All posts by All Points Public Relations

All Points PR Secures Press Coverage for Shaved Ice Truck Franchise

All Points PR secured press coverage with Sarasota Magazine for client Kona Ice. The publication shared a story about how Kona Ice trucks are helping local schools raise money. It featured quotes from local franchise owners Elizabeth Boyers and Joe McVicker, who have worked to build meaningful relationships with schools, students and parents through their business. Coverage ran online.

Download the PDF file .

All Points PR Gains Press Coverage for Managed Services Franchise

All Points PR gained press coverage with the White Plains Examiner for client City Wide. The coverage featured local owner Michael Binz of City Wide of Westchester, White Plains,  who spoke to the franchise’s services, mission and dedication to client management. Binz also highlighted his relationship with the independent contractors and how it is helping to stimulate the local economy. Coverage ran online.

Download the PDF file .

All Points PR Coordinates Trade Coverage for QSR Franchise

All Points PR Coordinated trade coverage with Franchise Times for client Del Taco. The publication featured longtime multi-unit franchisee Mark Miller and shared more about his transition from grocery and food manufacturing to franchising with Del Taco. The article also highlights what attracted Miller the brand and how he’s been able to grow with the support for his team and corporate. Coverage ran online.

Download the PDF file .

All Points PR Lands Press Coverage for Home Improvement Franchise

All Points PR landed press coverage with The Morning Journal for client House Medic. The article featured Robyn and John Hakey, owners of the House Medic in North Olmsted, who shared more about their backgrounds, the services House Medic provides, and how their previous experience helps them run their business. Coverage ran online.

Download the PDF file .

All Point PR Secures Trade Coverage for Shaved Ice Truck Franchise

All Points PR secured trade coverage with Franchising USA for client Kona Ice. The publication featured a byline article from Chris Kimball, U.S. Army Veteran and Kona Ice franchisee, in its Veterans in Franchising issue. The article shared more about how Kimball’s military values led him to franchise with Kona Ice. Coverage ran in print and online.

Download the PDF file .

911 and SWERVE Driving Schools “Keep Students on the Road” to License

Driving Schools Work with Washington State Officials to Create Approved Web-Based Learning Platform

 ISSAQUAH, Wash. – Earlier this month, Seattle-area headquartered The Driver Training Group worked with Washington state officials to gain approval for web-based learning at all of its 9-1-1 (911) and Swerve Driving Schools in the state of Washington. Developing the virtual platform in response to the coronavirus pandemic, The Driver Training Group and its schools took the initiative to obtain approval as a way to ensure students and their families could continue state-required classroom sessions without disruption. Beyond the effort for their own students, the well-established leader in driver education also set the stage for all driver education programs, public schools included, in the state to offer the same opportunity to continue classes through web-based training. Likewise, other states have looked to what The Driver Training Group accomplished in Washington and have used it to foster similar opportunities for driver education.

“We truly appreciate the relationships we have with state officials. In this instance, they were extremely collaborative and understood the value of offering web-based classes to keep driver education seamless for our students and instructors in a virtual setting,” said Joe Giammona, CEO of The Driver Training Group, and a proven nationwide leader in advocacy for driver education. “The web-based training gives our students, and their parents, an immense amount of reassurance. I’m proud of the fact that we led the way for the industry, but more important is the comfort we’re giving teenagers and parents when many things seem so uncertain.”

Certified 911 and SWERVE Driving School instructors situated at the driving school locations, in classrooms, are leading web-based training sessions live through Zoom. The platform allows instructors to take students through educational training presentations, while at the same time students can engage with the instructor and their classmates. The instructor can also be seen during the session.

While classroom sessions are continuing, driving lessons are paused and will resume once the stay-in-place mandate is lifted and it is safe to move forward.

“The temporary web-based training is a great way to fill a void in our students’ lives,” added Linda Erickson, vice president of operations for The Driver Training Group. “So much has been taken from teenagers because of current restrictions — schools are closed, they can’t see friends or family and they have to stay home at all times. We  are helping give students a sense of stability.

Using a relevant, research-backed curriculum developed by experts, the 911 and SWERVE Driving Schools change the way local students learn to drive. The method focuses on teaching new drivers how to drive defensively to stay-collision free through coaching. It also provides parents with opportunities to be involved in their child’s driver education experience and teaches them how to be more effective coaches for their new teen drivers.

911 and SWERVE Driving School were created to inspire, educate, engage and motivate drivers to perform safely and responsibly behind the wheel. It has developed multiple programs for teen, adult, government and corporate fleet drivers that go beyond traditional driving lessons or driver’s education courses. Instructors prepare students mentally for driving on the road by helping them understand the driving environment, develop the ability to assess their risks and capabilities in a variety of different driving situations, and help them understand the limits of their vehicle.

