All Points PR gained press coverage with the Milwaukee Business Journal for client Dairy Queen. The coverage shared word of the franchise’s plans to add 12 to 18 Grill & Chill locations in southeast Wisconsin over the next five to 10 years. Coverage ran online.
All Points PR landed press coverage with QSR magazine for client Slim Chickens. The article highlighted the naming of Jackie Lobdell as VP of Franchise Development, as well as the addition of two new sales representatives. Coverage ran online.
All Points PR secured press coverage with Berks Weekly for client Kitchen Tune-Up. The article shared word of the franchise’s newest franchisee serving communities throughout Berks County and the Lehigh Valley. Coverage ran online.
National Read a Book Day is this Sunday, September 6. To help you get into the reading spirit, the All Points PR team has some page-turners to share from our office book club!
The All Points Book Club was started in June 2018, and since then, we’ve read:
- The Woman in the Window by A.J. Finn
- Commonwealth by Ann Patchett
- Educated by Tara Westover
- The Incendiaries by R. O. Kwon
- Devil in the White City by Erik Larson
- Where the Crawdads Sing by Delia Owens
- Daisy Jones and The Six by Taylor Jenkins Reid
- The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid
- The Silent Patient by Alex Michaelides
- A Spark of Light by Jodi Picoult
- The Authenticity Project by Clare Pooley
Our current book is The Guest List by Lucy Foley. Read on to learn more about a few of our team members’ favorites and why they enjoy being a part of our office book club:
Tracey: I was a bit weary to join the book club at first because although I enjoy reading, I’m not always great with a time limit or a book chosen for me. But, I LOVE being part of APPR’s book club. I’ve really enjoyed each book we’ve read and it’s gotten me reading a lot more often and branching out into different genres. I’ve particularly enjoyed The Silent Patient and The Seven Husbands of Evelyn Hugo.
Maddy: My favorite part of book club is the selection – the variety of books is second to none. We went from a historical snapshot of the late ‘60s and early ‘70s rock ’n roll lifestyle (Daisy Jones and The Six) to a thriller (The Silent Patient), and haven’t turned away from books with heavier topics (A Spark of Light). All of these books led to great discussions that helped us understand the books better, get a chance to gush about how great they were and ask questions.
Marin: I joined book club to accomplish my goal of reading more for fun. I love having a fun lunch with my coworkers and hearing everyone’s very diverse opinions. My favorite books so far are Daisy Jones and The Six and The Seven Husbands of Evelyn Hugo, both by Taylor Jenkins Reid. I loved that each of these books created a compelling narrative inspired by bits and pieces of so many historical pop culture characters that we all know. I started The Guest List and finished it within a day – it’s a real page turner!
Alex H: I joined book club when I first started working at All Points. Not only did it push me to start reading again, but it was also a great way to connect with the team and have conversations unrelated to work. Of the books we’ve read so far, my favorite is The Seven Husbands of Evelyn Hugo – I read it in about three days because I couldn’t put it down. Plus, it was one of the few books that everyone in book club loved, so it made for a really fun conversation.
Kate: Before starting at All Points, I definitely was not a “reader.” I hardly ever read books for fun and never understood when people would talk about the “power of reading” or how much they enjoyed reading as their leisure activity. After joining book club I have a new found love for books and reading! With one of our book clubs in particular, I didn’t think I would finish the reading in time, so I decided to finish it via audiobook instead. Ever since then, you can catch me listening to a book in the morning as I get ready for work, on my drive to and from and during lunch breaks. Now I’m listening to and finishing a new book every one or two weeks!
Bailey: As much as I enjoy reading a good book, it can often fall off my priority list. Our office book club helps to “force” the issue. So far, my favorite book we’ve read together is Educated. I’ve started our next book, The Guest List—so far so good. I like how each chapter offers a perspective from a different character and the switch between past and present. Looking forward to reading what happens at the wedding!
Amanda: I joined the APPR book club because I’m an avid reader and wanted to be exposed to more authors and genres. I’ve thoroughly enjoyed every book we’ve read and discussed together. My top three picks are Educated, Daisy Jones and The Six and The Seven Husbands of Evelyn Hugo – I read this last book in one night and my mom tore through it in about three. It’s currently being passed around my family, from my aunts to my grandma – everyone loves it.
On Thursday, August 20, Content Marketing Lead Amanda Goecke led our August team seminar and shared several exciting updates from the content marketing department.
Amanda kicked off her presentation with an overview of updated systems and processes regarding SEO, or “search engine optimization.” SEO involves the process of increasing the quantity and quality of website traffic, as well as improving site visibility, for organic searches. This is primarily achieved through tactics including keyword usage and inbound/outbound linking.
