All posts by All Points Public Relations

Jamie Izaks Featured on Social Geek Radio

We’re proud to say that many franchise and public relations publications consider All Points a resource and expert source on the franchising, PR, writing, editing and social media topics of the day. To this point, we at All Points want to share some secured publicity of our own.

All Points PR President Jamie Izaks was recently featured on Social Geek Radio to share his thoughts about establishing social media policies for franchisees. Jamie did a 35-minute segment on the topic, recognizing that between politics, natural disasters and celebrity scandals, it’s a tumultuous time to be in the media. He shared how franchise brands should handle social media on all levels.

Click here to listen to Jamie’s segment on Social Geek Radio.

From podcasts, bylines, national and trade press down to the local and regional media, All Points has the experience it takes to foster mutually beneficial media relationships to further the reputation of our franchise clients – and All Points itself.

To see more secured press that we’ve garnered for our clients and for All Points, click here.

Postal Connections and iSOLD It Rally Communities to “Share Your Story” for Veterans Day

Postal Connections and iSOLD It Rally Communities to “Share Your Story” for Veterans Day

 Brands Launch Second Annual Book Donation Drive  For Active Duty Military and Veterans

FRISCO, Texas – In honor of Veterans Day, Postal Connections and iSOLD It are rallying communities across the country for the second consecutive year to “Share Your Story” in a month-long, nation-wide book donation drive.

From Wednesday, October 11 through Saturday, November 11 (Veterans Day), the brands are partnering with Operation Paperback to gather gently used paperback books to donate to active troops, veterans and VA hospitals in need. Postal Connections and iSOLD It stores across the country will be accepting donations from local residents, businesses and community members to send to troops serving overseas and on U.S. soil. Books must be gently used paperbacks that are in good condition (i.e., no books that are old, musty, yellow with bent spines or ripped covers). Suggested book genres include action, bestsellers, biographies and memoirs, fantasy, history, horror, mysteries, science fiction, true crime and children’s books for military families. Educational and homeschool materials are also welcome.

“The response to last year’s donation drives was overwhelming – we received more than 5,000 book donations from communities across the country,” said Fred Morache, CEO of Postal Connections and iSOLD It. “It really was inspiring to see the communities rally together in support of the nation’s veterans and active duty troops. We’re proud to again be working with Operation Paperback to help get these books from communities around the nation to our service men and women abroad and at home – it’s a small token of ‘thanks’ for the sacrifices they have made to serve and protect our country.”

In addition to overseas locations, Operation Paperback provides books to wounded warrior programs and veterans hospitals located across the U.S., as well as USO centers at U.S. airport transit points. The organization has more than 19,000 volunteers from all 50 states, forming a network of shippers that send upwards of 15,000 books every month to troops.

About Postal Connections

Founded in 1995, Postal Connections is a growing franchise chain of postal, shipping and business service stores, with 40 locations nationwide aimed at providing convenience for its customers. Standard Postal Connections stores operate by offering consumers and small businesses needed services and products that include shipping alternatives, packaging, freight, offset printing, creative services, copying, mail receiving, inkjet, toner and laser cartridges, notary, passport photos, fax, office and shipping supplies, iSold It online sales assistance services and much more.

To learn more about Postal Connections’ services, visit www.postalconnections.com or call (619) 294-7550. For more information on Postal Connections franchise opportunities, visit www.postalconnections.com/franchise-opportunities/ or call 1-800-POSTALS (767-8257).

About iSOLD It

Established in 2001, iSOLD It is the premier service for selling merchandise on eBay, Amazon and Craigslist. As the largest chain of online sales assistance retailers, iSOLD It is designed for customers who lack the time or are uncomfortable with selling goods online.

To learn more about ISOLD It’s services, visit www.i-soldit.com. For more information on iSOLD It’s franchise opportunities, visit www.i-soldit.com/franchise-opportunities/ or call (619) 334-2749.

All Points PR Associate Joey Jiracek Inspires Team to Think Creatively

The All Points PR team recently had a burst of creativity at the monthly team seminar, facilitated by PR Associate Joey Jiracek.

Joey’s presentation focused on harnessing the creativity within us all. As PR professionals, we are skilled in creative areas from writing and pitch development to communication strategy and team building.

As a team, we participated in a few improv-inspired activities to warm us up creatively. One of the most fun parts of Joey’s presentation was called the “185 Joke Structure,” where the team comes up with a joke along the lines of, “185 (blanks) walk into a bar. The bartender says “Sorry, we don’t serve (blanks) here,” so the (blanks) say (punchline).”

A great example by Account Lead Mackenzie Coopman: “185 almonds walk into a bar. The bartender says, we don’t serve almonds here. The almonds say, ‘that’s nuts!’”

We also explored how to use “yes, and,” a common improv theme, to spice up our brainstorming. Check out the All Points page to watch some of the fun streamed live!

Joey encouraged the team to dig deep and see where we can find small ways to inject our daily work with big doses of creativity, which will benefit our clients and our team as a whole. Stay tuned for November’s seminar!

All Points Makes Positive Impact in Chicago

At All Points, we’re passionate about social responsibility and are committed to building meaningful relationships with local social, community and environmental organizations.

Through our Positive Impact program, which compromises quarterly volunteer initiatives, we’re able to engage philanthropically with Chicagoland groups that rely on outside support to make a significant difference on others’ lives.

