading, include waxing, eyelash extensions and facials, all at an affordable price and in a time-efficient manner. Seva offers its patrons treatments quickly, but without losing the privacy and ambiance of a traditional spa.

“This is an awakening for the spa service industry – the dawn of a new era,” said Maniatis, who formerly was involved in the real estate industry. “Traditionally these services were only available in mall-type environments, or at high-end spas. We want to help people everywhere in America look and feel better about themselves.”

Seva supports its new franchisees with initial training programs offered through its proprietary Seva University. Ongoing support is provided both in the field and through the brand’s Seva Academy, which includes virtual training classes. The brand’s proven business model has been cultivated to attract individuals and ownership teams seeking to invest in a robust growth industry. From first-time entrepreneurs to seasoned business owners and corporate professionals, Seva appeals to a wide investor audience. The franchise investment starts at $141,000, which includes the initial franchise fee.

About Seva

Seva offers spa services, including eyebrow threading, waxing, eyelash extensions and facials at an affordable price. Improving upon what is often a kiosk model in malls, shopping centers or large retailers, Seva offers clients treatments in a quick-service manner, without losing the feel of a traditional spa. Seva’s mission is to reinforce the origins of its name – a Sanskrit word meaning “selfless service” – and hold true to its mantra “Beauty to the People.” Since exclusively opening within Walmart stores in 2010, there are 100 Seva locations open in the United States and many in development in locations inside and outside of Walmart. For more information about Seva visit http://www.sevabeauty.com. For franchising inquiries and opportunities, visit http://www.sevabeautyfranchise.com

Executive Care Appoints Seasoned Franchise Industry Leader to Vice President of Operations and Franchise Development

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Executive Care Appoints Seasoned Franchise Industry Leader to Vice President of Operations and Franchise Development

Todd Leonard Joins Company Amid Aggressive Franchise Growth Phase

HACKENSACK, N.J. — Executive Care, the New Jersey-based home care franchise that is quickly gaining a national reputation as the premier caregiving agency in its field, announced today the appointment of franchise operations and growth expert Todd Leonard to vice president of operations and franchise development.

Headquartered in Hackensack, N.J., the full-service home care franchise adds Leonard to the leadership team amid a remarkable franchise growth phase in which Executive Care has grown to ten locations from four in the past nine months and has extended its services beyond its home northern New Jersey market into south and central Jersey. Additionally, Executive Care announced new territories that it will serve throughout Connecticut, North Carolina and Ohio.

“With our aggressive expansion plans underway, we need someone with Todd’s expertise to lead our operations and franchise development efforts,” said Lenny Verkhoglaz, the CEO and co-founder of Executive Care who launched the business and still runs it with his wife, Mila Feldman, and her brother Alex Feldman. “He has a track record of growing franchise systems and implementing processes that result in attracting high-quality franchisees.”

Leonard joins the Executive Care team with a proven track record and more than 15 years of experience in all aspects of franchising including, development, operations and support. The New Jersey resident’s previous experience includes nearly 10 years of successfully implementing growth and operations strategies to expand 7-Eleven in the Northeast, Mid-Atlantic and Florida regions. Prior to 7-Eleven, Leonard worked as a field marketing manager with Weichert, a real estate home sales and rental company. He also spent time with Cendant and the National Football League (NFL).

The addition of Leonard to the Executive Care corporate team continues the company’s successful focus on strategic expansion that began with the organization’s foray into franchising in 2012.

“Much of my entire career has revolved around franchising and I couldn’t be more energized about this opportunity with Executive Care,” said Leonard, who recently earned the distinction of Certified Franchise Executive (CFE). “At a time when home care is expanding so quickly, and the competition for clients and franchisees is fierce, Executive Care has clear differentiators that make it a concept to be excited about now and into the future.”

Leonard graduated from the University of Massachusetts with a Bachelor of Science degree and he earned his Certificate in Franchise Management from Georgetown University.

Amid a sluggish economy, Executive Care has been booming during the last few years, consistently growing by 15 to 20 percent annually. The company considers its franchising opportunity to be an outgrowth of the success it has achieved in the last 10 years. Additionally, Executive Care’s low start-up cost of $69,100, which includes the franchise fee, makes it an attractive business for entrepreneurs seeking to join one of America’s most attractive sectors.