About The Driver Training Group

The Driver Training Group is the parent company of two education schools for driving, the SWERVE Driving School and the 911 Driving School. Its mission is to inspire and educate, engage and motivate drivers to perform better behind the wheel. The company has developed a number of programs for new teen drivers that go beyond traditional driving lessons or driver’s education. Additionally, 911 Driving School instructors, as first responders, have the experience, knowledge, and trust to instruct students effectively.

The Driver Training Group’s ultimate goal is to create an enhanced driving school experience and challenge student drivers to be collision free for life. The business’ innovative approach to driving lessons makes learning fun in a challenging way, and actually improves the rate at which drivers retain the information by incorporating leading mental performance exercises to ensure students are more focused and aware of their driving environment.

The All Points Team Discusses Work from Home Best Practices During March Seminar

It’s now more important than ever to be connected, especially during times of uncertainty. In light of recent developments, the All Points team grouped up for our March seminar earlier in the month before departing the office to work from home.

Led by COO and Executive Vice President Lauren Izaks and Senior Director Bailey Hewitt, the March seminar focused deeply on best work-from-home practices. It’s essential that we leverage the tools and systems we have in place to stay productive and connected. This seminar served as a great opportunity to implement our new collaborative workflow tool, Monday.com, for work-from-home purposes. We explored all the ways in which we can work together, organize our tasks and create consistency across the board by using the comments section, “My Week” function, email alerts, status labels and more.

As a tight-knit office, we understand the significance of communication, especially when it comes to the support of our clients and staying strong as a team. By aligning on best practices, our team members are better equipped to approach each day with a solid plan.

Here are a few tips we encourage those working from home to keep in mind:

  • Get ready as if you were leaving for work (take a shower, get dressed, etc.)
  • Create a dedicated workspace
  • Maintain regular working hours and mealtimes
  • Limit household distractions (electronics, roommates, family members, etc.)
  • Stretch, stand and stay active – consider at-home workouts and fitness apps

The health and safety of our team members, families, clients and communities is of utmost importance. Maintaining social distance during this time allows us to keep ourselves and others healthy, and continue to provide effective integrated public relations support to our clients.

Be sure to check out All Points PR on Facebook, Twitter and Instagram to keep up with the office.

NIFA Panel Discussion Prepares Businesses for Growth During the 2020 March Luncheon

We want to thank all of the panelists, hosts, guests and sponsors for an incredible gathering during the Northern Illinois Franchise Association (NIFA) March Luncheon, hosted at Cooper’s Hawk in Chicago. It’s more important than ever to stay connected during times of uncertainty. Gatherings such as these luncheons allow NIFA to foster meaningful discussions among Chicagoland’s franchising community and encourage valuable networking opportunities. We sincerely appreciate everyone’s time.

We hope that everyone stays safe, and we encourage you to stay connected through the NIFA LinkedIn group. Together we are stronger, and with that in mind, we are hosting an ongoing Virtual Town Hall Discussion within the group to help provide guidance on maneuvering the current challenges that businesses are facing today. No business topic is off limits, so feel free to join the conversation.

The March Luncheon featured a spirited panel discussion, “Preparing Your Business for Growth,” led by Wintrust Franchise Finance heads Sandra McCraren and Sean Willison. Panelists included: 

  • Kevin Cook, Multi-Unit Owner, McDonald’s – Minnesota
  • Aziz Nathani, Multi-Unit Owner, Dunkin’ – Chicagoland
  • Jackie Lobdell, Executive Director of Franchise Development, Slim Chickens

The group of distinguished franchisee, franchisor and industry leaders covered a variety of discussion points related to business growth and fostering a positive culture, as well as the biggest opportunities and challenges businesses face today. The panel highly emphasized the importance of people. From attracting and retaining the best talent to listening and implementing franchisee input, each panelist provided strong input. An audience Q&A followed the discussion.

The March Luncheon was sponsored Wintrust (Title Sponsor) and Colliers International (Valet Sponsor).

Visit www.northernilfranchise.org for more information about the organization.

COO’s Corner: Spring Clean Your Workspace and Routine

Spring is quickly approaching, so you know what that means. It’s time for some spring cleaning! Organization and tidiness are essential for a clear mind and increased productivity, so I cannot stress enough the importance of keeping a clean environment at work. Here are three ways to spring clean your workspace and routine:

Strive for inbox zero

A cluttered inbox = a cluttered mind. It’s important to stay on top of your emails to ensure nothing falls through the cracks. Utilize your filing system and flags to organize, label and prioritize your emails. Treat your inbox as a version of your to do’s by putting the quickest and most important tasks at the top of your list. Don’t need it? Delete it. Done with your task? File it away! Everyone should strive for inbox zero at the end of each day using these tips.

