All posts by All Points Public Relations

Have You Checked Out All Points’ PR Tip of the Month?

According to a Radicati study, the average American worker receives 88 emails per day. That’s a staggering amount of in and outbound messages – especially when you consider how many reporters must receive from PR pros like us. That means that reporters everywhere are getting a constant barrage of pitches, trying to sell them on writing stories for a vast array of individuals and companies.

It’s our job to help our clients’ stories stand out from the noise. All Points PR Account Lead Mackenzie Coopman recently appeared in a video to discuss one of her favorite, most successful pitching methods – the “soft pitch.”

Watch Mackenzie’s video on the All Points PR Facebook page, and be sure to follow along for even more quick tips.

Global Franchise Opportunities Expansion Positions Brand to Surpass Growth Goals in 2017

Global Franchise Opportunities Expansion Positions Brand to Surpass Growth Goals in 2017

Franchise Conglomerate Hits Mid-Year Growth Target and Strengthens Aggressive Growth Phase

POMPANO BEACH, Fla. – Global Franchise Opportunities (GFO), the system of internationally recognized and proven franchise concepts including A Buyer’s Choice Home Inspections (ABCHI), iCare – Intelligent Home Care Solutions and iHandyMan, today released second quarter expansion numbers that have launched its brands’ collective 2017 growth strategy positioning the brand to meet its goal of 75 new signed agreements and opening 30 new offices throughout the end of 2017.

Today’s news comes on the heels of an extraordinary first half of the year for GFO, including five new North American locations in the first quarter and four new openings in the second, opening additional ABCHI units in Deerfield Beach, Florida and Myrtle Beach, NC, and an iCare unit in Boca Raton, FL.

“We have seen incredible growth among our brands during the first half of 2017,” said Bill Redfern, founder, president and CEO of GFO. “We stand behind our franchise partners and know that this success is a tribute to them and their capabilities as entrepreneurs. We look forward to seeing our partners achieve their personal and professional goals as we head into the second half of the year.”

After a year of growth accomplishments in 2016, including ABCHI’s expansion into India, the growth of iCare in Atlantic Canada and the launch of the professional repair service, iHandyman, which has already launched in six countries, the first half of 2017 is a strong indicator of similar expansion.

Redfern started his home inspection business, ABCHI, in Canada in the mid-2000s, turning it into the country’s largest home inspection franchise after only two years. Today, ABCHI has over 200 franchises operating in 19 countries around the world.

Following ABCHI’s worldwide success, Redfern launched iCare – Intelligent Home Care Solutions in 2014 to meet the home healthcare needs of seniors everywhere. iCare offers services that help families overwhelmed with the responsibility of providing care to a loved one, all while ensuring your loved one remains in the comfort of his or her own home.

For self-starters looking for an opportunity to own their own business, ABCHI, iCare and iHandyMan offer a low-cost, proven path to success as part of a profitable home-based concept. Global Franchise Opportunities is one of the few franchisors offering master franchise opportunities for all three of its franchise concepts. Master franchise opportunities, which start at $117,000, are for entrepreneurs looking to develop a larger territory consisting of multiple franchise locations. Unit franchises start at $39,900. Unit franchise owners can work on their own or with a staff, hiring and managing outside contractors for larger jobs.

For more information about Global Franchise Opportunities, visit the new www.gfobrands.com.

About Global Franchise Opportunities

Launched by serial entrepreneur Bill Redfern, Global Franchise Opportunities includes internationally recognized brands A Buyer’s Choice Home Inspections (ABCHI), iCare – Intelligent Home Care Solutions and iHandyMan. Global Franchise Opportunities offers master franchise and unit franchise opportunities. Existing businesses in these sectors can be converted to Global Franchise Opportunities and receive support and ongoing training from the proven concepts.

For more information about Global Franchise Opportunities, call (954) 933-7129 or visit www.gfobrands.com.

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All Points PR Creative & Digital Lead Allie Kramer Shares Facebook Blueprint Info

The world of social media is rapidly changing, and with every change, it’s worth evaluating how our clients’ social media and franchise development strategies may be impacted. This client-focused mentality is how we approach all developments in the world of social media and digital strategy – and no one is more educated on these topics than our fantastic social media team!

To this point, All Points PR’s Creative and Digital Lead Allie Kramer recently presented to the entire All Points team on the subject of Facebook Blueprint and how the program can be used to analyze social media metrics on behalf of our clients.

As Allie shared, Facebook Blueprint is a free resource that is built for marketers, developers, social media manager and business owners to dig deeper into their Facebook and Instagram analytics to better hone their messaging to hit the right target audience.

Since the three main objectives of any Facebook advertising campaign are awareness, demand generation and acquisition, Facebook Blueprint is a simple way to analyze the data provided by Facebook and Instagram ads and boosted post campaigns to be especially dynamic on mobile platforms. If you consider that the average consumer spends three hours a day consuming mobile content, with one in five mobile minutes going to Facebook or Instagram, it’s easy to see how this can translate for our franchise PR clients: smarter data that helps franchises find qualified leads and customers.