Executive Care offers a variety of caregiving and skilled nursing services to help families often overwhelmed with the responsibility of providing care to a loved one — all while ensuring the patient remains in the comfort of his or her own home. In a crowded sector, the company has built a strong reputation from the ground up.

About Executive Care
Executive Care, based in Hackensack, N.J., delivers a comprehensive selection of home care services tailored to the every need of its customers. From companionship and personal care to 24/7 live-in care and skilled nursing, Executive Care ensures customers receive safe, reliable and certified in-home medical and personal services. At the heart of Executive Care is the relationship forged between caregivers, customers and families. The company has announced plans to grow, offering an attractive franchise opportunity in the fast-growing home care sector. To learn more about Executive Care’s services, visit ExecutiveHomeCare.com. For more information on the Executive Care franchise opportunity, visit http://franchise.executivehomecare.com, email Todd Leonard, vice president of operations and franchise development for Executive Care, at todd@executivehomecare.com or call (855) 393-2372.

Major National Story Reaches a Massive Audience

All Points PR secured a placement in Mashable, the leading source for news, information & resources for the Connected Generation. Client Executive Care is positioned as an IT innovator, leading dynamic  technology implementations to improve and grow their business. The quotes from Executive Care’s CEO fit perfectly with the story, and Executive Care shines throughout. The article offers a link back to the Executive Care’s main website and LinkedIn page, generating great awareness for the brand and Executive Care executives in home healthcare.

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The Whole of PR is Greater Than the Sum of Its Parts: Integrated PR for Franchise Lead Generation

Franchise companies that have ambitious growth plans should consider an integrated public relations strategy.

A truly integrated approach incorporates critical PR elements into a cohesive plan that strengthens franchise development efforts. At All Points Public Relations, a Chicago-based franchise PR firm, we believe that there are three necessary components to every PR strategy aimed at driving franchise leads: media relations, social media and content marketing.

Each of these components plays a critical role and should work to enhance the franchise sales cycle your company has set in place.

Integrated Public Relations

Media Relations Sparks Initial Interest
The initial step is to identify publications, whether local, national or consumer, that interests your preferred franchise candidate. Landing earned media coverage sparks the attention of potential investors to initiate the discovery process. Nothing speaks more about your franchise than profile stories that feature your existing star franchisees.

Social Media Moves Candidates Along
Now that you’ve sparked initial interest, your candidate will investigate your concept in every way possible. Think of social media as real estate where you can manage and present your company’s image. By being present, creative and authentic, you can share your franchising messaging with prospects so they can continue the course of the discovery process.

Content Marketing Converts Leads to Franchise Sales
It is key that you nurture and help guide your candidates though the buying cycle. Tap into content marketing to push prospects along using branded, well-designed, compelling blog entries and content-driven e-mails that help reaffirm your candidate’s decision to move forward with your franchise.

When combined, these three integrated PR elements have the power to propel your franchise development strategies into overdrive. A fully integrated methodology that blends media relations, social media and content marketing works together to develop the leads and close the deals your franchise concept commands.

Major Business Sources Pick Up Articles Secured by All Points PR

All Points PR secured a story with Business News Daily, which was picked up for syndication by Fox Business. The article delves into minimum wage hikes that are being gradually implanted and debated nationwide, and features several entrepreneurial experts who offer thoughtful advice for business owners as they prepare for wage changes. The feature story appeared in the Small Business category of the national business news website.

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From Powerplays to Pitching: Similarities Between Sports Reporting and Franchise PR

shutterstock_90528970Associate Adee Feiner reflects on her transition from sports reporting to being a publicist with All Points PR:

I remember my very first time interviewing an athlete for my college newspaper. After the initial excitement of landing a coveted position as the Men’s Hockey beat writer for the University of Wisconsin-Madison’s The Daily Cardinal faded away, the panic set in. I had to actually talk to an athlete. I arrived at that first hockey practice notebook in hand, nervously pacing the hallway of the facility. In my head, the scenario of interviewing athletes and coaches always played out smooth. But as I stood there waiting for my first interview to show up, all I did was worry that I would come off as uninformed, uneducated and unsure.

However, once that I met that first player and started asking my questions, the fears, jitters and trepidations I had disappeared. As the season progressed, I built a relationship with the team, coaching staff and media personnel. There was a comfortable familiarity and ease that I became accustomed to, and I really missed it when the season ended and I graduated.

Funny enough, I had no idea I would go through almost the exact same process in my post-graduate job as a Public Relations Associate with All Points Public Relations.

