All Points PR landed a TV segment with WTKR-TV (CBS 3) for client Blink Fitness, which focused on tips to stay fit at work and at home with “tiny wins,” such as sitting on an exercise ball or taking quick breaks to stretch. Coverage ran on air and online.
All Points PR coordinated a TV segment with WAFB-TV for client Junk King. The segment featured a local franchisee who shared his story on how he became involved with Junk King. The franchisee and his team also expanded on Junk King’s recycling, repurposing and donating initiatives, as the franchise aims to keep as many items out of landfills as possible. Coverage ran on air and online.
All Points PR secured press coverage with the Fort Bend Independent for client Childrens Lighthouse. The publication shared a story on a former Childrens Lighthouse student who released her debut novel. Coverage ran online.
All Points PR landed trade coverage with QSR Magazine for client Daily Jam, sharing the word of the brunch concept’s signing of a 10-unit deal in Michigan. Coverage ran online.
All Points PR coordinated press coverage with Parade for client Wag N’ Wash Natural Food & Bakery. The article, which rounded up more than 120 Valentine’s Day freebies and deals, highlighted the franchise’s “Red Roses & Wet Noses” campaign with pet adoption events and free premium washes for first-time customers at select locations. Coverage ran online.
Science-based Ice Cream Concept Popularized by Shark Tank has Much to Celebrate with 15 Year Anniversary
PROVO, Utah – Break out the ice cream cake – Sub Zero Nitrogen Ice Cream is celebrating its 15th anniversary!
Offering customers a unique, science-based ice cream adventure featuring a two-minute transformation from liquid cream to frozen treat using liquid nitrogen, Sub Zero’s patented process produces a sensory snack experience creating ice cream that is fresh, creamy and dense through its visually engaging process – a staple in communities across the country.
“We have loved to see our brand grow as we have worked hard and helped our franchisees, but we didn’t anticipate that nearly fifteen years later we’d be celebrating with 50-plus locations worldwide,” said Jerry Hancock, co-founder and CEO of Sub Zero Nitrogen Ice Cream. “Being able to share my love for science – and ice cream – in communities across the globe is truly a dream, and we look forward to many more years with Sub Zero.”
The first Sub Zero Nitrogen Ice Cream shop opened in 2005, after founders Jerry and Naomi Hancock discovered liquid nitrogen is a safe, unique and cost-effective method for creating delicious, customizable ice cream products. Utilizing Jerry’s background in chemistry, the couple patented their unique process of freezing ice cream using liquid nitrogen, and began franchising in 2008. Today, there are more than 50 locations open or in development in 17 states.
To celebrate the fifteen-year milestone, Sub Zero will be hosting a contest on the 15th day of every month this year. For February, Sub Zero will be giving away 15 free ice cream pies. Everyone who submits a video entry singing a verse of the Periodic Table song and tags #subzeroicecream by Saturday, February 15th will be entered into the drawing for a free pie. On February 17, fifteen winners will be chosen at random and notified via social media.
Additionally, throughout the month of March, Sub Zero will be hosting a “Founder’s Flavor Contest”. Fans of the brand can go on Facebook, Instagram and Twitter at #szpickme and vote for either Jerry or Naomi’s favorite ice cream flavor.
“This anniversary is not only a time to celebrate the brand, but the fans who’ve helped us to get where we are today,” added Naomi Hancock, co-founder and COO of Sub Zero. “We would not have reached this milestone without the support of the communities we serve, so we want to ensure they are a part of the celebration.”
Sub Zero’s method of creating ice cream, which has been featured on Shark Tank, is a distinctly safe culinary process, as the liquid nitrogen is completely evaporated by point-of-sale to customer and never touches the customer’s container as an added safety measure. Sub Zero also requires employees to undergo extensive training on how to prepare the ice cream using the patented process to ensure the best experience for all. Sub Zero customizes its ice cream to customer request, catering the dessert to their dietary needs, including vegan, keto, lactose-free, gluten-free and reduced sugar.
For more information about Sub Zero and their menu items, please visit www.subzeroicecream.com or download the app Sub Zero Ice Cream.
To learn more about Sub Zero Nitrogen Ice Cream franchise opportunities, visit: https://www.subzeroicecream.com/franchising/.
About Sub Zero Nitrogen Ice Cream
The first Sub Zero Nitrogen Ice Cream shop opened in 2005, after founders Jerry and Naomi Hancock discovered liquid nitrogen is a safe, unique and cost-effective method for creating delicious, customizable ice cream products. Using his background in chemistry, Jerry patented his unique process of freezing ice cream using liquid nitrogen, and in 2008 began franchising. Following an appearance on NBC’s “Shark Tank” in 2013, Sub Zero Nitrogen Ice Cream was named Forbes’ “10 Best Franchises to Buy From ‘Shark Tank’” in 2017, with more than 50 franchise locations, including a Bahamas location, which is a $50 million center.