The All Points team was captivated by Allie’s presentation, and the whole office learned more about Facebook Blueprint and the analytics tracking process.

Stay tuned for September’s seminar!

All Points Attends Franchise Consumer Marketing Conference

All Points is passionate about being a group of lifelong learners, dedicated to constant growth and improvement in the fields of public relations, graphic design, content marketing, writing and communication. As such, we take every opportunity we can to learn from other industry experts, whether it’s at a large national conference or a local seminar.

Director Stephanie Blake recently attended the Franchise Consumer Marketing Conference in Atlanta, where she joined franchise industry insiders for a few days of networking and learning. With a host of new ideas to breathe new life into All Points’ content marketing, social media and media relations services, Stephanie presented her learnings to the entire All Points team.

Among Stephanie’s key takeaways was the idea of disruptive marketing – taking out the competition by doing something no one else is doing and earning franchisee/franchisor trust along the way. Stephanie also demonstrated the importance of developing relationships across industries, embracing storytelling and creating campaigns that work in a variety of geographic locations.

This month’s seminar provided our team with inspiring ideas and strategies from an informative seminar. As always, we look forward to serving our franchise industry clients with more in-depth skills and ever-evolving strategies for success.

Stay tuned for August’s seminar!

Homewatch CareGivers Projects Accelerated Third and Fourth Quarter 2017 Growth

Homewatch CareGivers Projects Accelerated Third and Fourth Quarter 2017 Growth

 Leading Home Care Company Increases Franchise Presence Through Strategic Expansion Initiative

GREENWOOD VILLAGE, Colo. – Homewatch CareGivers will continue to drive its franchise growth in the second half of 2017, building on the momentum it has created in the first half of the year.

The prominent home care brand, which has both U.S. domestic and international offices, announced today that it will advance its extensive franchise growth initiative as it closes out 2017. This plan will allow the company to provide its high quality at-home assistive services to a greater number of clients across the nation while zeroing in on attractive markets including Florida, Texas, California, Minnesota and Pennsylvania.

Widely known for providing person-centered, customized services for the elderly and families of those in need of supportive home care, Homewatch CareGivers has expanded strategically throughout the first half of 2017 with accelerated growth planned for the second half. More than 15 new franchisees have purchased Homewatch CareGivers offices in the last 12 months and seven new franchise locations have opened so far in 2017, with four already in development and scheduled to open soon. New franchisees have signed on to bring Homewatch CareGivers’ superior services to the company’s targeted growth territories.

“2017 has been a great year. We met a new system-wide revenue high in May and with franchise expansion top of mind, we’re on pace to have a very strong year for our growing network,” said Julie Smith, president and COO of Homewatch CareGivers. “Increasing our footprint puts thousands of people in touch with our services and we’re thrilled at the prospect of expanding to help even more communities. We look forward to a strong finish to 2017, and to enter 2018 ready to significantly broaden our reach in the United States and abroad.”

The Homewatch CareGivers Franchise Support Center is actively accepting and reviewing franchise inquiries with an ideal franchisee in mind. Strong candidates have a passion for helping seniors, are active members of their communities and have strong management experience.

Signaling the appeal to potential franchise owners, Homewatch CareGivers strives to provide best-in-class support and proprietary business intelligence tools for its franchisees. The home office has a unique support system in place for its franchisees and works closely with each new owner to establish a 52-week Business Implementation Plan (BIP), which addresses areas needed for a franchisee to run an efficient and successful operation in their first year.

“When our franchise owners sign on, they have a unique opportunity to make a difference for families in their communities,” said Chip Baranowski, director of franchise development for the brand. “Recruiting qualified, passionate people to join the Homewatch CareGivers family, and giving back to others while following their entrepreneurial dreams is a privilege that we’re eager to facilitate across the United States.”

New owners are also coached through a Market Action Plan (MAP) with focused training on client acquisition, networking and strategies for community outreach, as well as creating detailed and individualized marketing plans. The home office, which is also referred to as the company’s Franchise Support Center, provides an ideal model that each franchisee can systematically roll out in their respective markets, and the team offers subject-matter expert advice to help their franchisees find success on a localized level.

The Homewatch CareGivers franchise opportunity is optimal for those seeking a business venture that allows them to make a healthy living while keeping work-life balance top of mind. The estimated initial investment for a Homewatch CareGivers franchise ranges from $83,000 to $131,000, which includes a franchisee fee of $49,000. Interested individuals must also have a minimum net worth of $350,000 and $50,000 liquid capital to ensure additional funding is available while launching their franchise.

For more information about the Homewatch CareGivers franchise opportunity, visit www.homewatchcaregivers.com/franchise.

