All posts by All Points Public Relations

Primo Hoagies Signs Agreement to Open New Locations in Atlanta

Primo Hoagies Signs Agreement to Open New Locations in Atlanta

Local Entrepreneur to Bring Hoagie Shop to Atlanta

ATLANTA – Primo Hoagies, the Philadelphia-born Italian specialty sandwich franchise, announced it has signed an agreement with Brian Ottaviano for the Atlanta area. He plans to open his Primo Hoagies location in Atlanta in the fall of 2018.

The new hoagie franchise location will be the first Primo Hoagies in Georgia and will be the first of three units that Ottaviano will be opening in the area. Primo Hoagies prides itself on offering guests high quality, original products from a diverse menu, including the newest addition of an authentic Philly cheesesteak. Ottaviano’s background in business and his roots in Philadelphia prepare him well for this role. Ottaviano and his business partners will be managing daily operations.

“We’re proud to have Brian join our team, as he will be a great asset to our brand,” said Rocco Fiorentino, president and CEO of Primo Hoagies. “The Atlanta market will soon be able to take a bite into our tradition and become part of the buzz that has taken over the East Coast since the start of the company,” added Adam Biedenbender, vice president of development at Primo Hoagies. “We can’t wait to see the lines form at Brian’s store.”

Primo Hoagies, building on the momentum of the past year, has launched two multi-unit deals in Charleston and North Jersey, and a single-unit deal in Bel Air, Maryland. At more than 90 locations across eight states, the new locations bring excitement and authenticity to several more communities.

“When we began to research different franchise opportunities, we were looking for a unique concept with a rich tradition that had the ability to bring people together,” said Ottaviano. “We found our perfect fit with Primo Hoagies. Nothing beats serving up a classic Italian staple that anyone can enjoy.”

Since its start in 1992, Primo Hoagies has been known for its high quality hoagies that are “Baked Fresh, Sliced Fresh, Made Fresh”. Each hoagie is assembled with the freshest ingredients available in order to produce classics such as the Sharp Italian or the Soprano. “When a new customer bites in to our sandwich, it practically smacks them in the face. They don’t expect that flavor profile,” says Rocco Fiorentino. The brand prides itself on offering award-winning sandwiches that combine quality, consistency and originality.

For more information about Primo Hoagies and its many locations, visit: www.primohoagies.com. To learn more about franchise opportunities, visit: https://www.primohoagies.com/franchise.

About Primo Hoagies

A South Philadelphia original, today Primo Hoagies has more than 90 locations across seven states. Longtime loyalists and new fans cherish the brand for its fresh, made to order Old Fashioned Italian Specialty Sandwiches created with true Italian-style authenticity and from the finest gourmet meats and cheeses. Since its beginnings more than 25 years ago, demand for the brand’s hoagies has resulted in long lines during lunch and dinner, and unrelenting requests for catering orders. This popularity continues today as Primo Hoagies grows around the country through franchising. With continued expansion, Primo Hoagies is continuing to become the industry standard for high-quality hoagies.

4 Tips for Great Inter-Team Communication

At All Points PR, our team-centric approach to daily operations sets our franchise PR agency apart. Each of our franchise industry clients fits into a Pod, or a small team, that spends time working exclusively on that account. Prioritizing client satisfaction while giving clients a personal contact is important to us.

Here are four tips for great inter-team communication to help grow your team dynamic.

Consider the individual to boost the team

A team is made up of several individual people, all of whom have different ways of communicating and learning. It’s essential to determine which form of communication works best for the group, and to be clear about expectations.

Feedback is a two-way street

A good team has a leader, and a good leader opens his or herself up to reciprocal feedback. Whether it’s adding a management critique section to the annual review or sending an anonymous survey to your team, every member of the team should feel comfortable giving and receiving constructive feedback.

Keep an open door

When everyone is shut behind closed doors, it can breed an atmosphere of secrecy that creates distrust. Unless confidential information is being discussed, try holding meetings in a conference room with the door open – this helps reinforce the “open door” idea by encouraging regular communication.

Get out of the office together

The phrase “work hard, play hard” comes to mind here – your team works hard, so make sure to take some time to get out of the office together. Get lunch, visit a local museum or decorate mugs at a paint-your-own-pottery spot – this helps your team get to know one another outside of a work context, which can create open communication after fostering a more personal relationship outside of work.

Primo Hoagies Signs Agreement to Open New Location in Charleston

Primo Hoagies Signs Agreement to Open New Location in Charleston

Local Entrepreneurial Couple to Bring Hoagie Shop to Charleston

 CHARLESTON, S.C. – Primo Hoagies, the Philadelphia-born Italian specialty sandwich franchise, announced it has signed an agreement with Jim and Michele Wright for the Charleston area. They plan to open their Primo Hoagies location in the upper Mount Pleasant area at 2755 N. Hwy 17, Suite C in September.

The new hoagie franchise location will be the second Primo Hoagies in South Carolina and will be the first of three units that the Wrights will be opening in the area. Primo Hoagies prides itself on offering guests high quality, original products from a diverse menu, including the newest addition of an authentic Philly cheese steak. Jim’s background in business and Michele’s background in administration prepares them well for this role. Jim and Michele, along with their son Chris will be managing daily operations.

“We’re proud to have Jim and Michele join our team, as they will be a great asset to our brand,” said Rocco Fiorentino, president and CEO of Primo Hoagies. “The Charleston market will soon be able to take a bite into our tradition and become part of the buzz that has taken over the East Coast since the start of the company,” added Adam Biedenbender, vice president of development at Primo Hoagies. “We can’t wait to see the lines form at Jim and Michele’s store.”

Primo Hoagies, building on the momentum of the past year, has launched two multi-unit deals in Atlanta and North Jersey, and a single-unit deal in Bel Air, Maryland. At more than 90 locations across seven states, the new locations bring excitement and authenticity to several more communities.

“When we began to research different franchise opportunities, we were looking for a unique concept with a rich tradition that had the ability to bring people together,” said Michele. “We found our perfect fit with Primo Hoagies. Nothing beats serving up a classic Italian staple that anyone can enjoy.”

Since its start in 1992, Primo Hoagies has been known for its high quality hoagies that are “Baked Fresh, Sliced Fresh, Made Fresh”. Each hoagie is assembled with the freshest ingredients available in order to produce classics such as the Sharp Italian or Soprano. “When a new customer bites in to our sandwich, it practically smacks them in the face. They don’t expect that flavor profile,” says Rocco Fiorentino. The brand prides itself on offering award-winning hoagies that combine quality, consistency and originality.