Keep your workflow organized

We continue to refine the processes and systems related to our workflow, which includes the use of online filing systems and programs. All of these tools are highly collaborative, so in order for them to be the most effective, everyone must do their part in keeping their areas up to date. Ensure you’re properly naming and saving documents, images, etc. in the appropriate shared files – none of these items should ever be left saved on your desktop! In terms of workflow and to do’s, ensure you and your team are on the same page by consistently sharing updates. Take some time throughout and at the end of each day to note the status on your current projects.

Sanitize your desk

Did you know that the average desk contains 400 times more germs than a toilet seat? Recent research reveals that more than two thirds of office workers are at risk of sickness due to dirty desks. Think about the items you touch most often that probably aren’t being cleaned enough, such as your keyboard, telephone and mouse. When was the last time you wiped them down? In the spirit of spring cleaning and keeping everyone healthy, it’s important to regularly sanitize high-traffic areas in the office such as your desk.

With collaboration and effort, we can all work together to keep a cleaner and more organized office.

Lauren Izaks is the COO and executive vice president of All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.

All Points PR Volunteers at Bernie’s Book Bank for Q1 Positive Impact Program

On Monday, February 24, the All Points PR team volunteered at Bernie’s Book Bank in Lake Bluff, IL for our first quarter Positive Impact.

Bernie’s Book Bank is “the leading provider of quality books to under-served children in the Chicagoland area,” with the belief that “books and reading are both the vehicle and road to a better life.” The organization sources, processes and distributes new and gently used children’s books to help increase book ownership among underserved children, from infants to school age. Six books per child are distributed twice a year for a total of 12 books annually.

The All Points team broke up into groups to help put together individual bags containing six books each. From educational reading to stories featuring popular cartoon characters, each bag featured a variety of books appealing to early childhood readers. Each individual bag was then placed into a tote – once a tote reached 32 bags, it was sent to a loading area for distribution.

Bernie’s Book Bank reports that two out of three children from low-income families don’t have any books of their own. Since its founding in 2009, Bernie’s Book Bank has distributed more than 17 million books, and is on target to distribute 3.6 million books annually to 360,000 underserved children in Chicagoland. 45,000 volunteers are welcomed every year.

The All Points team enjoyed a hands-on opportunity to help impact the literacy crisis in Chicagoland and spread the joy of reading to today’s youth. We strive to positively impact communities in which we live and work through our philanthropic and volunteer efforts with the Positive Impact program. We are passionate about our commitment to corporate social responsibility and making a positive impact on meaningful social, community and environmental organizations. We look forward to our next Positive Impact and the cause we will serve!

Click here to learn more about the Positive Impact program.

Jabz Boxing Signs Agreement to Bring Studio to Columbia, Maryland

New Fitness Studio is Looking to Empower Women in Howard County 

Columbia, Md. – Jabz Boxing announced today that it has signed a franchise agreement to bring a studio to Columbia, Maryland. Jabz is known for its full-body, circuit-style workout that utilizes boxing inspired exercises designed specifically for women. The location will open in late 2020.

The deal comes upon the heels of a successful 2019 with new locations and signed agreements in Utah, Delaware, New Jersey, Pennsylvania, Florida and Maryland. The Scottsdale, Arizona based brand is growing through franchising in key markets across the United States and is looking forward to bringing a location to Columbia.

Mashel Wakil is spearheading the new opening and will manage operations. Prior to diving into the world of business ownership, Mashel spent 10 years in finance. With Mashel’s experience and passion for fitness and healthy living, she is looking forward to introducing Jabz Boxing to women in Columbia.

“’I’ve always wanted to be my own boss, and having all girls in the family and encouraging them to stay fit really helped drive my decision to bring Jabz Boxing to my community,” said Mashel Wakil. “We don’t have anything like Jabz in our area, and I’m thrilled to help empower our diverse community of women through fitness and provide a space where they can feel comfortable and confident. I’m excited to open my first location in the months ahead.”

Committed to cultivating a fitness community of empowerment for women, Jabz Boxing offers intense, boxing-inspired full-body workouts to help clients achieve their fitness goals. The results-driven workouts and a strong sense of community resonate with women of all ages and fitness levels. Jabz classes are kept small to encourage an individual and positive workout experience. All classes are led by dedicated, certified instructors who offer one-on-one support for all members.