A few weeks ago, All Points spent an afternoon working with Cradles to Crayons in Chicago. With more than 200,000 of the city’s youth living in poverty, Cradles to Crayons’ mission is to provide children from birth through age 12, in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play.

During our visit, our team sorted through piles of gently used clothing, paired together outfits and made clothing bundles for infants 6-12 months old. Together, we packed more than 90 bundles filled with a week’s worth of clean clothing that will be provided to struggling parents in need.

Volunteering with Cradles to Crayons was a rewarding experience for the entire team. We look forward to carrying on All Points’ Positive Impact tradition and giving back through various initiatives for years to come.

Check out our Facebook page for photos and video footage from our day at Cradles to Crayons!

Pearle Vision® Outlines Strategic Franchise Growth Phase

Pearle Vision® Outlines Strategic Franchise Growth Phase

Premium Eye Care Brand Puts Focus on Strength of Operating Model to Create Scalable and Sustainable Franchise Investment

MASON, Ohio. – Injecting innovation into every level of its brand, Pearle Vision has set the stage for a strategic franchise growth phase that will significantly expand the brand’s U.S. presence. This commitment to cultivating transformative advancements in its own business has led to infusing new centers into the Pearle Vision development pipeline in 2017, as well as a pair of confirmed multi-unit area development deals for Tampa and Phoenix.

The brand’s operating model, eyecon, launched in 2015. eyecon is designed to maximize efficiencies at each Pearle Vision EyeCare Center – including a turnkey supply chain, is one element that is paving the way for the brand’s emergent franchise growth.

“It is imperative to nurture our staying power. For more than six decades we’ve been a leader in eye care and the advancements we’ve made recently are all geared to keep us right there,” said Alex Wilkes, general manager of Pearle Vision. “Pearle Vision has been one of the best kept secret in the optical industry. Our system includes licensed owners (franchisees) who have built incredible businesses for themselves and now we’ve reinforced the model for years to come.”

Along with eyecon, Pearle Vision has redefined its local marketing approach, providing licensed owners at every stage of their business cycle a plan to keep and expand market share. The digital component of the brand’s marketing package now includes online exam scheduling, which has quickly made a strong impact, accounting currently for 25 percent of Pearle Vision licensed owners’ patient scheduling.

Likewise, Pearle Vision distinguishes itself in the marketplace with the sway of immense buying power on its side, bridging relationships with the most well-known name brands in eyewear and managed vision care, maintaining tight connections with lens and contact lens distributors and providing access to state-of-the-art equipment at favorable price points.

“It is all about helping licensed owners become more profitable. The business model supports our pledge that ‘Nobody Cares for Eyes More Than Pearle’ and the only way we can achieve that is if our owners can focus on what they do best – running their business and caring for patients,” added Wilkes. “From the exam room to the retail floor we are creating value for our licensed owners that they cannot find elsewhere.”

The value proposition in place for licensed owners is earning admiration from both within the current franchise system and among a new set of licensed owners. Markets targeted for new growth span the United States, from regions with existing centers such as New York and Seattle, to untapped, attractive areas that include San Francisco, San Diego and Louisville.

Plus, the launch of an impressive Area Developer model in early-2017 has resulted in Pearle Vision awarding a group of qualified licensed owners the rights to open throughout entire designated market areas (DMAs) or states. Thus far, area developer groups have finalized agreements to build out the Tampa and Phoenix markets as interest remains high across the country for this new opportunity.

Pearle Vision is positioning its current and projected licensed owner opportunities with: 1) skilled optometrists (currently 50 percent of licensed owners); 2) opticians (employ optometrists or lease space to them); and 3) investor groups. Ideal licensed owners have a desire to build strong teams, embrace innovation, remain customer and care focused and dedicate themselves and their businesses to the communities they serve.

Pearle Vision aims to expand with qualified licensed owners that embody a contagious entrepreneurial spirit and who have a deep appreciation for following the brand’s processes and systems. The franchise opportunity has been designed to meet the needs of today’s individual optometrists, both seasoned and recent graduates, as well as independent practices seeking greater structure, support and marketing expertise. Plus, established franchise investors and successful business leaders can benefit from Pearle Vision’s proven business model.

To learn more about the Pearle Vision licensed owner opportunity, visit ownapearlevision.com or call 1-800-PEARLE-1.

About Pearle Vision

Pearle Vision was founded in 1961 by Dr. Stanley Pearle, who began the concept of one- stop, total eye care with the opening of Pearle Optical in Savannah, Ga. Dr. Pearle combined complete eye exams with an extensive selection of eyewear. In 1981, Pearle Vision began offering franchise opportunities to select doctors and opticians. Today, with more than 550 EyeCare Centers located throughout the United States, Canada and Puerto Rico, Pearle Vision is built around a doctor-centered business model with a primary focus to deliver genuine eye care to patients and become the neighborhood trusted source for all their eye care and eye wear needs. Pearle Vision is owned by Luxottica, a leader in premium fashion, luxury and sports eyewear. For more information, visit PearleVision.com. And, to learn more about the Pearle Vision franchise opportunity, visit ownapearlevision.com or call 1-800- PEARLE-1.

The Difference Between Proactive and Reactive Messaging for a Social Media Crisis

It’s every company’s worst nightmare – your business is in the news, and not for something good. Maybe it’s the departure of a high-profile executive, an accusation of racism, sexism or homophobia or simply a misunderstanding that escalated quickly. The public eye can turn on you in a flash, and it’s important to have a calm, calculated approach to crises, especially when they occur on or are gaining traction due to social media.