For more information about Primo Hoagies and its many locations, visit: www.primohoagies.com. To learn more about franchise opportunities, visit: https://www.primohoagies.com/franchise.

About Primo Hoagies

A South Philadelphia original, today Primo Hoagies has more than 90 locations across seven states. Longtime loyalists and new fans cherish the brand for its fresh, made to order Old Fashioned Italian Specialty Sandwiches created with true Italian-style authenticity and from the finest gourmet meats and cheeses. Since its beginnings more than 25 years ago, demand for the brand’s hoagies has resulted in long lines during lunch and dinner, and unrelenting requests for catering orders. This popularity continues today as Primo Hoagies grows around the country through franchising. With continued expansion, Primo Hoagies is continuing to become the industry standard for high-quality hoagies.

Pearle Vision Features Tennis Legend and Cultural Icon Billie Jean King in Latest Campaign

Pearle Vision Features Tennis Legend and Cultural Icon Billie Jean King in Latest Campaign

 Brand continues “Small Moments” campaign with introduction to “Olivia”

MASON, Ohio – Pearle Vision once again hopes to capture the hearts and minds of North America with an emotionally-driven advertising campaign.

“Olivia” launches August 6, casting an indelible light on the brand’s commitment to quality of care and how patient-trust is earned as a result. The film tells the story of Olivia, a young girl exploring a myriad of interests ranging from sports to space. Clearly passionate about everything she does, as her story unfolds it becomes clear to her mom and to the viewer that Olivia isn’t seeing clearly.

In the film, we see Olivia and her mom in the exam room at Pearle Vision. As the story unfolds, and it becomes clear that Olivia needs glasses, the Pearle Vision optometrist knows just how to help Olivia find her perfect pair. She presents Olivia with a photo that elicits an immediate reaction of joy because the optometrist did more than diagnose Olivia’s visual acuity issue during the exam, she took the time to learn about Olivia’s unique interests (tennis, archery and space travel), all of which the young girl celebrates at home in her room with an inspiration board titled “Women Who Made History.”

And that photo, we learn, is an iconic glasses-wearing heroine to add to her board — Billie Jean King, wearing a near identical pair of frames that Olivia now wears. Olivia’s new glasses are now more than just a tool to see clearly, they are a proud connection to the women that inspire her each and every day.

“I’m excited to be included in the new Pearle Vision campaign,” said Billie Jean King. “When I was young I was told I could never be no. 1 in the world because I wore glasses and that was one of the things that motivated me to become the best I could be. I applaud Pearle Vision for their message of encouragement, reinforcing that wearing glasses can help you achieve your dreams.”

Thanks to the genuine, personalized care and attention from the optometrists at her neighborhood Pearle Vision, Olivia heads home with more than just the ability to once again explore the world with 20/20 vision. She proudly heads home wearing her “perfect pair” that we come to learn creates an even deeper connection to what and who inspires Olivia.

“What ‘Olivia’ instills is incredibly positive. It’s an emotional connection to a young child who is now better prepared to reach her potential – clear vision can help you achieve what you want in life,” said Doug Zarkin, Vice President and Chief Marketing Officer for Pearle Vision. “There is no mistaking what feeling Olivia has after visiting the optometrist at Pearle Vision. She is empowered and fully embracing her new eyewear.”

Developed by Energy BBDO and directed by acclaimed filmmaker Elle Ginter whose resume includes visual storytelling successes for several leading global brands, “Olivia” taps into a core Pearle Vision brand differentiator – delivering care to patients beyond a routine eye exam to ensure each patient receives personalized care that takes the whole individual into account.

“Oliva” continues Pearle Vision’s advertising strategy to depict the “Small Moments” that form trusting relationships between the brand’s eye doctors and patients. Its first story-driven campaign of this type, “Ben’s Glasses” earned industry accolades including a 2017 Silver Clio Award. Launched during Super Bowl Sunday 2017, “Ben’s Glasses” evolved out of a Pearle Vision study that showed trust is at an all-time low and that personal connections are the most important thing in establishing trust, including patients’ trust with their doctors.

Set against this backdrop, consumers responded positively to the message of care in “Ben’s Glasses,” which showed to increase brand consideration 23 percent, exam scheduling 18 percent and supported positive comp sales growth. This trend continues into 2018, as the brand is currently seeing a 35 percent increase in exams scheduled.

“Olivia” aims to build on this momentum. The ad will appear in a North American campaign that includes streaming platforms, digital media, spot and cable to support both corporate and franchise Pearle Vision locations throughout the United States, Canada and Puerto Rico.

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About Pearle Vision

Pearle Vision was founded in 1961 by Dr. Stanley Pearle, who began the concept of one-stop, total eye care with the opening of the Pearle Vision Center in Savannah, Ga. Dr. Pearle combined complete eye exams with an extensive selection of eyewear. In 1981, Pearle Vision began offering franchise opportunities to select doctors and opticians. Today, with more than 500 EyeCare Centers located throughout the United States, Canada and Puerto Rico, Pearle Vision is built around a doctor-centered business model with a primary focus to deliver genuine eye care to patients and become the neighborhood trusted source for all their eye care and eye wear needs. Pearle Vision is owned by Luxottica, a leader in premium fashion, luxury and sports eyewear. For more information, visit PearleVision.com. And, to learn more about the Pearle Vision franchise opportunity, visit ownapearlevision.com or call 1-800-PEARLE-1.

All Points PR Lands Influencer Social Media Placement for Food Franchise

All Points PR landed a social media placement on Instagram with influencer Wanderolin for client Cinnaholic to celebrate Cinnaholic Day. The influencer shared several photos a day before the event, including information on how a portion of the proceeds will benefit Best Friends Animal Society, as well as the deals offered on Cinnaholic Day.

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What are your best productivity tips? All Points team members share ours

Public relations, social media and digital marketing professionals are some of the best multi-taskers out there. From juggling internal deadlines, attending meetings and client calls as well as the demands of day-to-day work, our team at All Points has some innovative productivity tips to keep us creatively fulfilled while exceeding client expectations and developing ourselves professionally along the way.

Baca: Find your own way to organize yourself – everyone is going to be different, there’s no cookie-cutter way to be organized. For me, I love color coded charts and old-school to do lists where I can check things off.

Rachel: If I ever have a pressing item to get done like drafting press release or responding to a client email that needs to happen immediately, I make a post-it note to myself to ensure it is top of mind until completion.

Katie: Rather than waiting for items to pile up, I try my best to update internal documents as things happen so that I don’t have to spend hours going back and wasting time looking for the answer. If you just update as it happens, you save yourself headaches later on.