The first time my boss Jamie asked me to pitch a story to a reporter over the phone, I’ll admit that I had a mini heart attack. I’m from the technology generation. We text, email and tweet, rarely do we actually call someone!! You’ll have a much better shot over the phone, Jamie said. I sat at my desk with the pitch in front of me, staring at the reporter’s phone number for a good five minutes. Finally picking up the receiver and punching in the numbers, it felt like the phone rang agonizingly long. The reporter answered, so I told her my name and why I was calling. As soon as she told me she’d love to know more, I released that breath I had been holding since I dialed her number. It was at that moment I realized my days as a sports writer were paying off… Sharing a story idea with a reporter is a lot like interviewing an athlete. Here’s how I took my experience from powerplays to pitching:

 

  1. Do Your Research And Know Who You’re Talking To: You wouldn’t ever ask a goalie about offensive strategy, or a defensive linebacker about a running back’s job. You know who you’re talking with to better write your questions. Well, it’s the same story while pitching. You don’t want to approach a business reporter with a lifestyle story. Sometimes doing the research can take time and feel arduous, especially with bigger publications. But when you find the right reporter, the process can feel smoother and the conversation will flow.
  1. Be Personable: While covering a football story, I had to interview a freshman on the team. I quickly realized he was more nervous than me, and made a joke to put us both at ease. We both relaxed, and things felt less like an interview and more like a conversation. It’s a similar process while pitching reporters. I’ve learned that opening an email with “I hope you’ve had a great weekend,” or asking how they are when you call them makes reporters more open to talking with you. It won’t feel like another PR person trying to get a placement for a client, but rather one person talking to another about something that potentially might interest them.
  1. Keep It Brief and Be Concise: I went into an interview once for a game night preview with a list of 10 questions for a player. I got through about four of them when I realized he was getting pretty antsy. There was no way I was going to get through ten questions with this guy, and I had better be content with what I did get from him. The next time around, I condensed my questions to get straight to the point that I wanted to hear. The answers I was given were lengthier, providing me with more info for my article. One of the first pitches I put together for a reporter looked like a short novel. I realized that he didn’t want to read through that whole thing and try to find what he thought might be the potential story angle. After working through it with my boss Jamie, he helped me bring it down to a few key paragraphs, with the main point at the top. It’s a useful tactic that has always served me well.
  1. Compliments Never Hurt: This one might be the oldest trick in the book, but it’s worked every time. I interviewed one of the younger members of the hockey team who had been the subject of a feature on NHL.com. Since the team was coming off a tough loss the weekend before, congratulating him on the achievement lightened the mood and made him more open to my questions about the game ahead. The same can go for a reporter you’re pitching a story to. Most interviews and placements that I’ve secured came from pitches that started with “great piece about X,” or “I loved the feature on Y.” It kind of goes hand-in-hand with doing your research. Showing a reporter that you’ve taken the time to learn more about who they are and what they write can only increase your chances of securing something for a client.

When I stepped into that hockey practice facility for the first time, I never would have guessed that one year later, my rink-side days would serve a dual purpose in my PR career. But, it’s usually the experiences that we least expect are the ones that we can draw on for inspiration in our careers.

Although, I have to say that I don’t miss the occasional sweat that dripped down on my notebook during interviews. I’m completely okay leaving that experience behind.

Kona Ice Now Serving Extraordinary Experiences Everyday in Hilo and Surrounding Areas

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Kona Ice Now Serving Extraordinary Experiences Everyday in Hilo and the surrounding areas

The “Coolest” Party on Wheels Pulls into Hilo; Local Entrepreneur Commits to Giving Back to Community Schools, Teams and Organizations

HILO, Hawaii – Bringing amusement park excitement everywhere it stops, Hilo and the surrounding areas introduce a new Kona Ice truck that blends entertainment and gourmet frozen treats into an experience unlike any other in the area.

“When our customers get a glimpse of the decked out truck with its tiki hut top and vibrant colors, the looks on their faces say it all,” said Dennis Mayo, local resident and entrepreneur shifting good times into overdrive in Hilo and the surrounding areas with the launch of his new Kona Ice truck. “At first they’re amazed, then they just can’t stop smiling – regardless of age.”