“We are excited to expand our presence on the East Coast with Mashel,” said Kimberlee White, CEO and co-founder of Jabz Boxing. “With her passion to empower women in her community, we have no doubt in her ability to support and inspire members and spread the Jabz message.”

The concept began franchising in 2013 and grew to nearly 20 Arizona locations before deciding to expand nationally in 2019. Since the end of last year, they have opened locations in Voorhees, New Jersey and Ridley Park, Pennsylvania, and have recently signed agreements to open in Aston and Havertown, Pennsylvania; Talleyville, Delaware; and Bel Air, Maryland. Jabz Boxing plans to increase its nationwide footprint by entering key markets such as Denver, Dallas/Fort Worth and Las Vegas, where it will provide women with an empowering community and energetic workout experience.

As the women’s boxing-for-fitness concept continues to rapidly expand into key markets across the United States, Jabz Boxing is actively seeking qualified franchisees who are passionate about fitness and entrepreneurship to join its system and bring the Jabz culture of female empowerment to their local communities.

About Jabz Boxing

Jabz Boxing, a full-body circuit style workout utilizing boxing inspired exercises designed specifically for all women. Our focus is on developing fitness rather than fighters. Our workouts combine cardio, strength training, core work and plyometrics to help give clients a full body workout to maximize results and meet all of our clients’ fitness needs.

Jabz workouts change daily to help keep our clients’ bodies constantly challenged and our Jabz certified trainers are prepared to help guide and motivate women of all different sizes, ages and body types though an energetic and intimate workout experience.

Since it began franchising in 2013, Jabz Boxing has now grown more than 20 franchise locations open or in development in Arizona, New Jersey, Pennsylvania and Delaware.

To learn more about Jabz Boxing, visit https://www.jabzboxing.com/. To learn about franchising opportunities with Jabz Boxing, visit Jabz Boxing franchising.

About ZGrowth Partners LLC

Partnering with Great Brands to Build World Class Franchise Systems. ZGrowth Partners is a consulting firm specializing in managing the franchise sales, operations and brand development of emerging franchise concepts. Through its private equity fund, ZGrowth Capital, our strength is focusing on investing in and growing differentiated franchise concepts with attractive unit-level economics. To learn more about ZGrowth, visit zgrowth.com.

All Points PR Coordinates TV Segment for Junk Removal Franchise

All Points PR coordinated a TV segment with WAFB-TV for client Junk King. The segment featured a local franchisee who shared his story on how he became involved with Junk King. The franchisee and his team also expanded on Junk King’s recycling, repurposing and donating initiatives, as the franchise aims to keep as many items out of landfills as possible. Coverage ran on air and online.

Download the PDF file .

All Points PR Coordinates Press Coverage for Pet Care Franchise

All Points PR coordinated press coverage with Parade for client Wag N’ Wash Natural Food & Bakery. The article, which rounded up more than 120 Valentine’s Day freebies and deals, highlighted the franchise’s “Red Roses & Wet Noses” campaign with pet adoption events and free premium washes for first-time customers at select locations. Coverage ran online.

Download the PDF file .

Sub Zero Ice Cream Celebrates 15 Years of Success

Science-based Ice Cream Concept Popularized by Shark Tank has Much to Celebrate with 15 Year Anniversary

PROVO, Utah – Break out the ice cream cake – Sub Zero Nitrogen Ice Cream is celebrating its 15th anniversary!

Offering customers a unique, science-based ice cream adventure featuring a two-minute transformation from liquid cream to frozen treat using liquid nitrogen, Sub Zero’s patented process produces a sensory snack experience creating ice cream that is fresh, creamy and dense through its visually engaging process – a staple in communities across the country.

“We have loved to see our brand grow as we have worked hard and helped our franchisees, but we didn’t anticipate that nearly fifteen years later we’d be celebrating with 50-plus locations worldwide,” said Jerry Hancock, co-founder and CEO of Sub Zero Nitrogen Ice Cream. “Being able to share my love for science – and ice cream – in communities across the globe is truly a dream, and we look forward to many more years with Sub Zero.”

The first Sub Zero Nitrogen Ice Cream shop opened in 2005, after founders Jerry and Naomi Hancock discovered liquid nitrogen is a safe, unique and cost-effective method for creating delicious, customizable ice cream products. Utilizing Jerry’s background in chemistry, the couple patented their unique process of freezing ice cream using liquid nitrogen, and began franchising in 2008. Today, there are more than 50 locations open or in development in 17 states.