For information about the company, visit https://www.subzeroicecream.com. To learn about franchising opportunities with Sub Zero Nitrogen Ice Cream, visit https://www.subzeroicecream.com/franchising/.
All Points PR coordinated press coverage with ThisWeek Community News for client Dairy Queen, sharing word of the franchise’s upcoming opening in Powell, Ohio. Coverage ran online.
All Points PR gained press coverage with 85085 Magazine for client Jabz Boxing. The coverage featured local franchisee Christina Peregrym, who talked more about how she went from a Jabz Boxing client to a franchisee. Coverage ran online.
All Points PR secured a TV segment with WKOW-TV for client Junk King. The segment featured a local franchisee, who shared tips to help declutter your home. Coverage ran on air and online.
All Points PR landed a feature piece with Franchising USA for client City Wide. The publication featured President Jeff Oddo in its “Expert Advice” column, who shared more about how to better engage franchisees. Coverage ran online.
All Points PR coordinated press coverage with QSR Magazine for client Blaze Pizza. The publication shared word of the franchise’s 16-unit development deal in the Midwest. Coverage ran online.
All Points PR landed a TV segment with Fox 44’s Living Local Central Texas for client Sub Zero Nitrogen Ice Cream. The segment shared more about the franchise’s unique approach to making ice cream and noted that the treat is perfect for those on the “Keto Diet.” Coverage ran on air and online.
All Points PR secured press coverage with the Woodlands Online for client Childrens Lighthouse. The publication spread the news of a local franchise location’s Chinese New Year Festival on January 31, celebrating the Chinese New Year and the launch of Childrens Lighthouse of The Woodlands’ Mandarin enrichment class. Coverage ran online.
All Points PR coordinated press coverage with the Port St. Joe Star for client Slim Chickens, sharing word of the franchise’s plans to open a new Panama City location this spring. This location will be the first of 10 planned in the Florida Panhandle for Slim Chickens. Coverage ran online.
All Points PR landed an influencer visit with Nimbus The Little Shiba Inu @lepetitnimbus for client Wag N’ Wash Natural Food & Bakery. Nimbus and his owner visited a local Wag N’ Wash to pick up pet-friendly treats to celebrate the Lunar New Year. Multiple photos of the treats were shared on Instagram and through Instagram stories with more than 10,000 followers.
All Points PR secured an influencer visit with Brook Scheurn @brookescheurn for client Daily Jam. The influencer stopped by her local restaurant and shared several photos of her visit with more than 36,000 followers on Instagram stories, showing off the concept’s vegan chorizo avocado toast.
IFA 2020 is just moments away, and several members of the All Points team, including myself, are eagerly gearing up for the most exciting time of the year in the franchising industry. I’m especially excited to be surrounded by the contagious and electrifying energy that the IFA Convention brings.
Our team is looking forward to the opportunity to meet with existing clients face-to-face, as well as network with potential clients who could benefit from our services. While we hold weekly calls and stay in close contact with our clients, we don’t always have that personal touch point. Meeting and catching up with our clients in person allows us to better understand their backgrounds, motivations and personal lives. A chance to connect on that level, whether it’s with an existing or potential client, is absolutely priceless!
We introduced our new agency-wide campaign this year, “Power Up,” that really reflects our charge and mission to take our clients’ franchise presence to the next level through integrated public relations, social media, digital and content marketing. Our team has been working hard on this campaign for months, and we’ve enjoyed watching it come to life digitally and through print. But, the biggest moment will surely be when all of the marketing elements come together at the IFA.
We’re also excited to host our clients at some fun events and have the opportunity to network and meet with other industry leaders and influencers. The networking, professional learnings and time to sit down during the sessions will certainly provide us with an even stronger pulse on the franchising industry.
If you’re headed to IFA, get lots of sleep – you’re going to need to be amped and well rested for these next four days! We’ll see you at IFA 2020 in Orlando.
All Points PR landed press coverage with the Scottsdale Progress for client Jabz Boxing. The coverage shared more about the franchise’s partnership with HopeKids during the holiday season, delivering holiday cheer to families with children battling life-threatening medical conditions. Coverage ran online.
All Points PR secured press coverage with QSR Magazine for client Del Taco, spreading the word of the opening of its 11th New Mexico store. Coverage ran online.
All Points PR coordinated trade coverage with Multi-Unit Franchisee Magazine for client Salon Plaza. The publication profiled NBA star Chauncey Billups and showcased his “people business” philosophy, expanding upon why Salon Plaza, among his other franchise brands, piqued his interest. Coverage ran online.
All Points PR landed press coverage with The Katy News for client You’ve Got Maids. The publication shared word of a local You’ve Got Maids franchise and its partnership with Cleaning for a Reason, offering free cleaning services to cancer patients. Coverage ran online.