All posts by All Points Public Relations

All Points PR Secures Byline Opportunity in Regional Business Publication

All Points PR secured a byline opportunity for client City Wide’s CEO in Ingram’s Magazine, the premier business publication of the Kansas City area. It ran on visual success guides in the Small Business Adviser section online and in the July 2015 issue. The company is positioned in the byline as forward thinking and fast growing with a bright future in the area.

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Northern Illinois Franchise Association to Spotlight Professional Athletes who Pursue Franchise Ownership

 

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Northern Illinois Franchise Association to Spotlight Professional Athletes who Pursue Franchise Ownership

 Former NFL and NBA Stars Offer Inspirational Look at Journey from Playing Field to Franchising

 DEERFIELD, Ill. – The Northern Illinois Franchise Association (NIFA) today announced that it is partnering with the Professional Athlete Franchise Initiative (PAFI) for a spirited panel on “Athletes in Franchise Ownership – the Winning Drive and Determination” during its Summer Luncheon.

The gathering, sponsored by BDO, will take place on Thursday, August 6 at Summer House (1954 N. Halsted St., Chicago) from noon – 2 p.m. Amid a rising trend in current and former professional athletes investing in franchises, life after the limelight is a timely topic for the collection of franchise professionals in Northern Illinois.

“Every day you hear about pro stars who get hurt and never return to sports, or who used to play and now have lost their entire fortunes,” said Michael Stone, PAFI co-founder and a former NFL star who will be on the panel at the Summer Luncheon. “Franchising is a playbook for athletes to follow. Athletes have a game plan with franchising that serves them well.”

PAFI is a group of franchising industry professionals who have created an organization to help athletes plan for their future by investing in franchising as franchisees. Noted for their involvement in the franchising community, professional athletes often possess a drive, determination and overall winning attitude that contributes to the success of anything they set their mind to – including their business opportunities in franchising.

The Summer Luncheon comes on the heels of a blowout spring event that featured International Franchise Association President Steve Calderia. It will include several professional athletes such as Stone and Notre Dame alum and former Chicago Bulls and Golden State Warriors player Rob Kurz.

“Michael and Rob may be incredible athletes – but they are also model franchise owners who possess the motivation and determination to succeed,” said Jamie Izaks, NIFA co-founding member and president of All Points Public Relations, a nationally renowned PR agency specializing in working with franchisors. “We invite all professionals in the franchise industry to attend this event to discover what we can learn from the business successes of these athletes, and how we can apply their ambition and drive to our own companies.”

More information about NIFA is available at www.northernilfranchise.org where individuals and companies interested in joining can find more details on the Summer Luncheon, research membership benefits and access links to franchising information and resources. The site includes event and existing member contact links, along with photos from past gatherings.

About the Northern Illinois Franchise Association

The Northern Illinois Franchise Association (NIFA) dedicates itself to supporting the individuals and businesses in franchising at the franchisor, franchisee and supplier levels.

Founded by Jamie and Lauren Izaks, co-founders of All Points Public Relations, and Andrew Bleiman, managing attorney with Marks & Klein, NIFA is committed to promoting, enhancing and fostering the success of franchisors and franchisees in Illinois through communication, political advocacy, networking, support services and educational programs.

NIFA centers its attention on the growth of franchising through executive development, and encouraging best practices in franchising through regular programs and networking.

For more information visit www.northernilfranchise.org.

First Saudi Arabian Russo’s New York Pizzeria Franchise Coming to Riyadh

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First Saudi Arabian Russo’s New York Pizzeria Franchise Coming to Riyadh

 Hospitality & Catering Company to Continue Brand’s International Franchise Growth

RIYADH, Saudi Arabia – Chef Anthony’s authentic Italian franchise is on the way.

Continuing its meteoric rise in the Middle East, the well known, Houston-based Italian restaurant announced today its first signed agreement in Riyadh with the Hospitality & Catering Company. The location is due to open in the urban metropolis by the end of this year. Saudi Arabia is about to enjoy a giant slice of New York.

“Riyadh is about to have a taste of something it’s never experienced before. We’re not just offering original Italian recipes – we’re offering a unique dining experience in an unrivaled interior highlighting our Open Kitchen, where our guests can see the quality and care we incorporate with every dish we prepare,” said founder and CEO Chef Anthony Russo. “There is an unmistakable demand here for the kind of family-friendly and refined dining that only Russo’s can offer. We will be the first to give Riyadh carefully crafted New York-style pizza and hand-made pastas, soups, salads and sandwiches, in a cozy yet luxurious setting.”

To kick off their historic first opening in Saudi Arabia, the location will feature a warm, friendly environment with trendy and modern design elements Chef Anthony has cultivated in his locations worldwide. Additionally, this will be the first Middle East location to offer the Giant 28” XL Pizza and Giant Slices.

“Chef Anthony has customized the menu to adapt to the local trade area by creating recipes using local fresh ingredients and spices. His authentic Italian cuisine and hand-crafted New York-style pizzas will delight Russo’s newest guests in Riyadh, along with our locally sourced, farm fresh produce & meats,” said international franchise development manager Suzanne Boyadjian. “Chef Anthony’s focus is on his authentic Italian recipes that he has painstakingly perfected to adapt to the region, featuring fresh, local seafood, Halal meats, risotto and saffron, truffle mushroom soup, eggplant pizza, gnocchi pasta and Mediterranean-influenced dips and spreads. Our great food coupled with Chef Anthony’s custom-designed interior and the seasoned management team of our franchise partner is sure to culminate in exceptional guest service and great success at Riyadh’s first Russo’s franchised location.”

Menu innovation is at the heart of the Russo’s Restaurants brands, blending generations of the Russo’s family Italian recipes. Through Chef Anthony’s handpicked ingredients and a commitment to research and development, the brands have continued to stay ahead of culinary trends. A prime example is the development of a full line of gluten-free pizzas and pastas – a sincere response to the request for great-tasting, gluten-free menu selections from health conscious families and thousands living with Celiac disease, worldwide.

Riyadh marks the next step in Russo’s bold initiative to open 28 locations across the Middle East. The family-focused original Italian concept has established an ever-growing presence in the UAE, with locations open in Al Wahda Mall and Dalma Mall in Abu Dhabi, Jumeirah Centre in Dubai and Sahara Centre in Sharjah. This summer, the Russo’s brand will open new franchised locations in Dubai and expand further across the region.

Russo’s Restaurants offers a rare franchise opportunity for entrepreneurs interested in proven brands that are entirely chef created, chef inspired and chef driven. Russo’s New York Pizzeria is the only authentic New York-style pizzeria as a franchise concept. “We have a bold plan in place for the next three years. Russo’s is on course to add 30 restaurants, more than doubling our number of domestic and international locations,” said Jim Carr, director of franchise development for Russo’s Restaurants. “The Middle East is just the beginning. We are hosting initial talks with developers throughout Europe, Canada, Mexico and the Far East, and our domestic expansion continues to flourish.”

About Russo’s Restaurants

Russo’s Restaurants is a national and international franchisor of the up-scale fast casual and casual dining brands Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen. Based in Houston, Russo’s Restaurants are composed of a mix of corporate and franchised locations across Texas, Oklahoma, Arkansas, Tennessee, Florida and Hawaii. Russo’s has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah, in the United Arab Emirates. There are 73 locations open and under development both in the United States and internationally. Chef Anthony Russo has created his concepts from years of applying his unique, family recipes featuring New York-style pizza, along with a broad variety of handcrafted pasta creations, calzones, salads, sandwiches, soups and desserts, reflecting his commitment to his New York roots where food and family come first. To learn more about Russo’s franchise opportunities, visit www.nypizzeria.com. For international development, contact our international franchise development manager, Suzanne Boyadjian at suzanne@nypizzeria.com or for the U.S. and Mexico contact Jim Carr, director of franchise development at j.carr@nypizzeria.com or by phone at (832) 980-6407.

Kuwaiti Family to Open Five Sloan’s Ice Cream Franchised Shops

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Kuwaiti Family to Open Five Sloan’s Ice Cream Franchised Shops

Serial Entrepreneurial Couple Signs Agreement to Expand Premium Ice Cream, Candy and Toy Brand

WEST PALM BEACH, Fla. – Sloan’s Ice Cream today announced a major development deal that will expand the brand into Kuwait. This marks the concept’s second multi-unit franchise agreement in the Middle East this year, joining the five-shop deal struck for the United Arab Emirates (UAE).

West Palm Beach, Florida-based Sloan’s – a premium brand combining innovative ice cream flavors with over-the-top aesthetics, including bold pink and neon green walls and heaping amounts of candy and toys – has signed the multi-unit franchise development agreement with serial entrepreneurial couple Ali and Dima Al-Mutawa. Sloan’s Ice Cream will be a part of the Al-Mutawa’s development group, AFM Establishment LLC, which owns and operates well-known retail and real estate companies in Kuwait.

“When we first stepped inside Sloan’s in South Florida, we realized this is the opportunity we have been searching for,” said Ali, co-owner of AFM Establishment LLC. “The creativity, energy and brilliant presentation of Sloan’s lured us in, and the ice cream is beyond incredible. Taking family trips to Florida every year, we have grown passionate about the brand and are thrilled to make this magical shop our next business venture.”

Terms of the agreement include opening a total of five units in Kuwait during the next seven years. The first location will open by the end of this year at the Promenade Mall in Hawally, Kuwait, where Ali operates his high-end children’s clothing store, babycottons.

“This is truly a dream come true for our family,” said Dima, co-owner of Sloan’s in Kuwait and wife of Ali. “We’re thrilled to expand with a concept that is celebrated for bringing smiles to the faces of its guests. AFM Establishment LLC will create the same tradition with Sloan’s in Kuwait.”

In addition to this development agreement, Sloan’s is actively pursuing growth throughout the Middle East in similarly attractive markets. Firmly established as a concept that seasoned entertainment and restaurant ownership groups can expand with given the consumer appeal it commands, Sloan’s is a perfect fit for the lifestyle and shopping centers that have become extremely popular in the Middle East.

Since opening its first store in 1999 in West Palm Beach, Florida, Sloan’s has become an iconic, palatial tribute to ice cream. Today, there are six South Florida shops and one in San Diego. Expansion plans call for a total of 200 franchise units open and in development in the next five to seven years.

Sloan’s shops are community destinations like no other. Plush toys line the walls, homemade sweets fill the countertops, and rich original ice cream flavors made from the finest ingredients are scooped at a fervent pace as fanatical guests enter each store. The stores that the Al-Mutawas develop will include the treats and atmosphere that has provided Sloan’s its cult following around the globe.

“Simply put, we created Sloan’s to be a dreamland for everyone, kids and adults of all ages, and our focus has never changed,” said Sloan Kamenstein, founder, owner and a classically trained chef who honed his craft at London’s Le Cordon Bleu culinary school and trained in kitchens throughout France. “The time has come to share Sloan’s yumminess around the globe and we’re thrilled about expanding our huge following into Kuwait. Sloan’s has a bright future in Kuwait and beyond.”

Kamenstein himself has designed the complete menu of creative ice cream, candy and sweet treats. These include dozens of innovative flavors such as Tracy’s Scrumptious Pretzel (caramel ice cream with milk chocolate covered salty pretzels and peanut butter swirls), Cookie Monster (made with homemade chocolate chip cookies) and Mom’s Apple Pie (apple pie ice cream with pieces of homemade apple pie).

Ideally suited for experienced restaurant, retail and hospitality franchise investors, as well as husband and wife teams and multi-generational investment groups, Sloan’s has demonstrated a track record of achievements in every economic climate. Owners of Sloan’s franchise units receive ongoing training and support, along with invaluable insight and leadership from Kamenstein and his franchise development team.

About Sloan’s Ice Cream

A true icon of South Florida, Sloan’s is renowned for its award winning luxury ice cream flavors, candies and world-class bakery items. The brand’s signature pink walls and ceilings, along with the plush toy collection lining its walls add to Sloan’s fun, funky experience, which includes magical glass bathroom doors. In 1999, Sloan Kamenstein, a classically trained chef and ice cream connoisseur, created Sloan’s along West Palm Beach, Florida’s famed Clematis Street.

For more information about Sloan’s, visit www.sloansicecream.com. To learn more about available franchise opportunities, visit www.sloansicecream.com/franchise, call (561) 839-3000 or e-mail David Wild at dwild@sloansicecream.com.