About Homewatch CareGivers

Homewatch CareGivers, based in Greenwood Village, Colorado, delivers a variety of person-directed, professional at-home services including elder care, care for individuals with developmental and physical conditions, after-surgery care and prenatal/postnatal care. With a strong involvement in the Home Care Association of America (HCAOA), the Homewatch CareGivers mission is to provide the best-in-class care for each and every client, to serve as a vital part of the continuum of care and to provide the support franchisees and caregivers need to find success and make a difference in their communities.

To learn more about Homewatch CareGivers services and franchising opportunities, visit www.homewatchcaregivers.com/franchise.

Miami Foodies Get Their Falafel Fix: Amsterdam Falafelshop Opens Highly Anticipated First South Florida Location

Miami Foodies Get Their Falafel Fix: Amsterdam Falafelshop Opens Highly Anticipated First South Florida Location

Iconic Falafel Joint Opens for Local Residents, Tourists And Late-Nighters on South Beach

MIAMI BEACH, Fla. – Falafel! Amsterdam! South Beach! What could be better?!

Today, Amsterdam Falafelshop, the nationally-celebrated, iconic top-it-yourself falafel fast-casual restaurant, announced that it has opened its first Florida location in South Beach’s Flamingo/Lummus district.

Located at 1522 Washington Avenue, the new shop continues Amsterdam Falafelshop’s tradition of serving America’s most craved falafel in a unique atmosphere that only this beloved brand can create.

Guests top their falafel pitas and bowls themselves with selections from more than two dozen fixings on the fresh garnish bar. The falafel and all toppings are made fresh daily by hand from fresh veggies and are an unexpected explosion of flavor.

Falafel is accompanied by Dutch-style twice-fried fries in paper cones, with dipping sauces flowing from pumps that the guests administer, reminding guests of trips to Europe– and convenient to walking the streets of South Beach, day or night.

Live locally, or a visitor to Miami? This is the food that binds both groups together: a magnet for foodies and an adventure for newbies, top-it-yourself falafel rocks everyone’s world.

Local entrepreneur Ajay Patel leads a talented team in opening the new Amsterdam Falafelshop.

“I chose to open an Amsterdam Falafelshop for the freshness of its vegetables, salads and sauces. Everything is fresh and created onsite daily!” said Patel, who also owns and operates a chain of successful sandwich shops. “My wife and I try to avoid unnecessary preservatives, and I know other people also seek that in comfort food, so this is exactly what I wanted to bring to the South Beach community.”
The renowned top-it-yourself falafel shop with a vibe, culture and flavor that commands a global fan base has become a sensation, consistently topping best-food lists, receiving widespread food-critic acclaim and winning over the hearts of discerning customers who have made it a top restaurant on Yelp. The unique differentiators, such as the fresh-made falafel, Dutch-style fries [“frieten”] and topping bar that allows each guest to customize their meal, inspired Patel, who couldn’t resist the opportunity to expand with Amsterdam Falafelshop.

“We’re so excited for Ajay and his team to open the first Amsterdam Falafelshop in South Florida,” said Arianne Bennett, CEO of Amsterdam Falafelshop. “We want to grow with the right people and they fit the bill for what we are looking for in a partner. Opening this new shop on South Beach has been a long time coming and we’re thrilled Ajay’s team is on board to make the introduction to South Florida.”

Patel is also planning to open South Florida’s second location in early summer. The second location will be at 5835 Sunset Drive in the South Miami neighborhood.

In addition to growing in Florida, Amsterdam Falafelshop is moving forward with a U.S. franchise growth plan calling for expansion into other select urban centers where the brand can maintain its originality among a diverse collection of consumers. The company is currently accepting applications from qualified franchisees interested in further developing key U.S. areas throughout the Northeast, Eastern Seaboard, Midwest and Southeast.

The South Beach location offers lunchtime and late night hours 7 days a week. To learn more, visit www.falafelshop.com or call the corporate offices at (202) 468-6489.

About Amsterdam Falafelshop

Since opening in 2004 in the heart of Washington, D.C.’s Adams Morgan neighborhood, the original Amsterdam Falafelshop and each of its sister-shops have become magnetic destinations. The top-it-yourself falafel sandwich and Dutch-style fries shop with a vibe and culture tailored to meeting the taste and atmospheric demands of urbanites nationwide creates an unforgettable, unique experience in every community it enters. Shops retain a feeling of neighborhood independence and are true small businesses to their owners. With five locations operating today and multiple units in development, plans call for an exponential increase in franchised sister-shops, adding dozens of Amsterdam Falafelshop franchise locations across urban centers nationwide. For more information about the restaurants, please visit www.Falafelshop.com. To learn about available franchise opportunities, click on the website’s “Franchise Opportunities” tab.

All Points Solidifies Reputation for PR and Writing Expertise with Bylines

We’re proud to say that many franchise and public relations publications consider All Points a resource and expert source on the franchising, PR, writing, editing and social media topics of the day. To this point, we at All Points want to share some secured publicity of our own.