Public perception is everything. The odds that your business will face a massively publicized social media firestorm are slim, but crisis management skills are essential for problems big and small that can affect you in the short term or even permanently. With clients across dozens of industries, we’ve dealt with social media crisis situations all across the board.

In these situations, it’s important to prepare both proactively and reactively. In more detail, a reactive response is what you might use if someone of influence engages with your brand on social media regarding your less-than-perfect health inspection score. At this point, you should decide the reach of the news – you may want to prepare a reactive social media comment, and decide the length to which you want to go to remediate the situation offline.

Remember, in these very public times, the customer is always right – but your best move is to take this communication offline. You should also prepare statements for people within the business themselves, such as servers, cashiers and other hourly employees who might face abrupt, in-person questions from customers and the media. Nobody within the organization should be commenting on social media, except for the appointed “speaker of the house.”

Proactive measures are also essential to social media crisis planning, but may not be necessary to use. You might use a proactive response if you’re facing or anticipate facing a barrage of social media comments. For instance, post and maintain at the top of social media pages statements that clarify, show compassion and educate or inform.

Both proactive and reactive responses give you the opportunity to control the story and the message. Except in cases of an extreme situation, it may not be necessary to take the message outside of the channel on which the interaction first took place – for example, if a Facebook post is igniting commentary, there’s no need to blast out reactionary tweets.

Your reputation is everything – especially in franchising, where individual locations are a reflection of the parent company. Protect yourself by thinking ahead.

A version of this article by All Points PR President Jamie Izaks ran previously in PR News.

Members of All Points PR’s Senior Team Share Learnings from Recent Conferences

As ongoing learning and education is central to the All Points PR mission and values, our team members often attend conferences focused on different facts of the public relations, marketing, social media and franchising mix in order to both grown their own skill sets and to bring key learnings back to benefit the entire team.

Recently, All Points Senior Leads Sydney Thompson and Amy Lecza attended the Ragan PR Writing Conference and the PR News Conference, respectively.

Sydney’s time at the Ragan Conference focused on secrets and best practices to discover a brand’s stories and write compelling copy. During the September seminar, she taught the team some of the best tips and tricks she learned, including the “rule of 39,” which helps to unclog the creative artery during brainstorming by requiring that people tap into new ideas through extended brainstorming time. She also shared some reporter preferences, including the ways that reporters like to be pitched and optimal times for the best response rates.

Amy’s time at the PR News Conference in San Francisco was split between two days – the first day was a Google boot camp and the second day was a social media conference. Centered around SEO tactics, analytics and measurability, the Google boot camp featured impressive speakers from industry-leading organizations including Postmates, Yelp and Google itself. Amy challenged the team to tap into new ways to creatively optimize the content we’re already creating, and shared some ideas about the lesser know benefits of a strong brand SEO strategy. She also discussed the strength of Facebook Live and encouraged the team to begin formulating Facebook Live campaigns for our clients that will boost engagement and solidify social media followings.

This month’s seminar provided our team with inspiring ideas and strategies from a collective pair of conferences that team members attended. We’re already looking forward to implementing them on behalf of our franchise clients!

Stay tuned for October’s seminar!

All Points PR Coordinates Trade Placements for Our Clients

At All Points PR, securing media placements within the trades is just as important as coordinating local and national press. Trade publications are critical for building the reputation of a brand within an individual industry – be it franchising, commercial cleaning or health care – so that it continues to grow as an industry leader.

Working alongside our contacts in industry publications, we rely on stories told from the perspective of industry insiders who have felt firsthand the disruption that comes when a truly innovative franchise brings a new service offering to the market.

Every client has different trade media placement goals, so we consider which publications are the best fits for every brand. From bylines in the cleaning and maintenance sector and home health care industry growth to restaurant expansion in new markets, All Points knows how to find the right niche and tell a story there.

We invite you to explore our Results tab to see the exceptional ways that All Points PR is secured press coverage on all levels – national, local, regional, social media, trade and consumer-facing – for our franchise industry clients. More eyes on your brand equals more franchise leads – a win-win!

Bottle & Bottega Goes Au Naturel: Paints it Forward for Prostate Cancer Awareness

Bottle & Bottega Goes Au Naturel: Paints it Forward for Prostate Cancer Awareness

National Art & Wine Studio Hosts Nude Model Nights and Social Media Contest to Benefit Prostate Cancer Foundation

CHICAGO – This September, Bottle & Bottega is baring it all for the boys.

The national paint-and-sip studio concept, known for creatively disrupting its category with its one-of-a-kind nude model painting classes, is taking ladies’ night out to a whole new level by undressing the truth about one of the most significant health issues facing American men today – prostate cancer.

In honor of Prostate Cancer Awareness Month, participating Bottle & Bottega studios are “Painting for Prostate Cancer Awareness” by donating a portion of event proceeds from nude model paint nights to the Prostate Cancer Foundation (PCF). From September 5 to October 2, guests are invited to attend select nude model painting events to partake in an instructor-led art tutorial and create a masterpiece of the human form, all while supporting PCF’s mission to cure prostate cancer.

“Statistically, nearly 1 in every 7 American men will be diagnosed with prostate cancer during their lifetime, so it’s certainly an issue that hits home for many of our employees, artists and guests,” said Nancy Bigley, CEO of Bottle & Bottega. “We have strong ties to the neighborhoods we’re in, so we’re using our boldest events to stir up buzz and rally awareness around prostate health. It’s really a symbolic way to recognize the beauty of the human body and support life-saving prostate cancer research initiatives.”