ATAX Earns Emerging Partner Award

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ATAX Earns Emerging Partner Award

Brand Demonstrates Value of Innovative Client Services to Improve Business Performance

NEW YORK – ATAX, the leading three-in-one tax preparation, bookkeeping and payroll franchise, was recently presented with the Xero “Emerging Partner of the Year Award.” ATAX earned the honor because it demonstrated the potential to deliver value-added services to its clients in 2014. Xero presented the recognition to ATAX at its recent partner convention, Xerocon, in Denver, Colorado.

In the past year, ATAX has increased the total number of franchisees and staff members that are Xero Certified as well as built awareness of the benefits that the Xero Cloud Bookkeeping technology offers to small business owners. This year ATAX became a Xero Platinum Partner by adding over 500 Xero users.

ATAX’s advanced technology and support systems are keeping the brand ahead of the curve in the industry, adding additional value for ATAX franchisees and their clients.

“We have become the preferred provider of bookkeeping, payroll and tax services for our customers – our service standards and high-quality work are second to none,” said Rafael Alvarez, CEO and founder of ATAX. “These unique qualities have made ATAX an attractive option for individuals and small business owners from all generations – baby boomers to millennials. Xero is a critical partner in our effort to firmly establish ourselves with a growing client base.”

In addition to the “Emerging Partner” award, Rafael Alvarez, ATAX’s president and CEO, has also been selected to become a member of the Xero Partner Advisory Council (XPAC). After a very careful selection, Xero knew that Alvarez would be an excellent fit in its next class of council members.

“It’s an honor to be a part of XPAC,” said Alvarez. “I am thrilled to have the opportunity to contribute in a positive way to the growth of Xero in the United States. As a member of the Council I am looking forward to providing my experience to improve Xero’s products.

About ATAX

Founded in 1986, ATAX is three businesses in one – tax preparation for individuals and businesses, bookkeeping and payroll services. A one-source resource for all things financial, ATAX has nearly 30 years of success behind it. Widely recognized as a leader in financial services and franchising, ATAX has earned USA Today’s “Top 50 Franchises for Minorities” last two years, Franchise Business Review’s “Best Low Investment Franchises” and “Best of the Best” honors, ranking in the top 200 of more than 3,000 U.S. franchise systems.

For more information about ATAX, please visit ATAX.com To inquire about franchise opportunities, visit www.ATAXfranchise.com.

The Entrepreneur’s Source Names Top Franchise Southbury, Conn.

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The Entrepreneur’s Source Names Top Franchise Southbury, Conn.

Franchise Source Brands International®, (FSBI) a network of synergistic franchise brands that pioneered coaching in the franchise world more than 30 years ago, announced its flagship brand, The Entrepreneur’s Source®, was recently ranked one of the top ten “Best Business Consulting/Coaching” brands in an independent rating survey published by FranchiseRankings.com.

Franchiserankings.com is the leading provider for reviews and ratings about franchise opportunities. It assists aspiring entrepreneurs and future franchise operators in finding reputable franchises and brand names globally.

Rankings are represented by businesses of all shapes and sizes that have historically proven to be capable of long-term growth and expansion.

The selection criterion was extensive, including ratings on system growth potential, franchisee support including marketing, training and ongoing assistance as well as the quality and value of the brand.

“We are honored to be included in this exemplary group of brands,” said Art Coley, CEO of The Entrepreneur’s Source® (TES). “Proudly entering our fourth decade, we continue to commit to the legacy of TES as an innovative leader in business format of franchising.”

Complete with marketing, training and ongoing support including proprietary, state-of-the-art technology systems to boost business efficiency and operations, the model has been cultivated to attract individuals or teams with an ambition to succeed. Offering both single and multi-unit franchise opportunities, The Entrepreneur’s Source franchise investment is under $75,000.

Through the brand’s national lead system, franchisees are able to live anywhere, eliminating the restrictions associated with a territorial system. The home-based business model delivers low start-up costs and high gross margins, which can range between 35 to 45 percent.

For more information about The Entrepreneur’s Source, visit http://www.entrepreneurssource.com/. For more information about available franchise opportunities visit: http://www.theentrepreneurssource.com/franchise/.

About The Entrepreneur’s Source

Founded in 1984, The Entrepreneur’s Source (TES) is a subsidiary of FranchiseSource Brands International, a multi-brand franchisor specializing in business and franchise coaching. A one source resource for all things entrepreneurial, The Entrepreneur’s Source is a global business coaching and advisory franchise with nearly 200 coaches based around the world. The brand’s discovery-based approach to business coaching provides aspiring entrepreneur’s with the information and education needed to achieve the income, lifestyle, wealth and equity that they desire.

For more information about The Entrepreneur’s Source services, please visit http://www.entrepreneurssource.com/. To inquire about franchise opportunities, visit http://www.theentrepreneurssource.com/franchise/.

All Points PR Organizes Client Treasure Hunt on Social Media

All Points PR coordinated a multifaceted social media contest for client Russo’s Restaurants to boost awareness about retail products, to connect with the community and to increase the brand’s footprint. The two-week contest brought in 231 new Facebook followers, reached more than 131K members of the Houston community and received more than 2,000 interactions on social media. The response was phenomenal and the entire campaign was massively successful.

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Opening in Cherry Hill Marks Milestone Moment for The Patch Boys

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Opening in Cherry Hill Marks Milestone Moment for The Patch Boys

Local Camden County Trio Collaborate to Open The Patch Boys First-Ever Franchised Unit

CHERRY HILL, N.J. – There’s a new company in Camden County looking to “fill a hole” in South Jersey – quite literally.

The Patch Boys, a rapidly expanding concept specializing in wall repairs, has opened in Cherry Hill, N.J. Local entrepreneur, Bill Bunting, who previously owned and operated nearby Philly Pretzel Factory locations and is currently a business broker in the region, led the acquisition and launch of the franchise. It marks the first-ever franchise location for The Patch Boys brand, which originated in Brooklyn, N.Y.

A completely mobile business that is easily recognized on the streets with its branded, eco-friendly Smart car, The Patch Boys provides homeowners, landlords, property managers and business owners with a highly focused wall patching service – a specialization that most general contractors, electricians, plumbers, handymen and women and construction companies don’t want to do or can’t do very well.

“It truly is a one-of-a-kind service – no other company fills this kind of niche with so much professionalism built into the business. We cherish the opportunity to be the first franchise location for The Patch Boys,” said Bunting, a 15-year veteran of the franchise industry. “There is really no other franchise providing this type of service. Given the strong history of the concept in New York, where eight Smart cars are currently on the road, I am confident that this will make an impact on Camden County and beyond.”

The Cherry Hill-based Patch Boys will service all of Camden County and the surrounding areas, including all of South Jersey and the Greater Delaware Valley.

Working alongside Bunting to operate the new Camden County franchise, and joining him in ownership, are two longtime business colleagues and friends, Carmine Sauchelli and Ben Bevich. After working together on a corporate level for Philly Pretzel Factory and with Bunting’s Philly Pretzel Factory franchise in Toms River, N.J. for the past five years, the three men decided to use their combined expertise to launch the first Patch Boys franchise in their area.

“Working together for several years, I know that Ben and Carmine have a tremendous understanding of what it takes to run a successful business,” added Bunting, who lives in Cherry Hill. “It’s exciting to see how our relationship has evolved.”

In addition to working with homeowners, landlords and property management companies, The Patch Boys also subcontracts services directly to general contractors, roofers, electricians, plumbers, HVAC companies and other trade professionals who may not have the time or resources to repair damages to drywall as a result of their services. As an environmentally-conscious business, each Patch Boys team is equipped with a Smart car to keep fuel costs minimal while traveling to and from each job site. Moreover, a simple business model and proprietary computer technology allows Patch Boys franchise owners the luxury of operating the business from the comfort of their own homes.

About The Patch Boys

Founded in 2008 by entrepreneur Leo Goldberger, The Patch Boys has become synonymous with drywall repair. Recognizing that most general contractors and other trade industry professionals lack the time and resources to repair drywall damage caused by their services and other unforeseen forces, The Patch Boys strives to provide landlords, property managers, businesses and homeowners a reliable and efficient service to get their properties back to normal as quickly as possible.

For more information about The Patch Boys’ services in Camden County and Greater Delaware Valley, please visit www.thepatchboys.com or call Bill Bunting at (856) 375-2303.

NIFA Announces August 6th Summer Luncheon

Summer Invite '15The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms specializing in the franchise industry with a Chicago office, is hosting its Summer Luncheon on Thursday, August 6 at Summer House (1954 N. Halsted St., Chicago) from noon-2 p.m.

The Summer Luncheon will bring a time for networking, collaboration and learning, as well as an interactive panel discussion with the Professional Athletes Franchising Initiative (PAFI). Sponsored by BDO, the luncheon and panel theme is, “Athletes in Franchise Ownership – the Winning Drive and Determination.”

PAFI is a group of franchising industry professionals who have created an organization to help athletes plan for their future by investing in franchising as franchisees. Panelists will include several professional athletes such as PAFI founder and former NFL player Michael Stone as well as Notre Dame alum and former Chicago Bulls and Golden State Warrior player Robert Kurz.

Noted for their involvement in the franchising community, professional athletes often possess a drive, determination and overall winning attitude that contributes to the success of anything they set their mind to – including their business opportunities in franchising. The Summer Luncheon is the perfect time to learn from the business success of these athletes, and discover how we can apply their ambition and drive to our own indeavors.

For more information on the Summer Luncheon, visit www.northernilfranchise.org. If you are in the Chicago area or will be on August 6, we would love to see you there! Please click here to register for the Summer Luncheon and secure your place.

South Florida’s Treasured Sloan’s Ice Cream to Open at High-Profile CityPlace Doral

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South Florida’s Treasured Sloan’s Ice Cream to Open at High-Profile CityPlace Doral 

Local Sloan’s Ice Cream Franchisee to Open Third Shop; Location to be Situated at New Upscale Retail Center

DORAL, Fla. – The sweet tastes of “cool” culinary treats and zany toys are on their way to one of South Florida’s new premier shopping, dining and entertainment destinations.

Sloan’s Ice Cream, the celebrated sweets shop renowned for its innovative ice cream flavors, gourmet candies, oversized toy collection and colorful aesthetics, will soon arrive at the renowned mixed-use development, CityPlace Doral. Local entrepreneurs and the owners of the Sloan’s in Delray Beach and Lauderdale-By-The-Sea, David and Debra Olmo, plan to open the new location mid-summer 2016.

“We are beyond thrilled to open a third Sloan’s, and CityPlace Doral is a perfect fit,” said David Olmo, a longtime business owner in South Florida with more than a quarter century of entrepreneurial experience. “My family has been involved in operating our two other stores and we just can’t get enough. We fell in love with the incredible concept years ago and we have grown to be even more passionate about the brand. The stores create a dreamland feel with the whimsical décor and delicious smells and we can’t wait to share this feeling with local shoppers, mall employees and visitors to the area.

In addition to opening a Sloan’s at CityPlace Doral, the Olmos have acquired the development rights to build and operate Sloan’s Ice Cream stores coast to coast throughout South Florida in areas such as Broward County, Miami-Dade County and Key West. Their agreement calls for a total of 10 locations, with an opportunity to add on more units.

The Olmos have been in business together for most of their married life. Their three adult children, David Jr., Gregory and Stephen, will continue to help with operations of the South Florida Sloan’s locations.

“It is seeing the smiling faces of countless guests every day that drives our desire to keep expanding the brand,” Debra said. “This experience has been a dream come true and has strengthened our family bond. We have such passion for the concept and it is reflected with each cone we scoop, hand we wave and smile we make.”

Since opening its first store in 1999, Sloan’s has become an iconic, palatial tribute to ice cream. Currently, there are six locations in South Florida and one in San Diego. Nationwide expansion plans call for adding 200 franchise units in the next five to seven years. Additionally, Sloan’s has expanded internationally into the Middle East, with is first franchise location outside the United States slated to open in Dubai this fall.

Sloan’s shops are community destinations like no other. Plush toys line the walls, savory Sloan’s homemade sweets fill the countertops, and rich original ice cream flavors made from the finest ingredients are scooped at a fervent pace as fanatical guests enter each store.

Beyond the aesthetics, tantalizing scents only Sloan’s can emit waft through the air, circulating hints of freshly made cookies and waffle cones around each store. Taken together, the full complement of smile-inducing taste, sight, smell and touch sensory stimulants form a harmonious blend of elements that instantly create one of franchising’s most dynamic opportunities.