Amanda: At the end of the day, I reflect on all the work I finished, and rework my to do’s for the next day to add any work that needs to be finished or requires more immediate attention. I also identify the work I’d like to get a head start on!

Joey: When I’m tackling a writing project, I like to have a change a scenery. Finding a quieter place to work helps me focus and it often sparks my creativity.

Gillian: To make sure I’m focused and productive during phone meetings, as the other person is speaking I like to summarize what they’re saying on a piece of scrap paper, almost like I’m taking notes to quote them. By directly recapping what they’re saying as they’re saying it, I’m a more active listener, and it helps me focus on the conversation as it is happening, rather than letting my mind wander to what might be coming up next, or worrying about what I’ll say in response. In fact, it leads me to better answer questions because I was actively listening in the first place.

Megan: Work ahead! I set early deadlines and prepare for meetings days in advance because it is always possible for something to unexpectedly require your attention. This helps me to be sure that I’m always prepared and have completed my responsibilities.

Emily B: Color Code Everything! Labeling everything with a different color helps me pick out important information from my long list of to-do’s to make sure nothing gets overlooked.

Jamie: It’s the little things — the attention to detail — that pushes professionals to the next level. Use your calendar (phone, computer, etc.) to schedule reminders for the little things. By scheduling reminders you are certain to prevent items from slipping through the cracks. Plus, it makes everyone else around you trust you more, while making them better at doing their job. A win-win-win (you, your colleagues, your clients).

Gautier: I know I’m not the only one who gets distracted by my phone — so I downloaded the Forest app to help keep my attention away from the buzzing at my side. For each block of time I don’t use my phone, the Forest app plants a virtual tree. Then, the Forest app pays it forward and plants a real tree, too (they’ve planted almost 300K so far!).

Bailey: At the end of each week, I carve out time in my day to go over my tasks and responsibilities for the following week. This way I start each week with a clear road map of what I need to accomplish.

Mackenzie: I always write myself notes about what I need to do or follow up on in my daily to-do list in Evernote or on a post it note that I tape to the back of my phone. Write yourself notes now and your future self will thank you.

Maddy: I always make sure to keep my phone on airplane mode anytime I’m at my desk. It’s easy to ignore text messages and social media alerts, but I normally get distracted by news updates and client emails when you’re supposed to be writing or pitching.

Spencer: I’m a big believer in the 5-minute rule. If it takes less than 5 minutes, its better to do it right away rather than wait. I find this most helpful when it comes to staying on top of my inbox.

Sydney: Whenever I send a press release or other item for review to a client or franchisee, I always make myself a note in my to-do’s to follow up with them in 2-3 day’s time. That way, it doesn’t fall off of either of our radar and materials get returned or questions get answered in a timely manner.

Allie: Once I receive a graphic request or campaign deadline, I write them in my agenda to reference as the deadline gets closer. Writing down my due dates helps me stay focused on current projects instead of worrying about projects further down the line.

Barbara: Arrange program windows on your desktop and monitor to optimize your workflow. A routine 30-minute task can turn into a 15-minute task when you’re not switching between programs and hunting for files!

Emily: To break up your day into half-hour sections. This enables you to stay on track during the day, manage your to-do list and create realistic daily goals.

Stephanie: One of the ways that I keep myself organized is by creating timelines and due dates for every project that I’m working on. From there, I can work backwards to add the dates into my weekly & daily tasks so I can help to keep myself and the team I’m working with as productive as possible.

Amy: After a client call or meeting, the first thing I do when I get back to my desk is transcribe all my notes and add them to my to-do’s so nothing falls off my radar.

Lauren: Set a timer for a specific task to be done by. There are minor adjustments that each of us can make to our day to spike productivity for a couple of hours.

Jessica: Don’t overestimate the number of things you can get done in a day. Put together a small workday plan that you can achieve within a day to help feel a sense of accomplishment.

All Points PR Team Share Tips for Networking and Deskside Tour Planning

In our recent July seminar, Account Leads Joey Jiracek and Lauren Baca presented to the full team about their learnings from arranging deskside visits with reporters in New York as well as their lessons from the NewsWhip conference, which they both attended in June.

With the goal of leveraging existing relationships and establishing new media connections, both Joey and Baca worked tirelessly to make personal connections to New York media contacts, culminating in a visit to the city to meet these individuals in person to further grow their relationships and develop future story angles for our franchise clients. Among the reporters that they met with were freelancers and social media consultants who contribute to publications and sites such as Globe Street, the Wall St. Journal, Money-Ish, Bustle and more.

Joey and Baca gave their best tips to the group for arranging in-person visits and avoiding the inevitable pitfalls of awkwardness that come with networking, such as being prepared with a location ahead of time, having printed materials on hand and reaching each individual at a personal level.

Our two networking gurus, fresh from a series of New York City deskside meetings, then attended the NewsWhip conference which centered around humanizing data. They brought back a host of great tricks, including using language with compelling indicators (first, last, only, smallest, largest) in the subject line as well as how to tactfully add a socially conscious component to a brand identity.

The whole All Points team enjoyed hearing about the deskside tours and best practices from the conference alongside a well-designed presentation. We’re already looking forward to the August seminar – nice job, Baca and Joey!

All Points PR Coordinates Local TV Segment for Children’s Care and Education Franchise

All Points PR coordinated a local TV segment with Good Morning Texas for client Childrens Lighthouse Learning Centers. The segment featured a director of a local Children’s Lighthouse and several students making tie-dye t-shirts, showcasing one of the many hands-on activities the learning centers provide. Coverage ran on air and online.

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All Points PR Secures Social Media Placement for Fitness Franchise

All Points PR secured a Facebook post with Clovis Roundup Community Newspaper for client The Camp Transformation Center. The post shared an article from the newspaper’s website, highlighting The Camp Transformation Center of Clovis and featuring quotes from the owner and a team member of the new location discussing what it means to have The Camp in their community.

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All Points Lands Social Media Placement with Cardz for Kidz

All Points PR landed a social media placement with Cardz for Kidz. The All Points team was featured on their social media channels for their quarterly Positive Impact volunteer program, where they supported the Cardz for Kidz organization by creating handmade cards for hospitalized and traumatized children across the globe. Team photos were featured on their Facebook, Instagram and Twitter pages.

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All Points PR Coordinates Local Press Coverage for Printing and Sign Franchise

All Points PR coordinated local press coverage with Charlotte Patch for client Allegra. The story covered Allegra president’s recent acquisition and ownership of Banner Signs Today and M&M Graphics in Charlotte’s South End. These brands will undergo a brand transition to Allegra Marketing Print Mail in the coming months. Coverage ran online.