Recently, All Points was asked to contribute its expertise to PR News, sharing some tips for recent PR grads looking to break into the industry. APPR President Jamie Izaks discussed the importance of continuing to grow writing skills, ideas for creative networking and the value of persistence in the job search.

All Points also contributed a PR News byline about how to interview company executives to derive the best story angles from which to formulate a pitch. Jamie reflected on his days as a reporter and took a few lessons from that to interview clients effectively and transparently.

From bylines, national and trade press down to the local and regional media, All Points has the experience it takes to foster mutually beneficial media relationships to further the reputation of our franchise clients – and All Points itself.

To see more secured press that we’ve garnered for our clients and for All Points, click here.

Postal Connections Express™ Launches New eBay Resale Service

Postal Connections Express™ Launches  New eBay Resale Service

Local postal, shipping and business service adds iSOLD It concept under same roof

REDMOND, Ore. — Postal Connections Express™ announced today the addition of a new online resale service now available to customers. iSOLD It, the nation’s premier service for selling merchandise on eBay, Amazon and Craiglist, will now be available to Redmond residents who lack the time or are unaccustomed to selling on the internet.

Conveniently offered at the Postal Connections Express™ center inside the Wal-Mart SuperCenter (300 NW Oaktree Lane, Redmond), local residents will now be able to turn unused or unwanted items into cash by bringing in their collectibles, designer clothing, handbags, shoes and accessories, electronics, sporting equipment, office equipment and other items worth $75 or more to sell. The new service allows customers to enlist the online sales expertise of the trained Postal Connections staff who will handle the selling for the customer, ensuring their items are sold most efficiently and at the best prices.

“The decision to offer iSOLD It services at Postal Connections Express™ stemmed from our commitment to make our customers’ lives easier,” said Pete Pierce, owner of Postal Connections Express™ in Redmond, as well as the Postal Connections store in Bend. “Situated within the world’s largest retailer, this new capability will allow us to provide an amplified degree of service and convenience to customers in the digital shopping world.”

Once customers drop off their items, Postal Connections staff will handle the entire selling process on eBay, Amazon and Craigslist on their behalf with no up-front cost. The process includes photographing and listing the item with full description, answering any questions from potential buyers and once an item has sold they take care of shipping the item to the buyer. A check is then sent to the customer less the Postal Connections service fees and any seller site listing fees. Items eligible for the service must be of a $75 minimum value and will be appraised and listed by Postal Connections staff at no charge to the customer.

Redmond’s Postal Connections Express™ is the second Postal Connections store to debut the iSOLD It service. Since debuting the iSOLD It service, Postal Connections has helped local customers turn items such as Andrew Wyeth paintings, books, china, stereo equipment into cash.

To learn more about Postal Connections Express™ and its new iSOLD It resale service, visit http://www.pceredmond.com/ or call (541) 548-8683.

About Postal Connections

Founded in 1996, Postal Connections is a chain of postal, shipping and business service stores, with a goal of providing convenience and superior service for its customers. The current franchise network owners acquired Postal Connections in 2007 after long careers as senior management at Mail Boxes Etc., now The UPS Store. To learn more about Postal Connection’s services, visit www.postalconnections.com or call (619) 294-7550. For more information on Postal Connection franchise opportunities, visit www.postalconnections.com/franchise-opportunities/ or call 1-800-POSTALS (767-8257).

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Tampa Bay’s Zippy Shell Scores Big Goal with Tampa Bay Rowdies

Tampa Bay’s Zippy Shell Scores Big Goal with Tampa Bay Rowdies

Local Moving and Storage Business Announces Partnership with Tampa Bay’s Professional United Soccer League Team

TAMPA, Fla. – Zippy Shell of Tampa Bay, the area’s most innovative and affordable moving and storage provider, announced today an official partnership with the Tampa Bay Rowdies.

Throughout the 2017 season, the Zippy Shell logo will be on display prominently around Al Lang Stadium in St. Petersburg. Additionally, Rowdies fans and visitors to the stadium will have the opportunity to interact with Zippy Shell firsthand during special fan promotions at home games. Zippy Shell will be there to “move” lucky fans to upgraded seats courtesy of Zippy Shell.

“We are thrilled about this partnership with the Rowdies,” said Luigi Del Basso, owner of Zippy Shell of Tampa Bay. “As the area’s first professional sports organization, the Rowdies have a historic presence in Tampa Bay and beyond. Their constant dedication to the community aligns perfectly with our vision as a company, and we are proud to partner with them in continuing that legacy.”

 Establishing itself as a prominent and disruptive force in the moving and storage industries, Zippy Shell excels by offering customers the most simple and cost-effective way to securely transport or store their personal belongings. Efficiencies are achieved on several levels, including Zippy Shell’s open-air, lightweight containers that are uniquely designed to be shipped inside a traditional dry van or freight truck and then can be collapsed and easily shipped back at freight rates that are much less costly than other containers. Further, customer convenience and security are prioritized through Zippy Shell storage services in nearby warehouses until items are ready for hauling or unloading.