In conjunction with the nude model painting event proceeds, Bottle & Bottega is also hosting a “Bottled Blue” social media contest to further raise awareness for those affected by prostate cancer. Guests are asked to bring in empty wine bottles to any studio event, which they can paint light blue in association with PCF’s ribbon color and in support of their mission. No wine bottle? No problem. Guests can also choose to visually display their support by painting a light blue ribbon on their nude model painting.

To enter the contest, event attendees are asked to upload a picture of their blue wine bottle or blue ribbon canvas addition to social media with the hashtag #BottledBlue. Guests who participate are eligible to win a gift card toward upcoming paint parties. Plus, for every #BottledBlue photo that is captured and submitted, Bottle & Bottega is donating $1 to the PCF.

Bottle & Bottega is one part artistic adventure and one part cocktail party, bringing out the creative side in everyone regardless of skill. Through a blend of hands-on professional art instruction and, of course, a glass of wine or beer, Bottle & Bottega helps guests create a masterpiece that they can be proud to take home.

For more information on Bottle & Bottega and a list of studio locations, visit www.bottleandbottega.com.

About Bottle & Bottega

A stroke of artistic genius paints a totally new picture of what is possible when friends, couples or colleagues get together for a Bottle & Bottega art party — an experience unlike any other. One part artistic adventure and one part cocktail party, Bottle & Bottega inspires the inner artist in everyone regardless of skill or practice, through a blend of hands-on art sessions, on-site professional instruction and, of course, a glass of your favorite wine. Bottle & Bottega paint and wine parties are perfect for individuals, couples and groups of all sizes for a variety of personal and professional occasions.

Bottle & Bottega is the art innovation leader in the paint & sip space, inspiring multiple art form innovations since 2009. For more information about Bottle & Bottega visit http://bottleandbottega.com.

About the Prostate Cancer Foundation

The Prostate Cancer Foundation (PCF) is the world’s leading philanthropic organization funding and accelerating prostate cancer research. Founded in 1993, PCF has raised more than $670 million and provided funding to more than 2,000 research programs at nearly 200 cancer centers and universities. The PCF global research enterprise now extends to 19 countries. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds for transformational cancer research. Its efforts have helped produce a 20-fold increase in government funding for prostate cancer. For more information, visit www.pcf.org.

Vitality Bowls Boosts Menu with Bold Breakfast Items

Vitality Bowls Boosts Menu with Bold Breakfast Items

National Superfood Café Debuts New Egg Panini & Superfood Waffle

SAN RAMON, Calif. – Vitality Bowls, the superfood café chain beloved by health-conscious communities across the nation, is expanding its menu and awakening taste buds with two new powerhouse breakfast items – the Eggnini and Superfood Waffle.

Supporting the view that breakfast is the most important meal of the day, Vitality Bowls – which specializes in açaí bowls, a thick blend of the Amazon’s antioxidant-rich açaí berry topped with a selection of superfood ingredients – unveiled today the Eggnini and Superfood Waffle in all cafés throughout the country.

“Having a quality, healthy breakfast is a great way to kick-start your morning and fuel your day,” said Tara Gilad, chief operating officer of Vitality Bowls. “Our team is constantly thinking of ways to provide our communities with healthier versions of their favorite food without compromising the taste. We think the Eggninis and Superfood Waffles will be a huge hit with our loyal fans and new guests looking to spice up their morning routine with a substantial meal.”

Protein-packed and full of flavor, Vitality’s Bowls’ Eggnini is a panini made with an organic, cage-free egg and topped with pesto, spinach and mozzarella cheese. Egg fanatics can also choose to add the organic cage-free egg to any other panini on the café’s menu, creating a truly customizable experience. And for those trying to satisfy their morning sweet tooth, guests can indulge in the new guilt-free Superfood Waffle, mixed with whole wheat, quinoa, chia seeds, flax seeds and pitaya. Luckily for breakfast enthusiasts coast-to-coast, Vitality Bowls’ newest breakfast offerings extend beyond the morning hours and are available to order all day.

Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All of the brand’s smoothies are free of ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible. Plus, as of today, all Vitality Bowl locations will now offer matcha powder, an energy booster that can be added into the café’s smoothies or açaí bowls upon request.

Many Vitality Bowls locations also include a full-service coffee bar, complete with espresso and superfood drinks that are packed with antioxidant-rich açaí, pitaya and matcha – for example, the Açaí Latte (espresso, açaí, coconut sugar, steamed almond milk) or the Superfood Mocha (espresso, CaCoCo superfood chocolate blend, steamed milk). Most cafés offer organic cold brew nitrogen-poured coffee and organic kombucha on-tap.

For more information about Vitality Bowls and its menu items, please visit www.vitalitybowls.com.

About Vitality Bowls

Roy and Tara Gilad, a pair of successful business owners, founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept together as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has seen significant growth with more than 70 cafes open and in development.

Named one of the Top 100 new franchises in 2017 by Entrepreneur and ranked among the 2017 Fast Casual Top 100, Vitality Bowls is redefining the fast casual healthy food restaurant sector every day at each of its locations across the country.

To learn more about Vitality Bowls franchise opportunities, visit http://franchise.vitalitybowls.com/ and for more information about the brand, visit the company website at http://vitalitybowls.com.