The seminar also touched on how Google Analytics and its tracking tools can be used to enhance SEO and reporting efforts and drive results for our clients. Whether through content marketing, digital strategies or press releases, SEO is a strong component that can be applied across departments at All Points PR to optimize our writing. Amanda closed out the sessions by sharing a new strategy for developing future content plans.
This month’s seminar served as a great time for the team to learn about new developments within the content marketing department and how they can be integrated throughout the agency.
While we remain socially distant in the All Points office, we stand together in our mission to support local communities through our quarterly Positive Impact program.
Due to pandemic-related restrictions and additional safety measures, our team has explored new avenues to extend our philanthropic efforts. In Q2, for example, we printed and donated 125 copies of the All Points Positive Impact Activity Booklet to Elevate Care nursing home and 150 copies to the Weinberg Community for Senior Living.
We recently partnered again with the Weinberg Community for Senior Living for our Q3 program, and each All Points team member received one resident as a “pen pal.” On Monday, August 10, we took some time to write to our pen pals and share more about our hobbies, families, pets and other introductory topics. We also printed and included photos of ourselves and our families with the letters.
Through this quarter’s Positive Impact program, we aim to put a smile on the faces our pen pals and serve as a ray of sunshine during these difficult and uncertain times. We also hope to continue with our pen pals and exchange regular letters in the weeks and months ahead.
This Saturday, August 15 will mark All Points PR’s ninth anniversary as an agency, and what a year it’s been!
From new hires and promotions to the physical expansion of our office space, All Points has grown in so many ways. We’ve welcomed a host of incredible new clients to our roster while continuing to strengthen the relationships with those who have been with All Points since our first few years of business. The team has led a variety of seminars to expand each other’s knowledge on topics including digital advertising, media relations – even work-from-home best practices during a global pandemic. We climbed the rankings in Entrepreneur’s Top Franchise Suppliers list and “Powered Up” for the International Franchise Association (IFA) Convention in Orlando with our electrifying campaign.
Despite all of the challenges faced in 2020 due to the COVID-19 pandemic, we remain optimistic about better days ahead, the strength of persistence, and all the lessons we’ve learned along the way so far. They say that hindsight is 20/20! I’d like to take a moment to reflect on a few more of my favorite positives we’ve shared as a team:
Over the last year, the All Points team has worked together to make an difference with organizations including Cradles to Crayons (September 2019) and Bernie’s Book Bank (February 2020) through our Positive Impact program. Through this program and a commitment to corporate social responsibility, we strive to do our part in helping the communities in which we live and work with philanthropic and volunteer efforts.
At the beginning of the nationwide lockdowns in March, we made some adjustments to ensure we could safely continue our mission. In April, we created the All Points Positive Impact Activity Booklet, which was distributed to the team’s friends and family. Copies were also donated to a local nursing home and senior living community – members of this senior living community will also soon receive some handwritten letters from their All Points pen pals! Through these initiatives, we aim to spread positivity and light during these difficult times.
PRo Community Project
The PRo Community Project was proudly launched in 2019, and we set on a journey to partner with a Chicagoland nonprofit and offer free public relations services centered on an upcoming event, as well as volunteer support with a special Positive Impact program. This past October, we teamed up with Culinary Care to help generate publicity and provide support for their Gourmand Gala, a charity event that raised $250,000 toward Culinary Care’s mission to support cancer patients and families in need by providing free meals.
We recently announced the 2nd annual PRo Community project to provide much needed support – our world has been shaken, and the Chicago community has voices that need a boost to truly be heard. To learn more about the PRo Community Project and to submit an application, please click here.
The Northern Illinois Franchise Association (NIFA)
Despite the limitations of the pandemic, our dedication to the franchising industry has never been stronger. We’re proud to have hosted five events through The Northern Illinois Franchise Association (NIFA) with Marks & Klein this past year, further extending our commitment to Chicagoland’s franchising community.
More recently, the NIFA went virtual for the first time ever in April with an event hosted over Zoom, “How to Come Out of the Gate Strong and With the Right Approach,” featuring presentations led by distinguished franchisee and franchisor leaders and vendor partners. The virtual approach continued in June with a second event, “Pandemic-Inspired Innovation and Learnings,” and the NIFA is currently gearing up for its next virtual gathering in the coming weeks.