Kona Ice’s escape from the ordinary begins as the sounds of tropical calypso music fills the air at each event and group gathering. The fun continues as all in attendance get their overflowing cups of freshly shaved ice and then help themselves to any of the ten tastes on the truck’s Flavorwave™ (an interactive dispensing system in which individuals select from one or more of the flavors to pour over their fluffy snow) or the additional 20-plus flavors and 500 different combinations available.

“It’s an opportunity to enjoy a unique, tropical treat,” added Mayo. “Kids go crazy and we see adults getting just as excited as the young ones. We’ll even throw a few leis or Kona t-shirts on our customers, and send them home with a fun Kona Ice cup. From start to finish, we engage all their senses.”

Equally as appealing about the launch of Kona Ice of Hawaii County is its philanthropic commitment to the communities it serves. Dennis, his wife Marymalane, and son JJ are continuing Kona Ice’s tradition of donating thousands of dollars each year to local school groups, teams and community organizations. As they book events with these groups, they pledge to give back a percentage of the proceeds from each stop. Nationwide, Kona Ice has donated more than $17 million dollars to community-based organizations during the past six years.

“Dennis and his family shares our passion for giving back,” said Tony Lamb, founder and president of Kona Ice, who created the concept after witnessing the fear in his daughter’s face during a visit from an old rusty ice cream truck. “We want to engrain Kona Ice into the fabric of the towns where we live, work and have families. Returning a portion of what we earn back to the groups helps ensure that they continue to make a positive impact on the lives of our friends, neighbors and family members.”

Beyond fundraisers, popular spots for Kona Ice stops on the eastern Big Island include fairs, festivals, corporate events, neighborhood socials, church events and birthday parties. The Mayos’ truck also maintains regular weekday and weekend routes. To learn more, contact Dennis Mayo by email at dmayo@kona-ice.com or by phone at (808) 781-7885 or (808) 268-5350.

About Kona Ice

A true community ally renowned for facilitating endless fundraising options, Kona Ice has given more than $17 million dollars back to neighborhood schools, organizations and sports teams since its inception in 2007. The brand’s iconic truck offers customers a one-of-a-kind experience, featuring the opportunity to create their own Kona Ice on the self-serve Flavorwave™, while enjoying the soothing sights and sounds from the tropics.

In 2013, Entrepreneur magazine named Kona Ice to its Franchise 500® list, ranking as the #1 “New Franchise.” It is 112 th overall, and #26 in the “Fastest Growing Franchise” category.

For more information about booking Kona Ice for a fundraiser or event, visit www.kona-ice.com. To learn more about available franchise opportunities, visit www.ownakona.com or call (800) KONAICE.

TapSnap Expands Inventive Social, Digital Fun in Howard County with Reimagined Photo Booth

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TapSnap Expands Inventive Social, Digital Fun in Howard County with Reimagined Photo Booth

Portable “Phototainment” Business Fulfills Demand for Increasingly Popular Open Air Photo Booth Experience in Columbia

Columbia, Md. – TapSnap’s striking twist on the classic photo booth is getting a boost in Columbia with the launch of its newest “phototainment” experience. An unpredictable mix of creative event keepsakes and interactive entertainment, the new TapSnap comes amid increasing demand among event hosts, party planners and businesses.

“Guests at events with TapSnap are always astonished at how we’ve reinvented the photo booth. There are no walls or ceilings, so you can capture more spontaneity and creativity,” said Stanley Segawa, owner of TapSnap based in Columbia and longtime photographer. “The photos combined with the responsive touchscreen technology mesmerize everyone. Add in the sharp computer-generated backgrounds, crazy digital doodles and the virtual props that can be added to photos and there isn’t a single person that TapSnap hasn’t blown away with amazement.”

No event is off limits for Howard County’s new TapSnap, the second in the area. The latest advances in photo and multimedia technology have been gracefully merged to create a sleek, hi-tech photo booth portable enough for any event, both indoor and outdoor. A professional grade camera perched on the side of the oversized, vibrant flat-screen captures candid moments or carefully composed portraits in stunning clarity.

Additionally, regular updates to TapSnap’s custom-made Snapbook software provides continual advancements to the device’s capabilities, such as giving guests greater ability to share their creations via popular social media networks instantly, and broadcasting live photo, video and social streams at corporate events, charity galas and meaningful personal celebrations such as birthday parties, weddings and Bar and Bat Mitzvahs.

