All posts by All Points Public Relations

All Points PR Coordinates TV Segment for Junk Removal Franchise

All Points PR coordinated a TV segment with WAFB-TV for client Junk King. The segment featured a local franchisee who shared his story on how he became involved with Junk King. The franchisee and his team also expanded on Junk King’s recycling, repurposing and donating initiatives, as the franchise aims to keep as many items out of landfills as possible. Coverage ran on air and online.

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All Points PR Coordinates Press Coverage for Pet Care Franchise

All Points PR coordinated press coverage with Parade for client Wag N’ Wash Natural Food & Bakery. The article, which rounded up more than 120 Valentine’s Day freebies and deals, highlighted the franchise’s “Red Roses & Wet Noses” campaign with pet adoption events and free premium washes for first-time customers at select locations. Coverage ran online.

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Sub Zero Ice Cream Celebrates 15 Years of Success

Science-based Ice Cream Concept Popularized by Shark Tank has Much to Celebrate with 15 Year Anniversary

PROVO, Utah – Break out the ice cream cake – Sub Zero Nitrogen Ice Cream is celebrating its 15th anniversary!

Offering customers a unique, science-based ice cream adventure featuring a two-minute transformation from liquid cream to frozen treat using liquid nitrogen, Sub Zero’s patented process produces a sensory snack experience creating ice cream that is fresh, creamy and dense through its visually engaging process – a staple in communities across the country.

“We have loved to see our brand grow as we have worked hard and helped our franchisees, but we didn’t anticipate that nearly fifteen years later we’d be celebrating with 50-plus locations worldwide,” said Jerry Hancock, co-founder and CEO of Sub Zero Nitrogen Ice Cream. “Being able to share my love for science – and ice cream – in communities across the globe is truly a dream, and we look forward to many more years with Sub Zero.”

The first Sub Zero Nitrogen Ice Cream shop opened in 2005, after founders Jerry and Naomi Hancock discovered liquid nitrogen is a safe, unique and cost-effective method for creating delicious, customizable ice cream products. Utilizing Jerry’s background in chemistry, the couple patented their unique process of freezing ice cream using liquid nitrogen, and began franchising in 2008. Today, there are more than 50 locations open or in development in 17 states.

To celebrate the fifteen-year milestone, Sub Zero will be hosting a contest on the 15th day of every month this year.  For February, Sub Zero will be giving away 15 free ice cream pies.  Everyone who submits a video entry singing a verse of the Periodic Table song and tags #subzeroicecream by Saturday, February 15th will be entered into the drawing for a free pie. On February 17, fifteen winners will be chosen at random and notified via social media.

Additionally, throughout the month of March, Sub Zero will be hosting a “Founder’s Flavor Contest”.  Fans of the brand can go on Facebook, Instagram and Twitter at #szpickme and vote for either Jerry or Naomi’s favorite ice cream flavor.

“This anniversary is not only a time to celebrate the brand, but the fans who’ve helped us to get where we are today,” added Naomi Hancock, co-founder and COO of Sub Zero. “We would not have reached this milestone without the support of the communities we serve, so we want to ensure they are a part of the celebration.”

Sub Zero’s method of creating ice cream, which has been featured on Shark Tank, is a distinctly safe culinary process, as the liquid nitrogen is completely evaporated by point-of-sale to customer and never touches the customer’s container as an added safety measure. Sub Zero also requires employees to undergo extensive training on how to prepare the ice cream using the patented process to ensure the best experience for all. Sub Zero customizes its ice cream to customer request, catering the dessert to their dietary needs, including vegan, keto, lactose-free, gluten-free and reduced sugar. 

For more information about Sub Zero and their menu items, please visit www.subzeroicecream.com or download the app Sub Zero Ice Cream.

To learn more about Sub Zero Nitrogen Ice Cream franchise opportunities, visit: https://www.subzeroicecream.com/franchising/.

About Sub Zero Nitrogen Ice Cream

The first Sub Zero Nitrogen Ice Cream shop opened in 2005, after founders Jerry and Naomi Hancock discovered liquid nitrogen is a safe, unique and cost-effective method for creating delicious, customizable ice cream products. Using his background in chemistry, Jerry patented his unique process of freezing ice cream using liquid nitrogen, and in 2008 began franchising. Following an appearance on NBC’s “Shark Tank” in 2013, Sub Zero Nitrogen Ice Cream was named Forbes’ “10 Best Franchises to Buy From ‘Shark Tank’” in 2017, with more than 50 franchise locations, including a Bahamas location, which is a $50 million center.

For information about the company, visit https://www.subzeroicecream.com. To learn about franchising opportunities with Sub Zero Nitrogen Ice Cream, visit https://www.subzeroicecream.com/franchising/.

All Points PR Secures Press Coverage for Childcare Franchise

All Points PR secured press coverage with the Woodlands Online for client Childrens Lighthouse. The publication spread the news of a local franchise location’s Chinese New Year Festival on January 31, celebrating the Chinese New Year and the launch of Childrens Lighthouse of The Woodlands’ Mandarin enrichment class. Coverage ran online.

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All Points PR Lands Influencer Visit and Feature for Pet Care Franchise

All Points PR landed an influencer visit with Nimbus The Little Shiba Inu @lepetitnimbus for client Wag N’ Wash Natural Food & Bakery. Nimbus and his owner visited a local Wag N’ Wash to pick up pet-friendly treats to celebrate the Lunar New Year. Multiple photos of the treats were shared on Instagram and through Instagram stories with more than 10,000 followers.

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Director’s Digest: Powering Up for IFA 2020

IFA 2020 is just moments away, and several members of the All Points team, including myself, are eagerly gearing up for the most exciting time of the year in the franchising industry. I’m especially excited to be surrounded by the contagious and electrifying energy that the IFA Convention brings.

Our team is looking forward to the opportunity to meet with existing clients face-to-face, as well as network with potential clients who could benefit from our services. While we hold weekly calls and stay in close contact with our clients, we don’t always have that personal touch point. Meeting and catching up with our clients in person allows us to better understand their backgrounds, motivations and personal lives. A chance to connect on that level, whether it’s with an existing or potential client, is absolutely priceless!

We introduced our new agency-wide campaign this year, “Power Up,” that really reflects our charge and mission to take our clients’ franchise presence to the next level through integrated public relations, social media, digital and content marketing. Our team has been working hard on this campaign for months, and we’ve enjoyed watching it come to life digitally and through print. But, the biggest moment will surely be when all of the marketing elements come together at the IFA.

We’re also excited to host our clients at some fun events and have the opportunity to network and meet with other industry leaders and influencers. The networking, professional learnings and time to sit down during the sessions will certainly provide us with an even stronger pulse on the franchising industry.

If you’re headed to IFA, get lots of sleep – you’re going to need to be amped and well rested for these next four days! We’ll see you at IFA 2020 in Orlando.

Gautier Lemyze-Young is a Director at All Points Public Relations, a franchise-focused PR agency based in the Chicagoland area, www.allpointspr.com.