Alliance Franchise Brands Names Top Suppliers

ALLIANCE FRANCHISE BRANDS NAMES TOP SUPPLIERS

PLYMOUTH, Mich., August 21, 2017 – Alliance Franchise Brands LLC, a world leader in marketing and visual communications, recently selected its Suppliers of the Year during the company’s Marketing & Print Division’s Homecoming event in Detroit, Michigan. Xerox, Survey Advantage and Signs365 were recognized by franchise members as leading partners in the growth of their businesses.

“Our Allegra Marketing Print Mail, Insty-Prints and American Speedy Printing franchise members cast their ballots for this annual award,” said Tim Wood, Alliance Franchise Brands’ director of vendor relations. “One of the benefits of our franchise network is the collective purchasing power we have to build these ties that drive growth in our franchise locations. We have many strong partner relationships, making this recognition even more distinctive.”

Xerox was named the leading technology partner. “We have worked with Alliance Franchise Brands for more than a decade and are honored to receive this recognition. We continue to focus on developing the right technology, workflow and business development solutions to meet the evolving physical and digital needs of franchise members’ customers,” said Derrick Doi, account general manager, Xerox. “We look forward to our ongoing collaboration on initiatives that will support the demands of the growing market and the continued success of the company.”

For the third consecutive year, customer and market research company Survey Advantage was named one of two top business services suppliers. “We are grateful for the relationships we have with franchise owners,” said Survey Advantage owner John DiPippo. “The adoptions of our customer survey tool and marketing module have been strong, providing real-time, actionable data to franchise members.”

Signs365 was also selected as a top business services supplier. “This achievement is such a meaningful milestone for Signs365,” said Mark Phillips, co-founder. “Our entire crew is grateful for the recognition, which is a true testament to our hard-working customer support and production departments. Moving forward, we’re motivated to grow our relationship with Alliance Franchise Brands and continue to actively support its family of brands.”

About Alliance Franchise Brands LLC:

Alliance Franchise Brands LLC, the parent company of Allegra Network LLC, KK Printing Canada ULC and Sign & Graphics Operations LLC, is a world leader in marketing, visual and graphics communications, linking more than 620 locations in the U.S., Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, Michigan, is composed of the Allegra Marketing Print Mail, American Speedy Printing, KKP and Insty-Prints brands of marketing, printing, mailing and web services providers. Its Sign & Graphics Division, headquartered in Middle River, Maryland, is composed of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers. For more information about Alliance Franchise Brands, please call 800-726-9050 or visit www.alliancefranchisebrands.com.

Office Pride Commercial Cleaning Services, a 5 Star VetFran Franchise To Honor American Heroes with an Initial Franchise Fee Giveaway For Up To Three U.S. Military Veterans Contest

Office Pride Commercial Cleaning Services, a 5 Star VetFran Franchise To Honor American Heroes with an Initial Franchise Fee Giveaway For Up To Three U.S. Military Veterans Contest

PALM HARBOR, Fla. – Today, Office Pride Commercial Cleaning pledged to honor those who have bravely served their country with a tribute unlike any before it. America’s most admired commercial cleaning franchise announced a heartfelt “thank you” to veterans in the form of an extraordinary initial franchise fee giveaway for up to three qualified U.S. military veterans.

After a review of all prospective veteran franchisee applications and essays, Office Pride will announce the potential winners on Veterans Day, Saturday, November 11, 2017. Office Pride will honor each of the selected winners by waiving the initial franchise fee, a $35,000 value, for a new Office Pride Commercial Cleaning franchise. Winning veteran contestants must meet all of the franchise company’s standard franchisee qualifications. The contest is open to all active duty service members and Honorably Discharged veterans from any branch of the U.S. armed forces.

“It is very important for us to show our gratitude to those who have bravely served our country,” said Todd Hopkins, CEO of Office Pride Commercial Cleaning. “We want to provide a path to franchise ownership for as many veterans as we can, and this franchise fee giveaway is just one way to go the extra mile to making business ownership obtainable for these brave men and women.”

Office Pride has long made it a priority to seek out high quality veteran candidates for its franchise opportunity. Men and women with military service often exemplify the very core values Office Pride looks for in prospective franchisees, including commitment, teamwork, dedication, who value training and support and who are driven succeed in their mission.

“The same qualities that allow someone to succeed as a member of our nation’s armed services often make them a perfect franchisee with Office Pride,” said Gerry Henley, executive vice president of Office Pride. “We want to make sure that we’re attracting the best franchise candidates possible, especially veterans. I look forward to reading their stories, and giving them the opportunity to open an Office Pride location in their local markets.”

Starting August 18 with an entry deadline of October 20th, Office Pride is inviting prospective franchisees to submit an essay as well as complete a Franchise Application and Personal Financial Statement and a Spot-On assessment. The brief essay should focus on how an applicant’s background and career goals align with Office Pride’s mission and values and why they would like to become a member of the Office Pride franchise family.

A panel of judges from Office Pride will select up to three qualified veterans based on their contest applications, which includes the essay. Winning veteran contestants must meet all of the franchise company’s standard franchisee qualifications.

Office Pride shows its ongoing commitment to veteran business ownership by offering a 25 percent discount off of the initial franchise fee for any military veteran seeking to open an Office Pride franchise. In recognition of Office Pride’s dedication to attracting former service members, Military Times has placed the company on its “Best for Vets” franchise list. Franchise Business Review consistently ranks Office Pride as a Top Franchise for Veterans.