As a national provider of portable storage and moving solutions, Zippy Shell has a network of franchise locations and licensed partners to seamlessly provide customers with an array of services ranging from self-pack storage to full service relocation.

For more information about Zippy Shell of Tampa Bay, visit www.zippyshell.com/locations/florida/tampa-bay-storage or contact Luigi Del Basso at ldelbasso@zippyshell.com. 

About Zippy Shell

Founded in Australia in 2007 and brought to the United States in 2010, Zippy Shell brilliantly streamlines two industries – practical, personal storage and safe, secure moving – into one simple and easy model. Through a network of franchise locations and licensed partners, Zippy Shell provides a complete suite of services to the customer ranging from self-pack storage through full service moving. The brand’s rapid franchise expansion into new markets across the country creates opportunities for seasoned entrepreneurs looking to build and expand their portfolios. Headquartered in Washington, D.C., Zippy Shell currently has 51 independently operated, corporately operated or jointly operated facilities in 120 markets. For more information, visit www.zippyshell.com.

About the Tampa Bay Rowdies

The Tampa Bay Rowdies play attack-minded, exciting soccer at Al Lang Stadium in downtown St. Petersburg. First established in 1975, the Rowdies were the first professional sports franchise in the Tampa Bay area and remain one of the most recognizable and well-loved brands in soccer.   The club won the Soccer Bowl Championship twice, first in the inaugural 1975 season and again in 2012.   Tickets start at $11 for children, students and members of the military. For a complete schedule and ticket information call 727-222-2000 or visit www.rowdiessoccer.com.

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Huddle House Celebrates Record Year of Franchise Growth

Huddle House Celebrates Record Year of Franchise Growth

Iconic Neighborhood Diner Concept Celebrates Largest Number of New Signed Franchise Agreements in 15 Years

ATLANTA – Huddle House, the nation’s most iconic neighborhood diner known for its Southern hospitality and big portions at fair prices, announced today a record year of franchising success in fiscal year 2017.

Celebrating a record year of franchise expansion, the fast-growing all-day breakfast concept added 36 new locations to the map, finishing its fiscal year at 401 locations open or in development and proving it to be the most remarkable year of franchise growth the brand has seen in 15 years. Development included entry into new markets across 14 states, including the brand’s first Maryland location and additional growth in New Jersey, where Huddle House currently has one store open and five more in development.

Perhaps most notable to the brand’s growth, however, is that more than one-third of the 36 new franchise agreements were signed by current Huddle House franchise partners, a true testament to the current success of its franchisees and their belief in the future of the Huddle House brand.

“The past year has been an incredible milestone for Huddle House,” said Christina Chambers, senior vice president of franchise development at Huddle House. “We’ve proven ourselves to be a winning concept on several levels – for our guests, the communities we serve and our franchise partners. This was a record-breaking year for our brand and we look forward to continuing that pace in the year to come as we welcome more entrepreneurs and communities into the Huddle House family.”

The full-service brand attributes its record year of franchise growth to Huddle House’s strong franchisor-franchisee relationship, a new real estate department with full site selection support, upgraded store design driving higher sales, and in-house supply distribution model that supports favorable unit-level economics for each of the locations. In addition, Huddle House credits its multi-unit owners for helping the brand to achieve record growth, with eight multi-unit owners signing additional agreements in fiscal year 2017 to open 22 more locations.

“The growth achieved this year has allowed us to further expand our franchise opportunity into new markets in the Northeast and Midwest and continue to build on our legacy Southeastern footprint,” added Chambers. “We’re eager to keep up the momentum and create more opportunities for both current and new franchise partners, including incentives for store redesigns and multi-unit investment.”

On track for another record-breaking fiscal year, Huddle House will continue to seek out qualified single-unit and multi-unit investors in a range of market sizes, including suburban areas, small towns, travel centers and convenience sites. The brand will also continue its “Evolution” redesign initiative, a model which outperforms the previous store design by a staggering 31.5 percent higher sales. The brand already remodeled 53 percent of its stores, and is on track to revamp 63 percent of current stores by the end of calendar year 2017.

To learn more about Huddle House, visit huddlehouse.com.

For more information on the Huddle House franchise opportunity, visit huddlehousefranchising.com or call 800-640-7125.

About Huddle House

Committed to serving “Any Meal, Any Time,” Huddle House restaurants have become icons in the communities they serve throughout the country. The core values on which the brand was founded – serving freshly prepared, quality home-style food in a warm, friendly environment that brings the community together – are as true today as they were when it was founded 52 years ago. Today, the brand has 401 locations open and in development.

To learn more about Huddle House franchise opportunities, visit huddlehousefranchising.com and for more information about the brand, visit the company website at huddlehouse.com.