“Simply put, we created Sloan’s to be a dreamland for everyone, kids and adults of all ages, and our focus has never changed,” said Sloan Kamenstein, founder, owner and a classically trained chef who honed his craft at London’s Le Cordon Bleu culinary school and trained in kitchens throughout France. “One taste, sniff and glimpse of Sloan’s sends the senses soaring. We’re thrilled to have the Olmos adding their third shop.”

Kamenstein himself has designed the complete menu of creative ice cream, candy and sweet treats. These include dozens of innovative flavors such as Tracy’s Scrumptious Pretzel (caramel ice cream with milk chocolate covered salty pretzels and peanut butter swirls), Cookie Monster (made with homemade chocolate chip cookies) and Mom’s Apple Pie (apple pie ice cream with pieces of homemade apple pie).

Ideally suited for experienced restaurant, retail and hospitality franchise investors, as well as husband and wife teams and multi-generational investment groups, Sloan’s has demonstrated a track record of achievements in every economic climate. Owners of Sloan’s franchise units will receive ongoing training and support, along with invaluable insight and leadership from Kamenstein and his franchise development team.

About Sloan’s Ice Cream

A true icon of South Florida, Sloan’s is renowned for its award winning luxury ice cream flavors, candies and world-class bakery items. The brand’s signature pink walls and ceilings, along with the plush toy collection lining its walls add to Sloan’s fun, funky experience, which includes magical glass bathroom doors. In 1999, Sloan Kamenstein, a classically trained chef and ice cream connoisseur, created Sloan’s along West Palm Beach, Florida’s famed Clematis Street. Under his guidance, the brand has grown to four locations in West Palm Beach, Palm Beach Gardens and Boca Raton. In mid-2012, Sloan’s began franchising with qualified operators and investors to strategically grow the brand and share more of its magic with a growing national and international following. For more information about Sloan’s, visit www.sloansicecream.com. To learn more about available franchise opportunities, visit www.sloansicecream.com/franchise, call (561) 839-3000 or e-mail David Wild at dwild@sloansicecream.com.

All Points PR Coordinates Feature Opportunity in Nation’s Restaurant News

All Points PR coordinated a national trade opportunity for client Bubbakoo’s Burritos in popular and well-read national trade magazine Nation’s Restaurant News. After arranging an in-person interview, the story turned out extremely well and included lots of positive messaging about the company history, growth trajectory and franchise opportunity. Coverage ran online and performed very well on social media.

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Katharine Nichols Leads Team Discussion on the Art of Client Communication

KatharineAs a franchise PR firm, All Points thrives on maintaining a close working relationship with our clients. Whether we are presenting fresh ideas, social media strategies or our media outreach updates, our clients’ consistent feedback and input is an invaluable resource for our efforts. And, as we develop a professional relationship with each client, we are able to tailor our communication approach to each client individually.

In order to best further our clients’ objectives and specifically cater to their needs, our team has processes and procedures in place that ensure all lines of communication are wide open. From sending call agendas before every update meeting to formatted interview arrangements over email, we provide the consistency that lets our franchise industry clients know that we are with them (and their franchisees) every step of the way.

Last week, All Points’ Senior Account Lead Katharine Nichols held a seminar about our team’s carefully developed methods of communication and the role they play in building our clients’ confidence and trust.

Katharine emphasized the importance of building rapport with clients through email, phone or a meeting, and the significance of clear communication and frequent updates. The ideas shared represent one of many ways that we differentiate ourselves as a franchise PR agency, which is through the high-level service we offer our clients and company culture of lifelong education.

Stay tuned for Hayley’s seminar in August!

All Points Stays ‘Fit’ and Active

FitbitAs any office employee knows, it can be incredibly difficult to find time during the day to stay active. Plus, when you factor in commuting time, it can be hard to find time even before and after work for exercise too. In fact, the Huffington Post reports that “sitting is the new smoking,” likening sitting at a desk for eight-plus hours a day to smoking cigarettes.

At All Points PR, we don’t underestimate the effect of physical health in the workplace – in fact, we embrace it. With the advent of health tracking devices like Fitbits and mobile apps, it’s easier than ever to kick a sedentary lifestyle to the curb and embrace healthier activities. Some simple switches can make a big difference – here are some we employ at All Points.

Get your 10,000 steps 

The Center for Disease Control recommends that healthy adults walk or run 10,000 steps a day, and engage in an average of 150 active minutes per week. It might sound like a lot – 10,000 steps equates to almost 4.5 miles – but it’s easier than you might think.

At All Points, our team members will often take the stairs instead of the elevator to get some more steps. Additionally, we make sure to take short breaks that involve a walk around the floor of our building – not only do you get more steps, but mobility has been proven to increase brain function, keeping us as sharp as possible for our franchise clients. 

Make it social

One of the best things about Fitbits and other mobile health tracking devices is that many come with a social component. Lighthearted competition can be a useful motivating tool – our team members often hold workweek contests to see who can get the most steps. Additionally, we participate in these contests with some of our clients, allowing us to foster closer relationships and promoting mutually beneficial health practices.

Snack smarter

Our All Points office kitchen is a gathering place for a refreshing cup of coffee, a team lunch or a quick snack between projects. We keep it stocked with fresh fruit and veggies to snack on, nutritious oatmeal, whole grain granola and tea for a quick breakfast and other wholesome treats that won’t cause a major sugar crash. This keeps us alert and nourished to do our best work all day long.

Embrace your commute

Because of our location in the Chicago area, many of our team members live in the city and utilize public transportation to get to work. The time it takes to walk to the bus, subway or commuter train is prime time to start the day off with some steps. Many of these transportation venues also allow passengers to stand instead of sit, which is an easy way to burn a few more calories before the day even begins. Additionally, some of our team members belong to a gym near the office so they can get a workout in before or after work without any hassle.

A physically fit office is beneficial for everyone – team members are more engaged and active, costs of health insurance are lower and the endorphins flow freely, making All Points a happy and healthy place to work.

Coconut’s Fish Cafe Celebrates Opening of Second Restaurant in Scottsdale

Coconut’s Fish Cafe Celebrates Opening of Second Restaurant in Scottsdale

Seasoned Entrepreneur Brings Authentic Hawaiian Flavors and Aloha Spirit to New Scottsdale Cafe 

SCOTTSDALE, Ariz. – Coconut’s Fish Cafe announced today the opening of its second Scottsdale location. Located at the intersection of Scottsdale Rd. and East Shea Blvd. in the Shea Scottsdale East Shopping Center, the address for the new restaurant is 7366 E. Shea Blvd. The location opened to the public on Friday, June 19th with a grand opening celebration, which included the brand’s award-winning food, fun and festivities.

This is the second Coconut’s Fish Cafe location for licensee Kim Kuhljuergen, who opened the original location in the Promenade Shopping Center in 2013. Kuhlijuergen plans to open two additional licensed locations in the next three years.
“The success of our first location has been phenomenal—friends, family and neighbors throughout Scottsdale have become huge fans of our fresh fish tacos and island cuisine. We are very optimistic about our future in Arizona,” said Kuhljuergen. “From the grilled Mahi-Mahi and Ahi tuna to our soup, salads and entrees, the food is unmatched throughout the mainland. Complete with the sights and sounds of the tropics, the atmosphere in our restaurants is vibrant. Guests feel as if they have been transported to Hawaii.”

Since opening in 2009 in Hawaii on the island of Kihei, Coconut’s Fish Cafe has become a sensation. The renowned fish taco cafe has a vibe, culture and flavor that commands a global fan base, consistently topping best-food lists, receiving widespread food-critic acclaim and winning over the hearts of discerning customers who have made it a top restaurant on Yelp and TripAdvisor.

“The success Kim has achieved since he launched his original location is impressive,” said Michael Phillips, founder and CEO of Coconut’s Fish Cafe, who opened the first location in Kihei in 2009. “We are looking forward to see what he can do with two locations as he continues to spread aloha throughout Scottsdale and surrounding communities.”

Coconut’s offers value to its customers unlike any other concept. Nowhere else is fish of such high quality offered at $12; in upscale restaurants, the same pieces of fish are sold for $40 or more. This, along with the brand’s unique menu and atmosphere differentiators, captured the attention of Kim.

To learn more about Coconut’s Fish Cafe, please visit the brand’s website at www.CoconutsFishCafe.com, email Scottsdale@coconutsfishcafe.com or call 480-596-2987.

About Coconut’s Fish Cafe

Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut’s Fish Cafe in 2009 in Kihei, Hawaii on the island of Maui. Retired in Hawaii yet seeking a restaurant offering fresh foods and outstanding service, Phillips started Coconut’s to enjoy great-tasting meals with his neighbors in Kihei. Today, Coconut’s is revolutionizing the fast casual restaurant sector with its fresh, healthy and affordable menu options, featuring wild-caught fish and a wide selection of fresh, authentic Hawaiian ingredients. Currently with its flagship in Hawaii and corporate headquarters in Nevada, the restaurant concept is expanding across the country through a focused franchising initiative.

Children’s Lighthouse Learning Centers® Launch Second Phase of Lighthouse C.A.R.E.S.™ Curriculum

Children’s Lighthouse Learning Centers® Launch Second Phase of Lighthouse C.A.R.E.S.™ Curriculum

All Learning Centers to Advance Values-Based Curriculum in Fall with Curriculum Enhancements

FORT WORTH, Texas – Children’s Lighthouse Learning Centers®, widely recognized as the leading values-based, early education childcare provider in the United States, announced today that it will implement the second phase of its comprehensive Lighthouse C.A.R.E.S.™ curriculum.

Lighthouse C.A.R.E.S emphasizes hands-on focused learning through the use of the Circle Time Learning Wall, individual and group lesson plans and “Centers that Shine” classroom learning center activities. The second phase also highlights STREAM-based learning activities.

The introduction of “STREAM” this September, which is a variation of the widely recognized “STEM” approach to education – Science, Technology, Engineering, and Mathematics – broadens the curriculum’s scope. The acronym has been expanded to include an “A” for the Arts and an “R” for Reading.

“Our STREAM emphasis covers the entire spectrum of what young children need – from using the scientific method to conduct science experiments to learning about great artists such as Picasso and Van Gogh through explorations of process art”, said Daelyn Dillahunty, vice president of franchise operations at Children’s Lighthouse Learning Centers.

Strengthening parent-school communication is another feature of the new curriculum, using the new Lighthouse Connections, which provides parents with weekly information on classroom activities, child development, character value links to the home and opportunities for parent involvement.

“Lighthouse C.A.R.E.S. has been designed to prepare children for a lifetime of learning by encouraging positive values and self-discipline within a structured framework of active and engaging learning activities,” said Dr. Sharman Johnston, director of curriculum and instruction at Children’s Lighthouse. “As early childhood educators, we recognize that we play a critical role in shaping a child’s learning perceptions and habits and Lighthouse C.A.R.E.S. has been created to give our students the tools they need for future success.”

The integrated learning strategies focus on students’ intellectual development, as well as on social, emotional and physical growth through hands-on lessons and embedded content, which emphasizes the fundamental basics of phonics, reading, math, science and social studies.

“Our goal is to provide our children with all of the advantages of a private preschool education, while offering our working parents the child care options that they need. We provide a holistic approach to learning in a way that’s exciting and enjoyable for each child,” Dr. Johnson adds.

Children’s Lighthouse Learning Centers provide a safe and secure environment that gives parents peace of mind. Specialized services for families include online video links to classrooms, computerized building entry, security monitoring, and transportation to and from area elementary schools.

Launched 20 years ago, Children’s Lighthouse offers entrepreneurs with the opportunity to open in attractive metropolitan areas. Ownership of a Children’s Lighthouse franchise includes a full suite of support services, including site selection, financing guidance, construction administration and grand opening marketing best practices. Children’s Lighthouse also provides ongoing training and support, led by an experienced team of childcare veterans, providing the franchise owner invaluable insight and leadership for the life of the franchise.

About Children’s Lighthouse

Established in Fort Worth, Texas in 1995, Children’s Lighthouse Learning Centers® is the leading values-based educational childcare system in the United States. The company has approximately 250 employees at its company headquarters and eight company-owned centers. Currently, Children’s Lighthouse has 40 centers in operation and 23 additional franchise locations in the pipeline. Children’s Lighthouse has been named one of the “Best Places to Work” by the Dallas Business Journal, and has received the “Franchise 500” designation by Entrepreneur magazine due to its stability, financial strength, and growth. For more information about Children’s Lighthouse Learning Centers®, visit www.childrenslighthouse.com. To learn more about available franchise opportunities, visit www.childrenslighthousefranchise.com or contact Stephen Dixon at sdixon@childrenslighthouse.com, (888) 338-4466 x1.