In addition the International Franchise Association’s (IFA) has designated Office Pride as one of America’s “Top Franchises for Veterans” with a 5 Star VetFran rating, a designation received by only a select number of franchise brands in the United States.

The announcement of the Veterans Day initial franchise fee giveaway comes as Office Pride is achieving impressive 20+ percent average revenue growth for its franchise offices, while also significantly expanding across the United States this year. The three new veteran-owned franchisees would add to the over 136 existing locations across the country. Office Pride’s goal is “To Be the Best – Not the Biggest”.

To apply, Veterans must visit www.VeteranBusinessOpportunity.com and submit the request for consideration. They will receive an email with contest rules and the required steps to complete their entry.

About Office Pride

Office Pride is recognized as one of the most advanced and admired full service commercial cleaning franchise in the building services industry. They are a 25 year old nationwide, faith-based, franchise that exists to equip people to build a profitable business that honors God.

Office Pride’s Mission Statement is “Honor and glorify God by building mutually beneficial relationships with customers, employees, vendors and franchisees and fulfilling our promise of providing top quality commercial cleaning services through men and women committed to honesty, integrity and hard work.”

Have You Checked Out All Points’ PR Tip of the Month?

According to a Radicati study, the average American worker receives 88 emails per day. That’s a staggering amount of in and outbound messages – especially when you consider how many reporters must receive from PR pros like us. That means that reporters everywhere are getting a constant barrage of pitches, trying to sell them on writing stories for a vast array of individuals and companies.

It’s our job to help our clients’ stories stand out from the noise. All Points PR Account Lead Mackenzie Coopman recently appeared in a video to discuss one of her favorite, most successful pitching methods – the “soft pitch.”

Watch Mackenzie’s video on the All Points PR Facebook page, and be sure to follow along for even more quick tips.

Global Franchise Opportunities Expansion Positions Brand to Surpass Growth Goals in 2017

Global Franchise Opportunities Expansion Positions Brand to Surpass Growth Goals in 2017

Franchise Conglomerate Hits Mid-Year Growth Target and Strengthens Aggressive Growth Phase

POMPANO BEACH, Fla. – Global Franchise Opportunities (GFO), the system of internationally recognized and proven franchise concepts including A Buyer’s Choice Home Inspections (ABCHI), iCare – Intelligent Home Care Solutions and iHandyMan, today released second quarter expansion numbers that have launched its brands’ collective 2017 growth strategy positioning the brand to meet its goal of 75 new signed agreements and opening 30 new offices throughout the end of 2017.

Today’s news comes on the heels of an extraordinary first half of the year for GFO, including five new North American locations in the first quarter and four new openings in the second, opening additional ABCHI units in Deerfield Beach, Florida and Myrtle Beach, NC, and an iCare unit in Boca Raton, FL.

“We have seen incredible growth among our brands during the first half of 2017,” said Bill Redfern, founder, president and CEO of GFO. “We stand behind our franchise partners and know that this success is a tribute to them and their capabilities as entrepreneurs. We look forward to seeing our partners achieve their personal and professional goals as we head into the second half of the year.”

After a year of growth accomplishments in 2016, including ABCHI’s expansion into India, the growth of iCare in Atlantic Canada and the launch of the professional repair service, iHandyman, which has already launched in six countries, the first half of 2017 is a strong indicator of similar expansion.

Redfern started his home inspection business, ABCHI, in Canada in the mid-2000s, turning it into the country’s largest home inspection franchise after only two years. Today, ABCHI has over 200 franchises operating in 19 countries around the world.

Following ABCHI’s worldwide success, Redfern launched iCare – Intelligent Home Care Solutions in 2014 to meet the home healthcare needs of seniors everywhere. iCare offers services that help families overwhelmed with the responsibility of providing care to a loved one, all while ensuring your loved one remains in the comfort of his or her own home.

For self-starters looking for an opportunity to own their own business, ABCHI, iCare and iHandyMan offer a low-cost, proven path to success as part of a profitable home-based concept. Global Franchise Opportunities is one of the few franchisors offering master franchise opportunities for all three of its franchise concepts. Master franchise opportunities, which start at $117,000, are for entrepreneurs looking to develop a larger territory consisting of multiple franchise locations. Unit franchises start at $39,900. Unit franchise owners can work on their own or with a staff, hiring and managing outside contractors for larger jobs.

For more information about Global Franchise Opportunities, visit the new www.gfobrands.com.

About Global Franchise Opportunities

Launched by serial entrepreneur Bill Redfern, Global Franchise Opportunities includes internationally recognized brands A Buyer’s Choice Home Inspections (ABCHI), iCare – Intelligent Home Care Solutions and iHandyMan. Global Franchise Opportunities offers master franchise and unit franchise opportunities. Existing businesses in these sectors can be converted to Global Franchise Opportunities and receive support and ongoing training from the proven concepts.

For more information about Global Franchise Opportunities, call (954) 933-7129 or visit www.gfobrands.com.

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All Points PR Creative & Digital Lead Allie Kramer Shares Facebook Blueprint Info

The world of social media is rapidly changing, and with every change, it’s worth evaluating how our clients’ social media and franchise development strategies may be impacted. This client-focused mentality is how we approach all developments in the world of social media and digital strategy – and no one is more educated on these topics than our fantastic social media team!

To this point, All Points PR’s Creative and Digital Lead Allie Kramer recently presented to the entire All Points team on the subject of Facebook Blueprint and how the program can be used to analyze social media metrics on behalf of our clients.