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Got Great Press? Close the Loop with Social Media and Content Marketing

As PR pros, we work hard to secure press for our franchise industry clients – from reporter research and crafting a personalized pitch to media training the client and follow-up, it’s a multi-step process to get the hit. And after so many well-thought-out steps, it’s only natural to share the press coverage in as many places as possible to get as much exposure out of it.

Social media is an important component to our integrated strategies at All Points PR, and that includes sharing secured press coverage via social media. All Points PR President Jamie Izaks explores the idea of “closing the loop” in the video below.

As Jamie pointed out, the crossover from PR to social media can also be useful when it comes to crisis communication and content marketing. We aim to help our franchise clients maintain the equity they’ve built in their brands through social media, blog and email campaigns alongside traditional earned media.

Click here to see how All Points’ secured coverage enhances brand reputations within the franchise industry. And, don’t forget to like our Facebook page for more of Jamie’s PR Tips of the Month!

Wag N’ Wash® Natural Food & Bakery to Launch Round Up for Freedom Service Dogs, #unleashthepotential Campaign in July

Wag N’ Wash® Natural Food & Bakery to Launch Round Up for Freedom Service Dogs, #unleashthepotential Campaign in July

One-Stop Pet Retail Destination and Bakery Aims to Raise Money for Service Dog Nonprofit

LITTLETON, Colo. – Wag N’ Wash Natural Food & Bakery announced today its national partnership with nonprofit Freedom Service Dogs to launch a fundraising campaign this summer. Dubbed Round Up for Freedom Service Dogs, #unleashthepotential, this campaign aims to raise money to help veterans regain their independence by obtaining the assistance they need from a service animal, free of cost.

From July 1 – July 31 at all Wag N’ Wash locations, when customers choose to round up to the nearest dollar during check out, the change will go toward toward Round Up for Freedom Service Dogs, #unleashthepotential, helping veterans who have made life-altering sacrifices.

Wag N’ Wash hopes to help Freedom Service Dogs achieve its goal of placing 40 service dogs with veterans in 2018. Wag N’ Wash looks to raise $10,000 for the cause, and Healthy Pet Partners, the holding company of Wag N’ Wash, will match up to $5,000. The service dogs that are part of the program are rescues who go through extensive training at the state penitentiary and then receive additional specialized training to meet the needs of the veteran.

“When we were looking for a nonprofit to partner with, Freedom Service Dogs was an natural fit,” said Rob Flanagan, president of Wag N’ Wash Natural Food & Bakery. “Service dogs can have such a substantial impact on the lives of their humans and no one is more deserving than veterans. It’s important to us as a company to give back to a cause that resonates with what we do and with our customers.”

All locations are taking part in the initiative. To donate to the cause, please visit https://freedomservicedogs.org.

A premier destination for your companion animals, Wag N’ Wash offers self-wash and grooming services, natural food products and fresh-made bakery items that are soy-free, corn-free and preservative free. The retail space is a central spot for your dog or cat where you can “wash ‘em, feed ‘em and spoil ‘em, all in one cool place!”

To learn more about Wag N’ Wash, please visit https://wagnwash.com.

About Wag N’ Wash 

Wag N’ Wash Natural Food & Bakery, a full-line specialty retail destination for cats and dogs, has a mission to recognize, promote and foster the positive impact that companion pets and their humans have on each other. Wag N’ Wash provides fresh-baked dog treats, natural food, supplements, full-service grooming and self-wash facilities and toys. Today, there are 17 Wag N’ Wash locations in eight states.

To learn more about Wag N’ Wash, please visit https://wagnwash.com.

Pizza Factory Named to “Top 200 Food and Restaurant Franchises of 2018” List

Pizza Factory Named to “Top 200 Food and Restaurant Franchises of 2018” List

Iconic Neighborhood Pizzeria Strengthens Reputation as a Prominent Pizza Franchise

 OAKHURST, Calif. – Pizza Factory has announced that it has earned an esteemed distinction in the franchise industry. The brand has been named to Entrepreneur’s “Top 200 Food and Restaurant Franchises of 2018”, listed in the top half of the “Pizza” category.

“We’re honored to be named to this list amongst other highly recognized franchises,” said Mary Jane Riva, president and CEO of Pizza Factory. “Being named to this list solidifies our reputation in the industry. We are excited to build off this momentum and continue to elevate the franchise as a whole in the years to come.”

Brands on this list are ranked accordingly to their score from the Franchise 500® equation. The list evaluates more than 150 data points for each franchise, including cost and fees, size and growth, franchisee support, brand strength and financial strength and stability.

“Food franchises can be some of the most challenging to run, but they can also be some of the most rewarding,” says Jason Feifer, Entrepreneur’s editor in chief. “Our Top Food Franchises list shines a light on some of the best opportunities in this highly competitive industry.”

Founded more than 30 years ago, Pizza Factory has become well known for serving fresh, high-quality pizza, sandwiches, salads and more. The brand is also widely recognized for its close community connection, which includes its iconic “No Bully Zone” program and impactful fundraising partnerships.

Entrepreneurially spirited individuals interested in owning a Pizza Factory franchise should have the ability to invest $151,000 – $638,500, which includes working capital and a typical franchise fee of $25,000. Plus, Pizza Factory offers its veteran franchisees 25 percent off the franchise fee. Ideal franchise candidates are enthusiastic about the restaurant industry, have a strong work ethic and are passionate about their communities.

To view Pizza Factory in the full ranking, visit https://www.entrepreneur.com/article/313513.

To learn more about Pizza Factory visit: www.pizzafactory.com.

For more information about available franchise opportunities, visit: www.pizzafactoryfranchises.com.

About Pizza Factory

Founded 30 years ago, Pizza Factory has become well known for serving fresh, high-quality pizza, sandwiches, salads and more. The brand is also widely recognized for its close community connection, which includes its iconic “No Bully Zone” program and impactful fundraising partnerships.

Currently, there are more than 110 locations based in six states throughout the West Coast. Pizza Factory looks to add additional franchise locations in key markets throughout the country, with a special focus on Washington, Idaho, Nevada, Arizona, Oregon and California.

To learn more about Pizza Factory, please visit http://pizzafactory.com. For information about available franchise opportunities, please visit http://pizzafactoryfranchises.com/.

All Points PR Secures National Coverage in PBS NewsHour for Home Health Franchise

All Points PR secured national coverage for client Homewatch CareGivers in PBS NewsHour. The column discussed recent changes involving Medicare and featured a quote from Homewatch CareGivers president and CEO Julie Smith discussing the opportunity these changes will bring to home caregiving services. Coverage ran online and was shared on PBS NewsHour’s social media channels.