City Wide Opens New Territory Serving Oklahoma City

City Wide Opens New Territory Serving Oklahoma City

Local Entrepreneur Prepares to Launch Building Maintenance Management Company

OKLAHOMA CITY, Okla. – Building maintenance and janitorial services in Oklahoma City are about to be redefined.

City Wide, America’s premier building maintenance management company, today announced the opening of a new office serving commercial properties throughout Oklahoma City and surrounding communities. Local building owners and property management companies now have access to a single-source solution for all of their building maintenance needs.

“I was already somewhat familiar with City Wide before I starting looking into business opportunities for myself,” said Steve Carroll, principal of City Wide of Oklahoma. “Once I really started my research, I quickly realized the City Wide business model was unique and provided an excellent opportunity to build a sustainable business for my family.”

City Wide has made a name for itself in major U.S. cities by streamlining commercial facilities and maintenance management of more than 20 services through a collection of service providers and alliance partners, including janitorial services, floor care, window washing, janitorial supplies, parking lot maintenance, and several others. Taking the burden off building owners and property management companies that typically have to choose separate companies for each task, City Wide eases the selection and management processes for its clients.

“Part of what we provide is not just the service itself, but also an Account Manager and a Night Manager to manage the work being done in the client’s building,” added Carroll. “Bringing City Wide’s business model to Oklahoma City and surrounding areas will change the way property managers and building owners feel about building maintenance and janitorial services by providing an extra level of management for them.”

Prior to launching City Wide of Oklahoma, Carroll built a successful career in sales management spanning more than two decades. Holding sales, key management, and executive-level positions with companies such as Cyberonics, Simons Petroleum, and the Oil & Gas Division of Oil Purification Systems, Inc., Carroll has made a name for himself in both the oil and healthcare industries. He hopes to leverage his extensive experience in business management and development, as well as finance and sales, to drive growth for his City Wide office.

Beyond the loyalty it builds with clients, City Wide plays an important role within the local economies it serves by putting business back into the community. Smaller, independent, and locally owned maintenance companies pair up with City Wide, benefitting from the professional demeanor City Wide brings to the table with its clients.

For more information about City Wide of Oklahoma and the services it offers, please visit www.gocitywide.com/oklahoma, e-mail scarroll@gocitywide.com, or call (405) 696-7233.

About City Wide

Founded in 1961, City Wide has become synonymous with building maintenance in its home Kansas City market and the 40-plus U.S. regions where it has grown through franchising since 1999. A single-source solution for all building maintenance services, City Wide contracts with independent service providers to give clients access to dozens of interior and exterior services. City Wide simplifies the maintenance matters that mean most to building owners, operators and management companies, easing the time, stress and resources typically required to oversee an entire facility.

For more information about City Wide’s services, please visit www.gocitywide.com.

 

The Next “Pig” Idea in Franchising

The Next “Pig” Idea in Franchising: PigOut Catering Puts Plans in Motion to “Sow” Targeted U.S. Territories with Mobile Specialty Catering Units

Full-Service Canadian Catering Brand Forecasts Opening in 10 U.S. Markets by the End of the Year; Debuting at the Texas Restaurant Association Marketplace June 28-29

ST.  CATHARINES, Ont. ­­– A catering business with five-star restaurant class, yet no need for a full kitchen, warehouse and a bloated volume of overhead expenses? Maybe “when pigs fly.”

Well, take a look above, because hog heaven is here!

PigOut Catering, renowned for popularizing mobile catering in southeastern Ontario (Canada) with its striking pig roaster as a central focal point, announced today its U.S. franchising initiative. Evoking the “WOW” with every special event it caters, PigOut’s initial franchise efforts target Texas and Florida.

“The time is now to target and accelerate growth in the United States. Since launching and seeing tremendous growth in Canada, we are excited to sweep America off its feet with our non-traditional approach to catering,” said Anne Dickson, co-owner of PigOut Catering and a seasoned hospitality executive. “Whether it is a wedding, festival or corporate event, we want to want to be a part of it from start to finish and blow away our guests with an unforgettable catering experience. We have a proven track record in Canada and are ready to bring the same energy to the United States.”

The momentum PigOut has achieved since launching 8 years ago ignited the brand’s growth strategy. Currently, there are seven sought-after mobile unit license operators throughout Canada who are growing their revenues by double-digit percentage points annually – some at a rate of 40 percent.

Looking ahead, as the brand plans for its first ten U.S. franchises by the end of the year, PigOut is making its American debut at the Texas Restaurant Association Marketplace show, June 28 and 29 in Dallas (Kay Bailey Hutchison Convention Center).

“It’s the ‘WOW’ factor that compels our clients to book us time and time again. Our franchisees are the stars of the show – from preparation through presentation,” said Alan Dickson, PigOut Catering co-owner, husband to Anne and also an experienced hospitality executive. “The business model has been built around keeping operations relatively simple with an experience unlike any other, incredible food, professionalism and a high-end presentation.”

PigOut’s state-of-the-art equipment is a key component to setting the brand apart from traditional catering businesses. The roaster, which offers a temperature-controlled oven, two burners and a carving station, is fully portable, made with 10-inch pneumatic tires and the highest quality stainless steel.

To make catering even more accessible, a 16-foot trailer houses the roaster and includes a walk-in refrigerator, prep areas and heavy-duty catering equipment.

Make no mistakes about it, this is not a food truck franchise. PigOut Catering is a full-service, white-linen experiential concept that partners perfectly with event management and entertainment companies for affairs ranging from 20 to 10,000-plus people. Whether for corporate events, weddings, fundraisers, festivals or backyard parties, PigOut offers the flexibility to cater a gathering of any size.

Moreover, it affords franchisees the opportunity to offer a variety of menu items, including the classic pig roast, poultry, beef, seafood and a host of sides and desserts. The reputation it has established has come from its ability to live up to the entertainment value it promises, as well as the fresh, local, additive-free cuisine that clients and their guests have come to savor.

The chef-driven business is ideal for restaurant kitchen crew who want to get out from behind the shadows of management to run and star in their own business. Restaurant and catering experience is a plus, but not required. PigOut Catering franchisees book special events and manage the business through a dynamic software system that allows access anywhere, anytime. Complete with thorough training and ongoing support programs, such as marketing, operations and menu development, PigOut provides franchisees a low-cost, easy-to-operate opportunity.

About PigOut

Alan and Anne Dickson, a pair of successful hospitality executives from the United Kingdom, founded PigOut in 2007. They launched the business together to create a unique catering experience with the highest quality equipment and culinary experience through a revolutionized full-service concept. With seven licensed operators in Canada, the brand is quickly expanding and continuing to “WOW” its clients and guests at every event it caters.

For more information about PigOut Catering, visit www.pigout.catering. For more information about franchise opportunities, visit www.pigout.catering/franchise.

Coconut’s Fish Cafe to Open in Los Angeles

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Coconut’s Fish Cafe to Open in Los Angeles

Famed Fast Casual Franchise Inks Multi-Unit Agreement with Seasoned Entrepreneur to Open Four Cafes in the Los Angeles Market 

LOS ANGELES – Coconut’s Fish Cafe is surfing into Los Angeles.

The brand announced today plans to open four new cafes in the Los Angeles market.

Ivan Field, a successful food distribution executive, will own and operate the new locations. He is targeting neighborhoods throughout Los Angeles County, with particular focus on the county’s Westside.

“Growing Coconut’s Fish Cafe on the mainland has always been a dream of mine,” said Field, who has been in food distribution for more than two decades. “I’m as passionate about the brand as I was when I first stepped into the original location in Maui – the sights, smells, tastes and Aloha spirit that emanate through the restaurant are etched in my memory. I am so proud to be a member of the Coconut’s Fish Cafe Ohana, and am looking forward to introducing our award-winning food and culture to Los Angeles.”

Founded in Kihei on the island of Maui, Coconut’s Fish Cafe has become a nationwide sensation, consistently topping best-food lists, receiving widespread food-critic acclaim and winning over the hearts of discerning customers who have made it a top restaurant on Yelp. In addition to serving their famous Fish Tacos, Coconut’s Fish Cafe offers grilled fish filets over brown rice, on a bun, or served over a salad, as well as several options for non-fish eaters.

“We are thrilled to welcome Ivan into our Ohana,” said Michael Phillips, founder and CEO of Coconut’s Fish Cafe. “His strong business background combined with his passion for the brand will guarantee he hits the ground running. We are looking forward to helping him introduce Coconut’s Fish Cafe to his friends, family and neighbors throughout Los Angeles.”

Born into a family that has been serving fresh, high quality food to restaurants, cafeterias and other institutions since 1928, Field was raised in the foodservice industry. Over the past decade, he has owned and operated Metro Food Distributors Inc., a company specializing in the distribution of healthy food products to the New York City Department of Education, helping serve approximately 1,000,000 meals per day. Before venturing off on his own, Field’s family owned the largest independently owned bakery in the New York City area called Pechter-Field’s Baking Company with a manufacturing facility of more than 300,000 ft.² employing more than 500 employees.

Field is excited to join the Coconut’s Fish Cafe franchise system in the early phases of a crucial growth period. The brand’s first franchisee, a multi-unit operator in Texas, is in the process of opening eight cafes between Dallas and Austin in the next 24 months. Building on the momentum the brand is achieving on the West Coast, the first two Texas locations are now open and operating.

With plans to open additional franchise locations throughout California, the brand has now located its mainland headquarters in Reno, Nev. and will award multi- and single-unit opportunities in markets up and down the California coast to qualified restaurant investment groups and individuals.

Given the differentiators, Coconut’s stands as a premium brand in the fast-casual category. To preserve the brand equity it has built, Coconut’s has taken an extremely calculated and methodical approach to awarding franchise opportunities. Qualified franchisees should embrace the Aloha spirit that has cultivated Coconut’s culture.

To learn more about Coconut’s Fish Cafe, please visit: http://www.coconutsfishcafe.com/home

About Coconut’s Fish Cafe

Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut’s Fish Cafe in 2009 in Kihei, Hawaii on the island of Maui. Retired in Hawaii yet seeking a restaurant offering fresh foods and outstanding service, Phillips started Coconut’s to enjoy great-tasting meals with his neighbors in Kihei. Today, Coconut’s is revolutionizing the fast casual restaurant sector with its fresh, healthy and affordable menu options, featuring wild-caught fish and a wide selection of fresh, authentic Hawaiian ingredients. Currently with its flagship in Hawaii and corporate headquarters in Nevada, the restaurant concept is expanding across the country through a focused franchising initiative.

To learn more about Coconut’s Fish Cafe franchise opportunities, contact Frances Oney at franchising@coconutsfishcafe.com. And for more information about the cafes, visit www.coconutsfishcafe.com.

 

La Madeleine Raises Funds for Over 1.2 Million Meals to Feed Children in Need

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La Madeleine Raises Funds for Over 1.2 Million Meals to Feed Children in Need

La Madeleine’s “Hearts for Hope” Campaign Exceeded Goal this May 

DALLAS – La Madeleine Country French Café announced today the fundraising totals from its “Hearts for Hope” campaign, a collaborative effort with its loyal guests throughout the month of May. The widespread generosity resulted in raising $308,176 for Children’s Hunger Fund, a charity partner closely aligned with the brand’s philanthropic commitment to helping end childhood hunger. All proceeds from the Hearts for Hope campaign are being donated and will help provide over 1.2 million meals for children in need.

“Thanks to the incredible generosity of our guests, we are proud to have surpassed our goal of raising $250,000 or one million meals. Knowing that these funds will truly help make a difference in the lives of so many children, we couldn’t be happier,” said John Cahill, president of la Madeleine Country French Café. “This is a great step forward in our dedication to fighting childhood hunger. We are honored to support a wonderful, transparent and efficient organization like Children’s Hunger Fund in such a substantial and meaningful way.”

The “Hearts for Hope” campaign collected donations through the sale of la Madeleine’s legendary heart-shaped Linzer cookies, all other fresh-baked cookies and a popular la Madeleine coupon card that sold out in many cafés. All proceeds, or 100 percent of every donation, go directly to Children’s Hunger Fund and each dollar donated provides four meals for children in need. The philanthropic partnership with la Madeleine and Children’s Hunger Fund gives loyal guests of the endearing bakery café brand a chance to make a direct and meaningful difference to children in need.