As Allie shared, Facebook Blueprint is a free resource that is built for marketers, developers, social media manager and business owners to dig deeper into their Facebook and Instagram analytics to better hone their messaging to hit the right target audience.

Since the three main objectives of any Facebook advertising campaign are awareness, demand generation and acquisition, Facebook Blueprint is a simple way to analyze the data provided by Facebook and Instagram ads and boosted post campaigns to be especially dynamic on mobile platforms. If you consider that the average consumer spends three hours a day consuming mobile content, with one in five mobile minutes going to Facebook or Instagram, it’s easy to see how this can translate for our franchise PR clients: smarter data that helps franchises find qualified leads and customers.

The All Points team was captivated by Allie’s presentation, and the whole office learned more about Facebook Blueprint and the analytics tracking process.

Stay tuned for September’s seminar!

All Points Attends Franchise Consumer Marketing Conference

All Points is passionate about being a group of lifelong learners, dedicated to constant growth and improvement in the fields of public relations, graphic design, content marketing, writing and communication. As such, we take every opportunity we can to learn from other industry experts, whether it’s at a large national conference or a local seminar.

Director Stephanie Blake recently attended the Franchise Consumer Marketing Conference in Atlanta, where she joined franchise industry insiders for a few days of networking and learning. With a host of new ideas to breathe new life into All Points’ content marketing, social media and media relations services, Stephanie presented her learnings to the entire All Points team.

Among Stephanie’s key takeaways was the idea of disruptive marketing – taking out the competition by doing something no one else is doing and earning franchisee/franchisor trust along the way. Stephanie also demonstrated the importance of developing relationships across industries, embracing storytelling and creating campaigns that work in a variety of geographic locations.

This month’s seminar provided our team with inspiring ideas and strategies from an informative seminar. As always, we look forward to serving our franchise industry clients with more in-depth skills and ever-evolving strategies for success.

Stay tuned for August’s seminar!

Homewatch CareGivers Projects Accelerated Third and Fourth Quarter 2017 Growth

Homewatch CareGivers Projects Accelerated Third and Fourth Quarter 2017 Growth

 Leading Home Care Company Increases Franchise Presence Through Strategic Expansion Initiative

GREENWOOD VILLAGE, Colo. – Homewatch CareGivers will continue to drive its franchise growth in the second half of 2017, building on the momentum it has created in the first half of the year.

The prominent home care brand, which has both U.S. domestic and international offices, announced today that it will advance its extensive franchise growth initiative as it closes out 2017. This plan will allow the company to provide its high quality at-home assistive services to a greater number of clients across the nation while zeroing in on attractive markets including Florida, Texas, California, Minnesota and Pennsylvania.

Widely known for providing person-centered, customized services for the elderly and families of those in need of supportive home care, Homewatch CareGivers has expanded strategically throughout the first half of 2017 with accelerated growth planned for the second half. More than 15 new franchisees have purchased Homewatch CareGivers offices in the last 12 months and seven new franchise locations have opened so far in 2017, with four already in development and scheduled to open soon. New franchisees have signed on to bring Homewatch CareGivers’ superior services to the company’s targeted growth territories.

“2017 has been a great year. We met a new system-wide revenue high in May and with franchise expansion top of mind, we’re on pace to have a very strong year for our growing network,” said Julie Smith, president and COO of Homewatch CareGivers. “Increasing our footprint puts thousands of people in touch with our services and we’re thrilled at the prospect of expanding to help even more communities. We look forward to a strong finish to 2017, and to enter 2018 ready to significantly broaden our reach in the United States and abroad.”

The Homewatch CareGivers Franchise Support Center is actively accepting and reviewing franchise inquiries with an ideal franchisee in mind. Strong candidates have a passion for helping seniors, are active members of their communities and have strong management experience.

Signaling the appeal to potential franchise owners, Homewatch CareGivers strives to provide best-in-class support and proprietary business intelligence tools for its franchisees. The home office has a unique support system in place for its franchisees and works closely with each new owner to establish a 52-week Business Implementation Plan (BIP), which addresses areas needed for a franchisee to run an efficient and successful operation in their first year.

“When our franchise owners sign on, they have a unique opportunity to make a difference for families in their communities,” said Chip Baranowski, director of franchise development for the brand. “Recruiting qualified, passionate people to join the Homewatch CareGivers family, and giving back to others while following their entrepreneurial dreams is a privilege that we’re eager to facilitate across the United States.”

New owners are also coached through a Market Action Plan (MAP) with focused training on client acquisition, networking and strategies for community outreach, as well as creating detailed and individualized marketing plans. The home office, which is also referred to as the company’s Franchise Support Center, provides an ideal model that each franchisee can systematically roll out in their respective markets, and the team offers subject-matter expert advice to help their franchisees find success on a localized level.

The Homewatch CareGivers franchise opportunity is optimal for those seeking a business venture that allows them to make a healthy living while keeping work-life balance top of mind. The estimated initial investment for a Homewatch CareGivers franchise ranges from $83,000 to $131,000, which includes a franchisee fee of $49,000. Interested individuals must also have a minimum net worth of $350,000 and $50,000 liquid capital to ensure additional funding is available while launching their franchise.

For more information about the Homewatch CareGivers franchise opportunity, visit www.homewatchcaregivers.com/franchise.