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All Points Prioritizes Continued Education

In a 2016 ClearCompany survey, 87 percent of millennials said that professional development was “very important” to their job satisfaction. In a similar survey, 76 percent of employees say that, as a top non-financial motivator, they want opportunities for career growth. These numbers are not insignificant – employers who value employee loyalty should take this into consideration when developing programs interally.

At All Points PR, we take continued education and professional development seriously, and we have many programs in place to ensure that employees at every level feel professionally fulfilled with a clear career path.

One of these programs is our seminars – rotating individuals from the All Points team give monthly seminars to the whole office on a variety of topics, from updates to the world of social media and design to writing tips, pitching refreshes and grammar workshops.

In addition to seminars, team members are encouraged to find outside learning opportunities such as conferences, workshops and networking events that pertain to their roles within All Points. Employees have attended conferences to enhance their knowledge in franchising, PR, marketing, social media and writing.

In a changing workplace, it’s more important than ever that employees feel fulfilled and employers garner loyalty and help employees achieve job satisfaction. Check out the All Points Facebook page to keep up on our seminars!

Watch All Points PR President Jamie Izaks Explain the Importance of a Crisis Management Plan

It’s every company’s worst nightmare – your business is in the news, and not for something good. Maybe it’s the departure of a high-profile executive, an accusation of racism, sexism or homophobia or simply a misunderstanding that escalated quickly. The public eye can turn on you in a flash, and it’s important to have a calm, calculated approach to crises.

You don’t need to look too far to see instances where PR crises abound – take from United Airlines’ customer complaints to a nasty bout of food poisoning from Chipotle, no one is safe.

All Points PR President Jamie Izaks recently appeared in a short video to talk about the importance of mitigating these PR disasters by putting a preemptive plan in place. A crisis management plan helps an organization to determine the point people in case of a crisis, as well as establishes a pattern for written and verbal statements in a multitude of situations.

Click here to watch Jamie’s video on the All Points PR Facebook page. Be sure to follow along for even more quick tips.

Postal Connections’ Military Moments Campaign Honors Troops

Postal Connections’ Military Moments Campaign Honors Troops

Brand Celebrates Success of Second Annual Nationwide Donation Drive for Military Appreciation Month

FRISCO, Tex.Reflecting its support of the military and veterans, Postal Connections is celebrating the success of its second annual Military Moments donation drive – a nationwide initiative resulting in the shipment of more than 600 pounds of care packages to military personnel.

In honor of the nationally recognized Military Appreciation Month, Postal Connections locations across the country participated in the brand’s philanthropic efforts to gather much-needed items for military members serving overseas and on the home front.

Throughout the entire month of May, the pack and ship service centers accepted hundreds of donations from local residents, businesses and community members to create large care packages for men and women stationed at select military bases. Among the donated items were a variety of healthy snacks, drink mix packets, microwavable food, non-perishable food and essential toiletries.

“There are countless men and women who fearlessly defend our country day in and day out,” said Fred Morache, COO of Postal Connections. “Sending care packages with items we often take for granted is a simple, yet a meaningful way to show our utmost appreciation for those military members who are making the ultimate sacrifice. The impact Military Moments can have on our troops will continue to grow as we actively engage with Postal Connections’ communities and rally for their support.”

Adding to the donation drive’s significance, Postal Connections also hosted a month-long social media contest, which encouraged the community to share a photo of their family members, loved ones and friends that are serving or who have served in the military with the hashtag #MilitaryMoments. The selected national winner received a $100 Visa gift card. Taken together, the brand’s call to action garnered positive awareness about Military Appreciation Month and generated media attention throughout the country.

As a testament to Postal Connections’ year-round commitment to the military community, the franchise concept offers significant discounts on the brand’s franchise fees to military veterans and spouses in conjunction with VetFran, an initiative through the International Franchise Association. The incentive encourages veterans to seek out franchise opportunities, while making business ownership an obtainable goal.

About Postal Connections

Founded in 1995, the Postal Connections franchise network was bought in 2007 by Andy Thompson and Fred Morache who solely own the company and in 2009 they bought the iSOLD It franchise network. To learn more about Postal Connections, visit www.postalconnections.com or call (619) 294-7550. For more information on Postal Connections franchise opportunities, visit www.postalconnections.com/franchise-opportunities/ or call 1-800-POSTALS (767-8257).

All Points PR Secures Our Clients Local Media Placements

At All Points PR, securing media placements for local franchisees is one of the most important parts of our jobs – the ability to help a community understand what a new business can provide for it is critical to helping the business succeed.

Working alongside our contacts in markets large and small, we rely on the heartwarming, inspiring tales of franchisees who have overcome obstacles to realize their dreams of entrepreneurship – in turn, this inspires readers to dig deep and find their own entrepreneurial spirit.