As we celebrate our ninth year in business and look ahead to double digits, it’s clear that All Points is driven by a passionate and persistent team, as well as all of our outstanding clients and partners. Happy anniversary to All Points, and thank you to all of those who have helped us grow as an agency. We’re nine and feeling fine – be sure to check us out on Instagram and Facebook and count down the days with us!
All Points PR secured press coverage with Forbes for client Spherion, which includes overall advice from President Rebecca Rogers Tijerno on returning to the workplace safely.
All Points PR secured press coverage with Forbes for client Spherion, which includes overall advice from President Rebecca Rogers Tijerno on returning to the workplace safely.
All Points PR coordinated press coverage with the Sacramento Business Journal for client LunchboxWax, which shared word about a local franchisee couple’s plans to open multiple salons in the Sacramento region. Coverage ran online.
All Points PR secured press coverage with Community Impact for client Christian Brothers Automotive. The coverage included a Q&A with Director of Franchise Development Josh Barker, who shared more about commercial real estate amid the pandemic. Coverage ran online.
All Points PR landed press coverage with Daily Citizen News for client Del Taco. The coverage featured a local franchisee group who shared more about their new location’s opening and recent business. Coverage ran online.
All Points PR coordinated a TV segment with AZTV Daily Mix for client CMIT Solutions. The segment featured a local franchisee who shared tips on how to avoid tax fraud. Coverage ran on air.
All Points PR landed a TV segment with WSPA-TV’s Your Carolina for client MADabolic. The segment featured a local franchisee and trainer who spoke to the MADabolic concept and how the franchise is keeping safety and sanitization a top priority for staff and members. Coverage ran on air and online.
All Points PR landed press coverage with Atlanta Journal-Constitution for client Cinnaholic, which spread the word of the franchise’s new location coming to Dunwoody. Coverage ran online.
All Points PR coordinated national coverage with Business Insider for client Daily Jam. The coverage featured Daily Jam President Berekk Blackwell, who shared more about how the brunch concept kept operations running smoothly during the COVID-19 pandemic through ghost kitchens and delivery. Coverage ran online.
All Points PR secured press coverage with Plano Magazine for client Vitality Bowls to promote the franchise’s new opening. Coverage ran online.
All Points PR landed a TV segment with AZTV Daily Mix for client iCode. The segment featured a local iCode instructor who shared tips on how to help fight the COVID slide and keep kids engaged. Coverage ran on air and online.
Chicagoland Integrated Public Relations Agency Awards PR Campaign to Deserving Philanthropic Organization
DEERFIELD, Ill. – To elevate the impact of Chicagoland nonprofits through powerful communication and activation, All Points Public Relations, a leading integrated public relations agency, is launching its 2020 PRo Community Project.
The annual initiative, geared toward organizations in need of additional communications and marketing support, invites nonprofit leaders to submit their application to enter and potentially win the PRo Community Project. From August 3-31, Chicagoland-based nonprofits can share why their organization is deserving of the support and how it would benefit from media exposure, social media and graphic design. All Points PR will be evaluating entries based on how the integrated PR services awarded will positively increase awareness, membership/donors and/or drive fundraising for a specific campaign.
If chosen, All Points Public Relations will provide the nonprofit organization with pro bono services for the remainder of the year. Services may include: media relations (press release development, media outreach); graphic design (flyer/brochure creation); social media (content creation); and landing page (content creation). The winner will be announced by Monday, September 14.
“Our world has been shaken, but Chicago communities have voices that need a boost to truly be heard,” said Lauren Izaks, COO of All Points Public Relations. “We want to amplify these voices of community leaders, take action and help advocate for issues that are important to us all. With the PRo Community Project, we’re giving back by doing what we do best—public relations, social media and content marketing. It’s important now more than ever to share our resources in support of others.”
Culinary Care, the agency’s 2019 PRo Community Project winner, received free PR, social media and content marketing support for its annual Gourmand Gala. The gala raised $250,000 for the organization’s efforts to provide free, nourishing meals from local restaurants to cancer patients and their families.
In conjunction with the PRo Community Project, All Points Public Relations is also celebrating its 9th anniversary this month. Deerfield natives Lauren and Jamie Izaks launched the company in August of 2011 in pursuit of their own entrepreneurial dream, using the power of integrated campaigns to help franchise brands achieve their goals. The agency’s expertise in the well-defined franchising niche comes from 20-plus years of work in the industry with brands that vary from well-known, national concepts to small franchise systems with less than 100 units, as well as start-ups.
“Nonprofits play a crucial role in representing underserved communities’ needs, but how often does someone help represent their organization?,” said All Points Senior Account Lead JoeyLauren Jiracek, who played an integral role in founding the agency’s PRo Community Project. “At All Points, social responsibility is engrained in our culture—we’re passionate about using our skills to do good for others, and that especially holds true now.”