“When we heard that la Madeleine surpassed its goal, we felt an overwhelming sense of gratitude,” said Dave Phillips, president and founder of Children’s Hunger Fund. “La Madeleine is a dedicated partner that shares our devotion to serving children in crisis. These funds provide much needed nutrition, and hope for kids.”

Children’s Hunger Fund has raised more than $1 billion for food and other aid to more than 20 million children in the United States and worldwide, and children in the United States and worldwide with an incredible 99 percent direct giveback rate. For this reason, Children’s Hunger Fund has again been listed as one of the most cost-efficient charities in the nation by Forbes and Charity Navigator.

About la Madeleine Country French Café

Dallas-based la Madeleine Country French Café was established in 1983 by self-described “French country boy” Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.

From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiate the brand, creating widespread appeal.

A treasured part of many communities for more than 30 years, there are currently more than 75 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.

About Children’s Hunger Fund:

After encountering suffering children in Honduras, Dave Phillips sought to make a difference and began Children’s Hunger Fund in 1991. Since then, an average of 99 percent of total contributions—over 1 billion dollars in food and other aid—has been distributed through programs serving more than 20 million children across America and in more than 72 countries around the world. In 2014, Children’s Hunger Fund provided 22 million meals into the homes of those in need both in the U.S. and around the world. Over 26,000 volunteers in 2014 were utilized to maximize their reach and impact while minimizing overhead. Children’s Hunger Fund strives to operate with total financial integrity and efficiency. The organization is listed by CharityNavigator.org, MinistryWatch.org and Forbes.com as one of the most cost-effective charities in the nation.

ATAX’s 2015 Tax Season Reinforces Company’s Rise

ATAX’s 2015 Tax Season Reinforces Company’s Rise

Tax Preparations Increase More than 15 Percent; Outpaces Competitors and Industry Tax Return Trends  

NEW YORK – ATAX continues to astonish the accounting and tax preparation industry with its resounding ascent to prominence.

The 2015 tax season proved to be another opportunity for the award-winning tax preparation, bookkeeping and payroll services company to showcase the momentum it has created with the U.S. individual and small business customer base that it commands.

Announced today, the 2015 tax season was ATAX’s strongest since it began franchising in 2007. From January 1 through April 30, 2015, ATAX’s 40 locations combined to show an increase of more than 16 percent in the number of returns prepared in the 2015 tax season versus 2014. The ATAX network of locations includes its corporate-owned center in New York City’s Marble Hill neighborhood, and 39 franchise locations from New York to Florida.

“We’re an inspired organization, and it is reflecting in how our clients are gravitating towards us annually in larger and larger numbers,” said Rafael Alvarez, CEO and founder of ATAX, which he launched 30 years ago. “We have become the preferred provider of tax returns, bookkeeping and payroll services for our customers because of the way we treat them. Our service standards and high quality work are second to none.”

As part of the more than 16 percent overall increase in the number of returns prepared in 2015, the company also reported increases of:

  • More than 19 percent in bank product returns
  • More than 6 percent in corporate tax returns

These increases significantly surpass industry averages and those that many of the largest direct competitors have reported for 2015.

In addition to impeccable customer service standards and its rock-solid reputation for the quality of work it produces, ATAX is differentiating itself today with its year-round menu of offerings, including bookkeeping and payroll services for its small business clients.

Plus, ATAX’s advanced technology support systems are keeping it ahead of the curve in the industry. The accounting software partner that makes this possible for ATAX is Xero, ranked #1 by Forbes as the “World’s Most Innovative Growth Company.” In addition to the cloud accounting software, the relationship with Xero creates additional value for ATAX franchisees and their clients. Xero recently named ATAX its 2015 “Emerging Partner of the Year.”

These unique qualities have made ATAX an attractive option for individuals and small business owners from all generations, baby boomers to millenials.

Tax season success comes just a few months after the company first revealed an expansive franchise growth strategy that projects 100-plus total units open and in development in the next 20 months. ATAX locations are growing total revenues and year-round services provided at a clip of more than 10 percent higher than a year earlier. Additionally, ATAX has a significant number of new openings on the horizon in 2015.

Moreover, ATAX’s Alvarez recently noted that the preparation of returns and increases in revenue would continue to grow as more franchisees adapt and embrace the bookkeeping and payroll systems that are being implemented.

About ATAX

Founded in 1986, ATAX is three businesses in one – tax preparation for individuals and businesses, bookkeeping and payroll services. A one-source resource for all things financial, ATAX has nearly 30 years of success behind it. Widely recognized as a leader in financial services and franchising, ATAX has earned USA Today’s “Top 50 Franchises for Minorities” last two years, Franchise Business Review’s “Best Low Investment Franchises” and “Best of the Best” honors, ranking in the top 200 of more than 3,000 U.S. franchise systems.

For more information about ATAX, please visit ATAX.com To inquire about franchise opportunities, visit www.ATAXfranchise.com.

3 Things Anderson Cooper Taught Us About Media, Life and Perseverance

PicAnderson Cooper has made a name for himself in the world of news and media. Generally regarded as a positive presence in a field where so many anchors, hosts and journalists put entertainment over news value, Cooper’s background has shown a steady trail of hard work, attention to detail and compassion that has earned him a largely admired reputation.

And when All Points founders CEO and COO Jamie and Lauren Izaks got the chance to meet him at a presentation in Chicago, they took it. Lauren specifically has been a fan of Cooper since the beginning of his career and she was eager to tell him how much his life and passion has influenced her own professional career. Here are a few gems of wisdom they picked up from the Silver Fox himself.

Empathy is important

After reporting on tragedies large and small as a correspondent for Channel One and ABC News in the 90s, Cooper noticed a troubling pattern – the bad guy, per se, always got his or her story told. Segments about serial killers, school shooters and warlords were completely ignoring the victims’ stories, and Cooper noticed. He made it his priority to tell the victims’ stories, and it caught on with other news programs and anchors. He showed his personality, starting to chip away at the long-held mentality that anchors had none to speak of. He puts it best himself:
I think the notion of traditional anchor is fading away, the all-knowing, all-seeing person who speaks from on high. I don’t think the audience really buys that anymore. As a viewer, I know I don’t buy it. I think you have to be yourself, and you have to be real and you have to admit what you don’t know, and talk about what you do know, and talk about what you don’t know as long as you say you don’t know it. I tend to relate more to people on television who are just themselves, for good or for bad, than I do to someone who I believe is putting on some sort of persona.”

Forge your own path

Some may not know that Cooper is American royalty – he’s one of socialite Gloria Vanderbilt’s sons. His father, writer Wyatt Cooper, died early on in Anderson’s life. His older brother, Carter, tragically committed suicide when Anderson was 21. This jump-started Anderson’s desire to pursue journalism and writing, (he was at Yale studying political science at the time of his brother’s death) as he has more deeply explored the theme of loss in his writing and journalistic work.

With such a storied background and undeniable family wealth, Anderson stands out even further as he truly paved his own path, traveling around Southeast Asia and Africa with a video camera, filming stories of war-torn nations to send back to Channel One in New York. His drive to succeed eventually earned him a full-time reporting job with Channel One, then subsequently his correspondent position with ABC which led to a co-anchor position on World News Now. Eventually this resulted in Anderson becoming the anchor of his own show(s) on CNN – Anderson Cooper 360 and Anderson Live.

Keep your eye on the prize

During his presentation in Chicago alongside colorful TV personality Andy Cohen, Anderson made sure to emphasize the importance of keeping your eye on the prize – identifying what you want and going for it. His entire career has been an exercise in being yourself and working hard – Anderson was one of the first news anchors to come out publicly as gay (as was Andy Cohen). He said that the only thing standing between you and your dreams is you – that if you want it bad enough, you can make anything happen.

Funny, charming and just simply fun to be around, Anderson Cooper proved to be just as delightful in person as he is on TV. His wisdom, work ethic and intelligence have earned him an incredibly successful career already – he is an inspiration to those of us working in media and beyond.

Introducing Freshly Picked Flavors for Summer At La Madeleine

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Summer. Perfectly French.

Introducing freshly picked flavors for summer at la Madeleine.

La Madeleine’s summer menu evokes an unmistakable feel of the French countryside, inspired by the freshest ingredients of the season

DALLAS – This summer, la Madeleine Country French Café is bringing the seasonal allure of one of the world’s most desired destinations right to its cafés.

“Summer in the French countryside is unlike any other in the world,” said Susan Dederen, vice president of culinary for la Madeleine. “From leisurely strolls amid open-air markets to harvesting the freshest produce available for meals with friends and family, the experience and tastes of the French countryside is not to be missed at our cafés this summer.”

In honor of French summer traditions, la Madeleine is highlighting the season’s best fruits and vegetables with several delightful new menu offerings, including the Grape & Pecan Chicken Salade Croissant, the Bacon & Berry Salade and several new blueberry patisseries.

“With all of our seasonal menu innovation, we are constantly working to maintain authenticity with a true French inspiration point,” said John Cahill, president of the Dallas-based brand. “We want guests who step into our cafés to feel as though they have been transported to the French countryside, where they can slow down, savor their meal and enjoy fresh cuisine. Our new menu items, highlighting the freshly picked flavors of summer, allow our guests to do just that.”

Nothing brings guests at la Madeleine closer to the French countryside than the Grape & Pecan Chicken Salade Croissant, which is a summer twist on the fan favorite classic chicken salade. Made with balsamic-marinated chicken, fresh red grapes, chopped pecans and celery on a flaky, all-butter croissant, the sandwich is paired with a Cranberry Pecan Wild Field Salade, with sweet dried cranberries, toasted pecans and field greens tossed in a balsamic vinaigrette.

And the freshest flavors of the season take center stage in the delectable Bacon & Berry Salade featuring blueberries and strawberries with mandarin oranges, roasted almonds and smoky bacon, served on field greens tossed in a balsamic vinaigrette. As an added treat or lagniappe, the Bacon & Berry salade is served with la Madeleine’s signature Lemon Madeleine.

Made fresh each day in the bakeries, la Madeleine is also featuring several new blueberry patisseries, including a Blueberry Crème Tart, Blueberry Crème Danish and Liberté Tart.

The Blueberry Crème Tart features homemade pastry crème topped with fresh blueberries and a rosette of fresh whipped cream in a sweet tart shell. The Blueberry Crème Danish is made from flaky croissant dough filled with homemade pastry crème, topped with fresh blueberries, baked until golden and finished with fondant. The Liberté Tart consists of sweet puff pastry topped with pastry crème and adorned with fresh blueberries, whipped cream and raspberries – representing the blue, white and red of the French flag.

“Tucked in the heart of France, there’s a rich slice of land called Auvergne, where blueberries grow in the wild,” noted Dederen. “The cherished berries inspired their own dessert, the Tarte aux Myrtilles, or blueberry tart. We were inspired by this French tradition to create our Blueberry Crème Tart. We look forward to serving our guests a sweet taste of summer in France with this our Tart and other summer features.”

La Madeleine welcomes guests to experience delectable cuisine and an inviting ambiance every day. Writing recipes using classic French techniques, la Madeleine’s menu includes 76 items made from scratch daily. For more information, visit www.lamadeleine.com.

About la Madeleine Country French Café

Dallas-based la Madeleine Country French Café was established in 1983 by self-described “French country boy” Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.

From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiate the brand, creating widespread appeal.

A treasured part of many communities for more than 30 years, there are currently more than 75 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.

Murphy Business & Financial Corporation Opens Delhi Office

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Murphy Business & Financial Corporation Opens Delhi Office

Nations Premier Business Brokerage to Meet Demand in Northeast Iowa’s Business Community

DELHI, Iowa. – Murphy Business & Financial Corporation, North America’s leading, full-service business brokerage firm with more than 140 offices in the United States and Canada, recently announced the opening of a new office in Delhi. A full range of services and support are now available to business owners throughout northeast Iowa.

Michael Rooney has opened the Murphy Business & Financial Corporation office to provide one of the state’s most comprehensive business brokerage services. The new Murphy Business Delhi office will support entrepreneurs throughout the greater Iowa region with the sale of their businesses, purchases, valuations and mergers and acquisitions.

“I am thrilled to be able to provide business owners and interested buyers a trusted partner here in Delhi during the deal-making process,” said Rooney, 57, “There is high demand for business brokerage services in the area and we are here to fill that demand.”