“Our tailor-made software can upload any picture to social media right there on the spot,” continued Segawa.“At personal gatherings like weddings and graduation parties, you can easily share them. At corporate events, that same innovative technology allows us to stream live within the event venues and to remote participants. Plus, we can house all of the photos and videos on a central online location. We make it as simple and intuitive as possible for our clients.”

Segawa draws upon his background in launching Howard County’s TapSnap. The local resident works as a professional photographer, specializing in weddings, events, and portraits. Adding to his diverse experience, Segawa also served in the military as a combat arms and logistics officer, which has helped him with his organization and planning skills. As an enthusiastic and driven TapSnap franchisee, he serves as a symbol of the type of high quality individuals operating TapSnap as it expands in Maryland beyond.

“We’re thrilled to have Stanley in the TapSnap family,” said Scott McInnes, TapSnap founder and CEO, who previously created and still heads the internationally acclaimed DVDNow brand. “His commitment and energy for TapSnap is fantastic. Maryland has been demanding a stronger TapSnap presence and I’m glad he can fill this demand.”

TapSnap is a low cost, simple-to-operate franchise that offers a proven business model. The company provides franchisees comprehensive ongoing support in sales, technology, marketing and operations as well as an initial training program to ensure they are prepared to serve their markets.

TapSnap’s fresh, open-air photo booth is available for fairs, festivals, corporate events, weddings, birthday parties and more. It offers a variety of personalized digital art and corporate branding, ensuring every event is a one-of-a-kind experience. To learn more about the new TapSnap, call Stanley Segawa at 410.290.9838, email stanleys@tapsnap.net or visit www.tapsnap.net/contact-info for general contact information.

About TapSnap

TapSnap’s imaginative take on the classic photo booth experience provides event hosts and guests with unforgettable interactive “phototainment.” The concept’s forward-thinking approach maximizes today’s advanced digital technology – a redesigned, social and highly interactive experience. Ideal for personal gatherings such as weddings and birthday parties, as well corporate events, TapSnap takes high quality photos that guests can make their own through intuitive touchscreen graphics, fingertip doodling and corporate brand customization. Images are then easily shared through social media and digital photo sharing, in addition to onsite printing.

Launched in mid-2012, TapSnap is based in Vancouver, Canada. Today, there are nearly 100 TapSnap franchisees serving metropolitan regions throughout North America. For more information about TapSnap, visit www.tapsnap.net. To book TapSnap for an event, call 1-877-577-0566. And, for franchise opportunities go to www.tapsnap.net/start-a-franchise.

 

Hot News Item Serves as Reminder about PR Principles

Robin WilliamsThe All Points PR team recently took a few minutes to discuss an article that The Washington Post reporter Alyssa Rosenberg filed on the “worst public relations pitches pegged to Robin William’s death.” Among many points Alyssa makes in the article, her story looks at the offensive nature of PR professionals’ attempt to take advantage of Robin Williams’ death to get their clients into the news cycle surrounding this story.

It’s a fantastic piece.

First, it provides a great perspective from the viewpoint of the members of the media All Points PR is often pitching.

Second, it hits on many of the points we often talk about relating to how we approach our work, including:

  • Persistence – Alyssa provides great details on the number of PR professionals compared to the number of journalists and how that ratio is increasingly becoming greater (weighted heavier on the PR professionals’ side)
  • Using multiple sources in a pitch to make it less self-serving/biased
  • Be specific with your pitch; relate it to case studies or specific examples; don’t just use simple broad statements that are obvious, known facts to journalists and everyone else; in your pitch you should be using eye-opening stats, facts, descriptions
  • Cut through the clutter with strong subject lines; subject lines that will grab the attention of the media (reporters, bloggers, producers, assignment editors, etc.) that we are pitching; subject lines cannot be Plain Jane

Last, the story brings up the point of pitching the media when tragedy strikes. There is a common sense patience and timing sense that we need to have in our minds. Sure the death of Robin Williams was very heavily covered, but pitching the press hours, even a few days after a celebrity’s suicide isn’t right. In these cases, when you have a relevant pitch related to the compelling news event, yet the nation or even the world is saddened or taken by surprise with unfortunate circumstances, it is best to wait a few weeks and let the world/nation grieve.

The news media/bloggers will find your pitch more tasteful if it looks like more thoughtfulness was put into it.

We talk about clinging to the news of the day, and most news of the day matters are not sad like this Robin Williams matter. So, as we work our clients into trending topics, we are always mindful of the public’s sentiment, and exercise appropriateness if it is an emotional matter that elicits sadness.