Nonprofit organizations interested in the All Points PRo Community Project can submit an application at: https://bit.ly/PRoCommunityProject. Submissions will be accepted until Monday, August 31, and the winner will be announced through All Points’ social media channels, as well as contacted directly via email by Monday, September 14.
For rules, terms and conditions, please visit: https://bit.ly/PRoCommunityProject.
About All Points Public Relations
All Points Public Relations is a Chicagoland-based franchise PR firm that offers clients one agency to cover all the points — publicity, social media, content marketing and lead generation strategy. From seasoned serial entrepreneurs and startups to big name franchise brands, All Points PR digs in deep with its clients to tell the stories that generate top quality publicity and drive awareness with a targeted audience. For more information about All Points Public Relations and its services, please visit www.AllPointsPR.com or call (847) 897-7470.
All Points PR landed a TV segment with KOIN-TV CBS 6 for client 911 Driving School. The segment featured a local driving instructor who shared more about how to engage teens through driving school. Coverage ran on air and online.
All Points PR coordinated press coverage with the Milwaukee Biz Times for client Dairy Queen that shared the franchise’s plans to expand in southeastern Wisconsin with 12 to 18 new franchise locations over the next five to 10 years. Coverage ran online.
All Points PR secured press coverage with QSR Web for client Blaze Pizza. The coverage showcased many pivotal moments the franchise took to support the system during the pandemic, covering an array of innovative tactics including the brand’s DIY Pizza Kits, White Claw LTO and curbside pickup and delivery initiatives. Coverage ran online.
All Points PR landed press coverage with The Mercury News for client Vitality Bowls, which announced the opening of its newest cafe in Fremont. This is the 38th California location for the San Ramon-based concept. Coverage ran online.
All Points PR coordinated press coverage with the Indianapolis Business Journal for client Garbanzo Mediterranean Fresh. The article shared word of the franchise’s plans to open its first Indianapolis store, noting that the owner plans to add several more locations over the next 16 months. Coverage ran online.
All Points PR secured press coverage with Global Franchise Magazine for client Screenmobile. The coverage spoke to the franchise’s ability to expand amid COVID-19 and helped spread the word on the opening of several new locations. Coverage ran online.
All Points PR landed press coverage with the San Antonio Current for client Garbanzo Mediterranean Fresh. The article featured input from a local franchisee regarding falafel versus red meat amid the COVID-19 meat shortage. Coverage ran online.
All Points PR coordinated a TV segment with KDVR-FOX for client Junk King. The segment featured a local General Manager with Junk King who shared tips on what you can and cannot recycle. Coverage ran on air and online.
Now, more than ever, consumers are scrutinizing the companies, people and brands that they have either have done business with or are considering to engage with for products and services. They’re seeking out and re-connecting with businesses that will help them feel safe and supported during this time of uncertainty and unrest. Consumers want to align with companies committed to doing their part in rebuilding society.
In fact, Edelman’s latest Trust Barometer Report has found that brand trust is the second most important factor in purchasing decisions, topped only by price. For 53% of 22,000 respondents across 11 markets (South Africa, Brazil, US, Canada, UK, India, Germany, China, France, Japan and South Korea), brand trust was ranked before company reputation, performance, how they treat customers and how easy it is to find and buy. 70% said that trusting a brand is more important today than it was in the past.
Of course, when considering how trustworthy a brand is and how companies establish trust, most of these other factors – especially company reputation and treatment of customers – are naturally determining factors.
So, how can businesses maintain and strengthen trust with customers? I’d say that it mainly boils down to authenticity. To be authentic is to ensure that our actions and words are congruent with our beliefs and values – not an imitation. What good is a strong mission statement or a post on social media proclaiming your societal commitment if they’re not acted upon when action is needed most? This is the time where authenticity can shine and your company’s beliefs and values should be at the forefront of business operations.
If community is a core value for your brand, for example, consider how you can best recognize your employees, support your corporate team and give back to your local communities to show your appreciation. Associate your brand with content that alleviates anxiety and relates to your audience on a human level. Now is not the time to pursue marketing initiatives solely for commercial benefit – consumers will be quick to recognize your authenticity and true purpose.
Finally, it’s important to be as empathetic and transparent as possible. The world is in a vulnerable state, and being open and honest about how you’re keeping your employees and customers safe and following through on your pledges, even in these uncertain times, is essential in solidifying trust. No matter what your strategies may be moving forward, there’s no avoiding the importance of the trust you build and the authenticity of your actions and long-term commitments.