Every client has different media placement goals, so we consider which publications are the best fits for every brand. From local business journals and widely read regional newspapers to the smaller community sites and papers, All Points knows how to find the right niche and tell a story there.

We invite you to explore our Results tab to see the exceptional ways that All Points PR is securing press coverage on all levels – national, local, regional, social media, trade and consumer-facing – for our franchise industry clients. More eyes on your brand equals more franchise leads – a win-win!

All Points Coordinates First-Ever Workshop

The All Points team has many strengths – we’re creative thinkers, critical analysts and hard workers – but our greatest strength is our ability to come together as a team and work together to brainstorm creative solutions for our clients.

That was Director Stephanie Blake’s intention when she conceptualized the first-ever All Points Workshop – she worked with other agency leaders to put together round table discussions that played to each of their strengths to enrich the office as a whole.

The whole team came together June 1 at Northbrook’s Di Pescara Restaurant for a delicious lunch followed by round table discussions hosted by President Jamie Izaks, Director Stephanie Blake and Senior Account Leads Bailey Hewitt and Amy Lecza.

Jamie’s table, titled “Crushing it as a Client Communications Expert,” put team members in the role of crisis communication experts assessing and leading a crisis simulation. Stephanie’s table was designed to help the All Points team reevaluate their productivity and prioritize their days effectively with new time management techniques. Bailey’s table unleashed the inner campaign strategist in everyone, helping the office to come up with new campaigns for our clients. Amy’s table allowed the team to harness their natural creativity by seeking out new, emotion-centered story angles for pitches and written material.

The whole All Points team enjoyed an engaging afternoon of team exercises and left with a renewed enthusiasm for our work. Check out the All Points Facebook page for more photos!

Global Franchise Opportunities Expands Franchise Empire in First Quarter

Global Franchise Opportunities Expands Franchise Empire in First Quarter

Franchise Conglomerate’s Start to 2017 Indicates Strength of Aggressive Growth Phase

POMPANO BEACH, Fla. – Global Franchise Opportunities (GFO), the system of internationally recognized and proven franchise concepts including A Buyer’s Choice Home Inspections (ABCHI), iCare – Intelligent Home Care Solutions and iHandyMan, today announced first quarter expansion that has launched its brands’ collective

2017 growth strategy and positioned each to carry its services into key new markets.

Taken together, GFO finishes 2017’s first quarter on a high note, including five new North American locations. ABCHI has opened units in North Bay, Ontario; Truro, Nova Scotia; Deerfield Beach, Florida; and Greeley, Colorado; and an iCare location recently opened in Calgary, Alberta.

“We have laid the foundation for incredible growth among our brands,” said Bill Redfern, founder, president and CEO of GFO. “Our success is grounded in the strength of support we offer our franchise partners – we appreciate that we are only as good as our partners. We’re passionate about facilitating their capabilities as entrepreneurs. They are the next generation of GFO family members who are setting the course for 2017 and beyond.”

After a year of growth accomplishments in 2016, including ABCHI’s expansion into India, the growth of iCare in Atlantic Canada and the launch of the professional repair service, iHandyman, which has already launched in six countries, this first quarter is a strong indicator of similar expansion throughout 2017. GFO forecasts signing development deals that represent more than 75 new locations around the globe and opening up to 30 new locations in 2017.

As an indication of the evolution of GFO, the company has recently released new iterations of its websites for each of the brands, including advanced technologies to provide their audiences with a more content-friendly website geared specifically toward the services provided. The new websites detail the entire brand profile, enabling customers to more easily locate services in their markets.

The first quarter headway is indicative of the brand’s history of franchise innovation. Redfern started his home inspection business, ABCHI, in Canada in the mid-2000s, turning it into the country’s largest home inspection franchise after only two years. Today, ABCHI has over 200 franchises operating in 19 countries around the world.

Following ABCHI’s worldwide success, Redfern launched iCare – Intelligent Home Care Solutions in 2014 to meet the home healthcare needs of seniors everywhere. iCare offers services that help families overwhelmed with the responsibility of providing care to a loved one, all while ensuring your loved one remains in the comfort of his or her own home.

For self-starters looking for an opportunity to own their own business, ABCHI, iCare and iHandyMan offer a low-cost, proven path to success as part of a profitable home-based concept. Global Franchise Opportunities is one of the few franchisors offering master franchise opportunities for all three of its franchise concepts. Master franchise opportunities, which start at $117,000, are for entrepreneurs looking to develop a larger territory consisting of multiple franchise locations. Unit franchises start at $39,900. Unit franchise owners can work on their own or with a staff, hiring and managing outside contractors for larger jobs.

For more information about Global Franchise Opportunities, visit the new www.gfobrands.com.

About Global Franchise Opportunities

Launched by serial entrepreneur Bill Redfern, Global Franchise Opportunities includes internationally recognized brands A Buyer’s Choice Home Inspections (ABCHI), iCare – Intelligent Home Care Solutions and iHandyMan. Global Franchise Opportunities offers master franchise and unit franchise opportunities. Existing businesses in these sectors can be converted to Global Franchise Opportunities and receive support and ongoing training from the proven concepts.