Rooney has spent the last 35 years in various businesses and roles. His experiences include startups, turnarounds, regional and national companies, and Fortune 500 companies. Some of the industries include Grocery Stores, Distribution, Convenience Stores, Manufacturing, Car Washes, Restaurants, and product development from concept to market. Mike’s executive and operational experience, as well as a special talent in structuring and positioning transactions, helps both the buyer and the seller find a mutually beneficial solution.

As he looks at today’s marketplace, Rooney sees an increase in demand for business brokerage services. He acknowledges that individuals reluctant to sell their business during the past three-plus years due to declining prices are experiencing revitalizations within their business and are ready to consider selling again. Plus, there is a growing pool of qualified buyers emerging as unemployment continues at its current rate and as instability within corporate environments remains persistent. We have seen an increase nationally, as well as locally, over the last 12 months of businesses being sold and at higher prices. The industry expects the upward trend to continue in 2015.

To learn more about the Murphy Business & Financial Corporation and its unique collection of business brokerage services, contact Rooney at m.rooney@murphybusiness.com or 563-447-1958.

About Murphy Business & Financial Corporation

Clearwater, Florida-based Murphy Business & Financial Corporation is a full-service business brokerage firm facilitating business sales, purchases, consulting, valuations, mergers and acquisitions. Closing deals at a higher ratio than the business brokerage industry average, several accolades have been bestowed upon the company including appearing as a “Top 50 Franchise” according to Franchise Business Review.

Whitney and Stephanie Put Our Team to the Photoshop Test

20150604_090811As a franchise PR firm, we put meticulous care into presenting press recaps to our clients. Oftentimes clients repurpose the press coverage we secure for them over social media, on their websites or send it directly to franchise prospects and shareholders. With this being said, it’s very important that we make this task easier for them. Image-editing software such as Photoshop is a reliable tool for creating sleek and professional PDFs out of every press placement.

Given our heavy emphasis on presentation, our team was excited to see Creative & Digital Account Leads Whitney Sirard and Stephanie Taylor focus their seminar on recapping press coverage in Photoshop. The APPR team enjoyed the interactive activities they organized, which included recapping television and print placements so they are visually appealing and eye-catching to our clients.

Here is a summary of their key points:

  • Presentation is key when recapping press coverage
    • It shows that we pay attention to detail
    • Our clients are proud of the results and repurpose the publicity online
  • There are many (secret) tips and tricks to be found in Photoshop
    • They make any photo editing job easier, as well as more fun
  • It is important the team follows a uniform system when presenting media coverage
    • Whether it’s file type or photo size, our team has a line-by-line system that we follow when creating press recaps

All in all, press recaps are the perfect opportunity to showcase that we are detail-oriented, organized and dedicated to our clients’ success. Through Stephanie and Whitney’s step-by-step process, our team will continue to thrill our clients with beautiful press recaps.

Stay tuned for July’s seminar!

Amsterdam Falafelshop Inks Development Agreement with Seasoned Restaurant Franchise Investor to Open Four New Locations in South Florida

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Amsterdam Falafelshop Inks Development Agreement with Seasoned Restaurant Franchise Investor to Open Four New Locations in South Florida

Local Entrepreneur to Launch Four New Shops in Miami, Fort Lauderdale and Surrounding Communities  

NAPLES, Fla.–Amsterdam Falafelshop todayannounced plans to bring the brand’s award-winning falafel to South Florida. Local entrepreneur Ajay Patel signed a multi-unit franchise agreement to launch four new shops in Miami, Fort Lauderdale and surrounding communities. He is planning to open the first location in Miami Beach early next year.

Based in D.C., the fast-growing fast casual franchise concept has already captured widespread admiration in the nation’s capital and beyond for its tasty falafel and authentic atmosphere.

“I am looking forward to bringing the brand’s authentic, fresh falafel to communities throughout South Florida,” said Patel, who owns and operates a chain of successful sandwich shops. “During my research, I saw many other food franchises and even some falafel concepts, but I was impressed by Amsterdam Falafelshop because it is the only one I discovered where all the fresh, colorful, flavorful vegetables, salads and sauces were created onsite daily, Their falafel wasn’t packaged or frozen- everything was fresh! My wife and I try to avoid unnecessary preservatives, so this is what I wanted to bring to my community, at an economical cost.”

Over the past decade, Amsterdam Falafelshop has become known for its top-it-yourself falafel experience with an authentic vibe and a quirky culture beyond compare. The brand’s strategic expansion continues to catch the attention of recognized business leaders and established entrepreneurs.

“Ajay has shown how passionate he is about Amsterdam Falafelshop, and that’s exactly how we want our franchisees to feel,” said Scott Bennett, Chairman of Amsterdam Falafelshop. “Our loyal fans, our employees, our franchisees, all of our stakeholders want to immerse themselves in more of Amsterdam Falafelshop. Over the years the brand has become infectious and irresistible. I am confident that Ajay will carry on this tradition.”

Amsterdam Falafelshop has garnered a global fan base and consistently tops best-food lists, receives widespread food-critic acclaim, and has won over the hearts of discerning customers who have made it a top restaurant on Yelp. In addition to serving fresh-made falafel sandwiches and Dutch-style fries [“frieten”], shops offer nearly two-dozen toppings for patrons to customize their falafel.

In addition to growing in Miami, Amsterdam Falafelshop is moving forward with an aggressive U.S. franchise growth plan calling for expansion into other select urban centers where the brand can maintain its originality among a diverse collection of consumers. The company is still accepting applications from qualified franchisees interested in further developing in key U.S. areas throughout the Northeast, East Coast, Midwest and Southeast. East Coast target markets include Richmond, Virginia; Baltimore and Bethesda, Maryland; and Charlotte, Greensboro and Asheville, North Carolina.
There are currently seven Amsterdam Falafelshop franchise locations operating — one in Annapolis, Maryland, threein Washington D.C., two in Boston and one in Clarendon, Virginia. The first shop in the Dallas-Fort Worth market will open in the summer of 2015. Additionally, there are two more shops planned for the Greater D.C. area, one more in the Boston market and multiple locations for Philadelphia and Dallas-Fort Worth.

To learn more about Amsterdam Falafelshop, please visit http://www.falafelshop.com/.

About Amsterdam Falafelshop

Since opening in 2004 in the heart of Washington, D.C.’s Adams Morgan neighborhood, Amsterdam Falafelshop has become a magnetic destination. The top-it-yourself falafel sandwich and Dutch-style fries shop with a vibe and culture tailored to meeting the taste and atmospheric demands of urbanites nationwide creates an unforgettable, unique experience in every community it enters. Shops retain a feeling of neighborhood independence amid a period of crucial franchise growth. With three locations operating today and multiple units in development, plans call for an exponential increase in franchised sister-shops, adding dozens of Amsterdam Falafelshop franchise locations across urban centers nationwide. For more information about the restaurants, please visit www.Falafelshop.com. To learn about available franchise opportunities, click on the website’s “Franchise Opportunities” tab.

Northern Illinois Franchise Association Hosts IFA President and CEO Steve Caldeira for Spring Luncheon

Pictured from left to right: Andrew Bleiman, NIFA co-founder & Marks & Klein; Lauren Izaks, NIFA co-founder & All Points PR; Jamie Izaks, NIFA co-founder & All Points PR; Matthew Patinkin, Double P Corp.; Steve Caldeira, International Franchise Association; Stuart Hershman, DLA Piper LLP; Barbara Moran, Moran Industries, Inc.; Mark McSteen, International Franchise Association.The Northern Illinois Franchise Association (NIFA), founded by All Points PR’s executive leadership Jamie and Lauren Izaks alongside friend and colleague Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office, recently hosted its Spring Luncheon featuring keynote speaker Steve Caldeira, the CEO and president of the International Franchise Association (IFA).

The largest NIFA event to date, the Spring Luncheon was a great networking opportunity with a mix of franchisors, franchisees and suppliers. The event was sponsored by CohnReznick, who did an excellent job hosting the Q&A portion with Steve. Steve commanded the audience with an inspiring and relevant keynote presentation about the tough issues affecting the entire franchise and small business industry. He explained the size of the nearly $900 billion franchise industry, which is now approaching 800,000 establishments.

Steve’s empowering speech encouraged everyone in the room to take action, contact their state representatives and fight for franchisee rights, so they are given the same considerations as other small business owners. A large portion of working to pass legislation is having franchisors educate their franchisees, engage with the process and use public relations and social media to advance the cause.

Following the keynote address, Steve took a variety of questions from the audience, commenting on all franchise industry sectors’ growth, health care and fast casual dining being two of the most prolific. Guests mingled during the networking time and got the opportunity to discuss the presentation with one another as well as Steve personally.

With an attendance of around 70 Chicago-area franchising professionals, guests enjoyed the lunch at Chicago Cut Steakhouse, where the sandwiches were huge, the conversation compelling and the networking with friends and neighbors in business priceless.

As one of the nation’s most prolific franchise markets, Chicago is already an area of interest to most franchises. We invite all interested parties to attend NIFA’s events, featuring speakers and panels that speak directly to parties interested in growing in the Chicago area. The relatively small size of NIFA provides an intimate networking opportunity to form mutually beneficial relationships.

Looking ahead, NIFA is planning a fantastic Summer Luncheon, which will take place in August. Stay connected with NIFA membership and get more information on the Spring Luncheon as well as the upcoming Summer Luncheon on the NIFA website.

Pictured from left to right: Andrew Bleiman, NIFA co-founder & Marks & Klein; Lauren Izaks, NIFA co-founder & All Points PR; Jamie Izaks, NIFA co-founder & All Points PR; Matthew Patinkin, Double P Corp.; Steve Caldeira, International Franchise Association; Stuart Hershman, DLA Piper LLP; Barbara Moran, Moran Industries, Inc.; Mark McSteen, International Franchise Association.

Young Chefs Academy and Food Network Magazine Partner to Host “Back to School” Open House Events

Young Chefs Academy and Food Network Magazine Partner to Host “Back to School” Open House Events

Children and Parents are invited for Hands-on Discovery at their local Young Chefs Academy

WACO, Texas – This fall, parents and their children will discover their creative culinary side during the Young Chefs Academy “Back to School” open house events.

Announced today, Young Chefs Academy is partnering with Food Network Magazine for the fourth year in a row to bring these programs to life. The partnership includes kids cooking events at select locations around the country in August and September.

“This year’s ‘Back to School’ open house events with Food Network Magazine will be our largest to date,” said Julie Burleson, the founder and CEO of Young Chefs Academy. “We will have more demonstrations, games and giveaways than ever before. Parents and children who attend should be prepared to join in the fun with our hands-on activities in our welcoming, creative environment.”

The interactive stations will allow children to create several back to school snack recipes, learn kitchen safety tips and enjoy samples from Young Chefs Academy, Food Network Magazine and participating advertisers.

Representatives from Young Chefs Academy will be on hand to discuss classes and curriculums, special events and programs with interested parents. Specific dates and times for each open house event vary per location. Dates will be announced at www.youngchefsacademy.com soon.

This announcement comes at a time of strategic growth for the organization. Answering the unmistakable call among parents and their kids for more time together in the kitchen, the bold plan pinpoints neighborhoods coast to coast for new Young Chefs Academy franchise locations.

The curriculum at Young Chefs Academy is updated regularly with fresh monthly themes and exciting new programs with a strong focus on building culinary skills. Events and classes are fueled by the mantra, “mise en place,” which translates to “everything in its place.” Tailored for young children discovering the kitchen in a KinderCooks® class, children in the Junior Chefs program and older students mastering concepts in the Senior Chefs group, there is a place and a lesson for every student to explore and grow through cooking. Each location also hosts birthdays and events for groups just looking for a taste of the Young Chefs experience.

Students from Young Chefs Academy have also made national television appearances on programs, including Dr. Oz and FOX’s MasterChef® Junior competition. The cooking school even offers a three-year MasterChef® cooking class where students complete monthly challenges and earn accolades marking their progress towards learning techniques needed for a lifetime of cooking.

About Young Chefs Academy

Founded in 2003, Young Chefs Academy is one part culinary adventure, one part culinary education, and it’s all for kids. Here, learning invaluable life lessons (shhh… they don’t even know it’s happening) occurs through a cooking curriculum that evokes curiosity, which provides kids a pathway to personal discovery and creativity, all in a warm, welcoming and inspiring movement.

Young Chefs Academy provides driven entrepreneurs the opportunity to join an American movement that is here to stay. Complete with a celebrated curriculum, extensive marketing, operations and real estate support, Young Chefs Academy is on a course for nationwide U.S. expansion. Currently, the company has more than 20 locations open or in development throughout ten states.