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Structural Elements® Announces Strategic Franchise Growth Plan

Structural Elements® Announces Strategic Franchise Growth Plan

Holistic Orthopedic Wellness Brand Makes Plans to Expand Footprint, Bringing New Clinics to Communities Coast to Coast

HAGERSTOWN, Md. – Structural Elements®, a unique wellness brand offering a transformative and therapeutic approach that focuses on how the body functions, announced today a strategic franchising growth initiative that is filling a critical gap in the health and orthopedic care industries by bringing the Structural Elements® approach to new communities throughout the country.

The name Structural Elements® refers to the proprietary approach founder and CEO Doug Bertram developed as an acupuncturist. Operating on the fundamental belief that the body is a single unit, Bertram developed a mapping technique locating patterns of focal adhesions in response to mechanical stress. Structural Elements® practitioners, also referred to as body engineers, can be practicing physical therapists, chiropractors, acupuncturists and osteopathic physicians alike.

“Since I first discovered this alternative approach to orthopedic pain in 1995, I knew it was going to make a lasting impact on my patients and the wellness industry,” said Bertram. “There is a strong need for quality orthopedic care that takes into account the whole body and how all parts of the body are intertwined. Our team is committed to growing the brand alongside like-minded individuals or groups that share the same passion and promise to care.”

With four locations currently open in Hagerstown and Frederick, MD, Leesburg, VA and Milwaukee, WI, Structural Elements® has its eyes on expanding in similar markets where the demand for orthopedic care is high. Currently, Structural Elements® is tapping into Virginia, Maryland, South Carolina, North Carolina and Florida for franchise growth.

In existing markets, Structural Elements® has carved out its niche as being a reliable clinic for customized care using a combination of acupuncture/dry needling, manual soft tissue manipulation and joint mobilization. Structural Elements®’ typical patient is someone who has tried other orthopedic centers or treatment methods, but has failed to find relief. It’s common for patients to identify a nagging pain that got worse over time, rather than a recent injury. Usual complaints are joint-based and include lower back, knee or shoulder pain. Athletes – professional, recreational and high school students – are common Structural Elements® patients. These individuals will seek treatment to help with pain management and to improve their skills.

“The need for this type of care is growing,” added Bertram. “Anyone who has ever experienced chronic or unmanageable pain, understands the immense damper it can bring to your everyday life. We’ve found a pain management treatment that works; and we’re thrilled to introduce this concept to more people in need. The franchise opportunity allows us to help the masses and offer people a rewarding opportunity to take control of their career.”

The ideal Structural Elements® franchisee is someone who understands the brand’s mission, wants to develop long-term relationships with patients by supporting their community members in overcoming injuries and achieving activity goals. Also, the individual or group should maintain an active lifestyle and be willing and able to invest in the health and wellness industry.

Joining the Structural Elements® franchise is a unique opportunity to balance a passion for wellness with achieving personal entrepreneurial goals. With Structural Elements®, you get access to a proven system based on years of business and medical experience, plus comprehensive initial training, site selection and build-out assistance, distinctive image and interior design, group vendor savings and ongoing expert access. For the average 2,000 sqft. clinic, the initial investment ranges between $225,000 – 300,000, in addition to the $45,000 franchise fee. If you are interested in learning more about the Structural Elements® franchise opportunity, please visit: http://franchise.structuralelements.com

About Structural Elements®:

Structural Elements® is an orthopedic wellness clinic that strives to provide the highest standard of care through a contemporary business model and a proprietary treatment approach. The approach was discovered in 1995 by Structural Elements®’ Founder Doug Bertram. He operated his own practice until opening the first official Structural Elements® clinic in Hagerstown, Maryland in 2013. Structural Elements® opened the first franchise location in 2015, and is committed to igniting brand growth via the franchising model throughout the country, with a strong emphasis on the southeast. To learn more about Structural Elements® visit http://www.structuralelements.com.

All Points PR Shares Client Social Media Successes

Like we often write about and share on our own social media pages, building relationships with influencers has grown in importance when it comes to understanding the full scope of what public relations can encompass in an increasingly digital world.

Much of our work with influencers comes down to the time and research it takes to determine the best fit for a client. To this point, we’ve secured several great social media placements for our franchise clients that have helped to further their footprint nationally, regionally and locally.

Recently, All Points secured a placement with @CLTEats, a Charlotte food blogger who visited a newly opened Potbelly location and shared a post, plus a full Instagram story with her nearly 17K followers.

It’s not just humans who are influencers, either – All Points got in touch with @tinsley_carter, a Yorkie puppy that visits local businesses, to visit a Sloan’s location and enjoy a doggie sundae! With more than 12K followers, Tinsley is one popular pup.

More than just driving business to an individual store, working with influencers enhances the entire reputation of a brand – and in franchising, this total exposure can be deeply beneficial to the brand as a whole.

We invite you to explore our Results tab to see the exciting ways that All Points PR has secured press coverage on all levels – national, local, regional, social media, trade and consumer-facing – for our franchise industry clients. More eyes on your brand equals more franchise leads – a win-win!

Murphy Business & Financial Corporation LLC Recognizes Best of the Best; Names “Top Producers,” “Multi-Million Dollar Club” Members

Murphy Business & Financial Corporation LLC Recognizes Best of the Best;

Names “Top Producers,” “Multi-Million Dollar Club” Members

North America’s Leading Business Brokerage Firm Presents Coveted Awards at Annual Conference

 CLEARWATER, Fla. – Murphy Business & Financial Corporation LLC (MB&FC), North America’s largest full-service business brokerage firm, recently hosted its annual conference where the brand announced its 2017 “Top Producers” and welcomed new members to the exclusive “Multi-Million Dollar Club.” With more than 150 franchise units in the United States and Canada, MB&FC organizes a conference each year to reflect on the past year and honor achievements met by members of the network.

Themed “Winners Keep Score,” this year’s conference was held at the Hammock Beach Resort in Palm Coast celebrating a record year for the brand and featured educational courses to assist attendees with overall business brokerage, goal setting and more.

“On behalf of the entire company, I would like to congratulate all of our award winners for the overall incredible results they have achieved in 2017,” said Tom Coba, CEO of MB&FC. “I’d also like to thank our entire franchise network for continuing to uphold the highest level of client service year after year.”