LinkedIn for Businesses

LinkedInBusinesses are leveraging the power of LinkedIn, the largest social network designed for dialogue relating to career advancement and general business matters like never before.

As it relates to the industry where All Points Public Relations, a Chicago-based PR Firm, focuses its attention, franchising, LinkedIn is an asset to cherish and more and more brands are discovering its benefits.

In particular, franchise organizations need to have and manage a LinkedIn Company Page and perhaps one or more Showcase Pages. As the strength of LinkedIn grows, Company Pages are becoming hubs of rich content that can engage current and potential customers, current and future employees and other vital stakeholders such as investors. Plus, the Showcase Pages offer an opportunity to further dial in with your LinkedIn follower base to give those connecting with your business even more relevant information.

For instance, a franchisor may choose to use a LinkedIn Company page to spotlight their products and services for their clients, or to celebrate company successes, new hires or for general organic engagement about relevant news and topical matters. Then, they can leverage the LinkedIn Showcase page to dial in on franchise development topics and advancements so that interested investors can glean entrepreneurial focused content and growth information from the company, thus increasing their interest in buying a franchise.

Plus, the SEO benefits are measurable. Google indexes company pages; meaning that pages serve as a tool for strengthening rank in organic search results. Each search result contains a brief 156-character company description, which should quickly compel potential customers to learn more about the business by clicking on the link.

With more than 300 million members, LinkedIn is a worthwhile investment. People who visit LinkedIn are in a professional mindset and are actively seeking insights to connect even closer with the brands they are engaging with through the social platform.

A well-organized LinkedIn presence for a franchisor can build a loyal fan base, increase investor interest and further develop a company’s identity, especially if it provides thought provoking ideas and offers compelling reasons for LinkedIn members to return or dig deeper through other online means.

At All Points PR, we implement a full LinkedIn strategy for our franchise industry clients, including initial setup and ongoing management. The social media services, which are part of the integrated Franchise PR collection of offerings, aim to leverage innovative communication strategies by creating interactive experiences for a targeted set of customers (consumers, businesses and potential franchisees). To learn more about our services visit allpointspr.com/services.

Bottle & Bottega’s New Berkeley Heights Studio “Paints the Picture” of the Ultimate Night Out

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Bottle & Bottega’s New Berkeley Heights Studio “Paints the Picture” of the Ultimate Night Out

Chic and Sophisticated Art and Wine Studio

Debuts in Berkeley Heights creating an Arts and Entertainment District in the area

BERKELEY HEIGHTS, New Jersey – The wheels are off. Bottle & Bottega has parked itself permanently in Berkeley Heights.

The premier art and wine concept announced today the grand opening of its new permanent studio location in Berkeley Heights at 472 Springfield Avenue; conveniently situated at the corner of Summit Avenue and two blocks from the Berkeley Heights train station, amid the area’s bustling downtown. Rupa Kale, owner of Bottle & Bottega Central New Jersey, will use the new studio as the hub for art and wine parties in the community, while also continuing to host corporate, private and public events throughout New Jersey that the public has embraced since she launched the business in February 2013.

“I cannot begin to describe the excitement that has been circling the studio opening in the neighborhood and among friends and loyal guests,” said Kale, who lives in New Providence with her husband and two children. “Since the launch of our mobile studio a year and a half ago we have had a warm welcome in New Jersey. And now the community of Berkeley Heights has really extended the welcome with open arms. The permanent BYOB studio gives our loyal and growing fan base a warm and inviting, living room like destination to come to. Guests just need to bring their favorite beer or wine and a snack and everything else is provided for them including ice, corkscrews, glasses, paint supplies, aprons and a professional instructor. You bring the wine, we provide the art. It’s the perfect pairing.”

Kale is celebrating her studio’s Grand Opening with a VIP FUN-Raising event on July 31st from 6:30 p.m. to 9 p.m. All donations and funds raised at the FUN-Raiser will be donated to Home for Good Dog Rescue; a local nonprofit organization that provides foster care, medical care, training, support and hope to dogs in need.

Bringing out the creative side in everyone regardless of skill or practice, Bottle & Bottega is one part artistic adventure and one part cocktail party. Through a blend of hands-on art sessions, on-site professional instruction and, of course, a glass of wine or beer, Bottle & Bottega helps guests create a masterpiece that they can be proud to take home.