For more information about Global Franchise Opportunities, call (954) 933-7129 or visit www.gfobrands.com.

NIFA Hosts Spring Luncheon with Guest Speaker Dr. Ben Litalien

The Northern Illinois Franchise Association (NIFA), founded by All Points PR executive team Jamie and Lauren Izaks as well as friend and Marks & Klein lawyer Andrew Bleiman, hosts quarterly events, continuing its work of education the Chicagoland’s franchise community about the most pressing franchise-related topics of the day.

Thus far, NIFA has had two spectacular 2017 events – the March Luncheon, which was sponsored by Laner Muchin and co-hosted by Job Creators Network (JCN) and held at Chicago’s River Roast; and the May Luncheon, which was sponsored by Patriot Software and was held at Joy District in River North.

The March Luncheon featured keynote speaker Stephen Bienko, the CEO of Fownders, former president of 42 Holdings and expert in sports marketing and Olympic athlete management. His engaging and dynamic presentation discussed how millennials are changing the game in franchising and entrepreneurship. He also showcased the importance of franchise models adapting to the new generation of potential business owners.

Dr. Ben Litalien led the May Luncheon. He gave an informative keynote address about the future of franchising, and the ways that franchisors can go about being more flexible and creative in attracting millennials. He also talked about how marketing to millennials and touting corporate social responsibility are closely connected, and how in order to appeal to millennial franchisees, it’s essential to connect consumers to supplies to the product in demand.

As always, NIFA stays committed to supporting the individuals and businesses in franchising at the franchisor, franchisee and supplier levels. Looking ahead, NIFA is planning a fantastic summer event – visit us at www.northernilfranchise.org to keep track of the latest developments.

Land of the Free and Home of Kona Ice

Land of the Free and Home of Kona Ice

Iconic, American-Made Mobile Shaved Ice Brand Introduces New Patriotic Cup to Celebrate the American Spirit at Every Stop

FLORENCE, Ky. – This Memorial Day weekend Kona Ice will introduce the most American way to enjoy a shaved-ice treat: a red, white and blue cup displaying the words to the Star-Spangled Banner, the country’s national anthem. The new cup is designed to pay tribute to the founders of the country while celebrating America’s rich tradition of persistence, optimism and pride that has remained throughout the challenges and triumphs of the nation’s history.

Inspired by the hardworking and resilient spirit of the American people, Kona Ice almost exclusively uses American-made products, and the patriotic cup is no exception. The new cup, which features the American flag, will serve as a reminder of the country’s ever-present pride and strength as a nation.

“Here at Kona Ice, we are proud to use American-made products in almost everything we do – from our shaved ice to our trucks, we seek out domestic materials,” said Tony Lamb, founder and CEO of Florence, Kentucky-based Kona Ice. “It’s important to us to support other businesses here in our own country and we do that through buying and selling products that are made right here in the USA by fellow Americans.”

To ensure the brand is using high-quality products made in the United States, Kona Ice created a division of the company, aptly named Kreations Flavoring, to create and produce its proprietary flavors, which customers can use to customize the taste of their shaved ice. The mobile shaved ice trucks now offer more than 20 different flavors, resulting in more than 500 possible flavor combinations.

In addition to the domestically produced flavorings, Kona Ice trucks are also made in the United States. The Kona Entertainment Vehicle, or KEV, starts as a Chevrolet or Ford truck, depending on the model, which are made in Elkhart, Indiana. It then gets outfitted with all the machinery and appliances needed to start shaving ice and making sweet treats. Then it gets decorated with the colorful truck wrap and final touches that make it uniquely identifiable as a Kona Ice truck.

Together with its deeply rooted American loyalty, Kona Ice is committed to the betterment of the country through its community giveback efforts. Fulfilling the responsibility to help fellow Americans and people across the world, Kona Ice has earned a reputation for serving communities across the country through donations and fundraising partnerships. With more than 800 franchises throughout 46 states, Kona Ice has given back more than $40 million since inception in 2007.

As Kona Ice continues to celebrate its nation-wide patriotic initiatives, the brand is also celebrating monumental growth. Moving at a rapid pace, Kona Ice is on track to have 1,000 trucks on the road, carrying on the tradition of community giveback, by the end of 2017.

For more information about available franchise opportunities with Kona Ice, please visit: www.ownakona.com.

About Kona Ice

A true community ally renowned for facilitating endless fundraising options, Kona Ice has given more than $40 million back to neighborhood schools, organizations and teams since its inception in 2007. The brand’s iconic truck offers customers a one-of-a-kind experience, featuring the opportunity to create their own shaved ice on the self-serve Flavorwave™, while enjoying the soothing sights and sounds from the tropics. Currently, there are 800-plus franchise units in more than 45 states.