The coveted “Top Producers” award was presented to members of the MB&FC network that provided top-notch client service and closed high-priced deals. The honorees, their regions and number of years they have received the “Top Producer” award are listed below:

  • Scott Belden, Missouri
  • Bruce Burns, New Mexico
  • Russell Cohen, Florida
  • Daz Connell, New Jersey
  • Linn Crader, Oregon
  • Jim Dunmire, Florida
  • Judy Elrod, Washington
  • Teresa Farrell, Oregon
  • Andy Fischer, Florida
  • Shannon Foust, Ohio
  • Gokul Padmanabhan, Florida
  • Ken Pokorny, Texas
  • Matt Slappey Georgia
  • Marvin Slovacek, Utah
  • Bill White, Sr., Ohio

To be considered a member of the brokerage firm’s “Multi-Million Dollar Club,” brokers had to secure more than $2 million in transactions in 2017. The welcomed members are as follows:

  • Dan Bauer – Minnesota
  • Scott Belden – Missouri
  • Ron Buck – North Carolina
  • Bruce Burns – New Mexico
  • Dan Carelli – Florida
  • Russell Cohen – Florida
  • Daz Connell – New Jersey
  • Linn Crader – Oregon
  • Darrel Damhof – Minnesota
  • Celine Dufresne – Florida
  • Jim Dunmire – Florida
  • Judy Elrod – Washington
  • Teresa Farrell – Oregon
  • Andy Fischer – Florida
  • Shannon Foust – Ohio
  • Dan Gore – Florida
  • John Holland – California
  • Bill Ilgenfritz – W. Pennsylvania
  • Tiffany Kert – Ohio
  • Peggy Kragh – Montana
  • Rick Kunze – Minnesota
  • Paul Lapidus – Florida
  • Art Lennig – Georgia
  • Mike Metzger – Virginia
  • Russell Miller – New Jersey
  • Gokul Padmanabhan – Florida
  • Edwin Pena – Florida
  • Ken Pokorny –Texas
  • Tony Samples – Georgia
  • Gordon Schofield – Canada
  • Dexter Sherman – Montana
  • Matt Slappey – Georgia
  • Marvin Slovacek – Utah
  • Bill White, Sr. – Ohio

America’s Dog & Burger Makes Debut at Navy Pier

America’s Dog & Burger Makes Debut at Navy Pier

Chicago-Based Restaurant Reopens with New Chef-Inspired Hot Dogs and Gourmet Burgers; Redesigned Location to Exude All-American Eatery Environment

CHICAGO— Springtime just got brighter for hot dog and burger fans in Chicago.

The city’s celebrated America’s Dog, the tastiest idea to ever come out of a great American road trip, reopened its original Navy Pier location. Operating now under the brand’s America’s Dog & Burger (AD&B) franchise concept, the newly renovated restaurant will feature a fresh collection of chef-driven, gourmet burgers and mouth-watering, city-inspired hot dogs.

Bursting onto Chicago’s culinary scene more than 20 years ago after two brothers’ cross-country food tour, AD&B uniquely positions itself in the quick-service industry and is driving innovation with its restaurant refresh and prolific growth plan.

“Back in 1996, my brother and I took a leap of faith when we opened America’s Dog at Navy Pier,” said Manolis Alpogianis, who took the famed road trip with his brother George and co-owns AD&B with him. “It’s a surreal feeling to revamp this original location, but we’re thrilled to finally introduce Chicagoans to our new menu and updated interior. While we’ve added more diverse, unique options to our lineup and completely redesigned the space, we managed to still keep our classic touch.”

The Navy Pier AD&B menu ranges from the Santa Fe Hot Dog (Vienna all beef hot dog, hardwood smoked bacon, chipotle aioli, caramelized onions, beer battered jalapeno caps and cotija cheese on a Texas toast roll) to the Ghost Burger (hardwood smoked bacon, spicy ghost pepper cheese, guacamole and onion strings on a butter brioche bun). And, beyond its acclaimed city dogs and burgers, AD&B is also unveiling a selection of chicken sandwiches, salads, sides and milkshakes. Everything on the menu is fresh, never frozen and all ingredients are prepared in-house. The full menu can be seen at www.adbfresh.com/menu.

Beyond its menu development, the new interior exudes a classic, all-American eatery environment. Gensler, the esteemed international design firm, recreated the layout featuring community picnic-style tables, food truck condiment stations and photos of family and friends’ road trips lining the wall. The décor and dining space channels the nostalgia of the original road trip, adding to the restaurant’s fun, casual and inviting atmosphere. Moving forward, the renovated interior will serve as inspiration for AD&B’s new prototype design, which will be rolled out with all future franchise and corporate locations– a strategic growth initiative AD&B announced last year.

Maintaining a recipe for success, AD&B currently has three locations, each situated at prime destinations – Chicago’s Navy Pier, O’Hare Airport and in Chicago’s Loop at the corner of Randolph and State Streets. A fourth Evergreen Park location is expected to open by August 2018.

As the brand expands, the Alpogianis brothers are awarding franchise opportunities to operator teams and passionate individuals with strong business acumen, proven restaurant industry experience and an interest in multi-unit franchising.

To learn more about America’s Dog & Burgers, visit www.adbfresh.com. For more information about its franchise opportunities, visit www.adbfranchise.com.

About America’s Dog & Burgers  

Entrepreneurial brothers Manolis and George Alpogianis co-founded AD&B after a cross-country road trip through the United States. This now famous journey inspired the two to open a restaurant that offered the most compelling hot dog tastes of the nation in one dynamic environment. The brand uniquely positions itself in the dog and burger scene by offering guests a variety of fresh, gourmet burgers, city-themed hot dogs, chicken sandwiches, Italian beef, salads and more. After more than 20 years of proven success, the family-run business is in strategic growth mode, awarding franchise opportunities to passionate individuals and teams attracted to the brand’s distinguishable niche.

To learn more about America’s Dog & Burgers and its franchise opportunities, visit www.adbfranchise.com. For more information about the restaurant, visit www.adbfresh.com.

CMIT Solutions Celebrates Surpassing 200 Offices at Annual Convention

CMIT Solutions Celebrates Surpassing 200 Offices at Annual Convention

IT Franchise Reflects on the Journey to 200 at Convention, Franchisees Recognized for Several Key Accomplishments

AUSTIN, Texas – CMIT Solutions, the nation’s leading provider of information technology (IT) services to the small and medium-sized business community, held its 22nd annual convention May 21 through May 24 in Vancouver, Washington. This gathering also served as an opportunity to celebrate the brand reaching a new growth milestone of 200 offices open.

“The Annual Convention is always the highlight of the year,” said Jeff Connally, president and CEO of CMIT Solutions. “We get to bring all of our franchise partners and the home office together to inspire and learn from each other. We have been growing faster than we ever have, and continuing to encourage a collaborative community is essential to our future. The time in Vancouver was inspiring and a good reminder of how strong of a team we all are together.”