Their painting parties are perfect for team-building outings, adult birthday parties, baby showers, bachelorette parties, girl’s night out events and wedding showers. Plus, Bottle & Bottega fans are invited to join the brand’s online VIP guest loyalty program, the first of its kind in the industry, which rewards guests with points for every dollar they spend. Points can be redeemed for upcoming Bottle & Bottega events.

For more information about Bottle & Bottega Central New Jersey and to book your next event, call (908) 376-6440, emailNJCentral@bottle-bottega.com, or visit http://bottleandbottega.com/nj-central/.

Murphy Business & Financial Corporation Celebrates Triumphant Accomplishments at Annual Conference

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Murphy Business & Financial Corporation Celebrates Triumphant Accomplishments at Annual Conference

Camaraderie, Education, Inspiration and Achievements on Display During the Murphy Business ‘Oceans of Opportunity, Winds of Change’ Conference

CLEARWATER, Florida – Murphy Business & Financial Corporation, the world’s largest full-service business brokerage firm with more than 165 offices in the United States and Canada, announced its 2013 Top Producers. This set of elite-performing business brokers received the coveted honor during the brokerage firm’s annual conference in the prestigious Hilton Clearwater Beach Resort in Florida.

“It’s always a thrill to see the Murphy Business family gathered together at our annual conference,” said Roger Murphy, president and CEO of Murphy Business. “We are very fortunate to have such an impressive team of Business Transaction Specialists among our ranks. Our’s are the finest business brokers in the industry, and they help to keep us the most trusted business brokerage firm in North America.”

The annual conference was a high-energy event, which was supercharged at the opening session by a surprise appearance of Celtic bagpipes and drum corps. The keynote speech by Lisa McLeod, author of the bestselling book, Selling with Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud, reinforced the overall theme and key content of the conference. The event also featured education seminars and a small trade show convention. An entertaining speed painter closed the conference with a unique demonstration that entertained the group with his talent and great sense of humor. Plus, the much anticipated awards dinner included the presentation of the brokerage firm’s Top Producers honors, which include:

  • Bruce Burns – New Mexico
  • Dan Carelli – Florida
  • Russell Cohen – Florida
  • Celine Dufresne –  Florida
  • Jim Dunmire – Florida
  • Teresa Farrell – Oregon
  • Richard Giles – Texas
  • Rey Gonzales – South Dakota
  • Richard Halterman – Virginia
  • Sandra Harvey – Ontario
  • Adrienne Leigh – Texas.
  • Mariann Montgomery – Texas.
  • Edwin Peña – Florida
  • Robert Riley – Florida
  • Matt Slappey  – Georgia

“All our brokers, including our top producers, possess unparalleled access to buyers and business sellers in their local communities and throughout North America. We have developed a proven method of business brokerage that helps ensure our clients achieve and surpass their business goals, by way of a reliable and confidential transaction through a Murphy Business broker,” Murphy said. “We’re not only proud of our top producers, but all of our brokers provide the most complete and thorough business transaction available today.”

Offering entrepreneurs both regional developer and unit franchisee operating models, the Murphy Business home office supports both groups and their agents with extensive training, along with initial and ongoing marketing efforts that leave Murphy Business owners to focus on the most important part of their business – spending more time with their clients.

About Murphy Business & Financial Corporation

Clearwater, Florida-based Murphy Business & Financial Corporation is a full-service business brokerage firm facilitating business sales, purchases, consulting, valuations, mergers and acquisitions. Closing deals at a higher ratio than the business brokerage industry average, several accolades have been bestowed upon the company including appearing as one of the “Top New Franchises” in Entrepreneur’s 2011 rankings (#9, #219 in the Entrepreneur “Franchise 500”), and as a “Top 50 Franchise” according to Franchise Business Review. For more information on the franchise opportunity, contact Sandee Devine at franchisesales@murphybusiness.com, call 1-888-561-3243, or visit www.murphybusiness.com and click on the “OwnaMurphyFranchise” tab.

 

The World is Watching and Tweeting

Brazil2014 FIFA World Cup

The most widely viewed and followed sporting event in the world is yet again in full swing.

As many as one billion people tuned in to the final match during the 2010 World Cup games in South Africa, accounting for nearly 14 percent of the world population and even surpassing the Olympic Games in viewership. And, World Cup fever is continuing during this year’s Brazil games, especially as a social media world event.