Sr. Creative & Digital Account Lead Spencer Abbott recently led an All Points PR team seminar, “Digital Advertising 201,” to share best practices for launching digital work and providing our clients with ongoing advertising support.
As an integrated agency, the All Points team consistently shares new procedures, best practices and the latest trends across the agency to ensure each team member stays up-to-date. From setting up ads and adjusting targeting to monitoring and sharing results, Spencer covered all of the essential steps to ensure ads are running, and effectively reaching and engaging targeted audiences.
With a wide range of digital advertising capabilities on platforms including Facebook, Instagram, LinkedIn, Twitter and Google, this seminar served as a helpful touch-base to align on best practices, and for the Creative & Digital team to share their learnings with the other departments across the agency.
All Points PR gained press coverage with Business Insider for client Daily Jam. The publication featured insights on how Daily Jam added ghost kitchens to their two dine-in locations before coronavirus hit the area. Coverage ran online.
Due to circumstances regarding COVID-19 and social distancing, the Northern Illinois Franchise Association (NIFA) hosted its second virtual event over Zoom on Wednesday, June 24: “Pandemic-Inspired Innovation and Learning.”
If you didn’t get a chance to attend the virtual event, or you would like to review the discussion, click here to download the video recording. You can also download the presentation slide deck that was shared by clicking here.
The virtual event, sponsored by All Points Public Relations and Marks & Klein, featured several presentations led by a panel of distinguished entrepreneurs and franchise executives. The panel shared their learnings following the outbreak of the COVID-19 pandemic and ways to evolve, inspire, and to build and nurture relationships during a global crisis. An audience Q&A followed the presentations.
We’d like to extend a huge thank you to all of our panelists who made this event possible. Whether within the food, technology, service or caregiving industry, each panelist emphasized the importance of being nimble, remaining optimistic, communicating often and always navigating with a set plan. Their insights fueled a valuable discussion, and we appreciate their time and input.
You can review the list of presenters below:
- Mandy Shaw, President and CEO of Blaze Pizza
- Ron Holt, Founder and CEO of Two Maids & A Mop
- Heidi Morrissey, President of Kitchen Tune-Up
- Abid Abedi, Founder and CEO of iCode
- Jennifer Ramona, VP of Strategy & Healthcare Innovation for Homewatch CareGivers
- Shannon Swenson, VP of Franchise Development for Dave’s Hot Chicken
We encourage you to stay connected through the NIFA LinkedIn group, and be on the lookout for future events. We hope to meet in person for our next gathering!
Visit www.northernilfranchise.org for more information about the organization.
All Points PR gained press coverage with Franchise Update Media for client Christian Brothers Automotive. As part of the series “Stories from the Font Lines,” the publication featured insights on how COVID-19 has affected business from multi-unit franchisee Jeff Toth. Coverage ran online.
All Points PR coordinated press coverage with the Horry County Business Journal for client You’ve Got Maids. The publication shared an announcement of the franchise’s new opening in Myrtle Beach. Coverage ran online.
All Points PR secured press coverage with the Sun Sentinel’s Growth Spotter for client Dairy Queen. The coverage highlighted the launch of the franchise’s multi-year expansion in Orlando, with plans to open as many as 30 new stores by 2025. Coverage ran online.
All Points PR landed a TV segment with AZ Daily Mix for client Jabz. The segment featured local franchisee Josette Rosene, who showcased the strength of the brand and highlighted her studio’s reopening. Coverage ran on air and online.
All Points PR secured national coverage with Insider for client Wag N’ Wash Natural Food & Bakery. The article featured advice from a groomer at Wag N’ Wash in Castle Rock, CO, who shared more on what pet owners need to groom their dogs at home. Coverage ran online.
All Points PR landed press coverage with the Daily Herald for client Homewatch CareGivers, which spread the word on the launch of the Healthy Partners program at Homewatch CareGivers of Naperville. The program is designed to provide resources to those who need them most during the COVID-19 pandemic. Coverage ran online.
All Points PR coordinated press coverage for Garbanzo Mediterranean Fresh. The article featured multi-unit franchisee Lee Kleiner, who expanded on how COVID-19 has affected business, how the franchisor is supporting its franchisees and how they’re working with employees and customers. Coverage ran online.
All Points PR secured a TV segment with AZ Daily Mix for client Daily Jam. The segment featured President Berekk Blackwell and Director of Brand Development & Training Allison Taylor, who discussed new safety precautions in the Tempe restaurant, the reopening, delivery and takeout options and more. Coverage ran online.