For more information about Young Chefs Academy, visit www.youngchefsacademy.com. To inquire about franchising opportunities, visit www.franchise.youngchefsacademy.com.

Amsterdam Falafelshop Named to Fast Casual Top 100 “Movers & Shakers” List

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Amsterdam Falafelshop Named to Fast Casual Top 100 “Movers & Shakers” List

Fast-Growing Falafel Franchise Ranks in the Top 50 of the Nation’s Most Influential Fast Casual Restaurant Brands

 WASHINGTON – Amsterdam Falafelshop has reached a new rung on the ladder of success.

The award-winning falafel franchise today announced that it has been named to the exclusive Fast Casual Top 100 “Movers & Shakers” list. Amsterdam Falafelshop ranks among the top 50 of the industry’s most innovative brands. The honorees were announced on Sunday, May 17th during an awards banquet held in Chicago in conjunction with the 2015 National Restaurant Association (NRA) Show.

“We take great pride in being part of this list,” said Arianne Bennett, CEO of Amsterdam Falafelshop. “This award is a testament to how far we’ve come since we launched the brand more than a decade ago. From opening shops in new markets throughout the country to popularizing balls of fried chickpeas with customizable toppings, we’ve done some incredible things. And, the best part is, we’re only getting started.”

The award validates Amsterdam Falafelshop’s progress within the past year. In the past 12 months alone, franchise agreements have been signed in Dallas-Fort Worth, Miami and Philadelphia. Three new shops have opened in the Greater Washington D.C. area and one in Boston. The brand is looking to expand its presence in the Southeast and select states throughout the country. Given the strong financing support in place, Amsterdam Falafelshop is targeting multi-unit franchise developers with experience in restaurant ownership to open new locations.

The renowned top-it-yourself falafel shop with a vibe, culture and flavor that commands a global fan base has become a sensation, consistently topping best-food lists, receiving widespread food-critic acclaim and winning over the hearts of discerning customers who have made it a top restaurant on Yelp. In addition to serving fresh-made falafel sandwiches and Dutch-style fries [“frieten”], shops offer nearly two-dozen toppings for patrons to customize their falafel.

“The idea behind our “Movers and Shakers” list is to recognize brands that are going beyond simply generating positive sales and unit growth,” said Cherryh Butler, managing editor of FastCasual.com. “The process has a bit more subjectivity to it — to identify brands that are taking big risks and making fundamental changes that could dramatically shake up the fast casual status quo.”

This year’s list included 75 brands in which judges narrowed down from a pool of 900 nominations from FastCasual.com readers. Criteria included innovation, growth, social responsibility and overall contribution. The last 25 spots on the list went to the year’s most influential menu and technology trends as well as the industry’s most innovative marketing campaigns.

Complete results of the Fast Casual Top 100 “Movers & Shakers”, including company profiles, can be found at http://www.fastcasual.com/whitepapers/fast-casual-2014-top-100-movers-shakers/.

To learn more about Amsterdam Falafelshop, please visit http://www.falafelshop.com/. Individuals and groups interested in learning more about Amsterdam Falafelshop franchise opportunities should visit http://www.falafelshop.com/franchise-information.

About Amsterdam Falafelshop

Since opening in 2004 in the heart of Washington, D.C.’s Adams Morgan neighborhood, Amsterdam Falafelshop has become a magnetic destination. The top-it-yourself falafel sandwich and Dutch-style fries shop with a vibe and culture tailored to meeting the taste and atmospheric demands of urbanites nationwide creates an unforgettable, unique experience in every community it enters. Shops retain a feeling of neighborhood independence amid a period of crucial franchise growth. With seven locations operating today and multiple units in development, plans call for an exponential increase in franchised sister-shops, adding dozens of Amsterdam Falafelshop franchise locations across urban centers nationwide. For more information about the restaurants, please visit www.Falafelshop.com. To learn about available franchise opportunities, click on the website’s “Franchise Opportunities” tab.

Is Reddit Right for Your Brand’s PR Strategy?

UnknownDespite being founded 10 years ago, Reddit is still a mystery to even the savviest Internet users. Reddit is an online community where users vote on content using up and down votes – often called the “front page of the Internet,” Reddit gives users the ability to share stories, links, photos and videos. Also a platform for discussion, Reddit comments and content with the most “upvotes” rise to the top of the pages for its 169 million-plus unique monthly visitors and 7.55 billion monthly pageviews. “Subreddits” also exist – specialized discussion forums on specific topics for interested Reddit users, or “Redditors.”

So how can brands get involved? Let’s look at the pros and cons of this unique platform.

First, subreddits have the ability to reach extremely targeted audiences. For example, there are several subreddits about franchising, public relations and other specific industries. At any given time, you can see how many users are viewing or engaging in the discussion.

All Points PR has used the Freebies subreddit to promote different free client events, including Free Croissant Day for la Madeleine Country French Café. Redditors were able to comment and share the message of la Madeleine’s giveaway, spreading the news across multiple platforms and increasing buzz for the client.

Additionally, Reddit can help familiarize the public with a brand. The site has AMAs, or Ask Me Anythings, which are forums for Redditors to interview a person and ask any questions they want. Hundreds of celebrities and CEOs have had Reddit AMAs that have boosted their brand image – including President Obama!

Reddit also has a younger demographic – the average user is between 18-29 and is extremely tech savvy. If this is your audience, Reddit might be a good choice for your brand.

However, there are some negative aspects to Reddit use as well – primarily, the possibility of negative comments. Commenters can be extremely harsh and critical. On the plus side, this forces authenticity for your brand with very little opportunity for smoke and mirrors.

Second, there is a certain lack of control to Reddit – after all, Redditors control the popularity of a story through up or down votes. This means that a post could totally exceed your expectations or fall flat. But if it falls flat, there’s not much harm to your brand. Zero interaction on a post isn’t the end of the word on a site with such enormous amounts of content. It’s less visible than, say, launching a Facebook contest on a brand page with zero interaction.

The first step is determining which brands should use Reddit – it’s not for everyone. Can your brand contribute something or begin an interesting conversation? Does your company have a well known or intriguing CEO or spokesperson? Are you trying to promote giveaways or freebies? Are you working with specialized industry leaders?

The most important thing to keep in mind when considering using Reddit is having someone on board who can effectively use and moderate your company’s interactions. All Points PR uses Reddit for our franchise industry clients to promote events and news through the platform, eliciting positive responses and, in some cases, even viral content. Click here to see how the All Points social media team can draft a strategy to utilize the unique audience and reach of Reddit as part of your brand’s social media package.

Young Chefs Academy Reveals Carefully Crafted Recipe for National Franchise Expansion

Young Chef's Academy

Young Chefs Academy Reveals Carefully Crafted Recipe for National Franchise Expansion

Nationally-Acclaimed Kids Cooking Schools Blend Education, Entertainment and Endless Discovery

WACO, Texas – Young Chefs Academy is changing the face of America’s foodie frenzy.

The country’s leading kids cooking school, which has captivated the creativity of children across U.S. communities for more than a decade, announced today a strategic national growth strategy. Answering the unmistakable call among parents and their kids for more time together in the kitchen, the bold plan pinpoints neighborhoods coast to coast for new Young Chefs Academy locations.

“We’ve wanted to time this announcement for just the right moment, and it has arrived. The next star chef may very well be your own child or grandchild,” said Julie Burleson, the founder and CEO of Young Chefs Academy, whose son’s eager entrance into the family kitchen back in 2003 inspired a dramatic ‘aha’ moment that led to the creation of the business. “Everything is in place for us to answer a culinary craving across America.”

The launch of the franchising strategy has already been met with an extremely positive response. New locations are planned for Kansas City, Kansas and San Antonio, in addition to two new franchisees in place in the Atlanta market.

Moreover, Young Chefs Academy is hosting a series of Discovery Day events at its Waco headquarters throughout the weeks ahead for several interested franchisee groups from around the country. Plans are on track for 10 to 15 new locations to be in development and open by the end of 2015. There are currently locations in nine international markets and future openings are on the horizon.

Buzz and excitement surrounding Young Chefs Academy’s growth continues as the company invigorates its franchising program with the addition of two new key executives who are also equity partners. Roger Schmidt, an icon of the franchise industry, joins Burleson in guiding the company’s growth. Schmidt, now in the role of president, is renowned for his successes on several levels of franchising, including as the in-house attorney who guided the fastest growing franchise in U.S. history; and, who was one of the final editors on the recently completed first textbook on franchising.

Additionally, Kevin Ayers, also a renowned franchise attorney and a proven development leader, is in a key role with the company serving as vice president and general counsel.

The cumulative experience of these high-profile executives has already lifted the concept’s franchisee resources and support to new heights. Young Chefs Academy is now situated in its new training center and headquarters which includes state-of-the-art kitchen and classroom space for training and education classes.

“With Roger and Kevin in place, and our new facilities, the possibilities are immense for us,” added Burleson. “The entire nation will now truly see how much fun it is for kids to discover their potential in and out of the kitchen.”

Students also benefit from opportunities connected to influential media partners, such as Food Network Magazine and Parenting Magazine. Young Chefs Academy has hosted nationally-recognized programs in conjunction with these and other partners, reaching both kids and adults across the nation with cooking tips and events to bring families together in the kitchen.

Likewise, several Young Chefs Academy kids have also made national television appearances on programs, including Dr. Oz and FOX’s MasterChef® Junior competition. The cooking school even offers a three-year MasterChef® cooking class where students complete monthly challenges and earn accolades marking their progress towards learning techniques needed for a lifetime of cooking.

The curriculum at Young Chefs Academy is updated regularly with fresh monthly themes and exciting new programs with a strong focus on building culinary skills. Events and classes are fueled by the mantra, “mise en place,” which translates to “everything in its place.” Whether a child is 3 years old discovering the kitchen in a Kinder Cooks class, or 18 and mastering concepts in the Senior Chefs group, there is a place and a lesson for every student to explore and grow through cooking. Each location also hosts birthdays and events for groups just looking for a taste of the Young Chefs experience.

About Young Chefs Academy

Founded in 2003, Young Chefs Academy is one part culinary adventure, one part culinary education, and it’s all for kids. Here, learning invaluable life lessons (shhh… they don’t even know it’s happening) occurs through a cooking curriculum that evokes curiosity, which provides kids a pathway to personal discovery and creativity, all in a warm, welcoming and inspiring movement.

Young Chefs Academy provides driven entrepreneurs the opportunity to join an American movement that is here to stay. Complete with a celebrated curriculum, extensive marketing, operations and real estate support, Young Chefs Academy is on a course for nationwide U.S. expansion. Currently, the company has more than 20 locations open or in development throughout ten states.

For more information about Young Chefs Academy, visit www.youngchefsacademy.com. To inquire about franchising opportunities, visit www.franchise.youngchefsacademy.com.

PR Associate Jessica Tchokalov Presents on Phone Pitching

20150507_085947Daily correspondence with the media is an important part of our work as a franchise PR firm that we take very seriously. Whether it’s our unique and relevant pitches or maintaining ongoing mutually beneficial relationships with reporters, editors and producers across the world, our team at All Points Public Relations takes great pride in our ability to develop trust and confidence with the press.

For this reason, we enjoyed PR Associate Jessica Tcholakov’s presentation, which was focused on the media relations aspect of our work at the agency. More specifically, Jessica provided tips on sharpening our skills in phone pitching, a method we frequently use to connect with our media contacts.

Here is a summary of her key points:

  • Why is persistence important?
    • Members of the media receive hundreds of story ideas a day
    • It is important we keep this in mind and present fresh ideas
  • When connecting with the media, pretend you are speaking with a friend
    • Be conversational
    • Add personal touches to the phone conversation, such as references to pieces they have already written
  • Let a reporter know if he or she is the first one you called about this news
    • Helps the reporter feel appreciated and prioritized

Overall, Jessica provided many helpful ways to best utilize our phone time with the media. Keeping her tips in mind, we will continue to develop our media relationships through personalized and thoughtful phone pitches.

Stay tuned for June’s seminar!

La Madeleine Pledges to Raise Funds for One Million Meals to Fight Childhood Hunger with Children’s Hunger Fund®

La Madeleine Pledges to Raise Funds for One Million Meals to Fight Childhood Hunger with Children’s Hunger Fund®

Launches “Hearts for Hope” Campaign; Purchase a Heart-Shaped Cookie to Benefit Children’s Hunger Fund

DALLAS – La Madeleine Country French Café, the Dallas-based bakery café brand with more than 75 locations nationwide, announced today its commitment to raising funds that will provide one million meals to children in need through Children’s Hunger Fund.