To celebrate the fifteen-year milestone, Sub Zero will be hosting a contest on the 15th day of every month this year.  For February, Sub Zero will be giving away 15 free ice cream pies.  Everyone who submits a video entry singing a verse of the Periodic Table song and tags #subzeroicecream by Saturday, February 15th will be entered into the drawing for a free pie. On February 17, fifteen winners will be chosen at random and notified via social media.

Additionally, throughout the month of March, Sub Zero will be hosting a “Founder’s Flavor Contest”.  Fans of the brand can go on Facebook, Instagram and Twitter at #szpickme and vote for either Jerry or Naomi’s favorite ice cream flavor.

“This anniversary is not only a time to celebrate the brand, but the fans who’ve helped us to get where we are today,” added Naomi Hancock, co-founder and COO of Sub Zero. “We would not have reached this milestone without the support of the communities we serve, so we want to ensure they are a part of the celebration.”

Sub Zero’s method of creating ice cream, which has been featured on Shark Tank, is a distinctly safe culinary process, as the liquid nitrogen is completely evaporated by point-of-sale to customer and never touches the customer’s container as an added safety measure. Sub Zero also requires employees to undergo extensive training on how to prepare the ice cream using the patented process to ensure the best experience for all. Sub Zero customizes its ice cream to customer request, catering the dessert to their dietary needs, including vegan, keto, lactose-free, gluten-free and reduced sugar. 

For more information about Sub Zero and their menu items, please visit www.subzeroicecream.com or download the app Sub Zero Ice Cream.

To learn more about Sub Zero Nitrogen Ice Cream franchise opportunities, visit: https://www.subzeroicecream.com/franchising/.

About Sub Zero Nitrogen Ice Cream

The first Sub Zero Nitrogen Ice Cream shop opened in 2005, after founders Jerry and Naomi Hancock discovered liquid nitrogen is a safe, unique and cost-effective method for creating delicious, customizable ice cream products. Using his background in chemistry, Jerry patented his unique process of freezing ice cream using liquid nitrogen, and in 2008 began franchising. Following an appearance on NBC’s “Shark Tank” in 2013, Sub Zero Nitrogen Ice Cream was named Forbes’ “10 Best Franchises to Buy From ‘Shark Tank’” in 2017, with more than 50 franchise locations, including a Bahamas location, which is a $50 million center.

For information about the company, visit https://www.subzeroicecream.com. To learn about franchising opportunities with Sub Zero Nitrogen Ice Cream, visit https://www.subzeroicecream.com/franchising/.

All Points PR Secures Press Coverage for Childcare Franchise

All Points PR secured press coverage with the Woodlands Online for client Childrens Lighthouse. The publication spread the news of a local franchise location’s Chinese New Year Festival on January 31, celebrating the Chinese New Year and the launch of Childrens Lighthouse of The Woodlands’ Mandarin enrichment class. Coverage ran online.

Download the PDF file .

All Points PR Lands Influencer Visit and Feature for Pet Care Franchise

All Points PR landed an influencer visit with Nimbus The Little Shiba Inu @lepetitnimbus for client Wag N’ Wash Natural Food & Bakery. Nimbus and his owner visited a local Wag N’ Wash to pick up pet-friendly treats to celebrate the Lunar New Year. Multiple photos of the treats were shared on Instagram and through Instagram stories with more than 10,000 followers.

Download the PDF file .

Director’s Digest: Powering Up for IFA 2020

IFA 2020 is just moments away, and several members of the All Points team, including myself, are eagerly gearing up for the most exciting time of the year in the franchising industry. I’m especially excited to be surrounded by the contagious and electrifying energy that the IFA Convention brings.

Our team is looking forward to the opportunity to meet with existing clients face-to-face, as well as network with potential clients who could benefit from our services. While we hold weekly calls and stay in close contact with our clients, we don’t always have that personal touch point. Meeting and catching up with our clients in person allows us to better understand their backgrounds, motivations and personal lives. A chance to connect on that level, whether it’s with an existing or potential client, is absolutely priceless!

We introduced our new agency-wide campaign this year, “Power Up,” that really reflects our charge and mission to take our clients’ franchise presence to the next level through integrated public relations, social media, digital and content marketing. Our team has been working hard on this campaign for months, and we’ve enjoyed watching it come to life digitally and through print. But, the biggest moment will surely be when all of the marketing elements come together at the IFA.

We’re also excited to host our clients at some fun events and have the opportunity to network and meet with other industry leaders and influencers. The networking, professional learnings and time to sit down during the sessions will certainly provide us with an even stronger pulse on the franchising industry.

If you’re headed to IFA, get lots of sleep – you’re going to need to be amped and well rested for these next four days! We’ll see you at IFA 2020 in Orlando.

Gautier Lemyze-Young is a Director at All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.