Themed “CMIT Elevate,” the convention celebrated several key accomplishments and stimulated all attendees – franchisees, local market team members, and corporate leadership – to continue to aim high, think big, and rise to the occasion day in and day out. The three days included extensive sales and marketing training, educational seminars, and opportunities to share best practices.

Throughout the convention, CMIT Solutions bestowed honors on top-performing office owners and their team members in attendance for sales, customer retention, and superior operations over the past 12 months.

During the banquet dinner, Connally presented the highest honor, “Franchise of the Year,” to CMIT Solutions of Central Rhode Island owner Jason Arabian. This was a special moment for CMIT Solutions, as Arabian is the only franchise partner to win this award not only twice, but three times. There must be a five-year gap period before a franchise partner can win the award again.

CMIT Solutions of Central Rhode Island earned the recognition with a series of high marks in all criteria judged, including total revenue – which grew by 38 percent in 2017 over his 2016 record – operations, number of managed seats, and participation within the franchise system.

In addition to CMIT Solutions of Central Rhode Island’s impressive recognition for “Franchise of the Year,” several other CMIT Solutions offices also earned awards.

Additional honorees from the convention include:

  • Steve Hendrickson, CMIT Solutions of Wyoming Center (Rookie of the Year)
  • Cheryl Nelan, CMIT Solutions of Monroe (President’s Award)
  • Steve Conyers, CMIT Solutions of Brooklyn North (Breakout)
  • Puja Kandel, CMIT Solutions of West Omaha (Spirit of the Entrepreneur)
  • Tom Burtzlaff, CMIT Solutions of Columbia (Success Story)
  • Doug Bates, CMIT Solutions of Fayette/Coweta (Community Service Award)
  • Emory Simmons, CMIT Solutions of South Charlotte (People’s Choice Award)
  • Will Zdinak, CMIT Solutions of Bethlehem (Tech of the Year)

In addition to the individual recognition of franchise partners, CMIT Solutions added more than 20 new franchises in 2017, and is expected to open 30 in 2018.

CMIT Solutions is widely recognized as the frontrunner among IT support providers for small to medium-sized businesses in the United States. Offering a broad spectrum of proactive computer maintenance, monitoring, and virtual technology packages, along with quick response services when unexpected crises occur, CMIT Solutions has carved out its niche as an industry innovator specializing in working with the SMB community.

To learn more about CMIT Solutions and its services, please visit: http://www.cmitsolutions.com/.

About CMIT Solutions

CMIT Solutions (CMIT) is a leading provider of information technology (IT) professional services and products to small and medium-sized businesses, and is uniquely capable of supporting small businesses anywhere, coast to coast in the United States and Canada. By focusing on developing and maintaining local, trust-based relationships with its customers, CMIT is able to meet all of their IT needs. CMIT offers a wide variety of services and products, including enterprise-class solutions, at prices small businesses can afford. CMIT Solutions has been ranked number one in its category in Entrepreneur Magazine’s Franchise 500® list for six consecutive years. Because of its growing geographic presence and partner programs, CMIT is a very attractive sales and/or support channel for larger firms desiring to reach the millions of small and medium-sized businesses in the United States.

For more information, please visit www.cmitsolutions.com

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Pancheros Mexican Grill “Hatches” New Scrambled Egg LTO

Pancheros Mexican Grill “Hatches” New Scrambled Egg LTO

Fast-casual Mexican Restaurant Scrambles Traditional Ingredient Options with New Limited-Time Offering

IOWA CITY, IOWA – When it comes to Burritos Better Built and adding eggciting new ingredient options to the menu, Pancheros Mexican Grill doesn’t yolk around.

Just in time for summer, the fast-casual Mexican chain announced today the kickoff of its new scrambled eggs limited-time offering.

Available at select Pancheros restaurants across the country, guests can enhance their customized burrito experience by adding scrambled eggs to their entrée of choice. Fluffed to perfection on the grill, the scrambled eggs will now be one of the many available add-on ingredients that customers can choose from. Like all ingredients, the scrambled eggs will be mixed together using BOB the tool, making it a cohesive, awesome experience and a perfect addition to any burrito, quesadilla, burrito bowl, taco or salad.

“Pancheros was built on the principle of simplicity, and that is a principle we firmly believe in even as we innovate our menu,” said Rodney Anderson, founder and CEO of Pancheros. “The addition of scrambled eggs, a simple yet staple ingredient, is a rich way to enhance your burrito without overcomplicating it.”

Pancheros stands apart from other big-name burrito concepts because of its quality ingredients, faster service and burritos better built. However, almost anyone would agree the most distinguishing factors for Pancheros are its innovations – the fresh-pressed tortillas and proprietary ingredient mixing spatula, BOB the Tool.

The brand’s pursuit to build the perfect burrito dates back to 1992, when Pancheros founder Rodney Anderson opened the doors to his first restaurant in downtown Iowa City, Iowa. Since then, the brand has grown into 13 states with approximately 70 locations.

For more information about Pancheros and its menu, please visit https://www.pancheros.com. To learn about franchising opportunities with Pancheros, visit https://franchise.pancheros.com/

About Pancheros

The beginning of Pancheros dates back to 1992 when Rodney Anderson opened the brand’s first restaurant in Iowa City, Iowa. Originally modeled after the Chicago taquerias that Anderson had visited often with his friends during his teenage years, the brand’s pursuit of constructing a better built burrito launched Pancheros into an evolution based on simplicity and fresh-pressed tortillas.

Since it’s humble beginnings, Pancheros has earned a loyal following for redefining the standards of modern burritos by using fresh-pressed tortillas and perfectly-mixed ingredients with the help of BOB the Tool, a unique plastic spatula used to carefully mix ingredients together to create the perfect taste in every bite.

Amid its popularity, the brand has successfully grown from its roots and today a robust franchising program has led to approximately 70 locations across 13 states.

For information about the company, visit https://www.pancheros.com/menu. To learn about franchising opportunities with Pancheros, visit https://franchise.pancheros.com/.

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All Points PR Team Contemplates Privacy vs. Personalization Paradox

In our recent June seminar, Creative and Digital Lead Allie Kramer presented to the full team about some of the new social media strategies impacting our industry, instigated by her recent attendance at the Chicago Social Media Strategies Summit.

Allie shared some fascinating statistics about current social media usage, including the percentages of the adult population who regularly use each social media channel (we were surprised to hear that 73% of U.S. adults use YouTube compared to 68% on Facebook). She also brought to light the impact that Generation Z (current pre-teens and teens) is having on social media – namely, the rise of online influencers over celebrities.