In May, la Madeleine will launch its heartfelt effort in tandem with Children’s Hunger Fund by raising $250,000 through its “Hearts for Hope” campaign at all participating cafés nationwide.

“We are proud to partner with Children’s Hunger Fund as part of our commitment to make a difference and help in the fight to end childhood hunger,” said John Cahill, president of la Madeleine Country French Café. “Our dedication to fighting childhood hunger is an important part of who the la Madeleine family is – it’s incredibly important to us to support our communities in this way.”

From May 1 to 31, la Madeleine will donate $1 for every single legendary heart-shaped Linzer cookie or any other cookie purchased. Guests who donate $5 to the cause will receive a card with six offers for free la Madeleine favorites, valued at $20. The card includes a variety of offers ranging from a free loaf of bread or baguette to a free specialty croissant, cup of soupe, patisserie, and more. All proceeds, or 100 percent of every donation, will go directly to the Children’s Hunger Fund and each dollar donated will provide four meals for children in need.

“La Madeleine is a special company and valued partner – one that we feel shares our devotion to serving children in crisis,” said Dave Phillips, president and founder of Children’s Hunger Fund, which has raised over $1 billion for food and other aid to more than 20 million children in the United States and worldwide.

Children’s Hunger Fund’s philanthropic partnership with la Madeleine gives loyal guests of the endearing bakery café brand a chance to make a direct and meaningful difference to children in need.

About la Madeleine Country French Café

Dallas-based la Madeleine Country French Café was established in 1983 by self-described “French country boy” Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.

From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiate the brand, creating widespread appeal.

A treasured part of many communities for more than 30 years, there are currently more than 75 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.

About Children’s Hunger Fund:

After encountering suffering children in Honduras, Dave Phillips sought to make a difference and began Children’s Hunger Fund in 1991. Since then, an average of 99 percent of total contributions—over 1 billion dollars in food and other aid—has been distributed through programs serving more than 20 million children across America and in more than 72 countries around the world. In 2014, Children’s Hunger Fund provided 22 million meals into the homes of those in need both in the U.S. and around the world. Over 26,000 volunteers in 2014 were utilized to maximize their reach and impact while minimizing overhead. Children’s Hunger Fund strives to operate with total financial integrity and efficiency. The organization is listed by CharityNavigator.org, MinistryWatch.org, and Forbes.com as one of the most cost-effective charities in the nation.

Russo’s New York Pizzeria Opens Fourth Location in the UAE

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Russo’s New York Pizzeria Opens Fourth Location in the UAE

Prime Hospitality Brings Taste of Authentic New York-Style Pizza to Abu Dhabi at Dalma Mall

DUBAI, United Arab Emirates – The wait for Russo’s New York Pizzeria at Abu Dhabi’s Dalma Mall is over.

Now Abu Dhabi’s raving Russo’s fans, who have grown to love the brand since the first UAE location opened in 2013, can savor the tastes, aromas and unmistakable ambiance of an authentic New York-style pizzeria at the second Russo’s restaurant in Abu Dhabi. The well-known fast casual Italian restaurant that brings to life old-world charm and hospitality recently opened in Dalma Mall located on the Abu Dhabi-Tarif-Al Ain highway, opposite Mohammed Bin Zayed City, in the Mussafah area of Abu Dhabi.

A well established UAE restaurant developer and operator, Prime Hospitality recently opened the restaurant on the second floor of the Dalma Mall, proudly serving local residents, businesses and thousands of hungry shoppers.

“Customers entering a Russo’s New York Pizzeria anywhere in the world know they are getting a true ‘slice’ of New York,” said Henrik Andersen Director of Prime Hospitality, which owns and operates Russo’s New York Pizzeria in the UAE. “The ingredients are fresh in everything from the calzones to the pasta. Guests expect something special from these traditional Italian dishes, and we aim to deliver.”

Russo’s has established an ever-growing presence in the UAE, with locations open in Al Wahda Mall in Abu Dhabi, Jumeirah Centre in Dubai and Sahara Centre in Sharjah. The newest Abu Dhabi location is the fourth of 28 slated to open in the Middle East, with locations set to open in Saudi Arabia this year.

Russo’s Restaurants supplies a rare franchise opportunity for entrepreneurs interested in proven brands that are entirely chef created, chef inspired and chef driven. Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen offer the only authentic New York-style pizzeria franchise concept, tracing their origins to a tight-knit family where the kitchen was the center of all activity.

“Every dish is delicious, our menu has something for every taste and our franchisees are happy and growing. Opening in Dalma Mall is a great step for Russo’s Restaurants,” said CEO Anthony Russo, a formally trained chef who opened his first Russo’s New York Pizzeria in 1992. “We couldn’t be happier about carrying on the Russo’s tradition with a second restaurant in Abu Dhabi and doing so with a group with a track record as proven as Prime Hospitality’s. With their qualifications, Russo’s can look forward to a bright future in Abu Dhabi, the UAE and the Middle East.”

Chef Russo customizes the menu to adapt to the local trade area by creating recipes using local fresh ingredients and spices. Menu innovation is at the heart of Russo’s Restaurants’ successes. Blending generations of Russo family Italian recipes, Chef Anthony’s handpicked ingredients and a commitment to research and development, the brands have continued to stay ahead of culinary trends. A prime example is the development of a full line of gluten-free pizzas and pastas – a sincere response to the request for the great-tasting gluten-free pizza from health conscious families and thousands living with Celiac disease worldwide.

About Russo’s Restaurants

Russo’s Restaurants is a 44-location national and international franchisor of the fast casual and casual dining brands Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen. Based in Houston, Russo’s Restaurants are composed of a mix of corporate and franchised locations across Texas, Oklahoma, Arkansas, Tennessee, Florida and Hawaii. Russo’s has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah in the United Arab Emirates. There are an additional 20-plus units in development both in the United States and internationally. Chef Anthony Russo has created his concepts from years of applying his unique, family recipes featuring New York-style pizza along with a broad variety of handcrafted pasta creations, calzones, salads, sandwiches, soups and desserts, reflecting his commitment to his New York roots where food and family come first. To learn more about Russo’s franchise development opportunities, visit www.nypizzeria.com. For international inquiries, contact Suzanne Boyadjian, international franchise development manager at suzanne@nypizzeria.com. For United States inquiries, contact Jim Carr, director of franchise development at j.carr@nypizzeria.com.

All Points PR founders Jamie & Lauren Izaks found Northern Illinois Franchise Association

In the spirit of promoting franchising and ensuring its future success, All Points PR founders Jamie and Lauren Izaks founded the Northern Illinois Franchise Association (NIFA) last year alongside friend and colleage Andrew Bleiman, managing attorney with Marks & Klein, one of America’s leading law firms focused on the franchise industry with a Chicago office. Dedicated to supporting the individuals and businesses in franchising at the franchisor, franchisee and supplier level, NIFA is committed to promoting, enhancing and fostering the success of franchisors and franchisees in Illinois through communication, political advocacy, networking, support services and educational programs.

Additionally, through an ongoing partnership with the International Franchise Association, the organization aligns closely with the Chicago-area Franchise Business Network.

As one of the nation’s most prolific franchise markets, Chicago is already an area of interest to most franchises. We invite all interested parties to attend NIFA’s events, featuring speakers and panels that speak directly to parties interested in growing in the Chicago area. The relatively small size of NIFA provides an intimate networking opportunity to form mutually beneficial relationships.

In fact, NIFA’s biggest event yet is coming up shortly – NIFA’s Spring Luncheon featuring IFA President Steve Caldeira who will be discussing the strength of the franchise sector in Chicago and beyond. This will be an ideal time to mix and mingle with Steve as well as other influential members of Chicago’s booming franchise community.

Click here to register and pay for the Spring Luncheon.

Bubbakoo’s Burritos Boosts Growth through Strategic Franchising Initiative

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Bubbakoo’s Burritos Boosts Growth through Strategic Franchising Initiative

Regional New Jersey Sensation Sets Stage for Prolific Expansion

WALL TOWNSHIP, N.J. – The burrito gods are grinning ear to ear.

They are about to bestow upon the universe the chance to enjoy what only eight select New Jersey neighborhoods have been treated to thus far…Bubbakoo’s Burritos is bound for breakthrough growth.

Born on the banks of the Jersey Shore in Point Pleasant, N.J., the famed fast casual eatery fusing Mexican and American tastes that create the most innovative menu in the burrito category announced today its strategic franchising plan. The initiative stands to satisfy widespread clamoring from crazed Bubbakoo’s fans calling upon the brand to expand.

Bubbakoo’s is initially focused on dotting the map with new locations up and down the Garden State, pinpointing key cities and towns within close proximity to the company’s eight owned and operated shops. Additional markets tabbed for future growth will be identified in early-2016. Marking a significant moment for the concept, the brand’s foray into franchising comes seven years after the opening of Bubbakoo’s first location. It also arrives on the heels of the recent opening of the brand’s eighth restaurant, which launched operations in April in New Brunswick, N.J. Plus, Bubbakoo’s unveiled a new restaurant prototype design about a year ago that new and longtime fans have celebrated since the location opened in Jackson, N.J.

“There is an undeniable buzz around Bubbakoo’s right now – our stores are running at peak performance and we have an extremely talented team in place. The time is now to advance our growth,” said Paul Altero, co-owner of Bubbakoo’s Burritos and a seasoned restaurant industry executive. “When we take a step back and look at what we’ve created during the better part of the past decade, it’s clear that Bubbakoo’s is more than a great restaurant. It is a movement that is drawing in loyal ambassadors who want to be part of what we stand for as a company.”

To that point, the brand’s distinctions have driven its growth since inception, and the differences start with Bubbakoo’s made-to-order burritos. Fresh ingredients such as its signature steak, which is marinated and cooked hibachi-style to order, are topped with homemade salsas, cheeses and hand-cut veggies. And, originals such as The Chiwawa (a panko-crusted cheesy rice ball with nacho cheese, meat and toppings) and Crispy Buffalo Quesadillas keep Bubbakoo’s faithfuls coming back.

“As we grow we’ll never lose the touch that got us here…it’s our commitment to the best menu items among our competition and an extraordinary customer experience,” said Bill Hart, co-owner of Bubbakoo’s Burritos who also has years of restaurant industry leadership experience. “We’ve made believers out of our fans for the past seven years. It takes meticulous focus and that’s just how we’ll continue to reach the goals we’ve set for the business.”

Beyond the menu, three clear experiential differentiators further define the brand and separate it within the fast-casual segment of the burrito category.

First, Bubbakoo’s offers an environment like no other – a retreat from the rigors of everyday – a momentary break from the norm where you feel like you are on vacation. The décor reflects Bubbakoo’s shore roots, inviting guests to enjoy a host of regional beachside design elements.

Moreover, Bubbakoo’s has developed service standards that differentiate it from other burrito concepts, which tend to resemble burrito-making factories. Rather at Bubbakoo’s, employees engage, develop relationships and check in on customers in a more full-service restaurant style – it’s fast casual with a full-service feel.

Additionally, Bubbakoo’s is a community ally with a reputation renowned for and founded upon its social responsibility. The brand embeds itself into the communities it serves to connect with the schools, groups, teams and organizations that define the neighborhoods.

With these elements firmly in place, Bubbakoo’s is taking an extremely calculated and methodical approach to preserve the brand equity it has built as it moves forward with awarding franchise opportunities. Previous restaurant ownership is preferred, and, most importantly, franchisees should embrace the sprit that has cultivated Bubbakoo’s culture.

Complete with thorough training, site selection support and marketing programs, the Bubbakoo’s business model has been created to attract individuals or teams with an ambition to succeed, strong values and solid community connections.

About Bubbakoo’s Burritos

Paul Altero and Bill Hart, a pair of successful restaurant industry executives, founded Bubbakoo’s Burritos in 2008 in Point Pleasant, N.J. They started Bubbakoo’s together to share with the world the best-tasting burrito served in an inspiring environment with the highest quality service standards. Today, Bubbakoo’s is redefining the fast casual burrito restaurant sector each and every day at all eight of its locations.

To learn more about Bubbakoo’s Burritos franchise opportunities, e-mail franchise@bubbakoos.com or call (732) 691-0848. And for more information about the restaurants, visit http://www.bubbakoos.com.