In fact, CNN reports World Cup conversations have already shattered social media records. The tournament’s first week alone, June 12-18, sparked nearly 459 million posts, likes and comments on Facebook. A flood of hashtags continue to emerge and trend on Twitter, and every major social media platform has created a home for fans to receive live updates and engage with one other.

It’s astonishing to witness how fans are coming together globally to have such a dramatic impact. The hashtag #suarez, surrounding Luis Suarez’s controversial bite during the Uruguay-Italy game, trended for two full days on Twitter. People, brands and celebrities tweeted their disappointment and poked fun of the incident, drawing a significant amount attention to the incident and demanding his suspension. Whether it was a direct result or not, Suarez was suspended for four months.

We have compiled our favorite hashtags and places to keep up with World Cup conversations:

As everyone has his or her eyes on the ball during the next few weeks, it is interesting to be part of this incredible social media party where conversations seem to be growing in numbers each and every day.

Preparing for a PR Career

GraduationReceiving a college diploma is an exciting time for any new graduate. The next phase of life is starting – time to become a professional. From settling into a new job or internship to searching through LinkedIn and eagerly writing cover letters, the days of being a full-time student have passed.

Eventually, every new graduate comes to a realization that the part of his or her memory holding information from countless hours of cramming sessions is slowly becoming a thing of the past.

There are two ways to let this thought sink in: allow the last four years to seep away from your brain, or think of ways to retain and use it in your future position. We recommend the latter and have listed a few ways to apply your PR “classroom education”* to your new role.

Embrace your digital savviness and writing training

Millennials are, by nature, digitally savvy and social media aware. Having taken numerous writing and communication classes, PR graduates are trained in effective writing styles.

It is important to use these strong writing skills by thinking about the audience of your work. Do this by fully immersing yourself into your clients and their brand voice.

Never stop reading

Now, more than ever, you’ll have the freedom to focus on your interests. Binge watching Netflix can certainly be one of them, but reading for pleasure is vital to expose you to new information and improve your understanding and communication skills. There are no longer assigned readings so give your library card some exercise and never stop reading. Don’t forget to keep up with news of the day by reading national and local newspapers and magazines.

And, on that note, never stop learning

Your workplace is your classroom. Think about how exciting it is that you have access to talented individuals who share the same goal as you. Continue to ask questions and challenge yourself by striving to learn as much as you can every day.

We’d love to hear your thoughts. Do you have any ideas to share with new graduates?

*The term education is interesting. It is so heavily associated with school as the institution, but, in reality, education is about learning in any capacity – even after you walk across the graduation stage.

Public Relations Lessons from AMC’s “Mad Men”

Cast of Mad MenOn the heels of last week’s premiere of “Med Men,” we saw our favorite 1960s characters appear on the screen for their final season.

If you’ve watched “Mad Men,” then you’ve heard Don Draper’s brilliance when it comes to public relations, advertising and marketing. If you’re new to the world of “Mad Men,” Glow New Media’s infographic of quotes is a must-read!

We’ve picked three quotes that everyone working in this industry can relate to.

“If you don’t like what’s being said, change the conversation.”

Call us biased, but this quote from the episode titled “Public Relations” is our favorite.

Consumers will always talk about your brand, whether it’s on social media, in the news, by leaving reviews or simply through word of mouth. If there’s something said that doesn’t represent your brand, or is simply wrong, it’s up to you to alter that conversation. Social listening to understand what guides consumers’ conversations is a crucial first step. Integrate these insights into your communication strategy to create impactful content that truly resonates with people.

“Success comes from standing out, not fitting in.”

One of the greatest dangers to any company is becoming too comfortable in the way things are done. History proves that individuals who have pushed through norms achieved the most. The top performing industry players constantly adapt and innovate. Again and again, associates at the fictional Sterling Cooper Draper Pryce agency push the limits of creativity and come up with big ideas that stick. It’s important to note, however, when putting yourself out there you should be prepared to overcome obstacles as well as celebrate successes.

And that’s why we leave you with this final quote:

“We all try. We don’t always make it.”

Next time your campaign doesn’t perform as well as you had hoped, don’t look at it as a failure. Instead, be critical when evaluating the results. Did you get an insight about your consumer that you didn’t have before? Could you figure out a better way to approach campaigns in the future? Remember, nobody succeeds without overcoming challenges.