Additionally, Allie brought to light a very interesting conversation happening in social media circles – the privacy vs. personalization paradox. Essentially, as Allie noted, 94% of marketers believe personalization is critical to success reaching an audience, but 92% of U.S. internet users are simultaneously expressing concern about their online data privacy. Navigating these waters has proven challenging for marketers who want to respect consumer wishes and is a conversation worth paying attention to.

Finally,  Allie educated our team on some recent Facebook ad news, namely that following the Cambridge Analytica scandal, Facebook is responding by removing third party data targeting. As a reference, nearly half of Facebook’s 1,200 targeting criteria comes from third party data sources.

Staying up on the most recent social media trends is important to the All Points team as we’re constantly honing our digital and creative techniques to drive leads and results for our franchise industry clients.

We’re already looking forward to next month’s seminar – nice job, Allie!

4 Tips for Building Successful Influencer Relationships

As the landscape of social media marketing changes, it’s up to PR and marketing folks to adapt to a new world where influencers rule the scene. With real people behind these influencer accounts, working with influencers requires a higher level of personalization than other types of PR and marketing.

But, a few correct moves and your brand could be in the spotlight of a brand-new audience, thanks to working with influencers. Here are our four best tips for building successful relationships with influencers to grow your brand’s footprint.

Choose the right influencer

Take a personalized approach to finding influencers who you want to work with. Identify your key audience, and find an influencer who matches your brand voice.

Communicate expectations honestly

Rather than leaving it up to interpretation, clearly communicate your goals and expectations before any work together begins. Similarly, be sure to discuss compensation up-front so there are no surprises – in either direction.

Approach the relationship as a partnership

If all goes well, creating a successful partnership with an influencer could have reach that extends past the life of your campaign. Think long-term and approach all your communications with the idea that this is a marathon, not a sprint.

Cross-promote as much as possible

Having a public relationship with influencers outside of official campaigns can be very beneficial. Feature their posts on your pages, website or other content mediums – this is welcomed and appreciated as it creates a mutually beneficial relationship that shows you want to promote them, too.

Interested in checking out how All Points PR creates relationships with influencers to promote our franchise industry clients’ brands? Click here to view our social media results.

All Points PR Coordinates Trade Placements for Our Clients

At All Points PR, we understand the value that trade publications have for our clients across various industries. Placements in these trade publications, in print or online, are important to build the reputation of a franchise brand within its niche industry so that it continues to grow as an industry leader.

Working alongside our contacts in industry trade publications, we are able to tell the stories of individuals and companies who have gone about developing their businesses in new and innovative ways.

Every client has different trade media placement goals, so we consider which publications are the best fit for each of our franchise industry brands. From bylines in cleaning and maintenance industry publications and franchise development profiles in franchise trade press to restaurant trends, All Points knows how to tell the story.

We invite you to explore our Results tab to see the exciting ways that All Points PR is secured press coverage on all levels – national, local, regional, social media, trade and consumer-facing – for our franchise industry clients. More eyes on your brand equals more franchise leads – a win-win!

Pearle Vision Appoints Veteran Leadership Team Member to Vice President of Licensing & Development

Pearle Vision Appoints Veteran Leadership Team Member to Vice President of Licensing & Development

Seasoned Franchising Executive Josh Robinson to Lead Franchise Growth

 MASON, Ohio – Pearle Vision, a leading national premium eye care brand, announced today the appointment of Josh Robinson to the role of Vice President, Licensing & Development.

In his new role, Robinson is responsible for defining and developing business strategies to grow the Pearle Vision franchise system. The six-year Pearle Vision leadership team member, who earlier in his career was instrumental in the expansion of Dunkin’ Brands, brings a wealth of relevant brand and franchise industry experience to the position. Robinson takes the helm on guiding franchise development communications, while also managing vendor partnerships to support franchise growth.

“Josh is a great fit for this role. He brings a perspective that blends exceptional knowledge of our brand as well as a remarkable franchising acumen,” said Alex Wilkes, general manager of Pearle Vision. “With his familiarity of the Pearle Vision franchise family and the characteristics that make for strong operators, Josh will play a crucial role in growing the brand.”

Robinson joined Pearle Vision in 2012, holding the position of Territory Vice President, leading a team of Business Consultants and Territory Directors in driving business results and sales plans within both corporate and franchise locations across North America. Before joining Pearle Vision, Robinson held a variety of leadership positions throughout his 30-year career, including with the aforementioned Dunkin’ Brands, Pepsi Cola, Getty Petroleum, and Burger King. During his nearly two decades with Dunkin Brands, Robinson guided the development and growth for the Dunkin’ Donuts and Baskin Robbins brands.

“We have a tremendous opportunity to continue to escalate our brand’s presence through franchising. Pearle Vision is a dynamic brand that I’ve been passionate about for the past six years and only have even more optimism about for the future,” said Robinson. “I look forward to growing the brand further, and continuing my involvement in a new capacity.”

Named to the new position at an exciting time for the brand, Robinson takes on the licensing and development role as Pearle Vision holds the prestigious honor of being named the #1 franchise in the Health Products category of Entrepreneur magazine’s “2018 Franchise 500list, considered the world’s first, best and most comprehensive franchise ranking. Additionally, Pearle Vision ranks #72 overall among all franchises in the ranking, placing the brand in the top 20 percent of U.S. franchise concepts.

Pearle Vision is positioning its current and projected franchise opportunities with: 1) skilled optometrists – both seasoned and recent graduates; 2) opticians (employ optometrists or lease space to them); and 3) investor groups. Ideal franchisees have a desire to build strong teams, embrace innovation, remain customer and care focused and dedicate themselves and their businesses to the communities they serve in an industry with sustainable demand.

About Pearle Vision
Pearle Vision was founded in 1961 by Dr. Stanley Pearle, who began the concept of one-stop, total eye care with the opening of the Pearle Vision Center in Savannah, Ga. Dr. Pearle combined complete eye exams with an extensive selection of eyewear. In 1981, Pearle Vision began offering franchise opportunities to select doctors and opticians. Today, with approximately 550 EyeCare Centers located throughout the United States, Canada and Puerto Rico, Pearle Vision is built around a doctor-centered business model with a primary focus to deliver genuine eye care to patients and become the neighborhood trusted source for all their eye care and eye wear needs. Pearle Vision is owned by Luxottica, a leader in premium fashion, luxury and sports eyewear. To learn more about the Pearle Vision franchise opportunity, visit http://www.ownapearlevision.com or call 1-800-PEARLE-1.