About Homewatch CareGivers

Homewatch CareGivers, based in Greenwood Village, Colorado, delivers a variety of person-directed, professional at-home services including elder care, care for individuals with developmental and physical conditions, after-surgery care and prenatal/postnatal care. With a strong involvement in the Home Care Association of America (HCAOA), the Homewatch CareGivers mission is to provide the best-in-class care for each and every client, to serve as a vital part of the continuum of care and to provide the support franchisees and caregivers need to find success and make a difference in their communities.

To learn more about Homewatch CareGivers services and franchising opportunities, visit www.homewatchcaregivers.com/franchise.

Miami Foodies Get Their Falafel Fix: Amsterdam Falafelshop Opens Highly Anticipated First South Florida Location

Miami Foodies Get Their Falafel Fix: Amsterdam Falafelshop Opens Highly Anticipated First South Florida Location

Iconic Falafel Joint Opens for Local Residents, Tourists And Late-Nighters on South Beach

MIAMI BEACH, Fla. – Falafel! Amsterdam! South Beach! What could be better?!

Today, Amsterdam Falafelshop, the nationally-celebrated, iconic top-it-yourself falafel fast-casual restaurant, announced that it has opened its first Florida location in South Beach’s Flamingo/Lummus district.

Located at 1522 Washington Avenue, the new shop continues Amsterdam Falafelshop’s tradition of serving America’s most craved falafel in a unique atmosphere that only this beloved brand can create.

Guests top their falafel pitas and bowls themselves with selections from more than two dozen fixings on the fresh garnish bar. The falafel and all toppings are made fresh daily by hand from fresh veggies and are an unexpected explosion of flavor.

Falafel is accompanied by Dutch-style twice-fried fries in paper cones, with dipping sauces flowing from pumps that the guests administer, reminding guests of trips to Europe– and convenient to walking the streets of South Beach, day or night.

Live locally, or a visitor to Miami? This is the food that binds both groups together: a magnet for foodies and an adventure for newbies, top-it-yourself falafel rocks everyone’s world.

Local entrepreneur Ajay Patel leads a talented team in opening the new Amsterdam Falafelshop.

“I chose to open an Amsterdam Falafelshop for the freshness of its vegetables, salads and sauces. Everything is fresh and created onsite daily!” said Patel, who also owns and operates a chain of successful sandwich shops. “My wife and I try to avoid unnecessary preservatives, and I know other people also seek that in comfort food, so this is exactly what I wanted to bring to the South Beach community.”
The renowned top-it-yourself falafel shop with a vibe, culture and flavor that commands a global fan base has become a sensation, consistently topping best-food lists, receiving widespread food-critic acclaim and winning over the hearts of discerning customers who have made it a top restaurant on Yelp. The unique differentiators, such as the fresh-made falafel, Dutch-style fries [“frieten”] and topping bar that allows each guest to customize their meal, inspired Patel, who couldn’t resist the opportunity to expand with Amsterdam Falafelshop.

“We’re so excited for Ajay and his team to open the first Amsterdam Falafelshop in South Florida,” said Arianne Bennett, CEO of Amsterdam Falafelshop. “We want to grow with the right people and they fit the bill for what we are looking for in a partner. Opening this new shop on South Beach has been a long time coming and we’re thrilled Ajay’s team is on board to make the introduction to South Florida.”

Patel is also planning to open South Florida’s second location in early summer. The second location will be at 5835 Sunset Drive in the South Miami neighborhood.

In addition to growing in Florida, Amsterdam Falafelshop is moving forward with a U.S. franchise growth plan calling for expansion into other select urban centers where the brand can maintain its originality among a diverse collection of consumers. The company is currently accepting applications from qualified franchisees interested in further developing key U.S. areas throughout the Northeast, Eastern Seaboard, Midwest and Southeast.

The South Beach location offers lunchtime and late night hours 7 days a week. To learn more, visit www.falafelshop.com or call the corporate offices at (202) 468-6489.

About Amsterdam Falafelshop

Since opening in 2004 in the heart of Washington, D.C.’s Adams Morgan neighborhood, the original Amsterdam Falafelshop and each of its sister-shops have become magnetic destinations. The top-it-yourself falafel sandwich and Dutch-style fries shop with a vibe and culture tailored to meeting the taste and atmospheric demands of urbanites nationwide creates an unforgettable, unique experience in every community it enters. Shops retain a feeling of neighborhood independence and are true small businesses to their owners. With five locations operating today and multiple units in development, plans call for an exponential increase in franchised sister-shops, adding dozens of Amsterdam Falafelshop franchise locations across urban centers nationwide. For more information about the restaurants, please visit www.Falafelshop.com. To learn about available franchise opportunities, click on the website’s “Franchise Opportunities” tab.

All Points Solidifies Reputation for PR and Writing Expertise with Bylines

We’re proud to say that many franchise and public relations publications consider All Points a resource and expert source on the franchising, PR, writing, editing and social media topics of the day. To this point, we at All Points want to share some secured publicity of our own.

Recently, All Points was asked to contribute its expertise to PR News, sharing some tips for recent PR grads looking to break into the industry. APPR President Jamie Izaks discussed the importance of continuing to grow writing skills, ideas for creative networking and the value of persistence in the job search.

All Points also contributed a PR News byline about how to interview company executives to derive the best story angles from which to formulate a pitch. Jamie reflected on his days as a reporter and took a few lessons from that to interview clients effectively and transparently.

From bylines, national and trade press down to the local and regional media, All Points has the experience it takes to foster mutually beneficial media relationships to further the reputation of our franchise clients – and All Points itself.

To see more secured press that we’ve garnered for our clients and for All Points, click here.